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AR
KARAN THAKKAR
GROUP 20
Not an open secret anymore
Karan
iCAR
IT DRIVES
16/9/22 Karan
Brief
• Competitions
• Key points to compete
• Market segmentation
• Why this market
• Finances
• Initial investments
• Cost of an iCar
• Sales model
• Why not B2B
• Why only B2c
• Target consumers
• Market strategy
• Timeline
Competitions
MERCEDES
BENZ
GOOGLE
AMAZON
TESLA
Tesla
Google cars
Amazon
“Still an early bird”
Key points to compete
• Keep it simple
• Connecting everything
• Make travelling safe
• You are the still the master of your car
Market segmentation
Apple 2022 10
Why this market?
Why this market?
Financial scenario of Apple
Initial Investments
Cost of one iCar
Model Cost price
iCar L.3 $289,999
iCar L.4 $299,999
iCar L.5 $359,999
Sales model
• B2C
• Autonomous market is a high end market
•
Sales model
• B2B (think how uber will work)
The Uber mind
Target consumers
• People with deep pockets
• Advanced cities
Timeline
2022 2027 2030
Why is apple going to succeed
• Simplicity
• Quality
• Trust
• Intellectual market analysis
• Because of what others are planning
AR

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