Mofo is a Hungarian distributor established in 1989 that distributes several well-known brands like Oakley, Vans, and Eastpak. In 2009, Mofo moved to a larger warehouse, gained new premium brands, and opened flagship and concept stores. Mofo uses select distribution channels and covers 30% of the action sports market in Hungary. Mofo engages in various marketing activities including sponsoring athletes, hosting and attending over 40 events per year with their mobile event truck, and banner advertising.