Antton Peña is a young car designer from the Basque Country with a background in industrial design engineering. His portfolio outlines his journey into automotive design, emphasizing the importance of interdisciplinary collaboration and innovative processes in design. Key projects include the development of two products, the Mtouch intelligent mixer and the IGEX water transport, showcasing his skills in both product design and market strategy.

1. Antton Peña
Portfolio
2012-13

2. Who am I?
Description
Mission
Antton Peña by name and born in the Basque Country, I am
young car designer that studied a degree in Industrial Design
Engineering. Creative and perfectionist, I try to put attention
on small things of each project. Even if my background was
directing me to the product design industry, I tried to challenge my self working in a new industry, the automotive.
I believe that nowadays, there is not an isolated design field. Design
needs to help people, needs to help the industries. That is why I
think that design become more powerful when different fields are
combined.
Mountaineer at free time, I enjoy breathing fresh air outdoors,
practicing action sports to explore the nature. Canyoning,
climbing, caving and trekking are the ones I usually practice.
I love bringing this active spirit to work. I believe that having a
dynamic attitude in the office, helps to have a better environment to create new ideas, to have different points of view,
and in consequence develop a better work, specially in the
design industry.
Every product needs the support of a good service, a usable web
page and an attention catching brand identity. At the beginning of
my career I grew as designer focusing on the product, but as my
contact with other fields became bigger, I realized of the importance of the connection between different knowledges.
Because of this vision, I want to improve my interdisciplinary competency to guide processes where different professionals are part
of. In my opinion is the best way to get a successful result. My goal
now is to get a bigger understanding of fields that design can be in
touch with, as for example, business, technology, culture, economics, etc.

3. Curriculum Vitae
Academics
Work Experience
University
Industrial Desing & Product Development Engineering Degree at Mondragon Unibertsitatea
International Semester in L’Ecole de Design de Nantes Atlantique [Product Design Specialization]
Esiste S.R.L
Position: Internship as Automotive Autodesk Alias Modeler
Location: Torino - Italy
Language Skills
Basque:
Spanish:
English:
Italian:
French:
[Mother Tongue] EGA Certificate (2006)
[Mother Tongue]
FIRST Certificate passed on 2007 [B2 level at university]
Advanced Level
Intermediate Level
T
echnical Skills
Illustrator:
HTML:
CSS:
Final Cut:
Flash:
BunkSpeed Shoot:
Autodes Alias:
Esiste G.m.b.H
Position: Junior Designer
Location: Munich - Germany
SolidWorks:
AutoCad: [2D]
UniGraphics:
Microsoft Office:
Photoshop:
3DSmax:
Seat Design Center
Position: Internship at Exterior Components department
Location: Barcelona - Spain
Mondragon Unibertsitatea
Position: Trainee responsible of the design
of the degrees catalog and the corporative web page
Location: Mondragon - Spain
As Freelance
Some Clients: PeñaRural, Ingou, Publidenak, Arizmendi Ikastola...
Products: Video mounts, Logos, PrintWorks, WebDesign.
@
more information at:
http://www.anttonp.net

4. What Did I Do?
I think that the secret of the innovation is the plurality.
The real power of the designers appears when are mixed with others.
That is why I proudly want to show who I worked with. I believe that
without them, the projects would not be the same.
Thank You All!
Igex
The New Way To
Cross The Oceans
mTouch
The intelligent
tactile mixer
Between
The new pet
brush range
Team Project:
Team Project:
Team Project:
Erlaiz Vidal
Txaber Traspaderne
Beñat Salaberria
Jon Latxaga
Antton Peña
Michael Jurado
Antton Peña
February 2012
2011-2012
Laso&Korri
A new high
quality dog food
HerriUrrats
The Identity for
a philanthropic event
Web Examples
A recopilation of
projects for the web
Personal Project
Team Project
Team Project
Personal Projects
Juan Urretabizkaia
Maialen Larrañaga
Rakel Otxagabia
Estela Lapeira
Antton Peña
Ibai Lazkano
Leire Mendikute
Oihana Luloaga
Antton Peña
June 2011
June 2011
Beñat Salaberria
Aitor Sanchez
Jon Apodaka
Erlaiz Vidal
Antton Peña
February 2009
xRider - 4
The new way to
feel the roads
June 2012
2009-2012
All the sketches, drawings and hand renders have been done by myself. In the case of the models, even
if I love being involved in the process, more people has taken part on the creation of the ones shown.
*

5. mTouch
the intelligent tactile mixer
mTouch is a mixer that is thought to
simplify the usage and to improve the
security. That is why doesn’t have any
button, and it is enough to push the
body to switch it on. To avoid any
unwanted activation, has a security
system that has to be deactivated
before using it. It is integrated in the
head of the mixer. This head, is also
turnable. This gives the user a bigger
freedom because the cable is independent to the movements we make with
the product.
Product Design

6. mTouch
the intelligent tactile mixer
Usage Stages
ergonomy test
Product Design
Discussing the
best options

7. mTouch
the intelligent tactile mixer
Usage
Explanation
Product Design
During this project
we
put
special
attention on the
usage of it, as well
as in the production
processes of the
product. That is why
in one hand we
developed
some
renders to properly
explain how the
behaves of the user
should be. And in the
other one some
very technical CAD
renders to explain
the building.
r
Rendecototrshow d
w is ns ucte
ho

8. mTouch
the intelligent tactile mixer
Multifunctional Part
During this project, we had a nice
opportunity to explore the engineering
of the product. We could decide the
kind of motor that the mixer should
have. The materials were chosen depending on their behavior against
corrosion, and the electrical circuits
were also designer by us. This gave us
a bigger understanding of the product.
Product Design
But the nicest part of the project, was
to design all the interior of it, decide
how different parts should match between them and how a part could have
more than a function. One of the parts
that is multifunctional is the one that
you can see in the left. The design of it
allows not to have a mirrored part, and
creating all the body with only one.

9. Between
The new pet brush range
Project Developed for the Brand:
Biogance is a brand that develops cosmetic products for pets. They wanted to enlarge
they range of products and they asked us to develop 4 beauty brushes to include it in
their catalog. After a research and evaluation of many ideas, we decided that they needed
more objects that those they asked to us, so we developed the whole range.
Product Design

10. Between
The new pet brush range
e c r d we
The aesithdtito tfoellnow
dec de e beginning
from th
Natural Wood
The Between Project
No Coatings
was the kind of pro-
Modern
ject were the client
Crude
gives
the
designer
total freedom, but we
needed to work fast.
That is why we went
straight to the solution.
The
followed
direction was chosen
in the very beginning,
and we could focus in
the
phase.
Product Design
development

11. Between
The new pet brush range
Full
Range
- nomi
ECO - logy
Daily Usage
r
t gHinagi
Shorssa
ma
Double
Sided
To create a more environment friendly product, and in the same way, a cheaper
one, we based the design on a common geometry. With an aluminum extrusion, is
possible to build the structure that will be used in a big part of the variants.
Tooth Brush
The idea was to keep
the assembling simple.
We were aware that a
so
small
product
needed to be cheap to
produce. That is why
Styling
Peigne
Product Design
we tried to design a
Death Hair
Comb
form that could be
easy to assemble.

12. Igex
The New Way To
Cross The Oceans
igex
Business Idea Awarded At:
by
Product Design
Inspired by the increasing success of the action sports
and by the lack of them in the coast, Igex is a revolutionary
water transport. It is designed to be used without commands, driven by the position of the body of the user.

13. Igex
The New Way To
Cross The Oceans
ect every
They conn
day
80
min
facebook
onth
ent in a m
The time sp the network
ected to
conn
r 2008
3h 4min
Decembe
r 2009
5h 35min
Decembe
umption
60
min
55
min
s
Water Con
e spend
ge time w
The avera
in Spain
connected
tworks
twork
rt of a ne
That are pa
Social Ne
%80
Our base
n
informatio
%60
of
The users
internet
connect
knowing
lakes
ption from
ge consum consumption
Avera
asts of
and forec
Ibai-Eder
Urkulu
5 l/s
s
252,56 l/
257,0
2009
283,6 l/s
306,5 l/s
2020
e water
price of th
s that the
WWF say
ltiplied by
will be mu
x3
ar
for the ye
AlGore
says that
2050.
%40
The level
of the
raises
1
3,m
m
mes
of water co
iers
from glac
each
year
lty
water to sa
om sweet
changes fr
cy
this water
water agen
All
the basque
Data from
In this project, we had the chance
to make a deep research. We
managed to find data about the
water consumption and the
biggest young trends, the social
networks.
As it was a project were the
client, a local institution was
very involved, we had to
show him different stages to
convince them to follow the
direction we wanted. For
this, many scenarios were
created, example vehicles
shown, data displayed, ect.
Itsasoarekin Lotura
Ospe Internazionala
TUrismoa
Itsasoa baliabide
kirol zerbitzuak
Kirol elkarteak
Udan saturazioa
Hondartzetako Zikinkeria
Ezaugariak
Baliabideak
ns
nario Explanatio
Sce
power-ski
water running
ongizatea
Arazoak
aqua skipper
jetlev flyer
hiritik ihes
teknologiak
berritasuna
transmititu
muga pertsonalak
gainditzeko beharra
teknologiaren
erabilera
naturan
kokatuak
kirol
extremoak
Kirol berriak
Zergaitiak
Ezaugarriak
ations
xplan
ario E
cen
Jendea ezagutzeko
aitzakia beharra
Elkartzeko
guneen beharra
Diru falta
Sare
Sozialak
S
Jendea
ezagutu nahi
Internetera
Konektatua
Birtuala
turismoari
ihesi
Estereotipo
oso ugaria
Pasiboa
Sedentarioa
Beharrak
Nahiak
Ezaugarriak
Product Design

14. Igex
The New Way To
Cross The Oceans
During the development of the product, we had to deal
with the fact that the object was going to be in contact
with the body. That is why we created many rough
volumes/models to test that the Igex was going to be
comfortable for the user. In the same way, we didn’t
want to condition the character the concept had
aesthetically, so we had to work simultaneously in the
development of ergonomics and aesthetics.
Formal Research Sketches
Product Design
Ergonomy Testing Rough Models
Creation of the
Final Model

15. Igex
The New Way To
Cross The Oceans
S e
GiroGpcsop
Processor
Emergency
Solar Panel
Opening
System
Structure
Charging Port
2 Turbines
Bateries
Product Design
The big effort of the
Igex project was to
define the interior in a
feasible way. We had
many constrains that
made us change the
design, but is this compromise between design
and technique that
allowed us creating
something nice and
technically possible.

16. Igex
The New Way To
Cross The Oceans
Testing the floatability
(Hidromax virtual model)
The Igex project evolved from a simple
I.D. project to an entrepreneurial project. The idea was awarded by two
institutions (BCD and ISEA) and an
investor* showed the interest in the
idea.
This made us go deeper with the
development of the project. First we
had to check if the product floated. At
the beginning it wasn’t floating, so we
had to change the volume to make the
product float.
But the idea needs a plan to be marketed, so we had to develop a marketing plan. As the product was quite
expensive for the final user, we
choose a renting system to make the
Igex affordable for every one.
So we defined the distribution, the
transportation, the target, the incomes, etc.
*Unfortunately, the project was not
continue by the investor.
Marketing
Plan
Floatability
Theorems
Product Design

17. Igex
The New Way To
Cross The Oceans
An example of the developed appeal images
Presenting the project in Barcelona
To see the video of the presentation: vimeo.com/57638652
Product Design
The final result of the built real size model

18. X-Rider4
The new way to feel the roads
The x-Rider 4 is a new concept of vehicle. It is a mix between a car and a motorbike.
The four wheels give the
needed stability to the vehicle,
while the users position and
the way of driving allows the
driver feel very extreme sensations. The low height creates the feeling of being nearly
touching road, something that
is increased by placing the
head in front of the vehicle.
Product Design

19. X-Rider4
The new way to feel the roads
Intermedium
Renders
Inspiration
Researches
Sketch
Product Design

20. X-Rider4
The new way to feel the roads
Product Design

21. Laso&Korri
A new high quality dog food
Laso & &Korri
Strategy Design

22. Laso&Korri
A new high quality dog food
Health
LasoAndKorri is one of the projects that made me realize of the
importance of having a wide
point of view of the brands. The
task was to design a landing of a
milk company (Kaiku) in the pet
food industry.
PetFood Market
Our company
The PetFood Market is a market that has been growing conti
nuously at least the last 10 years. Big companies are pre
sent, having a large catalogue of products trying to serve to
the biggest range of different users. This diagram tries to
show the actual state of the business, representing the most
The Spanish Market In Numbers*
Quality
+
Environment +
Innovation
+
Expansion
27%
Transparency
Environment
Laso & &Korri
The main task was to detect the
opportunities that the market
was offering in the moment, but
at the end we finished proposing
many ideas to the client.
important numbers at the beginning, and displaying after
how those big brands above mentioned position in the
market. Each column refers to an enterprise group. The lines
represent different attributes that have been taken into
account during the analysis of the companies.
of houses have
unless a dog
42%
70%
of the market volume
is generated by dog food
of pet owners gives
dry food their dog
3-5%
is the increase that will have
the pet food market
on the following years
*Source: "El PetFood En Espana" - Escuela de Negocios Caixanova
earch
Market Resgraphic
Shown as info
Main Business Groups
Farmers
Cooperatives
Annual Turnover
Kaiku´
15300 M €
76700 M €
116600 M €
30000 M €
1800 M €
We love living and
celebrating everything
related to dogs
Investigation,
atention, aprobation,
socialization and diseases
Annual Turnover
PetFood Brands
Innovation
Expansion
The keys of ny
the new compa
During the process we developed
many diagram and infographics
to make the client understand
the reasons of our decisions.
Evaluating Market
Possibilities
Strategy Design
245 M €
Situation and Market
Their Phylosofy
love and pride
of our pets
We promise quality
Your Pet, Our Passion
Sustainability
Situation and Market
Making Decisions
on the packaging
Deciding they
brand identit

23. Laso&Korri
Pantone
Process Black
Pc
Opacidad 100%
Laso & &Korri
Pantone 418
PC
Opacidad 100%
Pantone Black
Pc
Opacidad 100%
Pantone 405
Pc
Opacidad 59%
Pantone 404
Pc
Opacidad 38%
Pantone 403
Pc
Opacidad 25%
A new high quality dog food
typography
Days Regular
ABCDEFG
HIJKLMN
OPQRSTU
VWXYZ!$
&
abcdefghijklmnopqrstuvwxyz
For the end of the project, we developed many things for
the client. Starting from the brand design, going throw the
advertising boards, and finishing with the packaging.
All the elements were linked to the brand, and to the strategy for the landing it´s landing in the market. We even decided the price it should have.
The product ended being a high quality product for pets
that are specially trained for specific sports.
Advertise example developed for the releasing of the brand
Strategy Design
Video showing the process followed and the result obtained
youtu.be/M6qs3YkDT5k

24. HerriUrrats
The Identity for a philanthropic event
Mascots for each station
Herri Urrats is a festival
araba
that collects money for
the creation of schools
Bihotz-Berritu
Nafarroa
Bihotz-Berritu
bizkaia
Bihotz-Berritu
Gipuzkoa
Bihotz-Berritu
zuberoa
Bihotz-Berritu
lapurdi
Bihotz-Berritu
Haurren xokoa
Bihotz-Berritu
that teach Basque in the
norther Basque Country.
They asked to as to
create the whole identity
to make the event known.
p
the grasehic
univer
The philosophy of the identity is
that we need to transfer the
language from the oldest to the
youngest. That is why we can
see the whole family while the
smallest is the “loved”. In the
same
time,
“Urrats”
means
“step”, giving the reason to the
foot form that the logo has.
Identity Design

25. Web Examples
A recopilation of projects for the web
Some Selected Sites
Personal Site
Everything needs presence on
internet nowadays. That is way
I think that is necessary to be
aware of the technologies and
opportunities that this media
offers. Here are some of the
works I did in web design. All of
them were designed and programmed by me. All of them are
sites that work with CMS programs so the client can make
changes
on
his
own.
The
languages used were mainly
HTML, CSS and PHP.
Web Design
a ed
tes adbptwsers
Si bile ro
for mo

26. What Did I Do?
I think that the secret of the innovation is the plurality.
The real power of the designers appears when are mixed with others.
That is why I proudly want to show who I worked with. I believe that
without them, the projects would not be the same.
Thank You All!
Igex
The New Way To
Cross The Oceans
mTouch
The intelligent
tactile mixer
Between
The new pet
brush range
Team Project:
Team Project:
Team Project:
Erlaiz Vidal
Txaber Traspaderne
Beñat Salaberria
Jon Latxaga
Antton Peña
Michael Jurado
Antton Peña
February 2012
2011-2012
Laso&Korri
A new high
quality dog food
HerriUrrats
The Identity for
a philanthropic event
Web Examples
A recopilation of
projects for the web
Personal Project
Team Project
Team Project
Personal Projects
Juan Urretabizkaia
Maialen Larrañaga
Rakel Otxagabia
Estela Lapeira
Antton Peña
Ibai Lazkano
Leire Mendikute
Oihana Luloaga
Antton Peña
June 2011
June 2011
Beñat Salaberria
Aitor Sanchez
Jon Apodaka
Erlaiz Vidal
Antton Peña
February 2009
xRider - 4
The new way to
feel the roads
June 2012
2009-2012
All the sketches, drawings and hand renders have been done by myself. In the case of the models, even
if I love being involved in the process, more people has taken part on the creation of the ones shown.
*

27. I Hope Y Enjoyed!
ou
nd thank lyooouk!
A ng a
for havi
If you want to know more about be
linkedin.com/in/anttonp
+34 616 70 15 20 / +49 157 7890 3844
user: maimuru
twitter.com/anttonp
Antton Peña Arregui
Maimuru Etxea Gureia Auzoa
Aramaio 01169 - Spain
anttonp.net
info @ anttonp.net