Kabam is a game company established in 2007 as Watercooler that rebranded in 2010, with 60 million total users across games like Kingdoms of Camelot and Epic Goal. Kabam's presentation discussed their guiding principle of focusing on gameplay function over visual form in game design, moving from player vs environment and player vs player games to include more social and self-directed gameplay. They also discussed their process of designing virtual goods by starting with the desired gameplay function and associated item forms to allow both paying and non-paying players to participate.

1. Virtual Goods Summit 2010 Lessons Learned Presentation Andrew Sheppard

2. Wait… Who is Kabam ? Established as Watercooler in 2007 60mm users over lifetime of company Rebranded Kabam in 2010 to reflect focus on games Games include Kingdoms of Camelot, Epic Goal and SI.com Fantasy Football Offices in Redwood Shores (HQ), San Francisco and Beijing

3. Our Guiding Design Principle Function Form

4. Function in Gen 1 Games Player vs. Environment Player vs. Player

5. Function in G2 Games Player vs. Self Player with Player

6. Function in G3 Games Player vs. Kierkegaard Player with Friends Player versus Friends

7. Player with Friend

8. Player with Friend WANT!!! _

9. Designing Virtual Goods Start with the desired function Define the associated form(s) Let payers and non-payers alike participate Thank You

10. We are hiring. http://www.kabam.com/jobs.php