Theorists on representation

1. ANGELA MCROBBIE
THEORY

2. ANGELA MCROBBIE
• Angela was born in 1951 in
the UK
• She is a British cultural
Theorist
• She did her post graduate
degree at the University of
Birmingham
• She then went onto teach in
London then to teach at
Loughborough University
• She is now currently is a
Professor of Communication
at Goldsmiths, University of
London.

3. THE THEORY
Angela McRobbie did most of her research into the magazine
industry and the contents of magazines. She mainly looks at the
way in which gender roles are represented within different within
media. So what does the media say that males and females do.
She ultimately feels that the media by doing this influences us as
humans into what we should and should not do. So they
“socialize” us into our gender roles. This suggests that humans
behave like they do because of what the media tells them to how
to behave and what to do with their lives.

4. HOW MEN ARE PORTRAYED
IN THE MEDIA
She believes that in most media
texts; men are portrayed by the
following:
• Masculine
• Aggressive
• Powerful
• Etc..
So basically saying media portray
them in an extreme stereotypical
manner:

5. HOW WOMEN ARE
PORTRAYED IN THE MEDIA
She believes that in most media
texts; women are portrayed by
the following:
• Weak
• Subservient to men
• Traditional roles (mother,
nurse)
• Etc…
So basically saying media portray
them in an extreme stereotypical
manner:

6. CONTROVERSY
McRobbie however does accept
that within some media text,
women are shown in more
powerful sexual roles and she
suggests this could be a good
thing. This is where controversy
aroused as other feminists argue
as they believe that that the
suggestion is demeaning to
women. However Angela
McRobbie believes that some
representations empower
women as sexually powerful.