Apple was founded in 1976 and incorporated in 1977 by Steve Jobs and Steve Wozniak in California. Apple is horizontally integrated, meaning it controls all aspects of its business from designing products and software to selling products through its own channels like the App Store. As a horizontally integrated company, Apple has complete control over its business compared to vertically integrated companies. The document provides guidance on researching Apple's competitors, customers, organizational changes, and potential controversies to include in a 1000 word case study.
A literature-based research and analysis about the employment of the four basic managerial factors, namely planning, organising, leading and controlling, in the context of Apple Inc. operations throughout its history, and by the standpoint of all the Chief Executive Officers that passed from its Board of Directors.
A descriptive presentation about Apple Inc. Covering the History, company profile, Product line, competitors and SWOT analysis. Mostly all aspects are covered in it.
A literature-based research and analysis about the employment of the four basic managerial factors, namely planning, organising, leading and controlling, in the context of Apple Inc. operations throughout its history, and by the standpoint of all the Chief Executive Officers that passed from its Board of Directors.
A descriptive presentation about Apple Inc. Covering the History, company profile, Product line, competitors and SWOT analysis. Mostly all aspects are covered in it.
Marketing Communication Apple follow up_Edit.edited.docxGibsonGiteru
To improve its marketing communication strategy, Apple should focus on social media marketing. Adopting this recommendation could help the company to reach a large number of clients since a large number of people are on various social media platforms
Running head APPLE COMPANY1APPLE COMPANY 5.docxtoddr4
Running head: APPLE COMPANY 1
APPLE COMPANY 5
APPLE COMPANY
Name
Institution Affiliation
History of the Apple company, and the contributions of various executives
The Apple company was founded in the year 1977 from very humble beginnings in a garage. It was founded by Steve Jobs and Steve Wozniak. The company is known for designing, manufacturing, and marketing mobile phones, media gadgets, computers, and digital music devices. In 2018, the company had achieved an incredible milestone by reaching trillion-dollar capitalization. The 10th, 9th, and 8th generations of the iPhone product were the definite golden geese of the company due to their worldwide recognition and generation of billions.
In 2003, the company launched the iTunes music store where customers could purchase music for about ninety-nine cents. According to Steve Jobs, this provided a legal means for the customers to download music, and also protected the rights of the musicians (Galloway, 2017) In 2004, the company launched the Apple iMac and the revolutionary iPod mini gadget. The iPod received an upgrade the following year, which enabled it to have video capabilities.
The first iPhone was introduced by Steve Jobs in 2007, which really helped in globalizing the company and increasing revenue generation. As the company kept growing, they introduced the first iPad in 2010, and smart watches in 2015. That 2015, the company experienced its highest revenue generation of about 235 million dollars. Although this revenue had a sudden decline in 2016, it had a six percent recovery in 2017.
The company has enjoyed such innovativeness and growth due to its various of executives over its history. Currently, the CEO is Tim Cook, who launched the iPhone X in 2017. Other important figures include the likes of Phil Schiller, who is vice president of the global marketing. In 2018, the COO of the company, Mr. Jeff Williams, introduced the latest Apple watch which has a wide range of cutting edge features, like the detection of falls, and the heart rate (Daniel, 2016) 2018 also saw the introduction of the most expensive iPhone gadget, by Tim Cook, at a price of about one thousand dollars.
The current mission statement and code of ethics
According to Steve Jobs, a human being is creates change within the environment, hence he/she shouldn’t be a subordinate to systems. The mission statement of the company is somehow unorthodox and states that the company aims at designing the highest quality computers in the world, as well as the best operating systems, and software. Additionally, it aims at leading the digital music market through its innovative products like the iTunes and iPods (Cheng, 2016). The statement also speaks about revolutionizing mobile communication through various devices like the iPhone.
The company’s code of ethics states that Apple has a commitment to abide to the best communal and environmental requirements. The company stores should provide the safest workin.
Running Head Apple CompanyApple Company.docxSUBHI7
Running Head: Apple Company
Apple Company
Apple Company
Name
Course
Date
Apple Company
The products at apple include Ipads, IPhones, Tablets, macintosh, Apple TV. These items have done well in the market and their request is still high. The organization Apple Inc. begun in 1977 January, 3. The organization has composed items like advanced music players, PCs related programming, which are one of a kind in nature. The organization has done enormously well with regards to advancement and making of astounding and great products that have intensely beaten their opponent in the market. This paper is an outlook on the structure, products and nature of the apple company with regards to stakeholders and corporate social responsibility.
Apple's achievement is their craft of offering magnificent client benefit understanding and in-store better alternatives. The Company gives assortment of items and even the sales people use wonderful language. Apple evaluated that just about half of individuals purchasing Apple items are new clients. Apple has utilized talented and experienced group of offers representatives who have added to organization's prosperity. The organization in 2002 opened tech retail I Tokyo, Japan and there after the organization has kept on opening more shops all around. Their retail technique has truly worked to support them in this manner with higher returns compared to their counterparts (Francois nonnenmancher, 2004).
Apple's hierarchical structure is one of the variables adding to the organization's fruitful advancement. An association's authoritative structure can make open doors for business development. However, it can likewise force restrains on how the firm creates. For Apple's situation, the hierarchical structure is principally a conventional pecking order, with some key components from different sorts of authoritative structure. The achievement of the organization is connected to advancement and the authority of Steve Jobs, however its hierarchical structure is halfway in charge of guaranteeing support for such administration. Presently, under Tim Cook's administration, Apple has rolled out some little improvements in its hierarchical structure to suit market and industry requests.The advantages of Apple's various leveled hierarchical structure incorporate tight control controlled by senior administration over all parts of the business. Also, advancement openings rouse representatives to perform well and there are clear levels of expert and duty. On the negative side, Apple's progressive authoritative structure may trade off adaptably off the business to reflect changes in the worldwide commercial center. Moreover, in various leveled associations correspondence across various offices has a tendency to be less compelling than in level associations (Dudovskiy, 2018).
Unveiled over 10 years ago, the iPod is the one gadget that changed Apple from a PC organization into a mass-advertise hardware monster and would late ...
Over the last five decades, Apple Inc. has succeeded in creating a business empire in the technological industry. Apple’s I-products are among the most loved technological items across the world. In the business world, Apple’s IT products and operations are unmatched. To this end, Apple Inc. growth is remarkable and shows no signs that it will decline in the near future. This is typified by the fact that the company keeps setting new sales records for every product that it introduces into the market. Whatever Apple Inc.’s does only catches its competitors unaware and therefore they play the role of catching up by mimicking its strategy though largely unsuccessfully. This paper examines the impact of various internal and external organizational environments that affect Apple Inc. As such, the paper will keenly explore the extent to which the organizational environment affect Apple. Among the various external and internal environments that will examined in this paper include economic, social, technological and economic factors. It will also give the implications that these factors have on Apple Inc. if the company is to continue with its success story.
Marketing Communication Apple follow up_Edit.edited.docxGibsonGiteru
To improve its marketing communication strategy, Apple should focus on social media marketing. Adopting this recommendation could help the company to reach a large number of clients since a large number of people are on various social media platforms
Running head APPLE COMPANY1APPLE COMPANY 5.docxtoddr4
Running head: APPLE COMPANY 1
APPLE COMPANY 5
APPLE COMPANY
Name
Institution Affiliation
History of the Apple company, and the contributions of various executives
The Apple company was founded in the year 1977 from very humble beginnings in a garage. It was founded by Steve Jobs and Steve Wozniak. The company is known for designing, manufacturing, and marketing mobile phones, media gadgets, computers, and digital music devices. In 2018, the company had achieved an incredible milestone by reaching trillion-dollar capitalization. The 10th, 9th, and 8th generations of the iPhone product were the definite golden geese of the company due to their worldwide recognition and generation of billions.
In 2003, the company launched the iTunes music store where customers could purchase music for about ninety-nine cents. According to Steve Jobs, this provided a legal means for the customers to download music, and also protected the rights of the musicians (Galloway, 2017) In 2004, the company launched the Apple iMac and the revolutionary iPod mini gadget. The iPod received an upgrade the following year, which enabled it to have video capabilities.
The first iPhone was introduced by Steve Jobs in 2007, which really helped in globalizing the company and increasing revenue generation. As the company kept growing, they introduced the first iPad in 2010, and smart watches in 2015. That 2015, the company experienced its highest revenue generation of about 235 million dollars. Although this revenue had a sudden decline in 2016, it had a six percent recovery in 2017.
The company has enjoyed such innovativeness and growth due to its various of executives over its history. Currently, the CEO is Tim Cook, who launched the iPhone X in 2017. Other important figures include the likes of Phil Schiller, who is vice president of the global marketing. In 2018, the COO of the company, Mr. Jeff Williams, introduced the latest Apple watch which has a wide range of cutting edge features, like the detection of falls, and the heart rate (Daniel, 2016) 2018 also saw the introduction of the most expensive iPhone gadget, by Tim Cook, at a price of about one thousand dollars.
The current mission statement and code of ethics
According to Steve Jobs, a human being is creates change within the environment, hence he/she shouldn’t be a subordinate to systems. The mission statement of the company is somehow unorthodox and states that the company aims at designing the highest quality computers in the world, as well as the best operating systems, and software. Additionally, it aims at leading the digital music market through its innovative products like the iTunes and iPods (Cheng, 2016). The statement also speaks about revolutionizing mobile communication through various devices like the iPhone.
The company’s code of ethics states that Apple has a commitment to abide to the best communal and environmental requirements. The company stores should provide the safest workin.
Running Head Apple CompanyApple Company.docxSUBHI7
Running Head: Apple Company
Apple Company
Apple Company
Name
Course
Date
Apple Company
The products at apple include Ipads, IPhones, Tablets, macintosh, Apple TV. These items have done well in the market and their request is still high. The organization Apple Inc. begun in 1977 January, 3. The organization has composed items like advanced music players, PCs related programming, which are one of a kind in nature. The organization has done enormously well with regards to advancement and making of astounding and great products that have intensely beaten their opponent in the market. This paper is an outlook on the structure, products and nature of the apple company with regards to stakeholders and corporate social responsibility.
Apple's achievement is their craft of offering magnificent client benefit understanding and in-store better alternatives. The Company gives assortment of items and even the sales people use wonderful language. Apple evaluated that just about half of individuals purchasing Apple items are new clients. Apple has utilized talented and experienced group of offers representatives who have added to organization's prosperity. The organization in 2002 opened tech retail I Tokyo, Japan and there after the organization has kept on opening more shops all around. Their retail technique has truly worked to support them in this manner with higher returns compared to their counterparts (Francois nonnenmancher, 2004).
Apple's hierarchical structure is one of the variables adding to the organization's fruitful advancement. An association's authoritative structure can make open doors for business development. However, it can likewise force restrains on how the firm creates. For Apple's situation, the hierarchical structure is principally a conventional pecking order, with some key components from different sorts of authoritative structure. The achievement of the organization is connected to advancement and the authority of Steve Jobs, however its hierarchical structure is halfway in charge of guaranteeing support for such administration. Presently, under Tim Cook's administration, Apple has rolled out some little improvements in its hierarchical structure to suit market and industry requests.The advantages of Apple's various leveled hierarchical structure incorporate tight control controlled by senior administration over all parts of the business. Also, advancement openings rouse representatives to perform well and there are clear levels of expert and duty. On the negative side, Apple's progressive authoritative structure may trade off adaptably off the business to reflect changes in the worldwide commercial center. Moreover, in various leveled associations correspondence across various offices has a tendency to be less compelling than in level associations (Dudovskiy, 2018).
Unveiled over 10 years ago, the iPod is the one gadget that changed Apple from a PC organization into a mass-advertise hardware monster and would late ...
Over the last five decades, Apple Inc. has succeeded in creating a business empire in the technological industry. Apple’s I-products are among the most loved technological items across the world. In the business world, Apple’s IT products and operations are unmatched. To this end, Apple Inc. growth is remarkable and shows no signs that it will decline in the near future. This is typified by the fact that the company keeps setting new sales records for every product that it introduces into the market. Whatever Apple Inc.’s does only catches its competitors unaware and therefore they play the role of catching up by mimicking its strategy though largely unsuccessfully. This paper examines the impact of various internal and external organizational environments that affect Apple Inc. As such, the paper will keenly explore the extent to which the organizational environment affect Apple. Among the various external and internal environments that will examined in this paper include economic, social, technological and economic factors. It will also give the implications that these factors have on Apple Inc. if the company is to continue with its success story.
2. Apple
Learners will choose a media company, (from a
given list) and produce a 1000 word case-study
on that company.
Choose from, Disney, Apple, Sony (& SyCo), News
Corporation, Google
Start by telling me what media sector it belongs
to.
What products it produces (cross-media?)
3. Apple was founded by Steve Jobs and Steve
Wozaniak in 1976 but incorporated the company
in 1977. They incorporated the company in
California
4. Apple is horizontally integrated. This means that
apple does everything to do with the company.
For example apple make the product and
software, person then buys product from apple,
person downloads songs from iTunes which is an
designed by apple and people download apps
from the app store which apple created. The
advantage of this is that apple gets complete
control of the company whereas if they were a
vertically integrated company then it will give
them less control of the company.
5. Who are its competitors?
Impact on production and distribution
6. Who are the customers?
Find quotes on how many it has
What are the demographics, eg male
female, age, socio economic group
7. What changes in organisational structure
has there been and what were the
implications.
8. Has it had any controversies ( eg News
Corporation and the News Of The World
Phone Hacking Scandal)
