The document is a lab report analyzing an assigned garment project for an apparel design class. It includes an analysis of a career dress identifying strengths like breathability from 90% cotton but weaknesses in limited fall color options. It also outlines the target market as professional women ages 30-40 with an average $80k salary. The collection for Fall 2012 will feature dark colors for a sleek, sexy look catering to the modern professional woman. Spec sheets provide fabric content and construction details for the dress, jacket and vest designs.

1. Bela Rosa
l Stacey Meyers
Kyndal Lofton
2/28/2012
MDSE 1650.303- Lab 4 Apparel Project Work Day
MDSE 1650.303- Lab 4 Apparel Project Work Day
MDSE 1650.303- Lab 4 Apparel Project Work Day
MDSE 1650.303- Lab 4 Apparel Project Work Day
MDSE 1650.303- Lab 4 Apparel Project Work Day

2. Analysis of assigned garment
• Garment Scenario
• Career Dress for Women
• Cotton Spandex blend
• Sold in high end department stores
• price $60-$80
• Strengths of Assigned Garment
• 90% cotton- makes dress breathable
• Form Fitting
• Ideal comfort for fall
• Weaknesses
• Limited color options for Fall 2011
• Worst Seller in 2011

3. Target market Profile
• Target Market:
• Upper-class, professional working
women, between the ages of 30-40
• Demographics:
• Average salary is upwards of $80,000
• Married or single women that are
advancing in work career
• College educated, Bachelors or
Masters Degree
• Psychographics:
• Income’s increasing so spending money
on nice items could be a reward
• Independent, working women who
dress for success
• Fashion forward, however fashion
identity has been secured

4. Fall 2012
The collection for fall 2012 adapts to the modern classic woman by introducing dark
colors with a sleek and sexy look.
The collection for fall 2012 adapts to the modern classic woman by introducing dark
colors with a sleek and sexy look.

5. GARMENT 1 - S PEC S HEET
Division : Women’s
S le e v e le s s p o c k e t d r e s s
FALL 2012 STYLE # Dept: Dresses
SIZE INFORMATION
SIZE RANGE 2 4 6 8 10 12
FABRIC INFORMATION
MAIN FABRIC
FIBER CONTENT100% Cotton
FABRIC CONSTRUCTIONTwill
WEAVE TYPE woven
DYED OR PRINTEDprinted
COUNTRY OF ORIGINIndia
LINING FABRIC95% Cotton 5%
FIBER CONTENTSpandex
LINING CONSTRUCTIONwoven
WEAVE TYPEplain
DYED OR PRINTEDdyed
COUNTRY OF ORIGINBrazil
INTERFACING OR FILL FABRIC
FIBER CONTENTN/A
FABRIC CONSTRUCTIONN/A
DYED OR PRINTEDN/A
COUNTRY OF ORIGINN/A
FINDINGS/ TRIMS / DECORATIVE DETAILS
CLOSEURE TYPE - 112’ invisible zipper
CLOSEURE TYPE - 2
THREAD - FIBER CONTENT100% Cotton
DECORATIVE DETAILS N/A
CONSTRUCTION & SILHOUETTE
scoop
COLLAR / NECKLINE TYPEneckline
SLEEVE TYPEsleeveless
double
SHAPING DEVICES USED IF ANYpointed darts
SILHOUETTE (DRESSES ONLY)hourglass
ADDITIONAL LABEL INFORMATION
CARE INSTRUCTIONS Hand wash, lay flat to dry
STITCH & SEAM INFORMATION
BOTTOM HEM
SEAM TYPEoverlap
STITCH STYPE300
ARMSCYE
SEAM TYPEN/A
STITCH STYPEN/A
COLOR / PRINT OPTIONS
Keepsake
COLOR / PRINT 1Calico
COLOR / PRINT 2Boulder Grey
COLOR / PRINT 3Daisy Yellow
COLOR / PRINT 4

6. G A R M E N T #2 - S P E C S H E E T
Division : Women’s FALL 2012 STYLE # Dept: Jackets and Coats Long Sleeve faux leather jacket
SIZE INFORMATION
SIZE RANGE 2 4 6 8 10 12
FABRIC INFORMATION
MAIN FABRIC
FIBER CONTENT100% Polyester
FABRIC CONSTRUCTIONN/A
WEAVE TYPE N/A
DYED OR PRINTEDDyed
COUNTRY OF ORIGINChina
LINING FABRIC90% Polyester
FIBER CONTENT10% Nylon
LINING CONSTRUCTIONNonwoven
WEAVE TYPEPlain
DYED OR PRINTEDDyed
COUNTRY OF ORIGINIndia
INTERFACING OR FILL FABRIC
FIBER CONTENTN/A
LINING CONSTRUCTIONN/A
Text
WEAVE TYPEN/A
DYED OR PRINTEDN/A
COUNTRY OF ORIGINN/A
FINDINGS/ TRIMS / DECORATIVE DETAILS
Text
CLOSEURE TYPE - 1Button DTM (1)
CLOSEURE TYPE - 2
THREAD - FIBER CONTENT100% Cotton
DECORATIVE DETAILS Button DTM (4)
CONSTRUCTION & SILHOUETTE
COLLAR / NECKLINE TYPECollar
SLEEVE TYPELong sleeve
SHAPING DEVICES USED IF ANYN/A
SILHOUETTE (DRESSES ONLY)N/A
ADDITIONAL LABEL INFORMATION
CARE INSTRUCTIONS Dry Clean Only
STITCH & SEAM INFORMATION
BOTTOM HEM
SEAM TYPEOver lap
STITCH STYPE400
ARMSCYE
SEAM TYPE
STITCH STYPE300
COLOR / PRINT OPTIONS
Costume
COLOR / PRINT 1Pleather
COLOR / PRINT 2Ice cold blue
COLOR / PRINT 3
COLOR / PRINT 4

7. G A R M E N T #3 - S P E C S H E E T
Division : Women’s
Ve s t
FALL 2012 STYLE # Dept: Jackets and
Outerwear
SIZE INFORMATION
SIZE RANGE 2 4 6 8 10 12
FABRIC INFORMATION
MAIN FABRIC60% cotton 40%
FIBER CONTENTpolyester
FABRIC CONSTRUCTIONN/A
WEAVE TYPE Knit
DYED OR PRINTEDdyed
COUNTRY OF ORIGINUSA
LINING FABRIC
FIBER CONTENTN/A
LINING CONSTRUCTIONN/A
WEAVE TYPEN/A
DYED OR PRINTEDN/A
COUNTRY OF ORIGINN/A
INTERFACING OR FILL FABRIC
FIBER CONTENTN/A
LINING CONSTRUCTIONN/A
WEAVE TYPEN/A
DYED OR PRINTEDN/A
COUNTRY OF ORIGINN/A
FINDINGS/ TRIMS / DECORATIVE DETAILS
CLOSEURE TYPE - 1N/A
CLOSEURE TYPE - 2N/A
THREAD - FIBER CONTENT100% Cotton
DECORATIVE DETAILS N/A
CONSTRUCTION & SILHOUETTE
COLLAR / NECKLINE TYPEV-Neck
SLEEVE TYPEsleeveless
SHAPING DEVICES USED IF ANYN/A
SILHOUETTE (DRESSES ONLY)N/A
ADDITIONAL LABEL INFORMATION
CARE INSTRUCTIONS
STITCH & SEAM INFORMATION
BOTTOM HEM
SEAM TYPEbound
STITCH STYPE400
ARMSCYE
SEAM TYPEbound
STITCH STYPE400
COLOR / PRINT OPTIONS
Cornstalk
COLOR / PRINT 1interlock
COLOR / PRINT 2Ghost white
midnight
COLOR / PRINT 3black
COLOR / PRINT 4