More Related Content
What's hot
What's hot (14)
Similar to Andrews wateska final_worksheet (1)
Similar to Andrews wateska final_worksheet (1) (20)
Recently uploaded
Andrews wateska final_worksheet (1)
- 1. Task 14-Dec 21-Dec 28-Dec Weeks 1 2 3 Re-record 3 songs for EP L L Mix re-recorded songs L Create EP title M Create EP cover art B Create EP promo video J Create Instagram promo content J Start physical distrobution plan B Master EP Release BTS content J Create EP merch Plan local show dates Release new EP merch Conduct podcast, IGTV & blog interviews Execute retail promo Release physical (CD/vinyl) merch Perform EP release party show J Lauren Britney Trevor All Lauren & Britney
- 2. 4-Jan 11-Jan 18-Jan 25-Jan 1-Feb 8-Feb 15-Feb 22-Feb 29-Feb 7-Mar 4 5 6 7 8 9 10 11 12 13 L L L T T B B ALL L L L L L
- 3. 14-Mar 21-Mar 28-Mar 4-Apr 11-Apr 18-Apr 25-Apr 2-May 9-May 16-May 14 15 16 17 18 19 20 21 22 23 L L L T ALL ALL ALL ALL L/B L/B T ALL ALL ALL ALL
- 4. Release Day 23-May 30-May 6-Jun 24 25 26 ALL ALL ALL T T
- 5. PRE-RELEASE WEEK Pillar Content: Post video with release date and Q+A video RELEASE WEEK Pillar Content: Release merch, teaser video, and EP
- 6. 31 1 Monday Tuesday Facebook: Post that special announcements are coming soon. Facebook: Post video asking whos excited to find out release date and respond to fans comments and posts. Twitter: Post that special announcements are coming soon. Twitter: Post video asking whos excited to find out release date and respond to fans comments and posts. Instagram: Post that special announcements are coming soon. Instagram: Post video asking whos excited to find out release date and respond to fans comments and posts. YouTube: Post that special announcements are coming soon. YouTube: Pinterest: Pinterest: Email: Send that special announcements are coming sson. Email: 7 8 Monday Tuesday Facebook: Merch Release Announcement Facebook: Countdown to EP Release Date Announcement Twitter: Merch Release Announcement Twitter: Countdown to EP Release Date Announcement Instagram: Merch Release Announcement Instagram: Countdown to EP Release Date Announcement YouTube: Merch Release Announcement YouTube: Countdown to EP Release Date Announcement Pinterest: Pinterest: Email: Merch Release Announcement Email: Countdown to EP Release Date Announcement
- 7. 2 3 Wednesday Thursday Facebook: Post EP Release Date Video Facebook: Post video asking fans for questions for a Q+A video Twitter: Post EP Release Date Video Twitter: Post video asking fans for questions for a Q+A video Instagram: Post EP Release Date Video Instagram: Go live and talk to fans, ask for questions for a Q+A video YouTube: Post EP Release Date Video YouTube: Post on story asking fans for questions for a Q+A video Pinterest: Pinterest: Email: Link EP Release Date Video Email: 9 10 Wednesday Thursday Facebook: Post BTS photo of the making of the EP Facebook: Post Teaser Video Reel Twitter: Post BTS photo of the making of the EP Twitter: Post Teaser Video Reel Instagram: Post BTS photo of the making of the EP Instagram Post Teaser Video Reel YouTube: Post BTS photo of the making of the EP YouTube: Post Teaser Video Reel Pinterest: Pinterest: Email: Post BTS photo of the making of the EP Email: Send Link to Teaser Video Reel
- 8. 4 5 Friday Saturday Facebook: Post Q+A video Facebook: Post BTS Merch Video Twitter: Post Q+A video Twitter: Post BTS Merch Video Instagram: Post Q+A video Instagram: Post BTS Merch Video YouTube: Post Q+A video YouTube: Post BTS Merch Video Pinterest: Pinterest: Email: Send link to Q+A video Email: Send Link to BTS Merch Video 11 12 Friday Saturday Facebook: EP Release Announcement and Link Facebook: Reminder Announcement Twitter: EP Release Announcement and Link Twitter: Reminder Announcement Instagram: EP Release Announcement and Link Instagram: Reminder Announcement YouTube: Post EP tracks YouTube: Reminder Announcement Pinterest: Pinterest: Email: EP Release Announcement and Link Email: Reminder Announcement
- 9. 6 Sunday Facebook: Post a story asking if the fans are excited about the merch Twitter: Post a story asking if the fans are excited about the merch Instagram: Post a story asking if the fans are excited about the merch YouTube: Post a story asking if the fans are excited about the merch Pinterest: Post a story asking if the fans are excited about the merch Email: 13 Sunday Facebook: Reminder announcement and thank you statement Twitter: Reminder announcement and thank you statement Instagram: Reminder announcement and thank you statement YouTube: Thank You Video Pinterest: Email: Reminder announcement and thank you statement
- 10. Sales Projections Size of Fanbase 1,000 Fanbase Goal 2,000 Cost of Fanbase Build $1,000 Projected Units Sold (at 23% conversion) 460 Products Price Points Units Sold (Example: Digital Single) $1.99 460 (Example: Digital Album) $5.99 460 (Example: CD) $7.00 460 (Example: Vinyl) $10.00 460 (Example: Merch) $15.00 460 (Example: Shows) $10.00 460 Total Projected Revenue What type of product gets the highest consumption in your genre? Albums
- 12. Signature Promotional Giveaway Autresponder Email Subject Line for New Subscriber Social Media Channels Advertising Channels PR Touchpoints (Gatekeepers, Influencers, & Reviewers) Physical Location Store Categories (Records, Lifestyle) Physical Location Store Names Events Total Awareness Building Expense Pre-Release Goal: SPG Giveaway Numbers Advertising Channels Email Subject Line for Release Announcement: 7 Days Out Total Engagement Expense Sales Goals: Product Type Sales Goals: Projected Units Sold Distributors Email Subject Line for Release Day Website Host Primary Digital Retailers Primary Physical Retailers 1. Pre-Order download Music Lover Instag Instagram Ads Exclusive release party S CTRL ALT REPEAT Radio show w Magdelaine Company: Mail Chimp "Welcome to the Flamingo Uncle Tony's Donut Shoppe
- 14. Digital SingleDigital Album CD Vinyl Show Tickets 460 460 460 460 460 Bandsintown Pre-Order download Music Lover Indie Fashion/Thrifting Tattoos Bookworm Instagram Twitter Email List RadioInstagram Ads Snapchat Ads "COUNTDOWN TO COFFEE TALK!" "Grab a cup of coffee and listen now!" United Masters Exclusive release party 1. 2,000 2. (optional) Instagram Snapchat Email List ENGAGEMENT Models new arrivals Themed feature for flash sale tattoo pages SALES FUNNEL TEMPLATE Posters in store Writer's Block Bookstore/Writer's Block Bookstore TRL ALT REPEAT Radio show w Magdelaine Indie is Not a Genre music reviewer Various Small Flames blog 3300+ Climbing podcast ompany: Mail Chimp AWARENESS Welcome to the Flamingo Family!" 2. (Optional) Bandzoogle United Masters Spotify Apple Music Park Ave CDs Uncle Tony's Donut Shoppe SALES Remix Record Shop Urban Outfitters/Avalon Exchange Homesick Tattoo Studio and Gallery Uncle Tony's Donut Shoppe
- 16. Merch 460 Website Email List Vegetarian Snapchat Website w!" Radio Live performance Market on South Orlando Weekly news Apple Music Remix Record Shop
- 18. Number of Followers 1,000 Number of Conversions (4%) 40 Number of Levels? 5 (Units Sold Per Level) Divide Conversions by Levels 8 Level Price Exclusive BTS Video + Sticker Pack $10.00 All Before + Poster $20.00 All Before + CD $30.00 All Before + Vinyl $50.00 All Before + Exclusive Merch $100.00 Total Crowdfunding Worksheet
- 19. Units Total 8 $80.00 8 $160.00 8 $240.00 8 8 $800.00 $1,280.00
- 20. Profit & Loss Statement Revenue Streams Price Point Units Revenue Digital Singles Sold $1.99 460 $915.40 Digital Albums Sold $5.99 460 $2,755.40 Physical Albums Sold (CD) $7.00 460 $3,220.00 Physical Albums Sold (vinyl) $10.00 460 $4,600.00 Show Ticket Sales $10.00 460 $4,600.00 Merchandise Sales $15.00 460 $6,900.00 Total Revenue $22,990.80 Costs Price Point Percentages Units/Months Aggregation Cost 10% CD Production Cost $3.50 150 Vinyl Production Cost $9.15 100 Annual Website hosting $9.00 12 Facebook Ads $1,000.00 1 Newsletter $0.00 Promotional Material Pins $1.00 150 Stickers $0.43 300 Posters $1.82 200 T-shirts $2.95 100 Cost of Fanbase Build $1,000.00 Total COGS Total Profit