The document is a media planner for Applied Radiation Oncology, a new quarterly e-journal for radiation oncology professionals. It will provide practical clinical information and opportunities to earn CME credits. The planner outlines advertising rates and opportunities in the journal, on the website, and through email distribution, including banner ads, video enhancements, webinar sponsorships, and sponsored content. It provides information on publication details, ad sizes and technical requirements, payment terms, and advertising closing dates.

1. MEDIA PLANNER 2012–2013
RADIATION ONCOLOGY
A key resource for practical clinical information and
CME credits
A s a radiation oncologist with an especially strong interest in education, research, and patient
care, I am proud to announce the debut of Applied Radiation Oncology, a new e-journal from
the publishers of Applied Radiology, and my role as the Editor-in-Chief.
Applied Radiation Oncology will be a quarterly physician-authored e-journal, featuring
educational, practical, and actionable information for radiation oncology professionals
striving to enhance the efficacy, value, and quality of radiotherapy.
The e-journal will focus on a number of topics including treatment planning and simulation,
imaging, target and tumor delineation, organ tracking and motion, quality assurance and safety,
John Suh, MD, Editor in Chief and other topics essential to our discipline.
Professor and Chairman of the Applied Radiation Oncology will be a key resource for easily and conveniently earning
Department of Radiation
Continuing Medical Education (CME) credits online. The CME learning objectives will be
Oncology, Associate Director
designed to provide useful information that is immediately translatable to your clinical
o
f the Gamma Knife Center,
Rose Ella Burkhardt Brain Tumor
practice today.
and Neuro-Oncology Center, Sincerely,
Taussig Cancer Institute, John Suh, MD
Cleveland Clinic, Cleveland, OH Editor-in-Chief, Applied Radiation Oncology
Editorial Board
Mohamed A. Elshaikh, MD, Steven Feigenberg, MD, Deepak Khuntia, MD, Patrick Kupelian, MD, Ping Xia, PhD, Medical
J
osephine Ford Cancer Center, A
ssociate Professor of Western Radiation Professor of Radiation Physicist, Department of
Director of the Residency Radiation Oncology, Director Oncology, San Francisco Oncology and Vice-Chair of Radiation Oncology and the
Training Program, Department for Clinical Research and B
ay, San Mateo, Clinical Operations and Clinical Department of Biomedical
of Radiation Oncology at Henry Co-Director of the Program Pleasanton, San Jose, Research, UCLA Jonsson Engineering, Cleveland Clinic,
Ford Health System, Detroit, MI of Excellence in Technology and Mountview, CA Comprehensive Cancer Center, Cleveland, OH
B
ased Translational Research, Los Angeles, CA
D
epartment of Radiation
Oncology, University of
Maryland, Baltimore, MD
Applied Radiation Oncology is published 4 times a year: January, April, July, and October
Contact Cristine Funke for advertising information, 908-250-7057 or cristine@appliedradiology.com

2. MEDIA PLANNER 2012–2013
RADIATION ONCOLOGY
Reach 4,500+ radiation oncologists with your message
Applied Radiation Oncology is published 4 times a year: January, April, July, and October
Journal Advertising Rates Production Information
• Publication trim size is 81/8 × 107/8. Allow 1/8 inch on all sides for
Exclusive Issue Sponsor...................... $10,995 bleed, and provide crop marks.
____________________________________________________________________ • lectronic format: High-resolution pdf preferred. For instructions, go to
E
prepress resources on our printer’s website (www.cummingsprinting.
Opposite cover Front inside cover Back cover Run of book com) and look or pdf tools.
f
• ou may email us your pdf or contact us for ftp information. If you
Y
Full Page................. $1995....................... 1495..................... 1795.................. 775 prefer, you may send us a CD and color proof.
• Ad materials are held for one year from the last insertion then
Half Page............................................................................................................ 500 killed unless otherwise requested.
____________________________________________________________________ •
Send your materials and direct your production questions to:
Barbara Shopiro, Art Director/Production Manager
Video Enhancement...............................$500 Anderson Publishing
180 Glenside Avenue, Scotch Plains, NJ 07076
Tel: 908-301-1996, Email: barbara@appliedradiology.com
M
echanical Requirements (in inches, width × depth)
Space Bleed size Trim size
Website Advertising Rates (one month display) 1 page 83/8 × 111/8 81/8 × 107/8
1X 6X 12X 1/2 page horiz. 83/8 × 59/16 81/8 × 5 7/16
Leaderboard (728 × 90 px)....................... $795....................1495................1795
Banner (468 × 60 px) ............................... 595...................... 495..................395
Due to CME requirements, advertisement
Rectangle (300 × 250 px)........................... 695...................... 595..................495 placement options may be limited.
Early space reservation is encouraged.
Other Website Advertising Opportunities Terms
Earned Rates
Video Ad................ $2995 Video Tutorial Sponsorship............$3995 Based on total number of insertions within a 1-year period. Space
purchased by a parent company and subsidiaries is combined for
Webinar Sponsorship (with or without CME).............Contact Cristine Funke frequency rate.
Rate Adjustments
If more or fewer insertions are used during a contract year, the rate
will be adjusted to reflect the actual number of insertions used.
E-mail Distribution (4,500 + radiation oncologists) Payment Terms
Net 30 days. Credit card payments by MasterCard, Visa, Discover,
and American Express are accepted.
Issue Announcment..................................... $2995
Agency commission: 15% of gross billing is allowed to recognized
Letter from Editor........................................ $3995 agencies on space and position if paid within 30 days. Agency com-
mission is forfeited on invoices not paid in accordance with the terms
stated. 2% discount on invoices paid within 15 days or 1% net 30.
Clinical Case or Quiz.................................... $4995 A monthly 1.5% penalty will be charged on all invoices over 30 days
past due.
Conference Top Ten Sessions..................... $3995
Closing Dates and Cancellation
E-newsletter................................................. $3995 Advertising reservation closing is 20 days preceding the month of
issue, and the ad material deadline is 10 days preceding the month
of issue. Cancellations are required in writing prior to the ad material
Promotional E-blast..................................... $3995 closing date. Cover schedules can be cancelled only upon written
notice 60 days before the closing date.
Contact Cristine Funke for advertising information, 908-250-7057 or cristine@appliedradiology.com