This document provides information about Oregon's Travel and Tourism industry and Travel Oregon's efforts to promote electric vehicle tourism in the state. It summarizes that Travel Oregon receives funding from a lodging tax, has an annual budget of $30 million, and aims to inspire sustainable travel that benefits local economies. It also notes that over 105,000 Oregonians are directly employed in the travel and tourism industry. Finally, it outlines Travel Oregon's work to develop Oregon Electric Byways, produce an accompanying map, offer EV charging station rebates, and conduct marketing to promote electric vehicle tourism opportunities across the state.

1. OREGON ELECTRIC BYWAYS
Drive Oregon Networking Event
03.09.17

2. WE LIKE IT HERE. YOU MIGHT TOO.

3. OUR STRUCTURE
• Our funding increased
substantially in 2003 when the
Oregon legislature enacted a 1%
transient lodging tax that was
appropriated to Travel Oregon
• This allowed us to be a semi-
independent state agency that
is overseen by a nine-member
board of commissioners
appointed by the Governor
• As of July 1, 2016 our
organization is funded by a 1.8%
transient lodging tax
• We now have an annual budget
of ~$30 Million

4. OUR VISION: A better life for Oregonians through
strong, sustainable local economies.
OUR MISSION: We inspire travel that drives economic
development. Through innovation and partnerships,
we share the stories of Oregon’s people and places,
ensuring the preservation of Oregon’s way of life and
natural places.

5. WHO IS OREGON’S
TRAVEL & TOURISM
INDUSTRY?
OVER 105,000 OREGONIANS
DIRECTLY EMPLOYED*
 Restaurants, hotels, wineries,
attractions, guiding & outfitter
businesses, tour operators,
visitor information centers,
convention and visitor
bureaus
 Indirect: Gas stations, libraries,
community centers, shopping
centers, printers, art galleries
and more…
*2015 figure

6. IN 2003 IN 2015 CHANGE
DIRECT
EMPLOYMENT
84,500 JOBS 105,500 JOBS +23%
EMPLOYEE
EARNINGS
$1.7 BILLION $2.8 BILLION +65%
VISITOR SPENDING $6.5 BILLION $10.8 BILLION +66%
TAXES
(STATE/LOCAL)
$246 MILLION $466 MILLION +89%
TOURISM PERFORMS
Source: Oregon Travel Impacts, Dean Runyan Associates, 2016

7. DESTINATION DEVELOPMENT

8. KRISTIN DAHL, VICE PRESIDENT
HARRY DALGAARD, REGIONAL PROGRAM MANAGER
SCOTT BRICKER, MANAGER
ALEXA CAREY, SPECIALIST
ELENA VIZZINI, COORDINATOR
ANDREW GROSSMANN, COORDINATOR
DESTINATION DEVELOPMENT
Travel Oregon’s Destination Development Team assists rural
communities to create robust and sustainable tourism economies by
developing authentic experiences for travelers that aim to preserve,
enhance and celebrate the local landscape and culture.

9. Community Development
• The Oregon Tourism Studio
Program
• Visitor Management
Programs
DESTINATION & PRODUCT DEVELOPMENT
Product Development
• Bicycle Tourism Development
• Agritourism Development
• Sustainable Travel

10. ELECTRIC VEHICLE TOURISM

11. EV TOURISM
• We have always promoted low
emission or emissions free travel
opportunities in Oregon
• We believe that Oregon is well
positioned for EV Tourism
• We have low electricity costs, a
great start on infrastructure and
high adoption of vehicles
• Hospitality has been identified as
a target by ODOT for installing
level 2 charging stations to
support network redundancy
• Offering charging as an amenity
at tourism facing businesses
encourages tourism spend
during charging instances

12. OUR WORK
• Oregon Electric Byways
• Companion Map
• EV Charging Station Rebate
Program
• Earned and Paid Media
• Forever Fund Grant For Plug +
Pinot

13. OREGON ELECTRIC BYWAYS

14. OREGON SCENIC BYWAYS
Travel Oregon partners with ODOT & Statewide Committee to
coordinate with our Global Marketing Department to
participate in regional Scenic Byway efforts

15. OREGON SCENIC BIKEWAYS
Travel Oregon partners with Oregon State Parks, ODOT & a
statewide committee to develop, manage, and promote the
Oregon Scenic Bikeway program

16. OREGON ELECTRIC BYWAYS
Travel Oregon has identified six electric byways across the
state. Information about the Byways is available on
OregonElectricByways.com

18. REBATE PROGRAM
• Travel Oregon has partnered
with Drive Oregon to launch an
Electric Vehicle Charging Station
Rebate program in 2017
• Up to $5,000 rebates will be
available for hotels and
restaurants in Oregon
• Rebates will only be eligible for
costs related to purchasing and
installing dual port level 2 stations
or fast charging stations
• Travel Oregon will be funding the
first six rebates and invites other
partners to provide funding for
more rebates

19. THANK YOU
Andrew Grossmann
Andrew@TravelOregon.com