Oracle Application Express (APEX) is a database-centric web application development tool that allows developers to build fast and secure database applications leveraging their SQL and PL/SQL skills. It has no licensing costs and is fully supported. APEX has a large community of over 100,000 downloads per year and active user forums. It allows applications to be developed, deployed and used locally, in an enterprise cloud, or internet cloud. Oracle SQL Developer is a free IDE that simplifies database development. It allows developers to browse, create and edit database objects, develop, debug and test SQL and PL/SQL, and perform migrations between databases. It is Oracle's most popular database development tool with over 1.5 million

1. <Insert Picture Here>
Application Development
with Oracle Database 11g
Michael Hichwa – Vice President

2. The following is intended to outline Oracle’s general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remain at the sole discretion of Oracle.
© 2009 Oracle Corporation – Proprietary

3. Application Development Frameworks
Popular within the Oracle Customer base
© 2009 Oracle Corporation – Proprietary
Oracle SQL DeveloperOracle SQL Developer

4. Oracle Application Express (APEX)
Database-centric Web application development tool
• Unique RAD tool for the Oracle Database
• Browser based for Development, Deployment & Use
• Declaratively build Web 2.0 applications that are fast and secure
• Leverages full Oracle database capabilities and SQL & PL/SQL skills
• Fully supported, “no-cost” component with all editions of the Oracle DB

5. • Robust Developer community - 100k+ downloads / year
• apex.oracle.com – 4m page views / week
• Active Discussion Forum – 4.4m views, #3 on OTN
•80 Consulting companies, 50 BLOGs, 10 Hosting Partners
• UG Talks: 30 @OOW-09, 50 @ODTUG, APEXposed
• User interface for Oracle Audit Vault
Oracle Application Express Momentum

6. © 2009 Oracle Corporation – Proprietary
Oracle APEX Architecture
• Simple 2-Tier Architecture
• Pages dynamically rendered using database Metadata
• No code generation or file based compilation
• Runs Everywhere Oracle Database Runs

7. Development / Deployment Options
•Locally as a Dedicated Service
•Multi-tenant Enterprise Cloud
•Multi-Tenant Internet Cloud
•Within Amazon cloud w/Oracle AMI
Internet CloudEnterprise CloudLocal Database
© 2009 Oracle Corporation – Proprietary
Develop & deploy where it is most convenient and cost effective

8. © 2009 Oracle Corporation
Demonstration

9. APEX.oraclecorp.com
Enterprise Cloud Service
• HR
- overtime approval
- holiday requests
- award nomination and review
- resource availability /
tracking assignments (TARs)
- employee tracking
• Development
- project tracking
- error & warning messages tracking
- functional specs tracking
- bug/tar tracking and metrics
- recording business rules for QA and doc
- bugdb reporting
- release management tracking
• Training
- track all customer training
- OU Course planning
- bootcamp planning and management
© 2009 Oracle Corporation
• Sales Support
- contact management
- sales leads
- account & territory intelligence
- customer support (tracking interactions over time)
- account allocation
- tracking progress against KPIs
- collateral management (handouts, etc)
• Other
- ordering t-shirts for events
- status reports
- scheduling, managing data center maintenance
- managing distribution lists and sending emails
- management reporting
- requesting and tracking home transport
(used in India when working late)
- lots of dashboards

10. Hardware Dell PowerEdge 1950 2 x Dual Core
2.33GHz XESn Processor
6GB RAM
$3,999.00 (purchased 2/07)
Service Automatic provisioning
Workspaces 1,279
Developers 1 – 20 per workspace
Average: 2.5 per workspace
Applications 670 active last week (Total 6,658)
Page Views 399,489 last week
Users 5,980 active last week
Average users: 200 per application; Max: 3,500
Enterprise Cloud
apex.oraclecorp.com

11. Oracle Application Express (APEX)
Summary
• Reduces Development Cost: APEX is no-cost feature of the Database
• Reduces Administrative Complexity: Nothing to manage beyond the DB
• Leverage SQL & PL/SQL Skills: Framework designed for DB Developers
• Productivity: Developers are empowered by how easy it is
• Community: Oracle’s most active community (for app dev)

12. <Insert Picture Here>
Agenda
• Oracle Application Express
Oracle SQL Developer
• Oracle, Windows and .NET

13. Oracle Database Development Tools
Improving Developer Productivity in Every Phase

14. Oracle SQL Developer
Simplifies Database Development
• Browse, create and edit database objects
• Develop, debug and test SQL & PL/SQL
• Migrate database objects and data to Oracle
• Extensible using Java and XML
• Running and defining reports
• Third Party DB Support
• Runs on Windows, Mac, Linux…

15. Oracle SQL Developer
Database Development IDE
• Free and fully supported
• Lower Cost of Ownership
• Most Popular DB Development IDE (for Oracle)
• Easy install
• Download and unzip, Click SQL Developer Icon
• Uses thin JDBC driver => No Oracle Home required
• Adoption
• Over 1.5 million downloads
• Distributed with 11gR1
• 1.5 million users

16. Robust
• SQL Worksheet
• Code insight, templating, snippets,
formatting, colour coding
• Data grids
• Flashback, export, update, sort
• Full PL/SQL support
• Creating, editing, debugging, compiling,
hierarchical profiler, extended search
• Ad hoc reporting
• Shipped and user defined
• Advanced utilities
• Export, import, DDL generation, schema
compare, schema difference
• User controlled environment
• Preferences
• PL/SQL Unit Testing

17. SQL Developer Migration Workbench
• Integrated no-cost migration environment
• MySQL
• Microsoft SQL Server
• Microsoft Access
• Sybase
• DB2 UDB (early access)
• Teradata (early access)
• One Tool to Browse, validate, develop
• Sybase and Microsoft SQL Server T-SQL
• Increasing interest in database migration in CY09
• Primarily Sybase
• Exadata sparked interest in Teradata migration

18. SQL Developer 2.1 Teradata Migration
Early Access Release
• Connectivity to Teradata
• Run SQL
• Browse Data Dictionary
• DDL Migration
• Capture data definition
• Convert to Oracle syntax
• Generate Oracle DDL scripts
• Data Movement
• Online (smaller scale proof of concept)
• Offline (native tools to export import data)
• BTEQ Scripting language
• Conversion planned for a future release

19. SQL Developer Data Modeler
• For cost data modelling product ($3,000 per user)
• A single tool for different users and functionality
• Data Architect build logical data models
• Database Developer develop relational models
• DBA adjusts physical attributes

20. SQL Developer Data Modeler
OOWSQLDevDM

21. Oracle SQL Developer
Summary
• Reduces Costs: no-cost product
• Enhances Developer Productivity
• Supported by Oracle (at no extra cost)
• Easy to download and install
• unzip, no oracle home
• Robust: More functionality
• Integrated Debugger, Integrated Migrations, Unit Testing*, Data
Modeling, SQL Worksheet, Reporting, SQL Script, Schema
Compare, Object creation wizards, Modern IDE, …

22. <Insert Picture Here>
Agenda
• Oracle Application Express
• Oracle SQL Developer
Oracle, Windows and .NET

23. Oracle Database and .NET
Allow our customers to exploit .NET and Oracle DB
• Seamless Integration with Microsoft Development Tools
• Support for latest .NET frameworks and specifications
• Enable .NET applications to fully leverage Oracle Specific Features
• RAC, Data Guard, Client Cache, …
• Advanced Queuing, User Defined Types
• Provided for Free on OTN, Fully Supported by Oracle Support
• Oracle Developer Tools for Visual Studio .NET
• Work in close cooperation with Microsoft
• We collaborate to support and market our joint customers
• Large Community
• Top OTN Download
• 800K Newsletter subscribers

24. Oracle .NET Development Environment
Visual
Studio
Visual
Studio
Application
Development
Database
Development
Oracle Data
Provider for .NET
Oracle Developer
Tools for Visual
Studio
Oracle Database
Extensions for .NET
Oracle Providers
for ASP.NET
.NET
Framework
.NET
Framework

25. Oracle Database and .NET
Summary
• .NET is Fully Supported for Oracle Database
• Exploits Unique Features of Oracle
• Run on Operating System of Choice
• Proven by Name Brand Customers
ODT and
ODP.NET
ODT and
ODP.NET
Windows
Linux
Solaris
Other
Visual
Studio
Visual
Studio