Andy Lulham, Head of International at Oddschecker. Presentation at Gaming in Holland 2016

2. What is Oddschecker?
UK’s biggest odds comparison affiliate, with over 30
operators on site
1999: launched as dot.com start up
2001: acquired by 365 Media Group (Teamtalk, Planet Football, Scrum.com )
2006: group acquired by BSkyB as part of their move into online editorial. Managed
alongside Sky Bet
2013: new management, first mobile app, new phase of technology development
2015: sold as part of the Sky Betting and Gaming Group to CVC Capital Partners
2016: moved to new office in Hammersmith. Growth plans in UK and overseas

3. UK Key Metrics

4. Odds Comparison Heartland

5. The Complete Betting Experience
SELECT
MARKET
TIPS &
NEWS
DATA &
STATS
SELECT
BOOKIE
VIEW
OFFERS
PLACE
BET
LIVE
SCORES
TRACK
BET
VIEW
RESULTS

6. Home and Navigation

7. News and Tips

8. Forms, Stats and Data

9. Select Price and Promotion

10. Place Bet

11. Track Bets and Results

12. Mobile
Unique challenge when it comes to mobile…

13. International False Start
• 2011 - UK product launched into Australia, Italy, Denmark
• Lack of market understanding, customer insight, resource, budget
• Sites left to look after themselves

14. New International Stratergy
• Company-wide focus, dedicated team
• Feasibility studies
• Market and customer insight
• Local resource, central technology
• Responsive sites and Apps
• Dedicated marketing budgets
• Italy, Australia, Spain, Germany launch
• Easy-to-replicate launch template

15. Spanish Responsive Site

16. New Responsive Site

17. On Mobile

18. What’s next for Oddschecker?
• Fast bet UK native Apps
• Spain and Germany launch
• Italy and Australia relaunch
• New functionality e.g. community, casino
• Ongoing market feasibility e.g. Holland
• New territory launches. Watch this space…

19. Thank You
Andy Lulham
Head of International
andy.lulham@oddschecker.com
+44 7720 309 945