A Brand Challenge that tries to demonstrate how brand creation has the power to influence product development, service and business. www.with-company.com

1. rui quinta // with company
nov 2014
product, branding, service and business
innovation are about
going somewhere else

2. rui quinta // with company
nov 2014
the
Healthy Snacks
Challenge

3. rui quinta // with company
nov 2014
challenge
A company entering the healthy snacks market
wants to develop a product for executives.
Their initial idea is to develop a portfolio of snacks
that can be eaten in the office...at one’s desk...

4. options
rui quinta // with company
nov 2014

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nov 2014

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nov 2014

7. rui quinta // with company
nov 2014

8. rui quinta // with company
nov 2014

9. rui quinta // with company
nov 2014

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nov 2014

11. rui quinta // with company
nov 2014
look
everywhere
else

12. rui quinta // with company
nov 2014

13. look
rui quinta // with company
nov 2014
not only for the obvious

14. rui quinta // with company
nov 2014

15. normally
the problem
and the solution
are behavioural
rui quinta // with company
nov 2014

16. in this case
it was not
rui quinta // with company
nov 2014
“i don’t have time”

17. in this case
it was
“i don’t care”
rui quinta // with company
nov 2014

18. and
rui quinta // with company
nov 2014
i took it from there

19. and
rui quinta // with company
nov 2014
and generated some
concepts/ideas

20. rui quinta // with company
nov 2014

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nov 2014

22. rui quinta // with company
nov 2014

23. never forget
rui quinta // with company
nov 2014
we are still in the real world
we are still real people

24. rui quinta // with company
nov 2014
and real people still want
Great Food

25. rui quinta // with company
nov 2014
they want to be able to
Take better decisions

26. rui quinta // with company
nov 2014
to have some
Extra time
and better timings

27. rui quinta // with company
nov 2014
to be able to
Eat inside or outside

28. rui quinta // with company
nov 2014
to be able to
Not be worried
about diet medical numbers
when deciding what to eat

29. rui quinta // with company
nov 2014
So
Saying this, who better
than _______

30. rui quinta // with company
nov 2014
can
provide us with the
more healthy, home made, tasty food,
prepared everyday for when- ever we need
to eat. And therefore, making our days less
stressfull?

31. rui quinta // with company
nov 2014
So
who better
than _______

32. rui quinta // with company
nov 2014
can
understand how difficult
it is to leave early in the morning without
eating because we were in a rush taking care
of our kids?

33. rui quinta // with company
nov 2014
So
who better
than _______

34. rui quinta // with company
nov 2014
can
make that phonecall
asking us if we’ve already eaten.

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nov 2014

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nov 2014

37. rui quinta // with company
nov 2014

38. rui quinta // with company
nov 2014

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nov 2014

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nov 2014

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nov 2014

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nov 2014

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nov 2014

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nov 2014

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nov 2014

46. rui quinta // with company
nov 2014
So
as you’ve seen

47. the color
was not green
rui quinta // with company
nov 2014
it was red and full of omega 3 and anti oxidants :)

48. the naming
was not “snacks”
rui quinta // with company
nov 2014
it was an answer to a person that we love
and that cares about us

49. rui quinta // with company
nov 2014
the brand typography
was not sw
it was written in a serif type.
executive people like to express themselves in a formal way

50. rui quinta // with company
nov 2014
the container
was not visible
the food was

51. rui quinta // with company
nov 2014
the packaging
was not for 1
desserts are allowed and also some company to share the lunch

52. rui quinta // with company
nov 2014
the service
was not a-u-t-o-mated
Having real unemployed mothers cooking
is more real, human, social and environmamental friendly

53. rui quinta // with company
nov 2014
the business
was not B2C
it was B2B. Remember the fridge?

54. rui quinta // with company
nov 2014
as i said in the beggining, innovation is about
going somewhere else

55. rui quinta // with company
nov 2014
but not
because we want to

56. rui quinta // with company
nov 2014
but
because
people demand to.

57. rui quinta // with company
nov 2014
and it’s not because
it’s just to be different

58. rui quinta // with company
nov 2014
but because
it’s

59. rui quinta // with company
nov 2014
it’s

60. rui quinta // with company
nov 2014

61. rui quinta // with company
nov 2014
I’m
Rui Quinta

62. rui quinta // with company
nov 2014
Managing Partner
Brand/Product/Service/Business
Innovation
www.with-company.com

63. rui quinta // with company
nov 2014
Co-Founder
Product
Exhibition/Spaces
Design
www.toyno.com

64. rui quinta // with company
nov 2014
Co-Founder
Product
Exhibition/Spaces
Design
www.toyno.com

65. Co-Founder
Fresh Fish
www.peixariacentenaria.pt
rui quinta // with company
nov 2014

66. rui quinta // with company
nov 2014
here
rui@with-company.com
+351 917441524
Thanks.