Andrew goodwin
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Female artists like Rihanna and Miley Cyrus use provocative angles and sexualized close-ups in their music videos to promote their image and increase sales. Some artists rely more on their videos than their vocal talent to attract audiences and promote songs. Lady Gaga and Kiss are instantly recognizable due to their unique styles portrayed in music videos, which helped create iconic brand images. Blur's "The Universal" music video references the film "A Clockwork Orange" by incorporating weird actions into the video to link its ideas to the song. Jessie J's "Price Tag" contradicts its message of not needing money with a scene of her under a money tree.
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Lady gaga audience profileee
Lady Gaga's career began in 2005 when she was signed by Def Jam Records, but started writing songs for other artists in 2007 at Interscope Records, including Britney Spears. Her debut album "The Fame" was released that year. She has sold over 28 million albums and 140 million singles globally as of 2015, showing her huge fan base known as "Little Monsters". Gaga interacts directly with her fans on social media where she has over 30 million Facebook followers and 10 million Twitter followers. She believes people should worship themselves rather than any god. Gaga is known for eccentric outfits created by her design team "Haus of Gaga", though she also wears pieces from designers like Alexander McQueen and Marc Jacobs
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Images of Amanda Reifer
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The document discusses fashion trends in male and female R&B music videos. For males, it notes they typically wear expensive smart/casual clothing like Trey Songz, Ne-Yo, and Chris Brown to portray wealth. Males also get tattoos and wear flashy jewelry like watches to appear sexy and desirable. For females, clothing can be either classy or revealing like Beyoncé, Rihanna, and Nicki Minaj depending on the song's narrative. Females also wear jewelry and do hair and makeup to look more glamorous and appealing to audiences. The purpose of these fashion choices is to intrigue viewers and influence them to emulate the artists' styles.
Music video analysis (Flo Rida)
Flo Rida's music video for "Wild Ones" depicts an excessive lifestyle of wealth, women, and parties. Through fast-paced shots that make the artist's luxury holiday seem real, the video aims to make viewers envy Flo Rida's success and idolize his living out of adolescent male fantasies. It emphasizes Flo Rida's importance by keeping him centered and uses attractive women and product placements to engage the target male audience.
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Lady Gaga has achieved success through clever management that follows conventions of the pop star image. This includes outrageous news stories, famous relationships, and magazine features that increase her visibility. While she appears to make her own unique fashion choices, her managers actually construct her image deliberately through outrageous clothing to appeal to a wide audience and set trends. Her conformity to both cultural trends and expectations of a pop star personality have helped make her a respected artist and role model for fans.
Star image
Lady Gaga follows conventions of pop stardom through outrageous news stories, magazine features, and a famous boyfriend to build her brand and fanbase. She is carefully constructed by her managers through her unique fashion sense and weird persona to appeal to a wide audience and set trends. While Lady Gaga promotes cultural values through her style and social media presence, she also challenges pop star norms with vulgarity, establishing a complex personality that resonates with fans.
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The document discusses ideas for a photo shoot inspired by images of pop artists like Ariana Grande, Katy Perry, and Rihanna. It notes that images of Grande and Perry convey stereotypes of pop music like being fun, girly, and innocent through their makeup, dresses, and props of bubbles. An image of Rihanna with an oversized lollipop is said to sexualize her and not be appropriate for the target audience of 12-15 year olds. The document considers using poses on the floor with props like headphones to make models appear more approachable and fun for the magazine's pop genre.
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Lady gaga audience profileee
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Music video analysis (Flo Rida)
Flo Rida's music video for "Wild Ones" depicts an excessive lifestyle of wealth, women, and parties. Through fast-paced shots that make the artist's luxury holiday seem real, the video aims to make viewers envy Flo Rida's success and idolize his living out of adolescent male fantasies. It emphasizes Flo Rida's importance by keeping him centered and uses attractive women and product placements to engage the target male audience.
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Star image
Lady Gaga follows conventions of pop stardom through outrageous news stories, magazine features, and a famous boyfriend to build her brand and fanbase. She is carefully constructed by her managers through her unique fashion sense and weird persona to appeal to a wide audience and set trends. While Lady Gaga promotes cultural values through her style and social media presence, she also challenges pop star norms with vulgarity, establishing a complex personality that resonates with fans.
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Spice girls
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Lady Gaga was briefly signed by Def Jam Records in 2005 but was dropped months later. She then independently performed in New York clubs where she collaborated with rock bands and experimented with fashion. In 2007, she began songwriting for Interscope Records and was discovered by Akon performing burlesque, who then signed her to his label Kon Live. Through 2007-2008, Gaga wrote and recorded her debut album The Fame.
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Tessa perkins - lady gaga
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Exhibitionism
The document discusses the complex debates around exhibitionism and the sexualization of women in media. It explores how female artists like Madonna and Lady Gaga invite and complicate the male gaze. It also examines the representation of women in areas like rap music and debates whether displaying the female body exploits women or enhances their self-confidence. The issue of the "queer gaze" is also raised, where artists address both heterosexual and homosexual audiences simultaneously through their representation.
Star image
Rihanna has achieved success through her management by Roc Nation and by cultivating a unique image. She is from Barbados, which makes her seem exotic compared to typical American stars. Rihanna also constantly reinvents her image, from changing her hair to releasing increasingly provocative music and dressing in a more sexualized way that plays into her public image as a sex symbol. She connects with fans through social media and uses her platform to promote issues like domestic abuse awareness.
Evaluation question two
This document discusses how artists use social media to promote themselves and their music as products for fans to consume. It analyzes how female artists in particular present themselves through a "male gaze" and have faced criticism for sexualizing their image. The document also discusses how some alternative artists focus less on themselves and more on the music, while pop and R&B artists tend to rely more on using their own image and sexuality to promote their work. It provides examples of Rihanna presenting herself as an empowered woman in her music videos and album covers to create expectations in audiences when they hear her songs.
Andrew Goodwin theory
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Andrew goodwin theory
This document summarizes Andrew Goodwin's framework for analyzing music videos. It identifies six key aspects: 1) Relationship between lyrics and visuals, 2) Relationship between music and visuals, 3) Demonstration of genre characteristics, 4) Close ups and motifs of the artist, 5) Reference to voyeurism, and 6) Intertextual references. Each aspect is then further explained with examples relating to how the visual components of music videos can illustrate, amplify, or disjuncture from the song's meaning.
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Post modern music vid
This document discusses aspects of postmodern music videos and analyzes Lady Gaga's videos as examples. It notes that postmodern videos emphasize pastiche, parody, irony, and other techniques. Lady Gaga epitomizes postmodernity through her use of hyperreality and different personas. Her videos also heavily utilize intertextual references to other works, such as referencing "Pulp Fiction" and "Kill Bill" in "Telephone." Additionally, Lady Gaga's style employs bricolage, such as her iconic use of a cup and saucer in "Paparazzi."
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This document discusses different genre characteristics and relationships between music, lyrics, and visuals that are commonly seen in music videos. It provides examples for each concept, analyzing how specific music videos effectively portray genre traits or relate the different elements. The concepts discussed include genre characteristics, relationships between lyrics and visuals, relationships between music and visuals, intertextual references, iconography, and voyeurism.
Andrew goodwin and music videos
Andrew Goodwin argues that music videos are primarily a promotional commodity rather than an art form. He analyzed music videos from the 1990s and found they mainly promote the artist and their songs. They also frequently promote other products by featuring them in the videos. However, some opposing theories argue that some music videos can be considered art forms through their creative and unconventional narratives and visuals. But Goodwin's conclusion is that even these videos ultimately serve to promote the artist and create an image for them.
Images of One Direction live in Brighton
One Direction played a sold out show at the Brighton Centre in January 2012. The photographer Gary Marlowe was one of two allowed to photograph the concert. His images showcase the personalities of the boy band members Louis Tomlinson, Liam Payne, Harry Styles, and Zayn Malik. Due to restrictions, Marlowe was only able to shoot for three songs and had to contend with video screens affecting his exposure, but he was pleased with the images captured and their stylized look.
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Lady Gaga uses elaborate costumes, unique performances, and references to other artists in her music videos to attract audiences and raise awareness of her obscure ideas. She is highly popular across different music genres and platforms, with over 5 million YouTube subscribers and billions of video views. Lady Gaga's work is copyrighted and she has created an outlandish public persona to maintain control over her image while pursuing fame.
enigma Media
Sia creates enigmas in her music videos by featuring a young girl, Maddie Ziegler, dancing in strange ways in abandoned buildings to express emotion and intrigue audiences. Sia hides her own identity by using wigs and headgear when performing and featuring dancers like Ziegler in her music videos instead of showing her face. This allows Sia to gain massive fame and recognition without revealing her identity, proving you don't need to show your face to become famous. Sia's music videos promote her songs tactically by keeping audiences intrigued about her appearance and unintentionally driving viewers to search her name online, gaining her attention while trying to avoid fame.
The spice girls
The document discusses the career of the popular 1990s British girl group the Spice Girls. It provides details about the group members, their debut single "Wannabe," their albums released from 1997-2000, their solo careers after the group split up, and their reunion in 2007. It also compares their early dance-oriented music videos to their more recent ballad "Headlines" to show how their music and image had matured. The Spice Girls made a large impact on pop music with their "Girl Power" message and remain well-known for their success and individual personas like "Posh," "Scary," and "Baby" Spice.
Spice girls
Pop videos help market an artist's image and brand to encourage fans to buy into that brand. The Spice Girls in particular used branding techniques - each member was given a distinct image like "Scary Spice" or "Baby Spice". They quickly found success with their song "Wannabe", which contrasted from other pop songs at the time. Their branding and distinct fashion styles for each member were incorporated into their music videos and live performances, helping define and sell their image as fun and empowering to appeal to both female and male audiences.
Lady gaga: Artist profile
Lady Gaga was briefly signed by Def Jam Records in 2005 but was dropped months later. She then independently performed in New York clubs where she collaborated with rock bands and experimented with fashion. In 2007, she began songwriting for Interscope Records and was discovered by Akon performing burlesque, who then signed her to his label Kon Live. Through 2007-2008, Gaga wrote and recorded her debut album The Fame.
Feminism
The document discusses how female R&B artists like Rihanna, Alicia Keys, and Nicki Minaj have challenged conventions by wearing expensive jewelry in their music videos, showing their influence in the industry equal to men. It describes Nicki Minaj as a feminist icon who has become the most charted female rapper through her ambitious music promoting girl power and smashing patriarchal norms. The document also notes that even early in her career, Beyoncé promoted feminism through songs and public performances declaring herself a feminist.
Tessa perkins - lady gaga
Lady Gaga's music video for "Born This Way" aligns strongly with Tessa Perkins' theory of stereotypes. While Gaga portrays a "crazy, wild yet inspirational" persona through her outrageous costumes in her music videos, establishing her own stereotype, she presents a more "normal" image in interviews to appear more relatable. Like other pop stars, Gaga is confident and addresses her audiences, offers meet-and-greets with fans, and expresses views promoting acceptance through her music and charity work, conforming to stereotypes of being a good role model and generous pop star.
Images of Rizzle Kicks live in Brighton
The document features images taken by Gary Marlowe of the British rap duo Rizzle Kicks performing the first ten minutes of their show at Brighton's Concorde 2 in March 2012. The images aim to capture the spirit and energy of Rizzle Kicks' live performance. Rizzle Kicks have risen from posting YouTube videos and featuring on other artists' songs to becoming headliners in their own right. Gary Marlowe retains intellectual property rights over the images but is making them available to view on SlideShare.
How Grime has Changed
Grime originated in 2000 in East London and was pioneered by artists like Wiley and Dizzy Rascal. It was initially based on depicting the violence and hardship in the lives of artists from poor backgrounds. Over time, grime music videos have become higher quality as artists have more resources, and the genre has reached larger, more diverse audiences internationally and across age groups in the UK. Lyrics have also broadened beyond only violence and hardship to appeal to a wider fan base.
Images of Haurel & Lardy at Goodwood
The document describes photos taken by Gary Marlowe of Jem and Graeme, who portray the characters of Laurel and Hardy at the Goodwood Revival event. It notes that finding and photographing Laurel and Hardy amid the large crowds is difficult, but Marlowe was able to get close-up portraits of the pair over two brief sessions. The photos capture their uncanny resemblance to the original characters and the intensity of their performances as Laurel and Hardy.
Genre analysis
This document analyzes fashion trends and themes in R&B music videos based on gender and song type. For males in R&B videos, common fashion includes expensive casual clothing mixed with tattoos and flashy jewelry to convey wealth and status. Females may wear either classy or revealing clothing depending on the song's message, and emphasize makeup, hair, heels and jewelry to look appealing. Slow love songs feature more covered clothing and neutral makeup to reflect emotion, while fast songs depict parties and flashy cars. Gender roles and stereotypes may sometimes be challenged through fashion choices as well.
Exhibitionism
The document discusses the complex debates around exhibitionism and the sexualization of women in media. It explores how female artists like Madonna and Lady Gaga invite and complicate the male gaze. It also examines the representation of women in areas like rap music and debates whether displaying the female body exploits women or enhances their self-confidence. The issue of the "queer gaze" is also raised, where artists address both heterosexual and homosexual audiences simultaneously through their representation.
Star image
Rihanna has achieved success through her management by Roc Nation and by cultivating a unique image. She is from Barbados, which makes her seem exotic compared to typical American stars. Rihanna also constantly reinvents her image, from changing her hair to releasing increasingly provocative music and dressing in a more sexualized way that plays into her public image as a sex symbol. She connects with fans through social media and uses her platform to promote issues like domestic abuse awareness.
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Evaluation question two
This document discusses how artists use social media to promote themselves and their music as products for fans to consume. It analyzes how female artists in particular present themselves through a "male gaze" and have faced criticism for sexualizing their image. The document also discusses how some alternative artists focus less on themselves and more on the music, while pop and R&B artists tend to rely more on using their own image and sexuality to promote their work. It provides examples of Rihanna presenting herself as an empowered woman in her music videos and album covers to create expectations in audiences when they hear her songs.
Andrew Goodwin theory
Todd Goodwin is a theorist and founder of USF's media studies department. He authored a book analyzing music videos and developed theories about codes and conventions in music videos. His work showed that visuals can illustrate, amplify, or contradict lyrics and music. Common conventions include demonstrating genre characteristics through repeated actions, using sexual imagery for voyeurism and wider appeal, including references to other media, and promoting artists' star quality through close-up shots. Goodwin's theories provided a framework for analyzing relationships between audio and visual elements in music videos.
Andrew goodwin theory
This document summarizes Andrew Goodwin's framework for analyzing music videos. It identifies six key aspects: 1) Relationship between lyrics and visuals, 2) Relationship between music and visuals, 3) Demonstration of genre characteristics, 4) Close ups and motifs of the artist, 5) Reference to voyeurism, and 6) Intertextual references. Each aspect is then further explained with examples relating to how the visual components of music videos can illustrate, amplify, or disjuncture from the song's meaning.
Andrew goodwins theory
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Andrew goodwin theory
This document summarizes Andrew Goodwin's theoretical framework for analyzing music videos. It identifies six key aspects: 1) The relationship between lyrics and visuals, 2) The relationship between music and visuals, 3) Demonstration of genre characteristics, 4) Close ups and motifs of the artist, 5) References to voyeurism, and 6) Intertextual references. It then applies this framework to analyze the music video for "Naive" by The Kooks, examining how the video illustrates the lyrics, amplifies the meaning of the song through visuals, incorporates genre-typical elements like the lead singer as protagonist, uses close ups and traveling shots as motifs, references voyeurism through shots of the
Andrew Goodwin' theory
Goodwin's theory analyzes key features of music videos that help promote artists and sell music. These include linking visuals to lyrics to reinforce or draw attention away from the message; using genre-specific visual cues and pacing to identify the music style; branding artists with distinctive imagery to promote recognition; objectifying female artists through close-ups to draw larger audiences; and including references to other works to help viewers relate to the artist and music.
Evaluation question 1
This document discusses various conventions of music videos, albums, and artist websites. It provides examples of conventions like having a clear narrative, outfit changes, and location changes in music videos. Digipacks typically include details like the artist photo, song list, and album theme. Websites usually have pages for shopping, photos, and promoting new releases. The document then discusses how the creator's music video for the artist Monetté follows conventions like establishing shots, outfit changes, and close-ups while also challenging some conventions like not sexualizing the artist. Real media products like Adele albums and Nicki Minaja's website provided inspiration.
Director Research Media A2
Hannah Lux Davis and Dominic O'Riordan are music video directors who have worked with major artists across different genres. Davis got her start in film school and has since directed videos for artists like Ariana Grande, Nicki Minaj, and Little Mix. Her videos often feature bright colors and fast edits that match the upbeat pop songs. O'Riordan began as a production assistant and has directed videos for DJ Fresh, Diplo, and Example. His videos typically showcase urban environments and styles associated with genres like EDM. Both directors draw from film and music video theories to represent lyrics visually and keep viewers engaged.
Evaluation part 1 my new version...
This document summarizes the key conventions used in several pop music videos and how they were applied to the student's own music video project. It discusses how Taylor Swift's "22" and Ciara's "Like a Boy" demonstrate conventions like changing scenery, outfit changes, and storytelling through shots. These informed the student's use of close-ups, lighting, clothing, and facial expressions to portray emotions. While borrowing conventions from both videos, the project also challenged conventions by blending elements for a dual target audience. Analysis of Rihanna and Ellie Goulding digipaks further revealed conventions for packaging and how the student developed their own to target older teens through visual storytelling.
Evaluation part 1...
This document discusses conventions used in music videos and how they were applied in creating a music video. It begins by analyzing conventions in Taylor Swift and Ciara music videos, noting elements like camera shots, costumes, settings, and how they relate the artist's target audience and lyrics. These conventions were then used and developed in the author's own music video, combining elements from both examples while challenging conventions to target both teenage and older audiences. The document also discusses how conventions from real album covers and advertisements were analyzed and applied to the design of packaging for the author's music.
New evaluation part 1.
This document discusses conventions used in music videos and how the author's music video project developed, used, and challenged conventions. Key points:
- The author analyzes conventions in Taylor Swift and Ciara music videos, such as camera shots, props, settings, and how they relate to the target audience.
- Their music video incorporates conventions from both, like close-ups and costumes, but challenges conventions by blending Pop and R&B genres and audiences.
- The author discusses how their CD digipak and print advertisement develop conventions from examples like Rihanna and Demi Lovato through colors, fonts, and imagery to target their audience.
New evaluation part 1.
This document discusses conventions used in music videos and how they were applied to the author's music video project. It begins by analyzing conventions in Taylor Swift and Ciara music videos, such as camera shots, props, settings, and how they relate to targeting different audiences. The author then discusses how they developed and challenged conventions in their own music video by incorporating elements from both Taylor Swift and Ciara's videos to target multiple audiences. The document also discusses conventions used in real music video advertisements and how the author applied and developed conventions in their own advertising materials for the project.
Evaluation part 1.
This document discusses the conventions used in various pop music videos and how they were applied and developed in the author's own music video project.
The author analyzes the conventions in Taylor Swift and Ciara music videos, such as changing outfits, scenery, props, camera shots, and narrative elements that appeal to target audiences. They then discuss how they incorporated conventions from both videos, like lighting and clothing from Swift and facial expressions from Ciara, while challenging conventions by blending elements for an older target audience.
The document also examines conventions in real album covers and advertisements, and how the author's group developed the conventions in their own cover and ads through colors, fonts, images and layouts that related to the music
Evaluation part 1
This document discusses the conventions used in various pop music videos and how they were applied and developed in the author's own music video project.
The author analyzes the conventions in Taylor Swift and Ciara's music videos, such as the use of props, costumes, camera shots and storytelling to appeal to target audiences. They then discuss how they incorporated conventions from both videos, like costumes and facial expressions, while also challenging conventions to appeal to their older target audience.
The document also examines conventions in real pop album covers and advertisements, and how the author developed the visuals, colors, fonts and imagery in their own designs to represent the narrative of their music video while appealing to fans of pop music. In summary,
Evaluation question 1
The document discusses the conventions used in real music videos, albums, and advertisements and how the creator incorporated or adapted those conventions for their own media products. For their music video, they followed conventions like including a narrative and performance elements but adapted conventions by avoiding objectifying or sexualizing women. For their album digipak, they included conventions like featuring the artist prominently but adapted conventions by using a simplistic design. And for their advertisement, they included key information conventions but adapted the shape to be square rather than portrait. The goal of adapting some conventions was to make the products unique while still appealing to the target audience.
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Andrew goodwin
- 2. Rihanna, Katy Perry, Miley Cyrus and many other female artists have all referenced voyeurism in their music videos, they do this by using provocative angles to show off their bodies and they use sexualised close-ups to build up their brand image and to promote sales in their singles. It can often be used by female artists who may not be the best singers so they distract the audience with their video or if its not a very good song then they will still get promotion from their video.
- 3. Kiss established their own iconic star image through the use of their makeup. The band are instantly recognised everywhere due to this successful brand image and their trademark style. Also Lady Gaga has also created a style of her own that means she is known worldwide for her crazy and weird fashion sense. Her music videos are therefore instantly recognisable.
- 4. Blur with The Universal music video has references to the film The Clockwork Orange where it uses the weird and deranged actions from this film within the music video. This is a link between the ideas that are conveyed within the music video rather then a visual reference
- 5. In Jessie J’s price tag, the song is about how you can still get on with life without money and that it cant buy you happiness and love. At one point she is standing under a tree that is growing money. This contradicts the lyrics as she is saying that they don’t need the money but they have a money tree.