"How to Re-Energize Your Digital Analytics Program" - Hyatt + WAD, Digital Ve...Tealium
Learn how Hyatt Hotels has elevated its digital analytics strategy using recommendations from Web Analytics Demystified, and technology from Tealium. See how Hyatt Hotels was able to grab low-hanging fruit and drive superior results.
"Top Tips for Maximizing Tealium iQ" - First Data + WAD, Digital Velocity 2015Tealium
Learn technical tips and tricks for maximizing the Tealium iQ tag management system. Featuring tips from First Data, Web Analytics Demystified and Tealium.
"Success with Tealium AudienceStream" - American Eagle + ALM Media + LFG, Dig...Tealium
Learn how three major brands from three different industry categories are leveraging the Tealium AudienceStream solution to transform their business models and achieve their omnichannel goals.
Ad:Tech NY Session - Leveraging the Power of First-Party DataTealium
Marketers today face massive expectations from consumers, where everything is personalized and delivered to them in real time, on any device. In order to meet the demand for this always-on experience, there is a growing need for marketing technologies that leverage real-time, first-party data to empower marketers to more quickly and intelligently interact with their customers. This session will explore how to piece together the massive amounts of data flowing through siloed marketing applications and systems, and leverage it to drive more relevant, enjoyable, and profitable customer experiences.
"What's in Your Marketing Cloud? How to Maximize Technology Investments" - In...Tealium
See how InsideView and Legal Zoom are using Tealium as the foundation of their digital marketing operations to drive superior results, including faster campaign time to market, and real-time engagement.
"From Awareness to Loyalty: How To Optimize the Online Purchase Funnel" - Str...Tealium
Learn how StraighterLine is using the Tealium AudienceStream solution to engage visitors in real time and move them more effectively through the online purchase process. #tagmanagement #digitalmarketing #realtime #data
5 Reasons Why Unified Marketing is Not a MythTealium
We explain the historic challenges of data integration and integrated marketing and how market trends and technology advancements have made it possible to to achieve a unified view of the customer and highly orchestrated marketing interactions.
"How to Re-Energize Your Digital Analytics Program" - Hyatt + WAD, Digital Ve...Tealium
Learn how Hyatt Hotels has elevated its digital analytics strategy using recommendations from Web Analytics Demystified, and technology from Tealium. See how Hyatt Hotels was able to grab low-hanging fruit and drive superior results.
"Top Tips for Maximizing Tealium iQ" - First Data + WAD, Digital Velocity 2015Tealium
Learn technical tips and tricks for maximizing the Tealium iQ tag management system. Featuring tips from First Data, Web Analytics Demystified and Tealium.
"Success with Tealium AudienceStream" - American Eagle + ALM Media + LFG, Dig...Tealium
Learn how three major brands from three different industry categories are leveraging the Tealium AudienceStream solution to transform their business models and achieve their omnichannel goals.
Ad:Tech NY Session - Leveraging the Power of First-Party DataTealium
Marketers today face massive expectations from consumers, where everything is personalized and delivered to them in real time, on any device. In order to meet the demand for this always-on experience, there is a growing need for marketing technologies that leverage real-time, first-party data to empower marketers to more quickly and intelligently interact with their customers. This session will explore how to piece together the massive amounts of data flowing through siloed marketing applications and systems, and leverage it to drive more relevant, enjoyable, and profitable customer experiences.
"What's in Your Marketing Cloud? How to Maximize Technology Investments" - In...Tealium
See how InsideView and Legal Zoom are using Tealium as the foundation of their digital marketing operations to drive superior results, including faster campaign time to market, and real-time engagement.
"From Awareness to Loyalty: How To Optimize the Online Purchase Funnel" - Str...Tealium
Learn how StraighterLine is using the Tealium AudienceStream solution to engage visitors in real time and move them more effectively through the online purchase process. #tagmanagement #digitalmarketing #realtime #data
5 Reasons Why Unified Marketing is Not a MythTealium
We explain the historic challenges of data integration and integrated marketing and how market trends and technology advancements have made it possible to to achieve a unified view of the customer and highly orchestrated marketing interactions.
"Real-Time Marketing: How Fast Data Can Drive Next-Generation Customer Intera...Tealium
Learn how L.L. Bean is using the Tealium AudienceStream solution to drive new opportunities for customer growth and engagement. Presented at Digital Velocity 2015. #tagmanagement #segmentation #realtimedata #unifiedmarketing #digitalmarketing #ecommerce #realtimemarketing
Powering Omnichannel Experiences with Real-Time DataTealium
Financial services organizations today face the same mandate as other consumer-facing organizations across industries: deliver a consistent, compelling customer experience across channels and devices, in real time. At the same, these organizations must adhere to stringent customer data security and privacy guidelines that historically have inhibited their ability to leverage customer data to build a comprehensive view and provide the personalized interactions that drive revenue.
In this session at NetFinance 2016, Adam Corey, VP of Marketing at Tealium, explores how financial services organizations can:
- Unlock customer data that's trapped in siloed systems and applications
- Build a unified view of the customer across channels and touchpoints
- Leverage that unified view to take action, across applications, in real time
- Deliver on the promise of a compelling omnichannel customer experience without sacrificing data security
This presentation was recently delivered by Jeff Lunsford, CEO of Tealium, at Net Finance Interactive in San Diego, CA.
Marketers today face massive expectations from consumers, where everything is personalized and delivered to them in real time, on any device. In order to meet the demand for this always-on experience, there is a growing need for marketing technologies that leverage real-time, first-party data to empower marketers to more quickly and intelligently interact with their customers. This session will explore how to piece together the massive amounts of data flowing through siloed marketing applications and systems, and leverage it to drive more relevant, enjoyable, and profitable customer experiences.
Learn how Merkle is helping power personalized experiences for its customers, including Deckers, which has seen a 1,500 percent increase in cart abandonment results using Tealium AudienceStream.
"How to Take a Test & Innovate Approach to Digital Marketing" - Brooks Bell, ...Tealium
Brooks Bell reveals the importance of leveraging testing and optimization in everything you do to increase results. This includes leveraging tag management to optimize and improve the process, including testing multichannel segments.
Digital Velocity Europe 2015 | TomTom PresentationTealium
Pim Verhoog, Web Analyst at TomTom presented at Digital Velocity Europe 2015 on the best process of data collection and how it can benefit your business.
DV 2016: Beyond the Technology - Optimizing Your Organization for SuccessTealium
Michael Vanderhoof, Toys"R"US
Implementing new marketing technologies and unifying fragmented data sources can have a profound effect both on the effectiveness of customer engagement initiatives and an organization's bottom line. The critical element to achieving significant return on investment in these technologies, however, is largely centered on building the necessary organizational infrastructure and achieving true cross-functional collaboration. In this session, Michael Vanderhoof will share his first-hand experience in developing the processes, best practices, and alignment needed to fully leverage an enterprise tag management solution - and the significant benefits that can be realized as a result.
DV 2016: Defeating the Multi-Channel Silo ChallengeTealium
Matt Wright, Hewlett-Packard Enterprise
Every organization has data challenges, but as companies grow in size, the amount of data that becomes isolated (either by lack of governance, architectural limitations, or even political machinations) grows exponentially. This creates a significant problem in an era where customers expect relevant content that simplifies their intended activity, and personalization has become the new ante to compete in a digital marketplace. In this session, Matt Wright details how customer data solutions like Tealium AudienceStream create the glue that not only joins the data between these disparate systems, but delivers a more comprehensive – and actionable – customer view.
DV 2016: Beyond the Web - Measurement of Today's Channel HopperTealium
Andrea Kebalo, A+E Networks
Today's analytics and measurement professionals have more ground to cover than ever: web, mobile, over-the-top television, and the list goes on. Andrea Kebalo, Senior Manager of Digital Measurement Strategy at A+E Networks, details the challenges and wins across analytics implementations for two major television networks, and shares detailed insights on approaching measurement in the age of always-emerging technologies and constantly-evolving content.
Digital Velocity London 2017: Understanding AudienceStream Timeline and Funne...Tealium
Digital Velocity London 2017
Tealium University
Session: Understanding AudienceStream Timeline and Funnel to Influence Visitor Journey
Presenter: Steve Lake
Future-Proofing Your Marketing Technology StackTealium
It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow?
Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - makes the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this presentation explores:
- the key components of a flexible marketing approach
- the core functions a flexible marketing architecture must support
- the key attributes of a flexible organization
Building A Data Driven Website – Taking the Guess Work Out of Your WebsiteDemandbase
You’ve heard a lot about the need for a data-driven website…but where do you start?
The idea of using data to drive marketing and business decisions is definitely attractive, and all the buzz these days. But with so much data available, and so many areas the B2B website covers, it can be overwhelming. You might have a redesign coming up, a big product launch, or just yearly planning, and you know there’s more you could be doing with your data to help guide those initiatives.
Modern analytics and data solutions offer an enormous range of power, and the savvy web marketer can use these tools to help take the guesswork out of their efforts.
In this webinar, you’ll learn how to:
- Determine goals and priorities
- Unlock your existing data and focus on what matters most
- Simplify and operationalize reporting and analysis
- Close the loop to share and use actionable insights
By following the tips set out in this session, your team will no longer have to guess whether your website is an effective B2B marketing tool.
DV 2016: The Top 10 - Tealium AudienceStream Use CasesTealium
Chris Andres and team, Tealium
Tealium experts lead a dynamic, interactive discussion detailing the most compelling, impactful AudienceStream use cases. Drawing on their extensive customer experience in driving successful product deployments, the team explores the quickest wins in generating ROI with Tealium AudienceStream, and forward-looking uses that can drive marketing transformation this year and beyond.
DV 2016: Delivering Better Online Customer Experiences with Offline DataTealium
Monique Trulson, Dover Saddlery
There’s no denying that we now live in an omnichannel world – and that organizations across industries are grappling with how to provide a consistent customer experience across channels. Connecting data across touch points, both online and offline, is not an easy feat - but is the key to delivering the highly relevant, personalized interactions that result in conversions. In this session, Monique Trulson, Director of E-Commerce at Dover Saddlery, shares her deep experience in marrying online data with previously siloed offline data to build a unified customer view, and leveraging that unified view to transform customer engagement.
Advanced Analytics Implementations at EA scaleAni Lopez
Designing and managing advanced analytics implementations for 35+ digital properties, across more than 10 different production teams, is not an easy task. It became even more challenging when the analytics team at Electronic Arts (EA) was required to migrate from Adobe Site Catalyst to Google Analytics Premium to Google Universal Analytics, all within the span of 18 months. Of course, all of this had to be done while still keeping pace with the company’s frenzied schedule for publishing blockbuster games, each of which requires new sites and countless marketing campaigns. See how we used Tealium iQ™ tag management system to achieve our objectives.
"Real-Time Marketing: How Fast Data Can Drive Next-Generation Customer Intera...Tealium
Learn how L.L. Bean is using the Tealium AudienceStream solution to drive new opportunities for customer growth and engagement. Presented at Digital Velocity 2015. #tagmanagement #segmentation #realtimedata #unifiedmarketing #digitalmarketing #ecommerce #realtimemarketing
Powering Omnichannel Experiences with Real-Time DataTealium
Financial services organizations today face the same mandate as other consumer-facing organizations across industries: deliver a consistent, compelling customer experience across channels and devices, in real time. At the same, these organizations must adhere to stringent customer data security and privacy guidelines that historically have inhibited their ability to leverage customer data to build a comprehensive view and provide the personalized interactions that drive revenue.
In this session at NetFinance 2016, Adam Corey, VP of Marketing at Tealium, explores how financial services organizations can:
- Unlock customer data that's trapped in siloed systems and applications
- Build a unified view of the customer across channels and touchpoints
- Leverage that unified view to take action, across applications, in real time
- Deliver on the promise of a compelling omnichannel customer experience without sacrificing data security
This presentation was recently delivered by Jeff Lunsford, CEO of Tealium, at Net Finance Interactive in San Diego, CA.
Marketers today face massive expectations from consumers, where everything is personalized and delivered to them in real time, on any device. In order to meet the demand for this always-on experience, there is a growing need for marketing technologies that leverage real-time, first-party data to empower marketers to more quickly and intelligently interact with their customers. This session will explore how to piece together the massive amounts of data flowing through siloed marketing applications and systems, and leverage it to drive more relevant, enjoyable, and profitable customer experiences.
Learn how Merkle is helping power personalized experiences for its customers, including Deckers, which has seen a 1,500 percent increase in cart abandonment results using Tealium AudienceStream.
"How to Take a Test & Innovate Approach to Digital Marketing" - Brooks Bell, ...Tealium
Brooks Bell reveals the importance of leveraging testing and optimization in everything you do to increase results. This includes leveraging tag management to optimize and improve the process, including testing multichannel segments.
Digital Velocity Europe 2015 | TomTom PresentationTealium
Pim Verhoog, Web Analyst at TomTom presented at Digital Velocity Europe 2015 on the best process of data collection and how it can benefit your business.
DV 2016: Beyond the Technology - Optimizing Your Organization for SuccessTealium
Michael Vanderhoof, Toys"R"US
Implementing new marketing technologies and unifying fragmented data sources can have a profound effect both on the effectiveness of customer engagement initiatives and an organization's bottom line. The critical element to achieving significant return on investment in these technologies, however, is largely centered on building the necessary organizational infrastructure and achieving true cross-functional collaboration. In this session, Michael Vanderhoof will share his first-hand experience in developing the processes, best practices, and alignment needed to fully leverage an enterprise tag management solution - and the significant benefits that can be realized as a result.
DV 2016: Defeating the Multi-Channel Silo ChallengeTealium
Matt Wright, Hewlett-Packard Enterprise
Every organization has data challenges, but as companies grow in size, the amount of data that becomes isolated (either by lack of governance, architectural limitations, or even political machinations) grows exponentially. This creates a significant problem in an era where customers expect relevant content that simplifies their intended activity, and personalization has become the new ante to compete in a digital marketplace. In this session, Matt Wright details how customer data solutions like Tealium AudienceStream create the glue that not only joins the data between these disparate systems, but delivers a more comprehensive – and actionable – customer view.
DV 2016: Beyond the Web - Measurement of Today's Channel HopperTealium
Andrea Kebalo, A+E Networks
Today's analytics and measurement professionals have more ground to cover than ever: web, mobile, over-the-top television, and the list goes on. Andrea Kebalo, Senior Manager of Digital Measurement Strategy at A+E Networks, details the challenges and wins across analytics implementations for two major television networks, and shares detailed insights on approaching measurement in the age of always-emerging technologies and constantly-evolving content.
Digital Velocity London 2017: Understanding AudienceStream Timeline and Funne...Tealium
Digital Velocity London 2017
Tealium University
Session: Understanding AudienceStream Timeline and Funnel to Influence Visitor Journey
Presenter: Steve Lake
Future-Proofing Your Marketing Technology StackTealium
It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow?
Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - makes the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this presentation explores:
- the key components of a flexible marketing approach
- the core functions a flexible marketing architecture must support
- the key attributes of a flexible organization
Building A Data Driven Website – Taking the Guess Work Out of Your WebsiteDemandbase
You’ve heard a lot about the need for a data-driven website…but where do you start?
The idea of using data to drive marketing and business decisions is definitely attractive, and all the buzz these days. But with so much data available, and so many areas the B2B website covers, it can be overwhelming. You might have a redesign coming up, a big product launch, or just yearly planning, and you know there’s more you could be doing with your data to help guide those initiatives.
Modern analytics and data solutions offer an enormous range of power, and the savvy web marketer can use these tools to help take the guesswork out of their efforts.
In this webinar, you’ll learn how to:
- Determine goals and priorities
- Unlock your existing data and focus on what matters most
- Simplify and operationalize reporting and analysis
- Close the loop to share and use actionable insights
By following the tips set out in this session, your team will no longer have to guess whether your website is an effective B2B marketing tool.
DV 2016: The Top 10 - Tealium AudienceStream Use CasesTealium
Chris Andres and team, Tealium
Tealium experts lead a dynamic, interactive discussion detailing the most compelling, impactful AudienceStream use cases. Drawing on their extensive customer experience in driving successful product deployments, the team explores the quickest wins in generating ROI with Tealium AudienceStream, and forward-looking uses that can drive marketing transformation this year and beyond.
DV 2016: Delivering Better Online Customer Experiences with Offline DataTealium
Monique Trulson, Dover Saddlery
There’s no denying that we now live in an omnichannel world – and that organizations across industries are grappling with how to provide a consistent customer experience across channels. Connecting data across touch points, both online and offline, is not an easy feat - but is the key to delivering the highly relevant, personalized interactions that result in conversions. In this session, Monique Trulson, Director of E-Commerce at Dover Saddlery, shares her deep experience in marrying online data with previously siloed offline data to build a unified customer view, and leveraging that unified view to transform customer engagement.
Advanced Analytics Implementations at EA scaleAni Lopez
Designing and managing advanced analytics implementations for 35+ digital properties, across more than 10 different production teams, is not an easy task. It became even more challenging when the analytics team at Electronic Arts (EA) was required to migrate from Adobe Site Catalyst to Google Analytics Premium to Google Universal Analytics, all within the span of 18 months. Of course, all of this had to be done while still keeping pace with the company’s frenzied schedule for publishing blockbuster games, each of which requires new sites and countless marketing campaigns. See how we used Tealium iQ™ tag management system to achieve our objectives.
Is your company a third party interactive marketing solution or interactive marketing agency? Do your clients need Google Analytics services? Contact Vertical Nerve so we can discuss our Google Analytics agency model that includes commission re-seller and service provider (white labeling) opportunities!
Persona-Led Reporting: Designing Blinding Reports to Keep Every Stakeholder H...Rumble Romagnoli
Are they reading our reports? Do they understand them? Stop spending days creating complex reports nobody is going to read or understand! This talk will provide the answers you have been waiting for on what should be included in a monthly, quarterly or annual digital marketing report. By using Data Studio, Supermetrics and Funnel as SEOs we can keep the Board, Head of Digital and the marketing team happy.
Process mining: The role of Data in Business ProcessesBonitasoft
The evolution both in the area of Process Management and Analytics has created an environment of abundant information that is easily generated and intuitively consumed. This trend allows a more dynamic, proactive and fast adaptation to the existing demands -or even undiscovered- of the market. It also requires that non-programmer executives get even closer to the field of Data Science.
Technology leaders like us, support their users along their path of effectively making use of Data Science.
With components such as BICI - Bonita Intelligent Continuous Improvement, Bonitasoft provides intuitive tools for analysts to carry out Process and Data Mining studies and launch actions, seeking the continuous optimization of processes within the BPMS platform.
Kay Winkler, Director and Partner of NSI, and Delphine Coille, Evangelist and Community Manager at Bonitasoft, show a practical example of Process Mining in action.
Look for more information about Process Mining: https://www.bonitasoft.com/bonita-intelligent-continuous-improvement
Data Driven Website Optimization - Big Footprint Tech4Good PresentationBigFootprint
Nick Yorchak, the founder of Big Footprint, had the privilege of speaking to an audience of Tech4Good members at a Denver Event about the principles of data driven website optimization. Tech4Good is a community of professionals interested in the use of technology in the nonprofit sector, so the topic was well received by those in attendance.
Nick’s presentation explained how non-profits can leverage free tools available within Google Analytics to measure digital campaigns and drive insights that can be leveraged for optimization and testing.
Building a Marketing Data Warehouse from Scratch - SMX Advanced 202Christopher Gutknecht
This deck covers the journey of starting with BigQuery, adding more data sources and building a process around your data warehouse. It covers the three phases greenfield, dashboards and operational analytics and the necessary data components.
The code for uploading your product feed can be found here:
https://gist.github.com/ChrisGutknecht/fde93092e21039299ab76715596eac01
If you have any questions, reach out to me on Linkedin!
A Comparison of Analytics and Tag Management Suites by Piwik PRO and GooglePiwik PRO
A combination of Google Tag Manager and Google Analytics has become the standard in the everyday activities of a data-driven marketer. But what if you’re looking for a more secure and privacy-compliant alternative? Welcome to Piwik PRO Tag Manager, which comes with built-in templates and integrations for Piwik along with a range of popular marketing and web analytics tags. Self-hosted and robust, it complies with the strictest privacy laws. See how the Piwik PRO analytics and tag management suite compares to Google and how you can make it work for your business.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
Plan a Digital Analytics Training Strategy for an Analytics AgencyPhil Pearce
This was the 2nd draft of a plan to develop a "training curriculum" for a Digital Analytics Agency to teach:
- Digital Analytics strategy
- GA & GTM implementation
- Reporting & Analysis best practices
To clients & other agencies with various levels of expertise, who could be project manager, marketers or developers.
2022 State of the CDP: Key Findings for Tackling the New Age of DataTealium
Given the changing customer data landscape, the question is no longer why do you need a Customer Data Platform (CDP), but instead, which one is best suited for your organization’s needs.
That’s why, in this webinar, we talked through key findings from our brand new 2022 State of the CDP report to help you prepare for the year ahead! In this report, we surveyed more than 1,000 marketing and business leaders globally to better understand how they’re planning to use a CDP in the coming year. We’ll also review key findings like:
- The top areas where executives believe technology will have the biggest impact this year
- Why 87% of marketers are expecting to increase tech spend in 2022
- Ways marketers are using a CDP to drive digital transformation and keep up with the trends in the landscape
Show Me You Care: Why You Should Be Talking About Privacy and Value-ExchangeTealium
This deck is from the fourth masterclass in our masterclass series on Preparing for Life Beyond the Third-Party Cookie.
We’re well into 2021 and data privacy has continued its push out of the InfoSec and legal team agenda and into the customer experience. Whether data privacy conversation takes the context of shifting consumer attitudes, new regulations or technology changes – the fact remains that privacy is now an integral piece of marketing and customer experience.
Check out this deck to discover:
- How privacy is driving changes in your advertising and measurement strategy
- Strategies to power privacy
- Key ways to build up customer trust with first-party data
Third-Party Cookie Loss Masterclass 3: Making Sense of the Changing Identity ...Tealium
This deck is from the third session in our masterclass series on Preparing for Life Beyond the Third-Party Cookie. In this presentation, we provide solutions for identifying customers without third-party cookies and clarify what is actually changing in terms of identity.
Be sure to check out the on-demand sessions at:
https://tealium.com/master-class-preparing-for-the-third-party-cookie-loss/
Third-Party Cookie Loss Masterclass 2: Dude, What About My DMP?Tealium
This deck is from the second session in our masterclass series on Preparing for Life Beyond the Third-Party Cookie. Discover what to do about your Data Management Platform (DMP) when third-party cookies have crumbled. We also share strategies you can start deploying today to help you stay ahead of the changes.
Be sure to check out the on-demand sessions at:
https://tealium.com/master-class-preparing-for-the-third-party-cookie-loss/
Third-Party Cookie Loss Masterclass 1: So Your Cookie Crumbled, What's Next?Tealium
This deck is from the first session in our masterclass series on Preparing for Life Beyond the Third-Party Cookie. Check it out to see actionable ways to start preparing today and tips for switching to a first-party data strategy.
Be sure to check out the on-demand sessions at:
https://tealium.com/master-class-preparing-for-the-third-party-cookie-loss/
Tasty Tech: 3 Proven Recipes for Increasing Loyalty and RetentionTealium
Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship.
Digital Strategist, James Burnham shared ways to create digital experiences that keep your customers coming back for seconds. He also shared tips for:
- Reducing churn by driving proactive advertising for high risk customers
- Increasing engagement with customers who are most likely to purchase
- Using predictive insights to fuel loyalty campaigns
You can view the on-demand session on our website in our Resource Hub
Acquisition, Loyalty and Retention: How a CDP Creates Customers for LifeTealium
As more companies turn to digital-first customer engagement, brand loyalty continues to be tested. Consumers are eager to try new brands which means marketers have a unique opportunity to engage with consumers they might not have in the past. But what is the key to actually capturing and retaining these consumers?
In the second webinar in our Definitive Guide to CDPs series, Director of Product Marketing, Jacob Spencer, shared inspiring CDP use cases to create customers for life. Discover how a CDP can help you take advantage of this digital spike with the ability to:
- Find new customers without relying on third-party cookie tracking
- Uphold and adjust privacy preferences with access to consent data in real time
- Increase return on ad spend and click-through rates like the Utah Jazz!
You can view the on-demand session on our website in our Resource Hub
[Webinar] The Best Kept Marketing Secret to Achieving Complete Customer ViewsTealium
There’s no question that Customer Data Platforms are changing the way organizations engage with their customers. Truth be told, if this tool is missing from your martech stack, you’re probably missing out on crucial customer insights.
That’s why in the first webinar in our Guide to CDP Success series, Director of Product Marketing, Matt Parisi, explained how a CDP can be your greatest competitive advantage. We covered topics like:
- See how you can create dynamic customer identities for better segmentation
- Discover how a CDP provides your entire tech stack with unified data in real time
- Understand why this technology is critical to your current and future success
You can view the on-demand session on our website in our Resource Hub
[Webinar] How the Cookie Crumbled: Preparing for a Time without Third-Party C...Tealium
The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data.
Discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences. You’ll learn:
- How crumbling third-party cookies will affect your organization
- How brands can equip their internal teams to manage the upcoming change
- Tools that enable brands to become browser independent
- Tips to understand how to best collect, store and use your data
You can view the on-demand session on our website in our Resource Hub
Digital Velocity London 2018 - How to drive personalisation at a global B2B c...Tealium
Korbinian Spann, W. L. Gore & Associates (the GORE-TEX® company) presents the necessary steps to realize a framework for personalisation within a global B2B company. In this case, a relaunch of the analytics and tracking infrastructure was the beginning of the transformation.
Examples in relation to the outdoor industry are provided to demonstrate the implementation of a technical infrastructure and the development cycle for designing and creating user stories in a global context.
This session specifies a robust multi-channel measurement framework that focuses on conversion and engagement. The following four steps structure the session:
The global setup and the implementation of a global measurement framework: consumer access
Tracking and technical setup
The US pilot
The Use cases
Digital Velocity London 2017: Combining AudienceStream AttributesTealium
Digital Velocity London 2017
Tealium University
Session: Combining AudienceStream Attributes - Solve Your Segmentation Logic Challenges
Presented by Mark Reddin
StarCompliance is a leading firm specializing in the recovery of stolen cryptocurrency. Our comprehensive services are designed to assist individuals and organizations in navigating the complex process of fraud reporting, investigation, and fund recovery. We combine cutting-edge technology with expert legal support to provide a robust solution for victims of crypto theft.
Our Services Include:
Reporting to Tracking Authorities:
We immediately notify all relevant centralized exchanges (CEX), decentralized exchanges (DEX), and wallet providers about the stolen cryptocurrency. This ensures that the stolen assets are flagged as scam transactions, making it impossible for the thief to use them.
Assistance with Filing Police Reports:
We guide you through the process of filing a valid police report. Our support team provides detailed instructions on which police department to contact and helps you complete the necessary paperwork within the critical 72-hour window.
Launching the Refund Process:
Our team of experienced lawyers can initiate lawsuits on your behalf and represent you in various jurisdictions around the world. They work diligently to recover your stolen funds and ensure that justice is served.
At StarCompliance, we understand the urgency and stress involved in dealing with cryptocurrency theft. Our dedicated team works quickly and efficiently to provide you with the support and expertise needed to recover your assets. Trust us to be your partner in navigating the complexities of the crypto world and safeguarding your investments.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
8. @AniLopez
• Former web developer / project manager / SEO
• Measurement strategist working for agencies or in-house
9. @AniLopez
• Aug 2013 Joined EA’s DI as Technical Solutions Architect
• Feb 2015 Full time employee as Measurement Strategist
Digital
Intelligence
Team
19. Why analytics is so important to us
Attract
Engage
Convert
Retain
Advocate
• Measurement tools have become more sophisticated
• We can measure pretty much everything
• Do we have a more accurate picture?
20. • Not in the videogame industry
• Connecting the dots is challenging
• Analytics even moreimportant!!!
23. New
+10 Production & Analysis teams
• Business Intelligence
• CRM / DBs managers
• Campaign Managers
• Producers
• Programmers
• QAengineers
• UX experts
• Ops
• Data Analysts
What we deal with
31. 1. Migrate from SiteCatalyst to Google Analytics
2. Global Revenue Attribution Project
3. Migrate from ClassicGA to Universal
4. House Cleaning
5. Customer Data Integration
6. Ongoing Standardization
7. Executing and TrackingSemantic SEO
32. 1. Migrate from SiteCatalyst to GA Premium
Issues
• Poor adoption of the tool
• Complicated implementation
• Not flexible enough for our changing environment
• Very expensive
34. 1. Migrate from SiteCatalyst to GA Premium
• Optimal adoption of the tool
• Very flexible implementation
• Remarkableamount of money saved
that we invested in brainpower
ROI
35. 1. Migrate from SiteCatalyst to Google Analytics
2. Global Revenue Attribution Project
3. Migrate from ClassicGA to Universal
4. House Cleaning
5. Customer Data Integration
6. Ongoing Standardization
7. Executing and TrackingSemantic SEO
36. 2. Global Revenue Attribution
Source
Campaign
Medium
+35 websites 1 E-commerce
37. Issues
• GA accounts at franchise sites with no transactional data
• Origin GA account (e-commerce) with no original attribution
2. Global Revenue Attribution
Campaigns
GA Account
Campaigndata
No revenue data
GA Account
No campaign data
Revenue data
38.
39. Solution
• Cross-domain tracking from franchise sites towards Origin
2. Global Revenue Attribution
Source
Campaign
Medium Franchise GA tracker Franchise GA tracker
Origin GAtracker
Extended Session
40. Solution
• Cross-domain tracking from franchise sites towards Origin
2. Global Revenue Attribution
Campaign data
Revenue data
Campaign data
Revenue data
41. 2. Global Revenue Attribution
• Muchbetter analysis about what
increases revenue&saves money
• Noprogrammers required,
all donevia Tealium
ROI
42. 1. Migrate from SiteCatalyst to Google Analytics
2. Global Revenue Attribution Project
3. Migrate from ClassicGA to Universal
4. House Cleaning
5. Customer Data Integration
6. Ongoing Standardization
7. Executing and TrackingSemantic SEO
43. Scenario
• When we migrated from SiteCatalyst to GA, Universal was in beta
• Universal Analytics got out of beta April 2014
• Classic GA is not an option anymore, Universal is way better
Issues
• Large number of tags to replace
• Even larger amount of JavaScript code in extensions to review
• Legacy sketchy implementations
• Countless hours of QA
• “Non-Stop production” environment
3. Migrate from Classic GA to Universal
46. 3. Migrate from Classic GA to Universal
• All the benefits of UniversalAnalytics
• No programmersrequired
Moremoney saved!!!
ROI
47. What I mean by “No programmers”
Before Tealium
• Digital Intelligence sent specifications to programmers
• They implement alongside their regular stuff (more workload)
• QA testing
• DI validated
This means
• Resistance
• Lots of back and forth
• Less time to test
• Higher risk of inconsistent data collection
48. What I mean by “No programmers”
With Tealium
• Programmers do their stuff at their own pace
• DI implements tracking
• DI + QA test
This means
• Earlier integration of tracking in the project
• Agile implementations
• Perfect data collection
• Everybody happy!!
• (Requires certain technical knowledge though)
49. 1. Migrate from SiteCatalyst to Google Analytics
2. Global Revenue Attribution Project
3. Migrate from ClassicGA to Universal
4. House Cleaning
5. Customer Data Integration
6. Ongoing Standardization
7. Executing and TrackingSemantic SEO
50. 4. House Cleaning
Everything tends to chaos
After a year and a half
• Are all Tealium profiles active?
• What happens with the marketing tags when campaigns are over?
• Who has access to the tool and what level?
51. @tomomichu
4. House Cleaning
Solution
• Hired extra brain power for a short gig
• Audited all profiles and removed
orphaned tags, load rules, and data layers
• Reviewed / revoked user permissions
65 users now, very few publish to Prod
• Audited privacy practices and updating
profiles to meet compliance
• Developed governance and user guidelines
52. 4. House Cleaning
• Lessmargin forerrors
• Tighter governance
• Privacypolicy enforcement
• Moneysaved!!
ROI
53. 1. Migrate from SiteCatalyst to Google Analytics
2. Global Revenue Attribution Project
3. Migrate from ClassicGA to Universal
4. House Cleaning
5. Customer Data Integration
6. Ongoing Standardization
7. Executing and TrackingSemantic SEO
54. 5. Customer Data Integration
“Full customer journey” but how do we get to know the customer*?
Stitching the pieces
• Before we know customer at a personal level
• When they register and give us their details
• Whether they buy or not
• In-game data. How, what, when they play
• Campaign evaluation
• Product quality / User satisfaction
55. 5. Customer Data Integration
Solution
Encourage then to register
57. 5. Customer Data Integration
In Tealium
• CRM makes it available on our properties after login
• It’s passed to Tealium’s Data Layer
• Mapped to tags that attach info to rest of data they collect
Outside Tealium
• Data exported from different tag vendors
• Data captured from other sources like
social media
• Warehoused / mix and match
58. • Better understanding of
customer cycle/ ecosystem
• Increasesrevenue andsaves money
ROI
5. Customer Data Integration
59. 1. Migrate from SiteCatalyst to Google Analytics
2. Global Revenue Attribution Project
3. Migrate from ClassicGA to Universal
4. House Cleaning
5. Customer Data Integration
6. Ongoing Standardization
7. Executing and TrackingSemantic SEO
60. 6. Ongoing Standardization
Issues
• Entropy
We already know everything tends to chaos already
• Frantic production rhythm
There is never a good moment to come up with standards
• Teams change / technologies / business models evolve
There is never a unique standard
• Lack of buy-in from stakeholders
“Best” is often times trampled by circumstances or egos
61. 6. Ongoing Standardization
Solution
• Learned from errors
• Introduced standardization during:
• Migration from Classic GA to Universal
• House cleaning
• Got decision makers involved, educated
and presented with evidence
62. 6. Ongoing Standardization
What did we standardize?
• Best practices around implementing measurement strategies
• Code in extensions: GA function wrappers
• Naming conventions
• Tealium elements: Data Points, Load Rules, Tags, Extensions
• GA elements: Events, Custom Dimensions
63. • Less margin forerrors
• Easier deployments
• All that savesmoney
ROI
5. Customer Data Integration
64. 1. Migrate from SiteCatalyst to Google Analytics
2. Global Revenue Attribution Project
3. Migrate from ClassicGA to Universal
4. House Cleaning
5. Customer Data Integration
6. Ongoing Standardization
7. Executing and TrackingSemantic SEO
65. 7. Semantic SEO
What is got to do SEO and Tealium?
The EA Content Service is a flexible, API-driven mechanism that, in conjunction with
a model that defines different content types and elements, allows content to be
published on any platform and consumed on any device.
AaronBradley
@aaranged
66. 7. Semantic SEO
How we tell better to Search Engines what our site is all about?
They now read “JSON for Linking Data” or JSON-LD
71. How Tealium Helps
• Centralized control
Who does what and where (Dev, QA, Prod)
• Performance
Task separation, everyone focused on what they do best
• Agility
Ability to react quickly to last minute changes
• Scalability
Marketing campaigns growing across
products / properties / territories
72. What I’ve learned
• Taming chaos is your job
Don’t chicken out of it!
• Everything evolves including measurement strategies
Don’t panic, question everything and adapt
• No tool is perfect
But support and commitment should. Be demanding
• No tool, or set of them, is going to provide a 100%
complete vision of the customer journey
• No tool is going to solve the biggest issue
Lack of measurement strategy
74. What we deal with (recap)
• +35 properties
• 1 e-commerce (across several platforms)
• +10 production teams
• Quite a few Data Analysts, BIs, DB managers
• +1,300 measurement and marketing tags
• +5 billion monthly hits via Tealium (only Google Analytics)
• Advanced tracking implementations
• How many people required to manage all that?