The document summarizes findings from a survey of 103 Turkish HR leaders on workforce and talent priorities. It finds that 47% of Turkish HR leaders expect their workforce to increase in the next year. 35% have increased recruitment budgets, with talent management and change management being the top priorities in Turkey. The bigger the company, the more HR KPIs are tracked, with employee performance and staff turnover being the most common. Talent acquisition, HR policies, and training are the most common areas of responsibility for Turkish HR leaders.

1. THE RACE FOR TALENT IS BACK ON
47% of Turkish HR leaders expect
their workforce to increase over the
next 12 months (48% globally).
35% of organisations have increased their recruitment budget:
35%
Global: 27%
45%
Global: 52%
20%
Global: 21%
INCREASING STABLE DECREASING
HR PRIORITIES
HOW DOES HR MEASURE SUCCESS?
THE HR LEADER’S INFLUENCE: INCREASINGLY STRATEGIC
Globally, talent management and training & development top the global list, but
the top priority in Turkey is talent and change management:
THE BIGGER THE COMPANY – AND ITS HR TEAM –
THE GREATER THE LEVEL OF HR KPI TRACKING
Employee
performance
Global: 72%
71%
Staff
turnover
Global: 67%
69%
Employee
engagement
Global: 46%
79%
Employee
competencies
Global: 43%
49%
Recruitment
efficiency
Global: 43%
61%
Managerial
performance
Global: 32%
41%
Employee
mobility
Global: 16%
15%
None
Global: 3%
2%
Few or no KPIs
3 or more KPIs
Talent management
49%
Global: 33%
Change management/transformation projects
37%
Global: 27%
Talent acquisition/recruitment
34%
Global: 32%
Employee retention
28%
Global: 26%
Training and development
27%
Global: 33%
Performance management
24%
Global: 28%
Employer branding/marketing/employee value
18%
Global: 13%
Diversity and inclusion
6%
Global: 4%
Only 6% of organisations list diversity and inclusion as a priority.
Are they just buzzwords or essential for business success
The findings featured in this fact sheet are based on responses from 103 Turkish HR
leaders, from a total of 2,572 responses in 65 countries worldwide.
68% of Turkish HR leaders in senior
management directly report to the CEO/CFO/
chairman or woman/general director/
managing director.
GLOBAL INSIGHTS
HR BAROMETER
Putting People First
How HR is at the Forefront of
Business Growth and Transformation
TURKEY
48%
Across this fact sheet, figures marked in red or green are significantly below / above the global average.
Talent acquisition
/ recruitment
Global: 86%
HR policies
Global: 83%
Training &
development
Global: 79%
Succession
Planning
Global: 68%
Talent
management
Global: 78%
Performance
management
Global: 79%
47%
93%
9
0%
89% 87%
8
6%
85%
TURKISH HR’S
SCOPE OF
RESPONSIBILITIES