The 2017 Annual Report on Philanthropy in Croatia was the result of media monitoring (print, broadcast and electronic) of keywords related to domestic philanthropy during the period from January to December 2017.

1. number of recorded instances
estimated value of donations
average donation per citizen
decrease from 2016
38.1 %
37.7 %
23.2 %
0.1 %
0.9 %
2,892
8.9M €
2.2 €
32.4 %
During 2017, Catalyst Balkans tracked media reports on domestic individual, corporate and
diaspora philanthropy in Croatia. This brochure provides key statistics on the findings of
this research.
17Annual Report on the State of
Philanthropy Croatia
Quick Facts
0.9 %
Northwest Croatia
Adriatic Croatia
Mid and East Croatia
throughout Croatia
outside of Croatia

2. Several Characteristics of
Philanthropy in Croatia in 2017
2,892 unique instances of charitable giving were recorded in 2017,
which represents decrease compared to 2016. Data shows that trend
of decrease in overall estimated value of donation has continued in this
year too (32.4% decrease).
If we analyze geographic distribution of giving, we notice that percentage
of instances have increased in Northwest (38.1%) and Adriatic Croatia
(37.7%). Percentages of instances given in Mid and East Croatia (23.2%)
and across several regions in the whole country have seen drop this
year, while giving outside of Croatia remained the same level from
2016. Distribution of giving to the capital was 23.2%, which represents
increase compared to 2016.
This year the most numerous were donations provided by the citizens
in mass individual giving category (49.3%), however intensity of their
engagement shows continuous drop in the last three years. On the other
hand, engagement of the corporate sector continues to increase since
2015 with this donor type maintaining the second position. Individual
donors are at the bottom of the list with 2.2% instances. When we look
into the value of donation, the corporate sector is in the lead with 42.4%
share of recorded value, although it represents decrease compared
to 2016. Despite reduced frequency of giving, this year citizens have
been more generous than in 2016, with increased share of 34% of total
recorded value. Individual donors participated with lowest percentage
both in the level of activity and share of monetary value.
It is noteworthy that all themes kept their positions from 2016. This year
was marked by significant increase in number of instances directed
to support to education (16.3%) for more than 4% since 2016. With
Level of
giving
Geographic
distribution
Donors
Themes

3. still being first and second ranked, support to marginalized groups
and healthcare have seen decrease, while poverty relief was almost
equally supported as in 2016 - with 8.6% of instances.
In 2017 nonprofit organizations continue the trend of the most
frequent recipient with significantly increased support of 62.4%
instances. Total recorded value donated to the nonprofit organization
is also higher this year – 52.4%. Institutions as a recipient have
seen drop in the percentage of instances, while interest for
individual recipients and local and national government maintained
approximately the same level as in 2016. Interest in support to the
state (institutions and local and national governments) is lower than
last year and adds up to the 21.3% of total number of recorded
instances.
Number of instances directed towards associations and foundations
has continuously been increasing over the last several years, which
is the indicator of strengthening credibility and trust in the nonprofit
sector. In parallel to that, this year significantly higher value donated
to the nonprofits was recorded as well. The most active donors for
nonprofits are corporate sector and citizens, with almost equal
percentage of instances.
As in previous years, on-off support is still the most frequent use of
donation with percentage of instances at the same level as in 2016
(47.1%). Less supported long-term investments this year has also
maintained the level from 2016 with 36.1%.
In this year too, with increased number of instances, local
communities continued to be the most supported beneficiary group.
People with health issues and people with disabilities are equally
supported both with decreased number of instances, while donors
interest in the people in economic need is at the same level as in
2016. Range of other supported final beneficiary groups remained
wide, with LGBT population appearing for the first time.
In 2017 we are recording significant increase in the data transparency,
since during this year 58.4% of donation instances had a monetary
value associated with them.
Recipients
Nonprofit
organizations
Use of
donation
Beneficiaries
Data
Transparency

4. 2015 2016 2017
73.4%
14.7%
3.4%
58.7%
32.3%
1.5%
49.3%
42.0%
2.2%
27.4%
35.3%
7.4%
30.2%
57.9%
0.5%
34.0%
42.4%
1.9%
2015 2016 2017
Key Trends in Types of Donors
Donors
Donations by Type of Donors
% of Instances
Mass Individual
Corporate Sector
Individuals
% of Recorded Sum
Mass Individual
Corporate Sector
Individuals
Mass Individual
Corporate Sector
Individuals
Mixed Donors
Private Foundations
Other
% of instances
% of recorded sum
49.3
34.0
42.0
42.4
2.2
1.9
0.7
4.9
2.2
6.0
3.6
10.8

5. Donors Key points
Out of 2,892 donation instances, 58.4% had a monetary value associated with them,
which a fair increase in transparency from 43.5% in 2016. This positive change shows
that media are more interested in this topic, and in terms of completeness and
accuracy provide reports of higher quality. The total value of donations reported
upon by the media is slightly over EUR 6.96 million. Since more than half of recorded
data contained the actual value of the donations, we used extrapolation to make a
cautious estimate that the value of donations for charitable purposes in Croatia in
2017 was over EUR 8.9 million.
If we look at the number of instances, ranking of donor types remained the same
over the last three years. Data shows that again this year the most active donors
were citizens through mass individual giving actions with 49.3%. Despite keeping
the first position, level of citizens’ activity is slowly reducing over the years. Opposite
to this, corporate sector has been showing higher interest since 2015 and has been
increasing number of instances of giving, this year 42% was given by companies
and corporate foundations. Thirdly ranked individual donors, after last year’s drop,
maintained same level of activity from 2016, while participation of other types of
donors combined is 6.5% of instances.
When it comes to the value of donations the donor type ranking is different, which
is the order that was maintained throughout the last several years. Although less
generous than last year, corporate sector is the at the first place with 42.4% share
of total amount recorded. Both citizens and individual donors have managed to
participate with greater amounts this year: citizens participated with 34% share and
individual donors with 1.9%. On this note it is important to underline that unlike
2016, in 2017 only a few donations of the great values were given, and in general
and the donated amounts were smaller.
It is worth mentioning that this year corporate sector has increased the activities
through support within the frame of thematic and clearly defined calls for proposals
and grants. Some companies supported a lot of small grants for large number of
recipients, while some other donated bigger amounts to limited number of recipients,
so scope of beneficiaries was very diversified. In general, support through grants
has significantly increased this year (29% of all instances), while only corporate
sector has increased percentage of instances given in this form of support for over
21% since 2016.

6. Institutions
Nonprofit
organizations
Individuals/
Families
20.6%
23.4%
18.1%
69.4%
33.1%
45.6%
.
Education
Support to
marginalized
groups Healthcare
7.3%
8.2%
10.8%
People with
Disabilities
Local
Communities
People in
economic need
Top 3
Recipient Entities
Top 3
Themes for Giving
Top 3
Final Beneficiary
Groups
Corporate Sector
Profiles of the Most Common Types of Donors

7. During 2017 Hrvatska elektroprivreda DD HEP (Croatian Electric Power Enterprise)
has implemented numerous socially responsibly activities and provided great sup-
port to the local communities. The company provided scholarships for 25 students
in total value of EUR 46,680, where upon the completion of the scholarship period,
some of the students were given the opportunity to get a job in one of the HEP
subdivisions. On the same line of support to the education, DD HEP donated 55
personal computers with all necessary equipment to sixteen elementary schools
throughout Croatia in total value around EUR 38,000. Additionally, company took
responsibility for implementing the energy efficiency projects in three Kindergar-
tens and two Elementary Schools in the value of EUR 135,400. DD HEP created a
fund from the sale of ZelEn (Green Energy) products which is now used for further
financing energy efficiency and renewable energy projects. Under the campaign
“Svjetlo na zajedničkom” (Light on the same path) DD HEP provided support to 303
institutions and CSOs with projects addressing issues in area of art and heritage,
youth, environment, humanitarian engagemen, science and society. Total value of
awarded grants was around EUR 330,000.
For six years now, OTP Banka Hrvatska DD has been implementing program “Zeleno
svjetlo za… bolje društvo” (Green light for… better society) with aim to support so-
cially beneficial initiatives and enhance quality of life in local communities. In 2017,
within this program the total value of EUR 54,000 was awarded for 44 CSOs, and the
themes covered with the projects were: youth, education and science; environment
/ heritage; humanitarian assistance; sport.
As a part of the campaign “Maknimo djecu s ulice” (Keep the children out of the
streets) KIK Textilien und Non-Food Croatia donated sets of sports equipment to
numerous youth sports clubs throughout Croatia. This was the company’s way to
support kids’ engagement in sports and keep them away from the bad influence.
For fourth year in a row, retail Company Lidl Hrvatska doo is implementing donation
program named “Više za zajednicu” (More for the Community). This year’s program
thematic focus is sport, health and active life, were 95 grants were awarded to the
sport clubs and associations across Croatia for the promotion of healthy life-style.
Total value of all grants is over EUR 67,000.
Several small and medium enterprises stood out with good examples of investments
in the communities. Vukovar SME TONet doo from donated and installed WiFi to the
Vukovar County General Hospital, while company Color trgovina doo from Požega
donated HRK 18,500 to the Našice General Hospital, for the for acquiring patients’
vital function monitor.
Examples of Corporate
Sector Donations

8. Individuals/Families
Nonprofit
organizations Institutions
Healthcare
Supportto
marginalizedgroups
Poverty relief/
Mitigation
19.7%
34.1%
21.0%
58.4%
35.0%
31.0%
19.5%
13.8%
18.8%
People in
economic need
People with
health issues
People with
Disabilities
Top 3
Recipient Entities
Top 3
Themes for Giving
Top 3
Final Beneficiary
Groups
Mass Individual
Profiles of the Most Common Types of Donors

9. Examples of Mass
Individual Giving
On December 10th 2017, RTL Television Croatia organized a fundraising Telethon
TV Show named “Budi mi prijatelj” (Be my friend). The entire income was intended
as support to Association RTL pomaže djeci, which acts as a charity fund for helping
children all around the country. The Association was celebrating 10th anniversary,
and on this occasion many Croatian celebrities took part in this fundraiser, during
which a great success was achieved, as over EUR 260,000 was collected.
Famous Croatian cellist Ana Rucner celebrated her 15th work anniversary by organ-
izing two humanitarian concerts, in Zagreb and Osijek during March, with the name
“15 godina radositi i sreće za decu Baranje” (15 years of love for joy of children in
Baranja). Part of proceeds from both concerts, around EUR 17,000, was donated to
several institutions and CSO working both with children in general and with children
with disabilities.
The mobile and internet provider Vipnet doo created an online social network for
humanitarian crowdfunding named “Učini pravu stvar” (Do the Right Thing). It is the
space where associations and individuals can place their project on the network, where
visitors can get to know them and place the donations. In 2017 over EUR 16,000 was
collected in this way, and at the same time community Foundation Slagalica created
a free of charge fundraising web portal that should help local association to provide
necessary funds for their activities.

10. In Croatia, efforts in providing assistance to people living in other countries have
always been on the high level. During 2017, quite a few initiatives were organized
to collect aid for people living in Africa and south America.
Association Mary’s Meals Croatia organized a fundraising race at the Maksimir Park in
Zagreb, from where complete income of almost EUR 6,500 was used to support work
of school kitchens in Benin, Malawi, Liberia and Ecuador. Later during the year, the
association has launched call for donations to provide humanitarian aid to children
in South Sudan and Kenya. Within this campaign more than EUR 54,000 was raised.
Franciscan monk from Croatia Miro Babić and Tonči Maleš started fundraising
campaign for acquiring school bus to St Francis Secondary School - Lower Subukia
in Kenya. They successfully managed to collect EUR 35,000.
As already mentioned, in 2017 private foundations contributed a great deal to the
theme of education through providing scholarships to many talented end distin-
guished students. Foundation Mikec, which was established by the successful Croatian
businessman Dr. Antun MIkec, awarded scholarships for number of students from
Međimurje County. Throughout the year, each student received monthly scholarship
and total value of donated support was almost EUR 106,000 worth.
Support to People
Living in Other Countries
Private Foundations – Individual
Support to Education

11. Key Themes
for Giving
Sport
Culture and Arts
Environment, Animal Welfare
Religious Activities, Public
Infrastructure, Economic Development,
Human Rights, Heritage, Emergency
Management, Science, Seasonal Giving
Breakdown of Other Themes
35.3 %
20.8 %
16.3 %
8.6 %
5-10 %
1-3 %
3-5 %
0-1 %
Support to marginalized groups
Healthcare
Education
Poverty relief/mitigation

12. 16.0%
29.0%
34.5%
6.1%
9.5%
22.0%
36.9%
12.2%
8.6%
20.8%
35.3%
16.3%
2015 2016 2017% of Instances
Poverty relief/mitigation
Healthcare
Support to marginalized groups
Education
The ranking of themes did not change in comparison with 2016. The four key themes
supported were: poverty relief, healthcare, support to marginalized groups, and
education. The instances directed to these themes add up to 81% recorded instances,
and percentage of instances of giving indicate some positive changes.
Year 2017 was marked by increase in support to the education. Although at the
bottom of the list of the four key supported themes, education has seen increase
in percentage of instances for more than 4%. Education is more supported on the
value level as well: total donated value for education in 2017 is 23.4% share of total
recorded value on the country level, which is more than 8% higher than in 2016.
Support to marginalized groups has maintained the first position since 2014, but
after continues growth of interest for this theme, we can now notice a slight drop
in percentage of instances in 2017. Healthcare has decreased this year too, while
percentage of instances directed towards poverty relief stayed at the same level
as in 2016.
The range of other supported themes is broad and pretty much the same as in
2016, with sport being the theme with highest interest, but also culture and arts,
environmental issues and animal welfare.

13. Recipient Entities
Type of Recipient Entities
Croatia is the country where nonprofit organizations have always represented the most
supported recipient entity, and with continuous development of campaign and partnerships,
increase of interest in them grew over the years. This trend is continued in 2017, with the
highest recorded percentage of instances so far - 62.4%, and increased value of donation as
well. Further comparison with 2016 shows that there is a drop in giving for institutions, both
in number of instances and donated value. Number of instances directed towards individuals
and families, and local and national governments are not far from those recorded in 2016
and support remained on the approximately same level.
2015 2016 2017
42.5%
31.2%
22.6%
2.9%
55.0%
16.2%
24.1%
3.3%
62.4%
15.2%
20.0%
1.3%
Beneficiary Entities
% of Instances
Nonprofit organizations
Individuals/Families
Institutions
Local/National governments
62.4 %
20.0 %
15.2 %
1.3 %
0.6 %
Nonprofit Organizations
Institutions
Individuals/Families
Local and National Governments
Other

14. Nonprofit Organizations in 2017
When we talk about nonprofit organizations, we consider them as a group of local civil
society associations, foreign organizations, such as UNICEF, and private foundations.
Over previous years, the percentage of instances of giving to nonprofit organizations
gradually increased to reach 62.4% in 2017 and nonprofits remain as top recipient.
In terms of the value of donations the positive change is even bigger, as 52.4% of
total recorded donated amount was directed towards nonprofits. This represent
significant raise, as the amount is more than 28% higher than in 2016.
When it comes to the donors’ interest in the nonprofit sector, almost equal number
of instances was given by the corporate sector and the citizens, with the corporate
sector only one small step ahead – 46.7%. When compared with 2016, number of
instances coming from the corporate sector is significantly higher, while citizens
were less active this year.
The theme that is the most frequently supported by nonprofit organizations is
support to marginalized groups, as 42.4% of all instances directed towards nonprofits
were actually given for this purpose. Healthcare (14.4%), poverty reduction (10.5%)
and education (7.9%), with smaller fluctuations in percentages, maintained the same
ranking as in 2016. Other themes that are supported in a smaller extent are sport,
arts and culture, environment and animal welfare.
In terms of final beneficiary groups, the range is broad and includes population from
local communities as the most supported group, as 25.3% of instances directed
towards nonprofits were given in support to this category. Additionally, people
with disabilities, people in economic need and people with health issues as the next
most supported, but also in smaller extent children without parental care, elderly,
people living in other countries, women and children survivors of violence, talented
youth and animals.
42.4 %
14.4 %
10.5 %
Support to Marginalized Groups
Healthcare
Poverty Relief/Mitigation

15. Profile of a Nonprofit Organization
As a response to the initiative of the Croatian businessman Nanad Bakić, nonprofit
organization Institute for Youth Development and Innovativeness IRIM has
implemented crowdfunding campaign to provide support for the extracurricular
STEM program. The idea was to introduce BBC micro:bit technology into the Croatian
schools and provide access to it for all pupils, to actually purchase BBC micro: bit
boards. Campaign goal of EUR 200,000 was accomplished, and funds were collected
from numerous corporates, small and medium enterprises and citizens.
Europa Donna Hrvatska - Croatian Forum against Breast Cancer is among association
that have been in the focus of donors’ interest during 2017. Throughout the year
they have successfully organized numerous fundraising events in order to support
acquiring special equipment for breast cancer which enables improved and less
invasive therapy.
Numerous associations initiated fundraising campaigns, successfully organized
activities and established firm partnerships, which resulted in greater support to
the sector in both terms of donors’ interest and value donated. Organizations that
received multiple donations this year are Association Rijeka ljubavi, Association
ADHD i Ja, Association Naš san njihov osmijeh, Institute for Youth Development and
Innovation IRIM, Europa Donna Hrvatska - Croatian Forum against Breast Cancer,
Association Mali zmaj, Social Supermarket Sveti Frane, and Mary’s Meals Croatia.
Out of private foundations, Ana Rukavina Foundation and Foundation Zajednički
put were the most active.

16. Key Beneficiary
Groups
Local Communities
People with disabilities
People with health issues
People in economic need
26.9 %
18.5 %
18.5 %
16.7 %
Children without parental care
Talented Youth
General Population, Elderly,
People living in Other Countries, Animals
Unemployed, Women and Children Survivors of
Violence, Mothers and Babies, People in Need of
Palliative Care, Religious/Faith Communities,
Ethnic Minority Population,
Children and Youth at Risk, Single Parents,
Homeless, Migrants, LGBT Population
Beneficiary Groups
3-5 %
5-10 %
1-3 %
0-1 %

17. 21.2%
10.0%
25.7%
18.8%
16.9%
22.9%
21.5%
20.0%
16.7%
26.9%
18.5%
18.5%
2015 2016 2017
Trends in Key Final
Beneficiary Groups
% of Instances
People in economic need
Local communities
People with health issues
People with disabilities
The top four final beneficiary groups in 2017 were people from local communities,
people with health issues, people with disabilities and people in economic need, and
all four comprised 80.6% of overall number of instances of giving.
Being the first ranked with 26.9% of instances, population in local communities is
the only final beneficiary group which saw increased support directed towards them,
and it marks continuous growth since 2015. People with disabilities and people with
health issues were equally supported, but with smaller percentage of instances
than last year, while support to people in economic need maintained the same
level from 2016.
The range of other less supported beneficiary groups remained broad with one new
supported groups this year: LGBT population.

18. In terms of the use of donation, distribution of both long-term and one-off assistance
maintained the same level as in 2016, while percentage of instances for which the
exact use was not possible to be teremined is lower than last year. Analyisis shows
that a bit more than 47% of recorded instances was directed to one-off support
in form of supplies/consumables and humanitarian support, medical treatmenst
and similar. 36.1% of instances was given in form of support that may produce
long-term effects (equipment, capital investment, services and scholarships). Being
tradionally the storngest donor when it comes to strategic long-term support, in
2017 corporate sector has made slight increase in pecentage of instances that have
long-term impact – 43.5%, which is around 3% higher compared to 2016. It is worth
mentioning that many companies opted for more strategic approach to giving and
investemts in communities through thematic calls for proposals and grants support.
Within support to education, investments in scholarships are higher than last year.
Both number of instances and donated amount have increased, and it is important
to note that in this year as well, the biggest investments in scholarships come from
several private foundations which traditionally support students.
Use of Donations
Use of
Donations in 2017
36.1%
47.1%
16.8%
Long-Term
Support
One-Off
Support Unknown
2015 2016 2017
29.9%
41.3%
28.8%
35.3%
46.1%
18.6%
36.1%
47.1%
16.8%
% of Instances
Long-Term Support
One-Off Support
Unknown

19. Examples of
Long-term Support
In 2017 Privredna Banka Zagreb PBZ Group continued with the program “Činim dobro
svaki dan” (I Act Kindly Every Day) which aim is to provide support to “Monitoring
children with neurosis” of the Ministry of Health of the Republic of Croatia and
The project “For a better life of children in social care homes” of the Ministry of
Demography, Family, Youth and Social Policy of the Republic of Croatia. PBZ Group
donates one kuna from each transaction made by American Express Heart Cards. As
a part of this campaign funds were donated for the purchase of needed diagnostic
equipment for newborn babies to the maternity wards in Knin General Hospital,
Zadar General Hospital, as well as to Pediatric Clinic within Zagreb Clinical Center.
Total value of the equipment is almost EUR 140,000. Within the same campaign
around EUR 36,000 was donated to the Care and Education Center Dubrava for the
purchase of a van with an integrated ramp, which is used for the transportation of
children and youth with physical disabilities and chronic diseases.
The Company Fresenius Medical Care Hrvatska doo donated EUR 201,417 worth
equipment to the Split Clinical Center. The company, which is the world leader
in production of equipment for hemodialysis treatments, donated line for
demineralization of water that is essential during the therapy. Thanks to this donation
Split Clinical Center Nephrology Department improved the hemodialysis procedure
for over 150 patients from Split-Dalmacija County.

20. Methodology
The methodology for this report was inevitably conditioned by the viable options
for collecting data. Research on this topic worldwide shows that the only completely
reliable source of information on level of giving for charitable purposes is collected by
tax authorities. For many reasons it was not possible to use this source of information
in any of Western Balkans countries. As mentioned previously, Catalyst has opted
for alternative ways of collecting data, using primarily media data as well as other
available data sources. Concretely, the data used as the basis for this report was
gathered by monitoring the electronic, printed and on-line media on the local,
regional and national levels in the period from January 1 through December 31, 2017.
There are three key limitations to this methodology. First, this method does not
provide comprehensive data because the media does not report on all charitable
instances and giving. Second, media reports often do not provide all data of
importance in following the development of philanthropy (most often the media
does not publish the amount donated and/or collected). Third, there is a potential
limitation in the credibility of data published by the media. The first limitation cannot
be overcome at this time. Where the second and third limitations are concerned,
Catalyst seeks to overcome them by cross-analyzing various media, and then
conducting additional research, for example by checking the reporting by companies’
and nonprofit organizations (if available to the public).

21. Our figure, although not comprehensive, provides a minimum value of relevant
indicators. Hence, this data may be used as indicators of the minimal degree of
philanthropy development in a specific country.
Continued observation will show a rise and/or drop in numbers and change in data
related to our selected indicators. Therefore, continued monitoring over years will
point out trends in philanthropy development as well as trends in media reporting
on the subject. To conclude, under current conditions, we are of the opinion that the
methodology allows for preliminary insight into philanthropy in Croatia.

22. The 2017 Annual Report on the State of Philanthropy in Croatia – Quick facts is part of a
broader initiative to promote and stimulate philanthropy in the region carried out by the
Catalyst Foundation. The underlying research and this publication were created by Catalyst
Foundation (Catalyst Balkans) and with the generous support of the C. S. Mott Foundation.
Opinions expressed in this publication do not necessarily those of the Balkan Trust for Democracy,
the German Marshall Fund of the United States, or its partners.
Research conducted by
Research supported by
Prepared by
Zorka Kovačević
Jelena Bekčić
Edited by
Aleksandra Vesić
FOUNDATION CATALYST
Takovska 38, 11000 Beograd, Serbia
catalystbalkans.org
givingbalkans.org
Belgrade, 2018