apidays LIVE Hong Kong 2021 - API Ecosystem & Data Interchange August 25 & 26, 2021 Unleash the Power of Big Data with API Collaboration Dr. Toa Charm, Associate Professor of Practice in Management at CUHK Business School

1. Make Customer Journey
Joyful with
Big Data and API
Presented by
Dr. Toa Charm
Aug 26, 2021

2. Dr. Toa Charm 湛家揚博士
• Former Chief Public Mission Officer (CPMO) at the Hong Kong Cyberport
where Dr. Charm established and nurtured a world-leading innovation and
technology ecosystem with more than 1,200 start-ups from more than 30
countries including ASEAN
• Advisor & Mentor: HKSTP, Cyberport, ASTRI, FHKI, HKPC, HKIB, HKRMA,
HKCC, HKGS1, CityU HK Tech 300, and more
• Chief Judge, FinTech Award, Hong Kong ICT Awards (2019-2021)
• Author of the Book: ＜數碼力大提升＞
• Received the Following Awards from CityU HK
• College of Business Distinguished Alumni Award in 2019
• Outstanding DBA Alumni Award in 2018
2
• Associate Professor, Business School, Chinese University of Hong Kong
• Chairman & Principal Advisors of a Few Elite AI, FinTech, eCommerce
and ESG Start-ups in Asia
• Former Senior Management: Cyberport, HSBC, IBM, Oracle & Kingdee

3. My Engagement with the Innovation &
Technology Ecosystem in Asia
3
3 3

4. Outline
• Business Model is the Key for Success
• Role of Big Data & API in a Viable
Business Model
• Customer-Centric API Design

5. Business Model
is the Key for
Success

6. If you were Philips Lighting (Signify),
how you’re going to
change your business model
in the Digital Economy?
6

7. Philips: “Light as a service” or “LaaS”
Pain Point: How about our bulbs are suddenly
burned out while we are working on an urgent
project in office or an important order at plant
7
What’s Next?
IoT, connectivity, sensors, data, AI/deep learning,...
are becoming a standard vocabulary to lighting

8. TECH is Important
But Business Model is Even More Pivotal
From Technology to
Business Model
8

9. Rise of FinTech
Unbundling Bank to Make Customer Happy
9

10. Innovation and Business Models
Work Together to Create Values for Customers
10
Business Model

11. Business Model – All about VALUE
Create Value | Deliver Value | Capture Value
Example: Deliveroo
Technology and Innovation plays a key role to deliver value
11

12. Role of
Big Data & API
in a Viable
Business Model

13. In the Digital Economy, Asset Light Businesses Perform
Much Better than Asset Heavy Traditional World’s Leaders
13
13

14. 14
Market Cap of Airbnb
How did they make it?
14

15. Data Analytics at
Every Corner of Airbnb
15 15

16. Big Data is the Core Competence of
Leading FinTech Companies
16 16

17. BATJ Made Use of
Data to Create
FinTech Business
17

18. From Competition to Collaboration
18

19. HKMA Open API Framework
19

20. HKMA Commercial Data Interchange (CDI)
Empowering banks to make use of data to
make financing easier to customers
20
FinTech 2025
Commercial Data Interchange (CDI)

21. Customer-
Centric
API Design

22. Most Banks Focus on Internal APIs to
Cut Costs and Boost Efficiency
Should do
More
Customer-Engaging
APIs
22

23. Walgreens Used API to Increase
Customer Engagement
• Printicular from MEA Labs, which
allows users to print photos at
Walgreens from either their phones
or their accounts with Facebook,
Instagram, or Dropbox.
• Riding on the inputs of such third-
party developers and their popular
applications, Walgreens enhanced
overall customer engagement with
its retail stores.
• In fact, its revenues per customer for
people who interacted with it in its
stores and via the web and mobile
devices were six times those
generated by people who just
shopped at its stores.
23

24. Engagement is Not Only Customers
But Also Developers
Source: Openbankproject.com
24

25. Measure API Impact with Right Metrics
Activity-based to Impact-based KPIs
25

26. Prioritize Your API Projects
26

27. Taking Customer-Centricity to Next Level
Embed Ourselves in Customer Journey
• 1st Phase:
• Acquire, Transact
and Engage Digitally
• 2nd Phase:
• Ecosystem
• Data
27

28. Collaboration with Internal and External
Innovation and Technology Ecosystem
28

29. HSBC Collaborates with Startup Ecosystem to Bring
Digitalization to Consumers, SMEs, & Industries
29
29

30. Citi and HK TV MALL
use APIs to make
“Pay with Points”
possible
Starling Bank
and HSBC
uses APIs to
connect different
FinTech start-ups
30

31. HKTV Mall
Open Data
Strategy
• Each day, the company uploads a file of its customer browsing and shopping data to
the internet which is free for brands, agencies, universities and anyone else to
download and interpret. Although stripped of any personal identifying information,
the data remains highly detailed and is similar to that seen by HKTVmall’s marketing
team. The daily file – covering every click and movement of visitors to the site – can
reach a hefty size of 30GB on occasion.
• “Given that we have a vast knowledge of how to run a profitable online shopping
mall, our mission is now to export our knowledge and our technology both inside
and outside Hong Kong,” Wong says.
31

32. 32
HKTVmall
Open Data Bank
“Every company thinks differently, and you
cannot use the same formula for every product.
That’s why I open up this data for the public to
use,” Wong explains.
His philosophy is simple: If a vendor can sell
more products by analysing HKTVmall’s data,
then both parties can benefit.
Ricky Wong, Group CEO

33. 3 Key Takeaways for Today
Customer Pain Points
> TECH
Business Model is NOT just
how to make money; Rather,
creating, delivering and
capturing values
Data and API
Empower Value Co-
creation with
Ecosystems
Open Innovation and Value
Co-Creation
Customer
Engagement is the
Core of APIs
Priority, measures & actions
on customer and developer
engagement
33

34. My Contacts
Dr. Toa Charm
34
http://hk.linkedin.com/in/toacharm/ WeChat Account: Toa Sir
doctorcharm@doctorcharm.com
toacharm@cuhk.edu.hk
www.doctorcharm.com
THANKS
34