The document provides details about promoting a BMX event taking place at the Pan Am Games on July 11, 2015 in Etobicoke, Ontario. The one-day event will be held at Centennial Park with 3,500 seats. Goals include gaining 18,000 social media followers by April 11 and launching promotional campaigns with Red Bull and GoPro to help market the event to 12-24 year olds. Promotional activities will include contests, press releases, and meet and greets to build excitement around the new and growing sport of BMX cycling.