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Affiliate Summit East 2010 Android Affiliate Mobile Marketing  Michael Martin PMP Owner, Mobile Martin
Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Mobile is Important to Affiliates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Why is Android Important to Mobile & Affiliates? ,[object Object],[object Object],[object Object]
Why Does Google care about the Mobile Web & Search?
 
Why Should Affiliates Care About Mobile Search?
How Does an Affiliate Get Ahead in Mobile Search? <div xmlns:v=&quot;http://rdf.data-vocabulary.org/#&quot; typeof=&quot;v:Person&quot;> <span property=&quot;v:name&quot;>Michael Martin</span>  <span rel=&quot;v:address&quot;> <span typeof=&quot;v:Address&quot;> <span property=&quot;v:locality&quot;>San Diego</span> <span property=&quot;v:region&quot;>Ca</span>  <span property=&quot;v:postal-code&quot;>92122</span> <span property=&quot;v:country-name&quot;>USA</span> </span> </span> <div rel=&quot;v:geo&quot;> <span typeof=&quot;v:Geo&quot;> <span property=&quot;v:latitude&quot; content=&quot;32.8675&quot; /></span> <span property=&quot;v:longitude&quot; content=&quot;-117.2215&quot; /></span> </span> </div> </div>
What is a Mobile User Internet Behavior? According to Opera the bulk of mobile web usage is between 8pm & Midnight
What is Mobile User Purchasing Behavior? ,[object Object],[object Object],[object Object],[object Object]
Location-based services provide for retailers a combination of information (deals & products nearby) + financial incentive (mobile coupons & vouchers) which can be compelling for consumers
How Does an Affiliate Monetize Mobile Efforts? Mobile ads that offer a location generally see an average 8 percent increase in click-through rates over plain-vanilla mobile ads, and click-to-call mobile ads see a 6 percent increase in clicks according to Google
Other Mobile Affiliate Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You Michael Martin PMP Twitter: GoogleAndBlog Mobile Marketing Site: http://www.MobileMartin.com/

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Android Affiliate Mobile Marketing - Michael Martin - Affiliate Summit East 2010

  • 1. Affiliate Summit East 2010 Android Affiliate Mobile Marketing Michael Martin PMP Owner, Mobile Martin
  • 2.
  • 3.
  • 4.  
  • 5.
  • 6. Why Does Google care about the Mobile Web & Search?
  • 7.  
  • 8. Why Should Affiliates Care About Mobile Search?
  • 9. How Does an Affiliate Get Ahead in Mobile Search? <div xmlns:v=&quot;http://rdf.data-vocabulary.org/#&quot; typeof=&quot;v:Person&quot;> <span property=&quot;v:name&quot;>Michael Martin</span> <span rel=&quot;v:address&quot;> <span typeof=&quot;v:Address&quot;> <span property=&quot;v:locality&quot;>San Diego</span> <span property=&quot;v:region&quot;>Ca</span> <span property=&quot;v:postal-code&quot;>92122</span> <span property=&quot;v:country-name&quot;>USA</span> </span> </span> <div rel=&quot;v:geo&quot;> <span typeof=&quot;v:Geo&quot;> <span property=&quot;v:latitude&quot; content=&quot;32.8675&quot; /></span> <span property=&quot;v:longitude&quot; content=&quot;-117.2215&quot; /></span> </span> </div> </div>
  • 10. What is a Mobile User Internet Behavior? According to Opera the bulk of mobile web usage is between 8pm & Midnight
  • 11.
  • 12. Location-based services provide for retailers a combination of information (deals & products nearby) + financial incentive (mobile coupons & vouchers) which can be compelling for consumers
  • 13. How Does an Affiliate Monetize Mobile Efforts? Mobile ads that offer a location generally see an average 8 percent increase in click-through rates over plain-vanilla mobile ads, and click-to-call mobile ads see a 6 percent increase in clicks according to Google
  • 14.
  • 15. Thank You Michael Martin PMP Twitter: GoogleAndBlog Mobile Marketing Site: http://www.MobileMartin.com/