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2. The TV advert, the main aspect of the campaign, involved the 20th-century
visionaries: Albert Einstein, Bob Dylan, Martin Luther King Jr., Richard Branson, John
Lennon, Thomas Edison, Muhammad Ali, Mahatma Gandhi, and Amelia Earhart.
Each of these figures inspires the generations with their revolutionary ideas and
actions.
WHAT IS ABOUT ?

3. • Apple's 'Think Different' campaign drew the attention from the first second with the iconic figures as well
as the music , it captivates the views of the audience with the visionaries who have been involved.
• The CEO hesitated the public perception and decided to proceed with the important of instincts and
conviction.
• The campaign ensured the uniqueness with the landscape of advertising and the power of originality.
• The campiagn underscores the importance for the emotional resonance while considering the effective
marketing strategies
• Aspiring the marketers can draw inspiration from the campaign of Apple and create these campaigns
inspiring and leaving a impression
WHAT IS ABOUT ?

4. MY POINT OF VIEW
As an aspiring marketing fresher the campaign of Apple
to be inspiration. the ability is to attract the audience
and highlight the instincts for marketing. the campaign is
to endure and embrace the uniqueness as well as the
emotional resonance through the originality and this is
what I think is , that Apple puts their uniqueness to the
brand and advertise it to the whole optimum level .
Therefore i believe that this was the best campaign for
storytelling and the resonance it showed.