SlideShare a Scribd company logo
apple 2008
historically what were Apples major competitive advantages and why did they fail to build on
these advantages to lead the industry?
Solution
Apples major competitive advantages:
Apple II and Macintosh were the machines that made Apple. They both had to following
features.
Brand loyalty among important segments
Reasons for why did Apple fail to build on these advantages to lead the industry:
Apple’s missteps:
Entry of Rivals:

More Related Content

More from rozakashif85

A graph is symmetric with respect to the vertical line corresponding.pdf
A graph is symmetric with respect to the vertical line corresponding.pdfA graph is symmetric with respect to the vertical line corresponding.pdf
A graph is symmetric with respect to the vertical line corresponding.pdf
rozakashif85
 
X-Linked Recessive Write three rules to keep in mind when counseling .pdf
X-Linked Recessive Write three rules to keep in mind when counseling .pdfX-Linked Recessive Write three rules to keep in mind when counseling .pdf
X-Linked Recessive Write three rules to keep in mind when counseling .pdf
rozakashif85
 
Write a Java Class to Implement a Generic Linked ListYour list mus.pdf
Write a Java Class to Implement a Generic Linked ListYour list mus.pdfWrite a Java Class to Implement a Generic Linked ListYour list mus.pdf
Write a Java Class to Implement a Generic Linked ListYour list mus.pdf
rozakashif85
 
Write a class (BasketballTeam) encapsulating the concept of a tea.pdf
Write a class (BasketballTeam) encapsulating the concept of a tea.pdfWrite a class (BasketballTeam) encapsulating the concept of a tea.pdf
Write a class (BasketballTeam) encapsulating the concept of a tea.pdf
rozakashif85
 
Which of the following would you expect to happen in a plant that doe.pdf
Which of the following would you expect to happen in a plant that doe.pdfWhich of the following would you expect to happen in a plant that doe.pdf
Which of the following would you expect to happen in a plant that doe.pdf
rozakashif85
 
What is the value of including personal information about yourself a.pdf
What is the value of including personal information about yourself a.pdfWhat is the value of including personal information about yourself a.pdf
What is the value of including personal information about yourself a.pdf
rozakashif85
 
What is a voluntary response sampleSolutionVoluntary response.pdf
What is a voluntary response sampleSolutionVoluntary response.pdfWhat is a voluntary response sampleSolutionVoluntary response.pdf
What is a voluntary response sampleSolutionVoluntary response.pdf
rozakashif85
 
What adaptive benefit do these abilities give wolbachia In oth.pdf
What adaptive benefit do these abilities give wolbachia In oth.pdfWhat adaptive benefit do these abilities give wolbachia In oth.pdf
What adaptive benefit do these abilities give wolbachia In oth.pdf
rozakashif85
 
Think about autumn (Fall season) in places like New England (Pennsyl.pdf
Think about autumn (Fall season) in places like New England (Pennsyl.pdfThink about autumn (Fall season) in places like New England (Pennsyl.pdf
Think about autumn (Fall season) in places like New England (Pennsyl.pdf
rozakashif85
 
The orange is which type of fruit Simple - Legume Simple - Drupe .pdf
The orange is which type of fruit  Simple - Legume  Simple - Drupe  .pdfThe orange is which type of fruit  Simple - Legume  Simple - Drupe  .pdf
The orange is which type of fruit Simple - Legume Simple - Drupe .pdf
rozakashif85
 
The _________ is the protective chamber that houses the ovule and Lat.pdf
The _________ is the protective chamber that houses the ovule and Lat.pdfThe _________ is the protective chamber that houses the ovule and Lat.pdf
The _________ is the protective chamber that houses the ovule and Lat.pdf
rozakashif85
 
Suppose X follows a normal distribution with mean=1 and variance=4. .pdf
Suppose X follows a normal distribution with mean=1 and variance=4. .pdfSuppose X follows a normal distribution with mean=1 and variance=4. .pdf
Suppose X follows a normal distribution with mean=1 and variance=4. .pdf
rozakashif85
 
Question is about the Enron Scandal in 2001... There is no case stud.pdf
Question is about the Enron Scandal in 2001... There is no case stud.pdfQuestion is about the Enron Scandal in 2001... There is no case stud.pdf
Question is about the Enron Scandal in 2001... There is no case stud.pdf
rozakashif85
 
Security Essay This is a 1 -2 page essay on an issue you found inte.pdf
Security Essay This is a 1 -2 page essay on an issue you found inte.pdfSecurity Essay This is a 1 -2 page essay on an issue you found inte.pdf
Security Essay This is a 1 -2 page essay on an issue you found inte.pdf
rozakashif85
 
1. Which of the following brain structures are visible on the inferi.pdf
1. Which of the following brain structures are visible on the inferi.pdf1. Which of the following brain structures are visible on the inferi.pdf
1. Which of the following brain structures are visible on the inferi.pdf
rozakashif85
 
11. The cloning vectors used for human gene therapy are mainly based.pdf
11. The cloning vectors used for human gene therapy are mainly based.pdf11. The cloning vectors used for human gene therapy are mainly based.pdf
11. The cloning vectors used for human gene therapy are mainly based.pdf
rozakashif85
 
Present and explain all the elements in Freud theory.SolutionI.pdf
Present and explain all the elements in Freud theory.SolutionI.pdfPresent and explain all the elements in Freud theory.SolutionI.pdf
Present and explain all the elements in Freud theory.SolutionI.pdf
rozakashif85
 
please answes these multiple choices above on.pdf
please answes these multiple choices above on.pdfplease answes these multiple choices above on.pdf
please answes these multiple choices above on.pdf
rozakashif85
 
Metabolism using an electron transport system is classified based on .pdf
Metabolism using an electron transport system is classified based on .pdfMetabolism using an electron transport system is classified based on .pdf
Metabolism using an electron transport system is classified based on .pdf
rozakashif85
 
National Insurance Company and Owen put their agency agreement into .pdf
National Insurance Company and Owen put their agency agreement into .pdfNational Insurance Company and Owen put their agency agreement into .pdf
National Insurance Company and Owen put their agency agreement into .pdf
rozakashif85
 

More from rozakashif85 (20)

A graph is symmetric with respect to the vertical line corresponding.pdf
A graph is symmetric with respect to the vertical line corresponding.pdfA graph is symmetric with respect to the vertical line corresponding.pdf
A graph is symmetric with respect to the vertical line corresponding.pdf
 
X-Linked Recessive Write three rules to keep in mind when counseling .pdf
X-Linked Recessive Write three rules to keep in mind when counseling .pdfX-Linked Recessive Write three rules to keep in mind when counseling .pdf
X-Linked Recessive Write three rules to keep in mind when counseling .pdf
 
Write a Java Class to Implement a Generic Linked ListYour list mus.pdf
Write a Java Class to Implement a Generic Linked ListYour list mus.pdfWrite a Java Class to Implement a Generic Linked ListYour list mus.pdf
Write a Java Class to Implement a Generic Linked ListYour list mus.pdf
 
Write a class (BasketballTeam) encapsulating the concept of a tea.pdf
Write a class (BasketballTeam) encapsulating the concept of a tea.pdfWrite a class (BasketballTeam) encapsulating the concept of a tea.pdf
Write a class (BasketballTeam) encapsulating the concept of a tea.pdf
 
Which of the following would you expect to happen in a plant that doe.pdf
Which of the following would you expect to happen in a plant that doe.pdfWhich of the following would you expect to happen in a plant that doe.pdf
Which of the following would you expect to happen in a plant that doe.pdf
 
What is the value of including personal information about yourself a.pdf
What is the value of including personal information about yourself a.pdfWhat is the value of including personal information about yourself a.pdf
What is the value of including personal information about yourself a.pdf
 
What is a voluntary response sampleSolutionVoluntary response.pdf
What is a voluntary response sampleSolutionVoluntary response.pdfWhat is a voluntary response sampleSolutionVoluntary response.pdf
What is a voluntary response sampleSolutionVoluntary response.pdf
 
What adaptive benefit do these abilities give wolbachia In oth.pdf
What adaptive benefit do these abilities give wolbachia In oth.pdfWhat adaptive benefit do these abilities give wolbachia In oth.pdf
What adaptive benefit do these abilities give wolbachia In oth.pdf
 
Think about autumn (Fall season) in places like New England (Pennsyl.pdf
Think about autumn (Fall season) in places like New England (Pennsyl.pdfThink about autumn (Fall season) in places like New England (Pennsyl.pdf
Think about autumn (Fall season) in places like New England (Pennsyl.pdf
 
The orange is which type of fruit Simple - Legume Simple - Drupe .pdf
The orange is which type of fruit  Simple - Legume  Simple - Drupe  .pdfThe orange is which type of fruit  Simple - Legume  Simple - Drupe  .pdf
The orange is which type of fruit Simple - Legume Simple - Drupe .pdf
 
The _________ is the protective chamber that houses the ovule and Lat.pdf
The _________ is the protective chamber that houses the ovule and Lat.pdfThe _________ is the protective chamber that houses the ovule and Lat.pdf
The _________ is the protective chamber that houses the ovule and Lat.pdf
 
Suppose X follows a normal distribution with mean=1 and variance=4. .pdf
Suppose X follows a normal distribution with mean=1 and variance=4. .pdfSuppose X follows a normal distribution with mean=1 and variance=4. .pdf
Suppose X follows a normal distribution with mean=1 and variance=4. .pdf
 
Question is about the Enron Scandal in 2001... There is no case stud.pdf
Question is about the Enron Scandal in 2001... There is no case stud.pdfQuestion is about the Enron Scandal in 2001... There is no case stud.pdf
Question is about the Enron Scandal in 2001... There is no case stud.pdf
 
Security Essay This is a 1 -2 page essay on an issue you found inte.pdf
Security Essay This is a 1 -2 page essay on an issue you found inte.pdfSecurity Essay This is a 1 -2 page essay on an issue you found inte.pdf
Security Essay This is a 1 -2 page essay on an issue you found inte.pdf
 
1. Which of the following brain structures are visible on the inferi.pdf
1. Which of the following brain structures are visible on the inferi.pdf1. Which of the following brain structures are visible on the inferi.pdf
1. Which of the following brain structures are visible on the inferi.pdf
 
11. The cloning vectors used for human gene therapy are mainly based.pdf
11. The cloning vectors used for human gene therapy are mainly based.pdf11. The cloning vectors used for human gene therapy are mainly based.pdf
11. The cloning vectors used for human gene therapy are mainly based.pdf
 
Present and explain all the elements in Freud theory.SolutionI.pdf
Present and explain all the elements in Freud theory.SolutionI.pdfPresent and explain all the elements in Freud theory.SolutionI.pdf
Present and explain all the elements in Freud theory.SolutionI.pdf
 
please answes these multiple choices above on.pdf
please answes these multiple choices above on.pdfplease answes these multiple choices above on.pdf
please answes these multiple choices above on.pdf
 
Metabolism using an electron transport system is classified based on .pdf
Metabolism using an electron transport system is classified based on .pdfMetabolism using an electron transport system is classified based on .pdf
Metabolism using an electron transport system is classified based on .pdf
 
National Insurance Company and Owen put their agency agreement into .pdf
National Insurance Company and Owen put their agency agreement into .pdfNational Insurance Company and Owen put their agency agreement into .pdf
National Insurance Company and Owen put their agency agreement into .pdf
 

Recently uploaded

PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
PedroFerreira53928
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
Atul Kumar Singh
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
Celine George
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
Jisc
 
How to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS ModuleHow to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS Module
Celine George
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
MIRIAMSALINAS13
 
Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)
rosedainty
 
Introduction to Quality Improvement Essentials
Introduction to Quality Improvement EssentialsIntroduction to Quality Improvement Essentials
Introduction to Quality Improvement Essentials
Excellence Foundation for South Sudan
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 
Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......
Ashokrao Mane college of Pharmacy Peth-Vadgaon
 
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdfESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
Fundacja Rozwoju Społeczeństwa Przedsiębiorczego
 
Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
Vikramjit Singh
 
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
Nguyen Thanh Tu Collection
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Thiyagu K
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
Anna Sz.
 
Fish and Chips - have they had their chips
Fish and Chips - have they had their chipsFish and Chips - have they had their chips
Fish and Chips - have they had their chips
GeoBlogs
 
Overview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with MechanismOverview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with Mechanism
DeeptiGupta154
 
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxStudents, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
EduSkills OECD
 
How to Break the cycle of negative Thoughts
How to Break the cycle of negative ThoughtsHow to Break the cycle of negative Thoughts
How to Break the cycle of negative Thoughts
Col Mukteshwar Prasad
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
BhavyaRajput3
 

Recently uploaded (20)

PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
 
How to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS ModuleHow to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS Module
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
 
Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)
 
Introduction to Quality Improvement Essentials
Introduction to Quality Improvement EssentialsIntroduction to Quality Improvement Essentials
Introduction to Quality Improvement Essentials
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......
 
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdfESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
 
Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
 
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
 
Fish and Chips - have they had their chips
Fish and Chips - have they had their chipsFish and Chips - have they had their chips
Fish and Chips - have they had their chips
 
Overview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with MechanismOverview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with Mechanism
 
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxStudents, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
 
How to Break the cycle of negative Thoughts
How to Break the cycle of negative ThoughtsHow to Break the cycle of negative Thoughts
How to Break the cycle of negative Thoughts
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
 

apple 2008 historically what were Apples major competitive advanta.pdf

  • 1. apple 2008 historically what were Apples major competitive advantages and why did they fail to build on these advantages to lead the industry? Solution Apples major competitive advantages: Apple II and Macintosh were the machines that made Apple. They both had to following features. Brand loyalty among important segments Reasons for why did Apple fail to build on these advantages to lead the industry: Apple’s missteps: Entry of Rivals: