The document discusses the Ansoff Growth Matrix, focusing on strategies like market penetration, product development, market development, and diversification. It emphasizes the importance of understanding existing and new markets for both current and future products. However, much of the text consists of placeholder content and examples that are meant to be replaced with original information.

1. ANSOFF GROWTH MATRIX
Go ahead and replace it with your own text. This is an example text. This is an
example text. Go ahead and replace it with your own text. This is an example text.
PRODUCT & SERVICES
MARKETS Present New
PresentNew
MARKET
PENETRATION
PRODUCT
DEVELOPMENT
MARKET
DEVELOPMENT
DIVERSIFICATION

2. ANSOFF GROWTH MATRIX
Market Penetration
PRODUCT & SERVICES
MARKETS Present New
PresentNew
MARKET
PENETRATION
PRODUCT
DEVELOPMENT
MARKET
DEVELOPMENT
Go ahead and replace it with your own text. This is an
example text. This is an example text. Go ahead and
replace it with your own text. This is an example text.
DIVERSIFICATION

3. ANSOFF GROWTH MATRIX
PRODUCT & SERVICES
MARKETS Present New
PresentNew
MARKET
PENETRATION
PRODUCT
DEVELOPMENT
MARKET
DEVELOPMENT
Product Development
Go ahead and replace it with your own text. This is an
example text. This is an example text. Go ahead and
replace it with your own text. This is an example text.
DIVERSIFICATION

4. ANSOFF GROWTH MATRIX
PRODUCT & SERVICES
MARKETS Present New
PresentNew
MARKET
PENETRATION
PRODUCT
DEVELOPMENT
MARKET
DEVELOPMENT
Market Development
Go ahead and replace it with your own text. This is an
example text. This is an example text. Go ahead and
replace it with your own text. This is an example text.
DIVERSIFICATION

5. ANSOFF GROWTH MATRIX
PRODUCT & SERVICES
MARKETS Present New
PresentNew
MARKET
PENETRATION
PRODUCT
DEVELOPMENT
MARKET
DEVELOPMENT
Diversification
Go ahead and replace it with your own text. This is an
example text. This is an example text. Go ahead and
replace it with your own text. This is an example text.
DIVERSIFICATION

6. ANSOFF GROWTH MATRIX
Go ahead and replace it with your own text. This is an example text. This is an
example text. Go ahead and replace it with your own text. This is an example text.
PRODUCT & SERVICES
MARKETS Present New
PresentNew
MARKET
PENETRATION
PRODUCT
DEVELOPMENT
MARKET
DEVELOPMENT
DIVERSIFICATION

7. ANSOFF GROWTH MATRIX
Present New
Present Product Future Product
PresentMarketFutureMarket
Present New
This is an example text. Go
ahead and replace it with
your own text. This is an
example text.
This is an example text. Go
ahead and replace it with
your own text. This is an
example text.
This is an example text. Go
ahead and replace it with
your own text. This is an
example text.
This is an example text. Go
ahead and replace it with
your own text. This is an
example text.

8. ANSOFF GROWTH MATRIX
Present New
Present Product Future Product
PresentMarketFutureMarket
Present New

9. ANSOFF GROWTH MATRIX
Present Product Future Product
Future
Market
Present
Market
This is an example text. Go ahead
and replace it with your own text.
This is an example text.
This is an example text. Go ahead
and replace it with your own text.
This is an example text.
This is an example text. Go ahead
and replace it with your own text.
This is an example text.
This is an example text. Go ahead
and replace it with your own text.
This is an example text.

10. ANSOFF GROWTH MATRIX
Present New
Present Product Future Product
PresentMarketFutureMarket
Present New

11. ANSOFF GROWTH MATRIX
Present New
Present Product Future Product
PresentMarketFutureMarket
Present New
This is an example text. Go
ahead and replace it with
your own text. This is an
example text.
This is an example text. Go
ahead and replace it with
your own text. This is an
example text.
This is an example text. Go
ahead and replace it with
your own text. This is an
example text.
This is an example text. Go
ahead and replace it with
your own text. This is an
example text.

12. ANSOFF GROWTH MATRIX
1. This is an example text. Go ahead and
replace it with your own text. This is an
example text.
2. Go ahead and replace it with your own
text.
1. This is an example text. Go ahead and
replace it with your own text. This is an
example text.
2. Go ahead and replace it with your own
text.
1. This is an example text. Go ahead and
replace it with your own text. This is an
example text.
2. Go ahead and replace it with your own
text.
1. This is an example text. Go ahead and
replace it with your own text. This is an
example text.
2. Go ahead and replace it with your own
text.
Present Product Future Product
Future
Market
Present
Market
Present New
Present New

13. ANSOFF GROWTH MATRIX
Present New
Present Product Future Product
PresentMarketFutureMarket
Present New