Presentation given by Mark James, VP of Economic and Business Development at AEP, at the Appalachian Power Economic Development Forum held in Beckley, WV, on May 16, 2013.

1. AEP’s Economic
Development
Program
We’re Baaaack….

2. AEPED.com 2
About AEP
• 11 state service territory
• 7 operating companies
• 19,000 employees
• Over 200,000 square miles
(518,000 square km) of the
US, spanning from Canada
to Mexico
• Nation’s largest electricity
transmission system
• 38,000 MW generating
capacity (64% coal, 24%
gas, 5% nuclear, 7%
renewables)
• $1.26B Earnings on $14.9B
revenues (2012)

3. AEPED.com 3
www.Slideshare.net/AEP_EconDev

4. AEPED.com 4
Lead
Development
National
Accounts
Shale Gas

5. AEPED.com 5
Our Program of Work
AEPSC
• Lead Development
– Research-Based
– Market Specialists
– Revenue Goals
• National Accounts
– Business Intelligence
– Revenue Goals
• Research
Operating Companies
• Prospect Work
– Project Management
– Data Requests
• Local, regional , state ED
• Partner on
– Relationship Building (IAMC,
Guild, etc.)
– Deal Flow/Deal Closure
– Research Tools
– Customer Services

6. AEPED.com 6
Research Driven

7. AEPED.com 7
A Few Examples- Hoovers

8. AEPED.com 8
A Few Examples- Hoovers

9. AEPED.com 9
A Few Examples- Hoovers

10. AEPED.com 10
Targeted Marketing- How Do We
Generate Leads?
5
Target
s

11. AEPED.com 11
Targeted Marketing- How Do We
Generate Leads?
National Accounts
Team

12. AEPED.com 12
Targeted Marketing- How Do We
Generate Leads?
http://www.youtube.com/watch?v=WBsNiYVXuS0

13. AEPED.com 13
Targeted Marketing- How Do We
Generate Leads?
We’re Out There Marketing!

14. AEPED.com 14
Web Marketing- www.AEPED.com

15. AEPED.com 15
Data Center Certification
www.AEPDataCenters.com

16. AEPED.com 16
www.AEPED.com

17. AEPED.com 17
Research
• One Source
• Hoovers
• 10K Wizard
• Morningstar
• LOIS

18. AEPED.com 18
ESRI ArcGIS

19. AEPED.com 19
ESRI ArcGIS

20. AEPED.com 20
ESRI ArcGIS

21. AEPED.com 21
ESRI ArcGIS

22. AEPED.com 22
Location One Information System

23. AEPED.com 23
Design, Build and Maintenance Services
• Offered to customers requiring high-voltage
primary electric service
– Typically large industrial customers
– Customer responsible for step down of service, in
return receives a better rate
– They can contract with AEP for design, build and
maintenance services of their electrical facilities so
they can focus on their core business and benefit
from our expertise
• Services include:
– Substation construction and maintenance
– Equipment procurement, testing and repair
– Power quality troubleshooting and remediation
• Example project: MarkWest Natural Gas Processing Plant
– MarkWest contracted AEP to build its 60MW substation with three 20MW
transformers to be served from a 138 kV transmission line
– AEP will also do substation maintenance
For more information, contact:
Marc Ayle, Manager Utility
Business Development
614-883-7882
mwayle@aep.com

24. AEPED.com 24
Site Certification
Initiative
 Signature
‘development’ effort
for 2013
 Three Step Process
 Be respectful of State
Programs
 Utilize a nationally
known site selection
firm
 Market Like Crazy!

25. AEPED.com 25
Other Initiatives
Supplier
Marketing
Plant
Retirement
Reuse
Facility
Optimization
ODAA

26. AEPED.com 26
To Recap, how we can be helpful

27. AEPED.com 27