here is the case study of apple in the easiest laguage

1. Apple innovation study
The original Apple logo was designed by co-founder Ronald Wayne, who
worked at Atari along with Steve Jobs and Steve Wozniak, and is nothing
like the one the company uses today.
Ronald Wayne, the forgotten Apple co-founder, sold his shares in the
company in 1977 for $800. While he only owned 10 percent of the company
at the time, in today’s world this would be worth tens of billions of dollars.
Apple finished 2014 with $178 billionin marketable securities and cash.
Apple used the capital from its initial public offering for the development of
the Macintosh and Lisa. In early 2015, Apple became the first ever $700
billioncompany. More recently, Apple overtook Google as the most valuable
brand in the world.In June 2014, a seven-for-one stock split took the trading
price of Apple from approximately $645 to $94. Apple CEO Tim Cook
earned $9 million in 2014. A large number, for sure, but not when you
consider that Apple is the most valuable company in the world.
The iPhone was almost named something else, with the company considering
names such as Mobi, Telepod , and Tripod. The name “iPad” was also
considered for its smartphone. Apple’s initial public offering was made on

2. December 12, 1980. The company sold 4.6 million shares at a cost of $22 per
share. Apple cracked into the Fortune 500 in 1983, a spot it has held onto
ever since. Apple’s profit for every iPhone 6 Plus sold is approximately $85
more than its smaller counterpart In 2005, there were 116 Apple retail stores
scattered throughout the world, with the largest number in the United States.
This total reached 317 by 2010 and 437 by 2014. The number of Apple stores
has increased each year since 2005. At one point, Apple did not have the
option to market its iPhone in Brazil, as another company owned the
trademark. IGM Electronics, a telecommunications company, was the thorn
in Apple’s side until the iPhone maker won a trademark case in the country.
You might think of them only as fierce competitors, but Apple and Samsung
have a different sort of relationship. Samsung actually manufactures the
retina displayon the Apple iPad and a portion of the memory chips used in
the iPhone 6 (though Apple has cut back on its reliance on Samsung).
One of the original Apple computers sold for more than $387,000 in 2013.
Apple’s initial public offering was made on December 12, 1980. The
company sold 4.6 million shares at a cost of $22 per share.
China is currently Apple’s second biggest market, trailing only the United
States. Revenue in China grew to nearly $17 billion in the second quarter of

3. 2015. Despite the fact that he was the founder of the company, Steve
Jobs was fired from Apple in 1985 at the tender age of 30.
Apple is pretty secretive. The company is said to have created fake projects
for employees and management to work on. If the news leaks, you can hit the
road. They’ll know exactly who spilled the beans. It cost $666.66 to build the
first Apple computer. Despite the many conspiracy theories, it has not been
proven that anybody at Apple worshipped the devil during production.
Fake Apple retail stores have been opened (and shut down) in many parts of
China. In Kunming, for example, these stores appeared so authentic that even
employees were duped. At one point, Apple did not have the option to market
its iPhone in Brazil, as another company owned the trademark. IGM
Electronics, a telecommunications company, was the thorn in Apple’s side
until the iPhone maker won a trademark case in the country. He has noted
that he does not regret this decision, Even so, CEO Tim Cook is persistent in
saying the company doesn’t want a cash hoard. The revenue generated by
Apple is more than the GDP of many countries, including Ecuador, Libya,
and Iraq ….among hundreds of others