SlideShare a Scribd company logo
Pan Am Games:
B M X
Aniket Bhatt Presents
EVENT
DETAILS
● One Day event
● Centennial Park, Etobicoke
● 3,500 seat
● Saturday, July 11, 2015
SWOT
Loyal Market
One Day
NO PRELIMINARY!
Growing Sport
Still a very new sport
Cramming all events
into one day
Commute times
(Younger Market)
Red Bull & GoPro
Sponsorships
Other Pan Am Events
Women World Cup Fifa
s W
o T
GOALS
Gain 18 thousand
followers (April 11)
within four months
utilizing the hashtag,
#BMXPanCan.
Launch a month long Red
Bull campaign (Begin June
11)
demonstrating BMX
stunts in Secondary/Post
Secondary
collect primary research.
Launch a GoPro campaign
allowing amateurs To submit
videos ( Create
interactiveness)
campaign two months (begin
May 11)
MARKET
12-24 years old
97% are male
middle class Parents ($75-85)
Current secondary or
postsecondary students
Financially dependant
DISPOSABLE
INCOME
$$
$45
Tickets
no problem
Adrenaline Junkies
Impulse Buyers
Community Orientated
PROMOTION
Meet
&
Greet
Press
Release
(Magazines, CTV, Etc)
VIP SEATING
CONTEST
(Bull Seats)
GoPro Video
Contest
(Free Tickets)
?

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Aniket Bhatt Pan Am BMX Marketing Plan