4. YOUR BUSINESS
• Your USP?
• Your Target Audience?
• What messages have worked for your salespeople in
the past?
5. WHAT WE’RE GOING TO
DO TO GET STARTED
• CALL GUIDE CREATION - INCORPORATE STRATEGY AND OFFER DISCUSSED YESTERDAY INTO A WORKABLE GUIDE.
ADD UNIQUE SELLING PROPOSITIONS AND POINTS OF DIFFERENTIATION AFTER THE ADDITIONAL TRAINING
• PHONE NUMBER - I WILL OBTAIN A LOCAL EXCHANGE NUMBER WITH AREA CODE THAT MATCHES YOUR MAIN
COMPANY NUMBER
• CALENDARS - ONCE EMAIL ADDRESSES ARE DELIVERED, WE WILL NEED TO DISCUSS SCHEDULING AVAILABILITY
AND LIMITATIONS FOR ANY REPRESENTATIVES WHO WILL BE RECEIVING MEETINGS.
• DATABASE AREA CREATION - CREATE CUSTOM AREA ON OUR DIALING PLATFORM TO TRACK ALL METRIX OF
CAMPAIGN.
6. WHAT WE NEED FROM
YOU
• MARKETING MATERIAL - ANY WHITEPAPERS, PDFS, ONE-PAGERS OR OTHER MATERIAL THAT WILL HELP US LEARN MORE ABOUT YOUR OFFERING.
SPECIFICALLY, ANY MATERIAL WE CAN USE IN EMAIL COMMUNICATIONS WITH PROSPECTS WHO REQUEST ADDITIONAL INFORMATION.
• WEB PAGES / LANDING PAGES - THE ADDRESS OF ANY ONLINE RESOURCES YOU HAVE SPECIFICALLY FOCUSED ON THIS SEGMENT OF BUSINESS.
• EMAIL ADDRESSES – WE’RE GOING TO NEED EMAILS CREATED BY YOU ON YOUR DOMAIN. OR, WE CAN USE OUR DOMAIN - YOURCOMPANYHERE@EXEC-
ADMIN.COM
• ADDITIONAL TRAINING – 20 - 30 MINUTES TO FOLLOW UP ON YOUR UNIQUE SELLING PROPOSITIONS AND POINTS OF DIFFERENTIATION. WE WILL
WORK THESE INTO THE CALL GUIDE CURRENTLY UNDER DEVELOPMENT. LET ME KNOW A TIME THAT WORKS WELL FOR YOU AND OR SCOTT.
• RECORDED SALES PITCH - IT COULD BE HELPFUL FOR US TO LISTEN TO A RECORDING CONVERSATIONS YOU WILL BE HAVING WITH THE PROSPECTS.
THERE MAY BE INDUSTRY JARGON WE CAN PICKUP ON PRIOR TO CALLING.