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Angels	are	from	Mars,	
Entrepreneurs	from	Venus!	
(Accessing	Angel	Funds	for	Business	Growth)	
	
Co-Founder	&	CEO		
Posiview	Ventures	
Email	Id:	prajakta@posiview.in
Angels	are	from	Mars,	
Entrepreneurs	from	Venus!	
(Accessing	Angel	Funds	for	Business	Growth)
I	know	I	am	an	Entrepreneur’	
but,	for	‘heaven’s	sake’	
Tell	me	Who	is	an	Angel?
Are	you	an	Entrepreneur???	Take	the	test….	
§  Is	your	product/service	trying	to	solve	any	inefficiency	or	
trying	to	make	living	easier,	better,	safer?	
§  Do	you	have	a	written	Business	Plan	with	Exit	Options	that’s	
a	go-to	Document	for	you?	
§  Do	you	know	the	important	metrics	in	your	business	and	do	
you	track	them	at	least	fortnightly?	
§  Do	you	have	an	Elevator	Pitch	ready	right	now,	should	you	
meet	a	VVIP	right	here?
Traders	
Entrepreneur
Businesswoman	
Entrepreneur
What	is	common	among	these	people?	
§  Ratan	tata,	Narayan	Murthy,	Mohadas	Pai
Who	is	an	Angel?	
§  Experienced	Entrepreneurs	who	have	created	successful	enterprises	and	now	with	
good	money	at	their	disposal,	are	providing	capital,	support	and	mentorship	to	
upcoming	entrepreneurs.	
§  Ratan	tata,	Narayan	Murthy,	Mohadas	Pai	
§  Angel	Funds	have	also	been	instituted	by	such	funded	promoters	and	serial	
investors,	where	money	is	pooled	from	one	or	many	angels	
§  India	Angel	Network	(IAN),	Hyderabad	Angels,	Chennai	Angels,	Calcutta	Angels,	
Mumbai	Angels	are	the	popular	angel	networks	
§  Numerous	Seed	Funds	like	Unitech,	YourNest,	Kalaari	Capital,	and	so	on…
Who is an Angel? – a relook!
Any person who has the ability and the willingness
to invest in an enterprise
for personal profit and gain!
Angel Funding, eh!? What’s that?!!?
Angel	Funding	
ü  Equity	or	Quasi-Equity	
ü  From	an	single	or	a	group	of	“Affluent”	Investors	
ü  Usually	accompanied	with	mentoring	or	support	
	
ü  Offering	validated	in	the	market	or	at	least	externally	
ü  Push	is	required	to	step	up	to	the	next	level	
ü  Existing	sources	of	funds	have	been	tapped	to	an	extent	
	
ü  Higher	Market	Visibility	
ü  Diversified	Equity	Base	
ü  Increased	ability	to	raise	Debt	
ü  Rising	Top-line,	Faster	Growth,	Higher	Value
It’s	all	happening….	all	around	you!!!	
Sources:	InnoVen	Capital	Report,		Times	of	India	Report,	“Entrepreneur”	
47	
69		70.3		
	113.7		
FY15	 FY16	
Angel	Investment	in	India	
Deals	 Value	(INR	Crores)	
B2C	
67%	
B2B	
33%	
ü  24	percent	of		angel-funded	start-ups	had	a	
female	co-founder	
ü  28	percent	of	the	angel-backed	founders	
are	serial	entrepreneurs	
Top	B2B	Sectors	–	IT,	ITES	&	Marketing,	Advertising	
Top	B2C	Sectors	–	Consumer	Internet,	Food,	e-commerce
Well,	uh	ok,	but	why	the	statement…..	“Angels	
are	from	Mars	and	Entrepreneurs	from	
Venus?”
Banks	Vs	Angels/VCs	–	Different	Priorities!	
Criteria	 Bank	Funding	 VC/PE	Funding	
Track	Record	
Management	
Past	Financials	
Product	/	Service	
Corporate	Governance	
Market	Size	&	Growth	
High	
	
Medium	
	
High	
	
Low	
	
Low	
	
Low	
	
Low/Medium	
	
High	
	
Medium	
	
High	
	
High	
	
High
The	classic	Entrepreneur-Angel/VC	Disconnect	
The	
Entrepreneur	
mind-set	 The	Angel	look-out	
v  “Value”	assigned	primarily	to	what	
has	been	achieved	till	date	
v  Primarily	assigns	“Value”	to	what	
is	the	potential	in	the	future	
v  Focuses	on	Innovativeness	of	the	
Offering	
v  Interested	in	not	just	
Innovativeness	but	also	Scalabilty	
v  A	small	market	share	in	a	Large	
Potential	Market	gives	me	big	
numbers	
v  Ability	to	take	Market	Leadership	
Position	in	a	Particular	Market	
Segment	
v  Operates	in	a	Long-term	Time-
frame	
v  Has	a	Time-bound	framework
and	they	may	not	speak	the	same	language…
Hmm..	Interesting…		
is	there	an	“Angel	Funds	Starter	Kit”???
Are	you	Prepared	for	Accepting	Angel	Funds?	
Emotionally	
• taking	the	proverbial	“leap	of	faith”	
• being	ready	for	change	–	change	in	working	style,	change	in	approach…..	at	times	
even	in	the	way	the	business	is	run!	
Legally	
• protecting	IPR	
• putting	your	house	in	order	–	compliances,	disclosures,	agreements,	etc.	
• following	best	governance	practices	
Operationally	
• putting	in	place	processes,	systems	and	procedures	
• strengthening	the	Management	Team,	Board	of	Directors,	Advisory	Board	
Financially	
• a	“working,	updated”	Business	Plan	
• taking	steps	to	increase	the	valuation	of	the	enterprise
The	Angel	Funding	Process	
Preparing	
Business	
Plan	&	
Valuation	
Statement	
Pitch	to	
Potential	
Angels	
Deal	Stage	
Negotiations	
Term	Sheet	
Due-
Diligence	&	
CPs	
Fulfilment	
Closing
Post	Funding	
§  Keep	your	Promises,	rather	“over-deliver”	
§  Keeping	the	Communication	channels	open	
§  Managing	Investor	Expectations
Some	Pitfalls	that	can	be	avoided	
§  Accepting	Angel	Funds	before	external	validation	
§  Raising	Smaller	Round	of	Angel	Funds	that	gets	exhausted	soon	
§  Raising	Money	from	Friends	&	Family	without	proper	documentation	or	setting	
proper	expectations	
Common	Misconceptions	
ü  Angel	Funds	are	long-term	equity	investment	in	the	Company	
ü  Taking	Angel	Funding	will	help	me	raise	Second	Round	Funds	easily
That’s	all,	folks!!!
Thank	you	
For	any	Queries	on	this	Investment	Opportunity,	please	get	in	
touch	with	:-	
	
CA	Prajakta	Shetye	Deo																																															 	CA	Vinit	Vyankatesh	Deo	
Cell	+91	9822542044																																																						 	 	Cell	+91	89757	61062		
prajakta@posiview.in																																																						 	vinit@posiview.in	
																																																																																																																																																														!
Posiview	Capital	Advisors	LLP	
202,	Chintamani	Pride	Building,	
Near	City	Pride,	Kothrud,	Pune	411038	
	
Views	expressed	in	this	presentation	are	person	and	may	not	reflect	those	of	
the	company.	This	document	does	not	constitute	professional	advice.

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Angels are from Mars,Entrepreneurs are from Venus!