The document outlines communication strategies and tasks for the PREPARE network. It discusses developing a brand, logo and website to showcase members, projects, and the history of the network. Guidelines for text, presentations, and events are mentioned. Recruiting new members through conferences, projects and outreach is noted. Specific tasks are assigned like creating maps and lists of members, descriptions of the network, templates, and meeting guidelines.

1. PREPARE
communication
Strategy, contents and to-do’s
Lund
April 7 2011
Daniel Møller

2. Topics
• Brand
• Logo
• Website
– Members
– The PREPARE Network
– Project generation
• Guidelines
– Text and presentations
– Events
– Culture/structure
• New members

3. brand
• make sure actions are rooted in the PREPARE
vision
• turns authenticity into relevance
• provide guidance for decisions
• give direction to innovation
• strengthens relationships
• leads coherent behavior
• keeps focus
• offers trust

4. Logo
Based on the requirements defined in the
discussion hosted by Claus Stig Pedersen, Delft
2010.

5. Website
• Members
– An inviting website with a clear picture of the participants
– Map of participating countries
– List of PREPARE members
– Clear description of the partners - what they can offer
– 50-word summary of the partners
• The PREPARE Network
– Background information on PREPARE
– A historical overview of the workshops and conferences - Cristina has some material
– An overview-part of the site for non-experts
– A specialised part for members and experts
• Project generation
– Updated info on projects
– Clarify how projects and ideas are made into reality
– Drafts of documents to be edited by all
– Links to projects developed within PREPARE
– An area for discussion
– Participants should be able to upload and distribute information
– Success stories - concrete results

6. Website

7. Guidelines
To maintain good appearance and effectiveness,
guidelines will come in handy
• Text and presentations
• Events
• Culture/structure

8. New members
• Word of mouth
• Presence at conferences
• Presence at Internet
• Projects
• Active outreach

9. brand
• make sure actions are rooted in the PREPARE
vision
• turns authenticity into relevance
• provide guidance for decisions
• give direction to innovation
• strengthens relationships
• leads coherent behavior
• keeps focus
• offers trust

10. To-do’s
What Who When
Map showing members, including 50 word Daniel and members
summary about the member and link
Create list of PREPARE members Stig (based on the paying
members). Daniel will put it
online
Clear description of the PREPARE Network Daniel and members
for the About-section on the website
Historical overview of the activities + gather Cristina and Kim
materials for the archive
Create generic templates for PREPARE Daniel
Word-documents etc.
Create guidelines for arranging Core Group The PREPARE Secretariat
Meeting