APM (DPB) PresentationLI

“Automated Promotion Maker”,
previously
“Dynamic Proposition Builder”.
9/2/2016
Author: Ken Haagner, +2784 827 6202,
ken.haagner@gmail.com. za.linkedin.com/in/kenhaagner
1

ROI?
Initiator Enterprise’s Budget (to build – not to sell)
- as indicated in the concept document
- ranges from ZAR 5 to 20 million.
(About USD 350 000 to 1.4 Million).
9/2/2016
2

Background - Initiator Company
• The Initiator Enterprise prepared
a Requirements document
(named Dynamic Proposition
Builder - DPB) by a team headed
up by the Marketing
Propositions Manager. This was
completed in July of 2015 (the
Final). This was accepted by the
appropriate signatories and
placed on the development
Roadmap and handed over to
the Technical Team.
• Upon analysis and various
attempts at synthesizing a
solution the Siebel Technical
team (comprising of about 40
persona) reverted that it could
not be done.
• This resulted in such document
being removed off of the
Roadmap.
9/2/2016
3

Background – Author, Western Cape, South Africa
• The author had to secure a position rapidly
because of his poor partner analysis.
• That is, his partner stole his business - the
partner had the clients and the money but
not the innovation. Once this was planned
and documented, the author was cut off.
9/2/2016
4

Background – Author, Midrand, South Africa
• The position the author realized was with the
Initiator Company only as a Siebel Product
Administrator.
• Fortunately the author had an astute
manager - he, along with various architects,
presented challenges based on the author's
knowledge of the Siebel and Oracle systems.
• The DPB document was presented as yet
another challenge.
• The first place to do research is where a
similar entity has been implemented -
nothing like this was documented or even
alluded to (world wide). Therefore the author
found that he had to drill deep within the
capabilities of the Siebel system to determine
what needs to be done or why it can't be
done.
• With this new mindset and within a few
weeks of intensive research the author
determined that it could in fact be done
through Siebel & other technologies, and
showed how to accomplish such in a series of
meetings to the technical team, who, instead
of encompassing the solution as a team,
became seemingly more hostile.
• Unbeknown to the author, the solutions
derived was never conveyed to the
Propositions team.
• Since then the author's contract was not
renewed by such technical team, the author's
manager resigned and left for New Zealand,
and the Proposition Manager handed in his
resignation.
9/2/2016
5

Current
Initiator Company Prospective Investors
• The author, as a private entity,
realizing that this unique and
innovative solution was not presented
to the Commercial department -
approached the HOD who then
requested documentation.
• The author got a response that they
were indeed very interested but could
not pursue such right now.
• The author could understand - having
overheard that the budget was
depleted by about May, 2016, and
that the team seemed to be in a state
of being largely reactive rather than
proactive.
• Now the author is sitting on a gold
mine that needs funding.
• Since then revisited new model in
order mainly to reduce investment
level.
• Now called Automated Promotion
Maker (APM)
9/2/2016
6

Projections
(Future -
Salesforce will be the next ... )
• As said, the Initiator Enterprise's
Budget (to develop – not sell) -
as indicated in the concept
document - ranges from ZAR 5
to 20 million.
• The costs of development
should amount to ZAR 4.5
million
• The first sale will be shortly after
development and will amount to
ZAR 5.25 million, plus...
• At least 3 should be sold per
year.
• 7 000 Siebel Customers
• Should such be sold for ZAR 5
million only?
• Only 50 instances = ZAR 250
million.
9/2/2016
7

Why APM?
• APM can be implemented for any
Enterprise that has a need for
automating its transactional systems
to reflect the various changes in price
occurring during a Marketing
Proposition's Lifetime.
• Most marketing personnel face
frustration to get their timeous
promotional strategies to be deployed
on the IT system of their particular
company. It takes weeks to months
and by that time the efficacy of the
drive has lost its impetus: competitors
are quicker to market and funds have
been expended.
• The solution is that this can be
completed (with testing) by the
marketing independent of the IT
department within 1 day. The Time-
to-market is exponentially increased /
improved. This can be used by any
vertical in the world - initially with
regard to Companies having Siebel
CRMs, and then by those having
Salesforce CRM systems.
9/2/2016
8

Why author?
• Even though the author has been providing
solutions all his life, and software solutions
for the last 20 years, he has failed (big Co.
salaries, tech talk, and so on) to connect with
business investors and funders to enable
others to benefit from these solutions.
• The author was chosen as one of the first
Siebel trainers in 1999 largely because of his
Oracle experience (since 1993).
• LinkedIn URL za.linkedin.com/in/kenhaagner
• Sole IP holder
9/2/2016
9

How?
• Siebel will be the workhorse
doing all heavy lifting and
transactional services
• APM tells Siebel what to do
based upon predefinitions and
definitions of entities integrated
to Siebel.
• Using ESB (SOA), CEP, Java, and
Siebel in a hybrid architecture of
Cloud and On-Premise.
9/2/2016
10

Investment required
• Deposit ZAR 100K on acceptance
• Budget stands at ZAR 4.5 Million
on deliverables over
approxiamately 8 months
• 20% equity negotiable
• Deposit
• Hardware / Software
• Overheads
• Premises
• Salaries
• Internet / Telephone
• Petty cash
9/2/2016
11

Thanks for your time …
9/2/2016
12

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