Digital Velocity London 2017 - Using Real Time Data to Target New Customers, Xavier Perret

•Download as PPTX, PDF•

0 likes•327 views

Using Real Time Data to Target New Customers Xavier Perret - CDO, Orange Presented at Digital Velocity London 2017, The Landmark Hotel

Marketing

© 2017 Tealium Inc. All rights reserved. | 1© 2017 Tealium Inc. All rights reserved. | 1

2 Interne Orange
Using real time data
to target new customers
Xavier PERRET – CDO Orange France
@xavperret

4
Where is my B2B customer?
The challenge

6 Interne Orange
start-ups or less than 1 year of existence
25% of the start-ups
are registered as auto entrepreneurs
SoHo in France
4 500 000
of Soho/SME’s are
0 to 49 employees
12,3%
92%
0 to 5
employees
70%
« solos » or 0
employees

7 Interne Orange
They are They aren’tB2B B2C

8 Interne Orange
29%
35-44
but the world as we know it is changing
27%
18-34
2012
26%
45-54
18%
55+
22%
35-44 46%
18-34
2014
19%
45-54
13%
55+
18%
35-44
60%
18-34
2016
12%
45-54 10%
55+

10
always be there when
it matters to our
customers..
strategic objective

11 Interne Orange
+2 M customers
+2M UV
orangepro.fr
Mobile application
OrangePro
Orange assets with SoHo

13 Interne Orange
Clear objectives
• Use all our digital assets & digital ecosystem
• Capitalize on the richness of our data : CRM, behavioural,
A/B, feedback
• Analyse behaviours, exclude bahaviours
• Take control of data to manage user experience
• Optimize sales pressure to ensure user satisfaction
• Optimize acquisition budget

One of the journey between Orange & SoHo
-----------------------------------------------------------------------------------------------------------------
Hey! I am informedI inform myself I subrscibe to the offerI am contacted
consult the online
boutique (mobile
product)
not an Orange
customer!
consulted pages
regarding
specific product
smartpro
Subscribe to offer
performance pro
consulted pages regarding
mobile products Subscribe to offer
performance pro
Exposure
capaignperformance pro
Exposure
campaign Smartpro
back off from future
campaigns

15 Interne Orange
Data is king
Cost Per Acquisition
Without
With
Without
With
:6 x3,6
Transformation rate

16 Interne Orange
Next : always be there when it matters to
the B2B customers
• complete and expand personalized campaigns
• integrate further data (customer feedback..)
• predict new customer events (moving office)
• detect B2B « moments de vie » : enterprise
creation, development, hiring..

17 Interne Orange
2.
xxx
3 key learnings

18 Interne Orange
1. avoid being flooded (Titanic effect)

20 Interne Orange
3. Measure, measure, measure

21 Interne Orange
Just always be there when it
matters to your customers

Monique Trulson, Dover Saddlery There’s no denying that we now live in an omnichannel world – and that organizations across industries are grappling with how to provide a consistent customer experience across channels. Connecting data across touch points, both online and offline, is not an easy feat - but is the key to delivering the highly relevant, personalized interactions that result in conversions. In this session, Monique Trulson, Director of E-Commerce at Dover Saddlery, shares her deep experience in marrying online data with previously siloed offline data to build a unified customer view, and leveraging that unified view to transform customer engagement.

DVEU16: Digital Transformation in Retail

Tealium

DV 2016: The Top 10 - Tealium AudienceStream Use Cases

Tealium

Chris Andres and team, Tealium Tealium experts lead a dynamic, interactive discussion detailing the most compelling, impactful AudienceStream use cases. Drawing on their extensive customer experience in driving successful product deployments, the team explores the quickest wins in generating ROI with Tealium AudienceStream, and forward-looking uses that can drive marketing transformation this year and beyond.

DV 2016: Customer Data - The New Value Exchange

Tealium

Adam Corey, Tealium With the continued explosion of digital technologies, a rich stream of customer data points is increasingly available to today’s marketers –and a company’s first-party data is undoubtedly a growing source of competitive advantage. But the opportunity to generate deeper customer insights and understanding comes with the expectation of providing better, more relevant customer experiences. In this session, Adam Corey, VP of Marketing at Tealium, explores how data has become the new value exchange between brands and consumers, and how to leverage that data to generate business value while maintaining consumer trust and loyalty.

Future-Proofing Your Marketing Technology Stack

Tealium

It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow? Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - makes the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this presentation explores: - the key components of a flexible marketing approach - the core functions a flexible marketing architecture must support - the key attributes of a flexible organization

DV 2016: The Death of 'Anonymous'

Tealium

Jay Calavas, Tealium A company’s first-party data is undoubtedly a growing source of competitive advantage and the critical element in developing a unified customer view. Because of traditional marketing approaches, we often wait until a potential customer has provided a source of identity before focusing on the delivery of a personalized customer experience. But the opportunity to start building a better customer understanding and comprehensive engagement approach much earlier is not only possible – it’s increasingly paramount. In this session, Jay Calavas, Chief Innovation Officer at Tealium, will redefine the notion of ‘anonymous’ data and detail how today’s marketers can leverage rich, first-party customer and visitor data long before an identifier is captured.

Leveraging the Power of Real-Time Data

Tealium

This presentation was recently delivered by Jeff Lunsford, CEO of Tealium, at Net Finance Interactive in San Diego, CA. Marketers today face massive expectations from consumers, where everything is personalized and delivered to them in real time, on any device. In order to meet the demand for this always-on experience, there is a growing need for marketing technologies that leverage real-time, first-party data to empower marketers to more quickly and intelligently interact with their customers. This session will explore how to piece together the massive amounts of data flowing through siloed marketing applications and systems, and leverage it to drive more relevant, enjoyable, and profitable customer experiences.

Colin Gardiner, Tripping.com In today’s data-driven organizations, there is more pressure than ever before to justify spend and investments, demonstrate program ROI, and drive business value. At the same time, fragmented data sources and siloed technologies are resulting in unreliable data, making accurate attribution almost impossible. In this session, Colin Gardiner, Vice President of Operations at Tripping.com, demonstrates how the right technology foundation can not only produce the reliable data needed to scale, but can open doors for your business to streamline complex operations, gain efficiencies and flexibility, and most importantly, generate more revenue.

Account-Based Marketing: Target Key Accounts and Drive Revenue

Marketo

What if you could replicate the success of your revenue generating accounts? What if you could ten identify similar accounts that will out-perform the rest? That's the power of account-based marketing. Join this webinar to discover how to boost marketing ROI by identifying and engaging target accounts with personalized content, messaging, and calls to action across web, mobile, and display advertising. Mike Telem and David Myers will help you: - Identify and target revenue-generating accounts based on verticals, company size, and named account lists - Engage target accounts with personalized content to accelerate them through the funnel - Analyze how effectively your marketing programs (paid, social, email, content) are driving engagement with target accounts - Align sales and marketing to drive deals everyone will be talking about

Optimize Your Funnel with Account-Based Marketing

Marketo

DV 2016: Driving Contextual Experiences in the Anonymous Era

Tealium

Andrew Jones, Industry Analyst While it may sound like a staggering figure, only two to three percent of potential customers will share identifying information as they browse your company's products or services across digital channels. That leaves a tremendous amount - 97 percent - of visitors as 'unknown,' yet a vast majority of today's marketers focus on providing a personalized experience only after an identifier is provided. Even in an anonymous state, visitors are leaving behind valuable pieces of data that provide insight into their interests, preferences, and purchase intent. In this session, Andrew Jones, industry analyst, will lead an interactive discussion centered on building a more detailed customer view and developing more personalized experiences, even before an identifier is provided.

There's a Webhook for That

Marketo

Ever wish you could augment your social CRM data from an outside source? Or maybe trigger a text message to a sales rep if one of your prospects signs up for an event or downloads a piece of high-value content? What if you could automatically reward your customers with electronic gift cards if they stayed with your service for a specific length of time or referred a colleague who purchased a product from you? Well, you can with a webhook!

DVEU16: Merging MarTech in Travel

Tealium

How AI & Statistical Analysis can be used to Radically Increase Ecommerce Sales

eCommerce Expo Ireland

Attract and Convert More Top-of-Funnel Buyers

Marketo

"From Awareness to Loyalty: How To Optimize the Online Purchase Funnel" - Str...

Tealium

Working with Workspaces

Marketo

Real-Time Personalization - Turn Your Anonymous Prospects into Qualified Leads

Marketo

More than 98% of visitors on your website are anonymous, but that doesn't mean you can't successfully engage them and generate more qualified leads. Marketo Real-Time Personalization allows you to nurture, educate and turn more of your top-of-funnel leads into qualified leads and engaged customers. Extend your marketing reach with personalized content, messaging, and calls-to-action based on a visitor’s organization, industry, locations, or digital behavior — even if they are anonymous. Then, continue the individualized conversation with buyers through multiple channels and stages of their journey — from the first ad they see, to onsite engagement, through final acquisition.

Managing Changes in Your Marketing Organization

Marketo

These days, it's table stakes to implement digital tools to better engage with customers, but figuring out how to take full advantage of the technology and structure your team are a different matter altogether. Check out this presentation by Marketo expert Shyna Zhang for an overview on how to make comprehensive digital marketing changes that positively affect your enterprise team. Attend this exciting webinar to discover: - The unique challenges of enterprise-level marketers - How to make the case for marketing software and guide the change management process - Tactics for optimizing your team's structure

E-commerce Berlin Expo 2018 - Communicate to clients and generate demand with...

E-Commerce Berlin EXPO

Andrea Monaci Marketing Director Cloud EMEA Hewlett Packard Enterprise Communicating to clients on trending topics they care about, nurturing them from awareness to demand, can be achieved with a Collaborative Eco-system of Partners. We’ll share how an innovation tool for Digital Marketing developed into the world’s largest cloud aggregator, changed Co-Marketing model, and became a sales tool, at a fraction of cost.

New Languages and New Markets: Expanding the Reach of Your Marketing CampaignsMarketo

Account-Based Marketing - Your Perfect Match Across Channels

Marketo

How can AI-based video analytics improve the customer experience_Ultinous

National Retail Federation

Webinar scan and go technology-2021

Nikunj Gundaniya

10 Steps to Lead Generating Web Engagement

Marketo

Real-Time Personalization: Top 5 Use Cases to Boost ConversionsMarketo

Coffee with Marketo: You Have Questions, We Have AnswersMarketo

Warehousefactory

Victor Akeze

We are a complete digital agency, very passionate and enthusiastic about creating the best and most intelligent consumer experiences that goes a long way for our clients and everyone involved. What we enjoy the most, making complex experiences simple. Whether you are planning to re-brand you or your company? If you’re eyeing a company rebrand in the new year, you’ve probably already figured out that design plays a major role in the process. No matter if you’re working with a professional or doing it yourself, understanding what’s out there is critical for success. Our proven system not only showcases your digital self but will help you suppress any negative listings you may have that are hurting your digital identity. We have a very good understanding of Digital Branding and Positioning.

Add reality

Startupvillage2015

What's hot

DV 2016: Opening Doors for Your Business with Marketing Flexibility

Tealium

Account-Based Marketing: Target Key Accounts and Drive Revenue

Marketo

Optimize Your Funnel with Account-Based Marketing

Marketo

DV 2016: Driving Contextual Experiences in the Anonymous Era

Tealium

There's a Webhook for That

Marketo

DVEU16: Merging MarTech in Travel

Tealium

How AI & Statistical Analysis can be used to Radically Increase Ecommerce Sales

eCommerce Expo Ireland

Attract and Convert More Top-of-Funnel Buyers

Marketo

"From Awareness to Loyalty: How To Optimize the Online Purchase Funnel" - Str...

Tealium

Working with Workspaces

Marketo

Real-Time Personalization - Turn Your Anonymous Prospects into Qualified Leads

Marketo

Managing Changes in Your Marketing Organization

Marketo

E-commerce Berlin Expo 2018 - Communicate to clients and generate demand with...

E-Commerce Berlin EXPO

New Languages and New Markets: Expanding the Reach of Your Marketing CampaignsMarketo

Account-Based Marketing - Your Perfect Match Across Channels

Marketo

How can AI-based video analytics improve the customer experience_Ultinous

National Retail Federation

Webinar scan and go technology-2021

Nikunj Gundaniya

10 Steps to Lead Generating Web Engagement

Marketo

Real-Time Personalization: Top 5 Use Cases to Boost ConversionsMarketo

Coffee with Marketo: You Have Questions, We Have AnswersMarketo

What's hot (20)

DV 2016: Opening Doors for Your Business with Marketing Flexibility

Account-Based Marketing: Target Key Accounts and Drive Revenue

Optimize Your Funnel with Account-Based Marketing

DV 2016: Driving Contextual Experiences in the Anonymous Era

There's a Webhook for That

DVEU16: Merging MarTech in Travel

How AI & Statistical Analysis can be used to Radically Increase Ecommerce Sales

Attract and Convert More Top-of-Funnel Buyers

"From Awareness to Loyalty: How To Optimize the Online Purchase Funnel" - Str...

Working with Workspaces

Real-Time Personalization - Turn Your Anonymous Prospects into Qualified Leads

Managing Changes in Your Marketing Organization

E-commerce Berlin Expo 2018 - Communicate to clients and generate demand with...

New Languages and New Markets: Expanding the Reach of Your Marketing Campaigns

Account-Based Marketing - Your Perfect Match Across Channels

How can AI-based video analytics improve the customer experience_Ultinous

Webinar scan and go technology-2021

10 Steps to Lead Generating Web Engagement

Real-Time Personalization: Top 5 Use Cases to Boost Conversions

Coffee with Marketo: You Have Questions, We Have Answers

Similar to Digital Velocity London 2017 - Using Real Time Data to Target New Customers, Xavier Perret

Warehousefactory

Victor Akeze

Add reality

Startupvillage2015

eCommerce Benchmark Report - Q4 2015

Demac Media

Workshop on create slides 17.07.14.pptx (2)

Ernact Create

Openbravo Commerce Webinar (15 July 2014)

Openbravo

We drive the digital evolution | Industry 4.0 solutions by Productoo

Pavla Doležalová

Pierre-André Pochon, Leadformance - Solocal Group UK Event Fashion, Luxury & ...Solocal Group UK

RON VINING: Futurist Marketer | Brand Advisor | CXO Speaker at Asia CEO Forum...

Ron Vining

On 21 May 2015, Learnami CEO, BrandInflux's Chief Brandaffeine and UMass Boston Adjunct Professor Ronald C. Vining spoke in Makati City, The Philippines, on behalf of SAP at the Asia CEO Forum on, "Hyperconnected Retailing: Getting to know NEW IoT Trends, Consumers & Technologies." WATCH the all-new, remastered keynote address on www.MarketingKitchenTV.com for the companion speech, to this PPT, LIVE on YouTube via: https://youtu.be/bmUvjRlT8Xc This updated video now contains a 2019 Introduction that details the impact of Digital Darwinism, along with the inclusion of this PPT, videos & graphics to enhance the overall Omni-Channel learning experience. NOTE: YouTube URL within the PPT will not take you to the remastered video. Please only use the URL in this Description.

Delmonte

Lijo Abraham

Universal Avenue - NOAH19 Berlin

NOAH Advisors

Changing customer behavior and how ABN AMRO responds to it (Vienna, 10 Oct 2017)

ABN AMRO

Orange Business Live 2013 Customer contact management breakout

Orange Business Services

Finance @ Google Belgium ABN AMRO Jessica Niewierra def handouts 27 06-18pptx

ABN AMRO

Alfresco Day BeNelux: The success of Alfresco

Alfresco Software

Big Data Analytics for Banking, a Point of View

Pietro Leo

Eureka Forbes Group 3iamin7777

Oracle cg cx industry transformation for tahari

Chris Corrigan

MYSMT 2015 02Paul Rooimans

Cisco Digital Selling Strategy

Thomas Winter

Mobilize Your Customers Through the Purchasing Funnel

Mobile Marketing Association

We all know that mobile is central to people’s lives and that the changing mobile landscape means that people are increasingly connected through a raft of mobile devices and solutions. A strategic medium for brands but ultra personal for users, mobile is reshaping customer relationships and leading marketers to focus on customers first, fulfilling their requirements and delivering what they want. Mobile is with the customer at all stages of the purchasing path. So whatever your objective, (customer recruitment, customer satisfaction or customer engagement), you must deliver the best mobile consumer journey possible. With straightforward tips and best practices to sharpen your marketing strategy, this webinar will introduce you to the golden rules of customer engagement and show you how to forge longlasting and meaningful mobile experiences to drive sales. You’ll learn easy ways to embrace mobile: Understand and know your customers Build trusted relationships via mobile Design relevant mobile marketing content Implement key rules to run efficient mobile marketing campaigns Re-envision the consumer path to purchase, to deliver an effortless journey that ends in a happy transaction Register now for this webinar – a must for any successful mobile marketing strategy! Moderator: Leo Scullin, Global Industry Initiatives, Mobile Marketing Association Presenters: Stéphanie Viriot, Strategic Marketing Analyst, Gemalto Live Webinar Date: January 16, 2014

Similar to Digital Velocity London 2017 - Using Real Time Data to Target New Customers, Xavier Perret (20)

Warehousefactory

Add reality

eCommerce Benchmark Report - Q4 2015

Workshop on create slides 17.07.14.pptx (2)

Openbravo Commerce Webinar (15 July 2014)

We drive the digital evolution | Industry 4.0 solutions by Productoo

Pierre-André Pochon, Leadformance - Solocal Group UK Event Fashion, Luxury & ...

RON VINING: Futurist Marketer | Brand Advisor | CXO Speaker at Asia CEO Forum...

Delmonte

Universal Avenue - NOAH19 Berlin

Changing customer behavior and how ABN AMRO responds to it (Vienna, 10 Oct 2017)

Orange Business Live 2013 Customer contact management breakout

Finance @ Google Belgium ABN AMRO Jessica Niewierra def handouts 27 06-18pptx

Alfresco Day BeNelux: The success of Alfresco

Big Data Analytics for Banking, a Point of View

Eureka Forbes Group 3

Oracle cg cx industry transformation for tahari

MYSMT 2015 02

Cisco Digital Selling Strategy

Mobilize Your Customers Through the Purchasing Funnel

More from Tealium

2022 State of the CDP: Key Findings for Tackling the New Age of Data

Tealium

Given the changing customer data landscape, the question is no longer why do you need a Customer Data Platform (CDP), but instead, which one is best suited for your organization’s needs. That’s why, in this webinar, we talked through key findings from our brand new 2022 State of the CDP report to help you prepare for the year ahead! In this report, we surveyed more than 1,000 marketing and business leaders globally to better understand how they’re planning to use a CDP in the coming year. We’ll also review key findings like: - The top areas where executives believe technology will have the biggest impact this year - Why 87% of marketers are expecting to increase tech spend in 2022 - Ways marketers are using a CDP to drive digital transformation and keep up with the trends in the landscape

Show Me You Care: Why You Should Be Talking About Privacy and Value-Exchange

Tealium

This deck is from the fourth masterclass in our masterclass series on Preparing for Life Beyond the Third-Party Cookie. We’re well into 2021 and data privacy has continued its push out of the InfoSec and legal team agenda and into the customer experience. Whether data privacy conversation takes the context of shifting consumer attitudes, new regulations or technology changes – the fact remains that privacy is now an integral piece of marketing and customer experience. Check out this deck to discover: - How privacy is driving changes in your advertising and measurement strategy - Strategies to power privacy - Key ways to build up customer trust with first-party data

Third-Party Cookie Loss Masterclass 3: Making Sense of the Changing Identity ...

Tealium

Third-Party Cookie Loss Masterclass 2: Dude, What About My DMP?

Tealium

This deck is from the second session in our masterclass series on Preparing for Life Beyond the Third-Party Cookie. Discover what to do about your Data Management Platform (DMP) when third-party cookies have crumbled. We also share strategies you can start deploying today to help you stay ahead of the changes. Be sure to check out the on-demand sessions at: https://tealium.com/master-class-preparing-for-the-third-party-cookie-loss/

Third-Party Cookie Loss Masterclass 1: So Your Cookie Crumbled, What's Next?

Tealium

Tasty Tech: 3 Proven Recipes for Increasing Loyalty and Retention

Tealium

Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship. Digital Strategist, James Burnham shared ways to create digital experiences that keep your customers coming back for seconds. He also shared tips for: - Reducing churn by driving proactive advertising for high risk customers - Increasing engagement with customers who are most likely to purchase - Using predictive insights to fuel loyalty campaigns You can view the on-demand session on our website in our Resource Hub

Acquisition, Loyalty and Retention: How a CDP Creates Customers for Life

Tealium

As more companies turn to digital-first customer engagement, brand loyalty continues to be tested. Consumers are eager to try new brands which means marketers have a unique opportunity to engage with consumers they might not have in the past. But what is the key to actually capturing and retaining these consumers? In the second webinar in our Definitive Guide to CDPs series, Director of Product Marketing, Jacob Spencer, shared inspiring CDP use cases to create customers for life. Discover how a CDP can help you take advantage of this digital spike with the ability to: - Find new customers without relying on third-party cookie tracking - Uphold and adjust privacy preferences with access to consent data in real time - Increase return on ad spend and click-through rates like the Utah Jazz! You can view the on-demand session on our website in our Resource Hub

[Webinar] The Best Kept Marketing Secret to Achieving Complete Customer Views

Tealium

There’s no question that Customer Data Platforms are changing the way organizations engage with their customers. Truth be told, if this tool is missing from your martech stack, you’re probably missing out on crucial customer insights. That’s why in the first webinar in our Guide to CDP Success series, Director of Product Marketing, Matt Parisi, explained how a CDP can be your greatest competitive advantage. We covered topics like: - See how you can create dynamic customer identities for better segmentation - Discover how a CDP provides your entire tech stack with unified data in real time - Understand why this technology is critical to your current and future success You can view the on-demand session on our website in our Resource Hub

[Webinar] How the Cookie Crumbled: Preparing for a Time without Third-Party C...

Tealium

The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data. Discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences. You’ll learn: - How crumbling third-party cookies will affect your organization - How brands can equip their internal teams to manage the upcoming change - Tools that enable brands to become browser independent - Tips to understand how to best collect, store and use your data You can view the on-demand session on our website in our Resource Hub

Digital Velocity London 2018 - How to Build Your Company's Core Innovation Ma...

Tealium

Digital Velocity London 2018 - Getting to Grips with Global B2B, Julian Brewer

Tealium

Digital Velocity London - What's The Future for Data Orchestration, Tealium D...

Tealium

Digital Velocity London 2018 - How to drive personalisation at a global B2B c...

Tealium

Korbinian Spann, W. L. Gore & Associates (the GORE-TEX® company) presents the necessary steps to realize a framework for personalisation within a global B2B company. In this case, a relaunch of the analytics and tracking infrastructure was the beginning of the transformation. Examples in relation to the outdoor industry are provided to demonstrate the implementation of a technical infrastructure and the development cycle for designing and creating user stories in a global context. This session specifies a robust multi-channel measurement framework that focuses on conversion and engagement. The following four steps structure the session: The global setup and the implementation of a global measurement framework: consumer access Tracking and technical setup The US pilot The Use cases

Digital Velocity London 2018 - James Morgan, Sainsbury's

Tealium

Digital Velocity London 2017: Understanding AudienceStream Timeline and Funne...

Tealium

Digital Velocity London 2017: Mobile, IOT, Cloud

Tealium

Digital Velocity London 2017: Data Layer Enrichment API

Tealium

Digital Velocity London 2017: Build Your Own Connector

Tealium

Digital Velocity London 2017: All About The Data

Tealium

Digital Velocity London 2017: Combining AudienceStream Attributes

Tealium

More from Tealium (20)