APRA: Everyone's a Media Company
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Everyone now has the ability to easily create and distribute media content to a vast global audience through digital technologies. Perfect copies can be made and shared instantly at almost no cost. As more devices become connected through ubiquitous networks, the traditional roles of creator, consumer, distributor and marketer in the media ecosystem are converging. New opportunities exist for alternative models of funding creation and compensating artists in this environment where everyone can potentially become their own media company.
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