Mofo is a Hungarian distributor established in 1989 that distributes several well-known brands like Oakley, Vans, and Eastpak. In 2009, Mofo moved to a larger warehouse, gained new premium brands, and opened flagship and concept stores. Mofo uses select distribution channels and covers 30% of the action sports market in Hungary. Mofo engages in various marketing activities including sponsoring athletes, hosting and attending over 40 events per year with their mobile event truck, and banner advertising.

1. MOFO

2. History of Mofo E stablished in 1989 As a distributor has mana ged Oakley since 1992 in Hungary and since 2004 in Czec h Rep. – Slovak Rep. – Croatia – Romania region Distributes several well known other brands Yearly revenue 5 million EUR Changes in 2009: Office and warehouse moved to a bigger place for reason of better logistic and client service Got new premium brands: Vans, Soletech. S e t up new Flagship and Concept Stores.

3. Market Review We use select dirstibution through channles: Sport/lifestyle Optical Core Mofo covers the 30% of the actionsport market with its portfolio Brand Door Oakley 150 Eastpak 80 Vans 45 Soltech 45

4. Marketing – ATL, BTL

5. Marketing – Sponsoring 30 Sponsored Athlets incl. 4 Olympic pro Wheel 8 Skate 4 Water 8 Snow 6 Alternate 4

6. Marketing - Events 40-70 Event yearly Appearance in every segment: Action sports Traditional sports Art and Music festivals Modular Variable Truck Features: Replacable side banners Showroom, Meetingroom Kitchen Terrace Multimedia Event tents and Flags MARCH Moha The Hungarian Student Party Budapest-Merlin 3. party banner Rallye Eger Eger 26.-28. rallye sport marketing Offroad Mohács Mohács 26.-28. offroad rolling o Hungarian MX Championchip Monor 28 mx tent and banners Prowanted Final and Party Csepel 27 bmx banners APRIL Offroad Derecske Derecske 9.-11. offroad rolling o Hungarian MX Championship Hódmezővásárhely 11 mx tent and banners Hungarin Drift Championship Tököl 17.-18. drift rolling o Hungarian MX Championship Piliscsév 25 mx tent and banners MAY Dragster European Championship Kunmadaras 30.-1.-2. car, motorbike rolling o Monster Launch Csepel 1 skateboard banners Offroad Rábaköz Kapuvár 7.-9. offroad rolling o Hungarian MX Championship Nyársapát 9. mx tent and banners Hungarin Drift Championship Máriapócs 8.-9. drift tent and banners Eplény Openning Eplény 23 mtb rolling o Hungarian JetSki Championship Dunaharaszti 15.-16. jetski tent and banners Pünkösd regatta Keszthely 22.-24. sailing tent and banners Kayak-Canoe WC Szeged 28.-30. kayak-canoe rolling o Hungarian MX Championship Kóka 30 mx tent and banners JUNE Balaton Bike Fest Balatonfüred 9.-13. bike tent and banners Metalcom Fábiánsebestyén 11.-13. offroad rolling o Rallye Szombathely Szombathely 18.-19. rallye sport marketing Oakley amateur wake comp Budapest-omszk ??? wakeboard tent and banners Girlz dayz Summer Dachstein - Aut 22.-27. snowboard tent and banners JULY Hungarian MX Championship Tápióbicske 4 mx tent and banners Volt Festival Sopron 1.-4. festival rolling o Maraton Duna Visegrád 4. mtb tent and banners Balatonsound Zamárdi 8.-11. festival rolling o Silvercoast Festival Siófok 14.18. windsurf tent and banners PROHUN Gyula 15.-18. offroad rolling o Rallye Veszprém Veszprém 17.-18. rallye banners AUGUST Sziget Festival Budapest 11.-16. festival rolling o Iron Man Nagyatád 14. bike-run-swim tent and banners Downhill Championship Eplény 20.-22. mtb rolling o Wakeboard Championship/Oakley Riot o/o ??? wakeboard/wakeskate tent and banners Hungarian Baja Veszprém 26.-28. offroad rolling o SEPTEMBER Hungarian MX Championship Kőszárhegy 5 mx tent and banners Castrol Rallye Show Budapest - Hungexpo 11.-12. rallye tent and banners Moto GP Balatonring 19. mgp cancelled Offroad Slovakia Slovakia 17.-19. off road tent and banners 24h DH Budapest - Csillebérc 18.-19. mtb rollimg o OCTOBER NOVEMBER Offroad Kisbér Kisbér 12.-14. offroad rolling o December Girlz Dayz Winter Dachstein - Aut 1.-5. snowboard tents and banner DECEMBER World Snowboarding Day Budapest 20. snowboard tents banners