1. Global
Meetings:
Fostering Success in Today’s Pharmaceutical Industry
As the pharmaceutical industry globalizes, meeting management professionals must employ new
strategies to produce events that meet business objectives. Discover how new directions in global
medical meetings confirm the indelible role of events as a key element of the pharmaceutical
knowledge economy.
GLOBAL PHARMACEUTICAL MEETINGS:
THE CURRENT LANDSCAPE
The pharmaceutical industry is experiencing fundamental shifts:
Sales in traditionally dominant
markets are slowing compared 12% Also known as “pharmerging” markets, these include
to emerging markets
GROWTH IN 2011:
RUSSIA
6.9% TURKEY SOUTH
KOREA
3.5% MEXICO INDIA CHINA
0.8% BRAZIL
UNITED JAPAN WESTERN EMERGING
STATES EUROPE MARKETS
Technology plays a transformative role in meeting planning and execution:
52% 52% of respondents to the IMEX Group Power of 10 survey noted that the Internet is altering
buyer-supplier relationships
According to the INCON Annual Survey of the Global
Association Conference Market, social media is
already an essential tool for participant engagement
both pre- and post-meeting:
33% 42%
71% of meeting organizers use Facebook
and LinkedIn to connect with delegates
62% use Twitter
of organizers use mobile intend to implement mobile
ALMOST 33%
use blogs, podcasts,
applications for their applications in the near future
and YouTube channels
conferences
Globalized markets pose new challenges for meeting planners:
ECONOMIC CRISIS AND COMPLIANCE WITH
BUDGET RESTRICTIONS: INDUSTRY REGULATIONS:
Regulations like the United States’ Sunshine Act require
stringent expense reporting
65% Meeting planners must disclose any payments to health
care providers over $10.00
INCLUDES EXPENSES LIKE
of IMEX respondents cited the global financial
crisis as the largest influence shaping the global
meetings industry
AIR TRAVEL LODGING CATERING
67% will have similar or lower budgets than
in 2011
FINES FOR NONCOMPLIANCE RANGE FROM
32% of businesses will decrease budgets for
industry events, conferences, and
professional development
$150,000 to $1,000,000
INTERNATIONAL TRAVEL LOGISTICS
Top five countries for international meetings in 2011:
1. UNITED STATES 2. JAPAN 3. SINGAPORE 4. FRANCE 5. BELGIUM
FUTURE TRENDS IN GLOBAL PHARMACEUTICAL MEETINGS:
TOWARDS SEAMLESS EXECUTION
Projections for global meetings are largely positive:
ASIA/PACIFIC 87%
EUROPE 75%
LATIN AMERICA 61%
MIDDLE EAST 89%
NORTH AMERICA 80%
How can planners continue to prove the value of meetings in a rapidly shifting market?
CONVENIENCE: EDUCATION:
Simplify travel arrangements for meeting attendees Maximize the educational value and interactivity of all
meeting sessions
Consider Over half of organizers plan to increase focus on
localizing events participant learning:
to decrease
travel time
79% PERSONALIZED MEETING CONTENT: 59%
Embed PRE- AND POST-MEETING ENGAGEMENT: 48%
incentive travel of incentive planners
into meeting anticipate stable or
arrangements increased budgets DELEGATE-LED CONTENT: 41%
PARTNERSHIP BUILDING:
Nurture partnerships with hotels, sponsors, exhibitors, sourcing departments, and more
KEY PRIORITIES
$
INCLUDE: Negotiating
competitive hotel and
travel booking rates
Increasing
flexibility of
venue use
Promoting positive
impact of meetings on
local economies
TECHNOLOGY: SOCIAL RESPONSIBILITY:
Implement technology solutions to enhance the Integrate eco-consciousness and social responsibility
meeting experience (CSR) into the meeting experience
73% OF MEETING CLIENTS ARE INTERESTED IN
71% OF ORGANIZERS ANTICIPATE USING
GREEN INITIATIVES
MOBILE APPS TO CONNECT PARTICIPANTS
CSR activities have lasting positive effects on
65% LOOK TOWARDS EXPANSION OF FREE WI-FI communities and participants. Clean The World
engages hotels and conferences in recycling toiletries
X1
56% ANTICIPATE STREAMING VIDEO CONTENT MILLION
FOR REMOTE AUDIENCES RECYCLED 10 MILLION BARS OF SOAP IN 2011
250,000 HOTEL ROOMS PER DAY
Global meetings directly impact business success:
77% OF CUSTOMERS PREFER (OR REQUIRE!) FACE-TO-FACE MEETINGS
37% COMPANIES WOULD LOSE 37% OF ANNUAL SALES WITHOUT IN-PERSON MEETINGS
SOURCES:
http://www.astrazeneca-annualreports.com/2011/our_strategy_and_performance/the_pharmaceutical_industry
www.imap.com/imap/media/resources/IMAP_PharmaReport_8_272B8752E0FB3.pdf
http://www.ims-japan.co.jp/top_line_11YE.php
http://www.imshealth.com/imshealth/Global/Content/Pharmerging/Document/Pharmerging_Future.pdf
http://www.eibtm.com/files/2011_eibtm_industry_report.pdf
http://www.imex-frankfurt.com/powerof10.html
http://meetingsnet.com/medicalmeetings/cme_rules_regs/meeting_managers_get_ready_for_sunshine_act_0418
http://www.policymed.com/2011/12/physician-payment-sunshine-act-cms-releases-proposed-regulations.html
http://www.nccmpi.org/assets/MPI%20April%2017%20Breakout%20Session-American%20Express%20Meetings%20%20Events.pdf
http://meetingsnet.com/medicalmeetings/cme_rules_regs/tips_devices/saving-world-meetings-corporate-social-responsibility-0606
http://www.nccmpi.org/assets/MPI%20April%2017%20Breakout%20Session-American%20Express%20Meetings%20%20Events.pdf