Know the 6 Things Every Prospecting Email should have! Prospecting in Today's new normal is hard and to gain engagement you have stand out, to stand out you have to REALLY know your customer!

1. Anatomy of a Prospecting Email
The only thing people like
more than talking about
themselves is hearing about
themselves. Don't fight
millions of years of evolution
- just do it. 'Nuff said.
Personalized Content
this doesn't have to be the
latest Gartner numbers.
How about something
YOU'VE noticed?
Market Insights
LINKS, not attachments.
And good ones. Not just
stuff from your marketing
department. Your content..
Content Links
None of this MATTERS if
you don't know whether or
not your prospect is reading
your email, clicking the links
or looking at your social
proof.
Interaction Tracking
The prospect should be able
to quickly click a link and go
to your LinkedIn, twitter,
Instagram, Facebook,
Myspace (really?) -
whatever
Social Presence
Every prospecting email I
send has a LINK to the my
proof source in my
signature.
Proof Source
The Eleventh Toe: Never ASK for a XX minute MEETING - Is there anything worse than getting a
meeting request from someone who you don't know? Well, yes, I would assume falling off a
mountain into a deep hole filled with broken glass and tabasco sauce is worse....but not by much.
#WinWithData