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Anatomy of a URL

   by Andy Wibbels

http://andywibbels.com/
A web address has many parts.
Understanding which parts do what can
  help you better understand how your
readers and search engines see your site.
www.yourdomain.com

  Here’s a domain name.
www.yourdomain.com

Let’s break it down into its many
               parts.
www.yourdomain.com

That thing on the end? That’s called a
          Top Level Domain.
Common top-level domains
    .com              .net            .org

• For            • For internet   • For non-
  commercial       service          profits
  entities         providers

     .edu             .mil            .gov

• For            • For military   • For US
  educational      use              gov’t
  institutions                      bodies
Each country has it’s
          own top-level domain:

.uk                 .ch                   .ph                    .th
.us                 .tv                   .ca                   .au
.cc                 .sp                    .fr                 and so on…



Full list at http://en.wikipedia.org/wiki/Country-code_top-level_domain
www.yourdomain.com

So that’s the top-level domain, the
part after the ‘dot’ and before the
          ‘everything else.’
www.yourdomain.com

 Let’s take a look at the part
     ‘between the dots.’
www.yourdomain.com

 It doesn’t allow spaces or
       underscores.
www.yourdomain.com
 www.YourDomain.com
www.YOURDOMAIN.com
     It is not-case sensitive.
All of the above go to the same
               place.
www.your-domain.com

   You can have dashes.
www.yourdomain12.com

      Or numbers.
www.yourdomain12.com

 Together with the top-level domain.
This is what most people mean when
  they talk about ‘a domain name.’
www.your-domain12.com
www.your-domain12.net
www.your-domain12.org
 www.your-domain12.au
 These are all different domain
names, that might be owned by
       different people.
www.your-domain.com

So that was the part ‘between the
              dots.’
www.your-domain.com

Let’s look at the part ‘before the dot.’
www.yourdomain.com

The part before the first dot is called
          the sub-domain.
www.yourdomain.com

  Yes, you’re right. It doesn’t make
sense that it is ‘sub’ and is first as you
           read it out loud.
www.yourdomain.com

  Make peace with that.
www.yourdomain.com
   mail.yourdomain.com
   blog.yourdomain.com
   stuff.yourdomain.com
Sub-domains allow you to channel
different bits of traffic to different
      parts of your company.
www.yourdomain.com
   mail.yourdomain.com
   blog.yourdomain.com
   stuff.yourdomain.com
   All of these sub-domains are
controlled by the same person that
     owns the domain name.
www.yourdomain.com

   The default is ‘www’
   for ‘world wide web.’
www.mail.yourdomain.com

  A common mistake is adding the
 ‘www’ if there is already a domain
               name.
www.mail.yourdomain.com

 That isn’t necessary and may cause
        weird error messages.
yourdomain.com
           =
   www.yourdomain.com
 Depending on how a site is setup,
you don’t have to type in the ‘www.’
yourdomain.com
            ≠
    www.yourdomain.com
   Other times they are different.
This small detail may drive you batty
when troubleshooting so be vigilant.
www.yourdomain.com

    So: sub-domain.
www.yourdomain.com

      Domain.
www.yourdomain.com

   Top-level domain.
www.yourdomain.com

Usually referred to as one big thing
     called ‘a domain name.’
http://www.yourdomain.com

  So what’s this H-T-T-P business?
http://www.yourdomain.com

  There are many ways for you to
      connect to a website.
http://

The most common used by browser is
            Hypertext
             Transfer
            Protocol
http://

Hypertext is a nerdy way of saying
         ‘web site stuff.’
http://

The http:// tells the web server how
to respond to the request to view a
     particular web page or file.
http://

The colon and 2 forward slashes just
        make it look fancy.
http://
    Yes, the direction of the slashes matters.
  If they lean to the right – into the direction
    you’re reading, they are forward slashes.
If they lean to the left – they are backslashes.
http://www.yourdomain.com

   Another piece of the puzzle!
http://www.yourdomain.com/stuff

         Uh-oh. What’s this?
http://www.yourdomain.com/stuff

    This tells the website, I want to see
             your folder of stuff.
http://www.yourdomain.com/stu_ff
 http://www.yourdomain.com/1 23
 http://www.yourdomain.com/FuN
    This folder on the webserver can be
   case sensitive and can contain spaces
  and underscores. It is separate from the
            domain name system.
http://www.yourdomain.com/stuff

              This part points us to the server. This part tells
                                                 us what to get
                                                 once we’re
                                                 there.
The path to these files can be as long
                  as it needs to be.



http://www.yourdomain.com/stuff/something/important.pdf



       This part points us to the server. This part tells
                                          us what to get
                                          once we’re
                                          there.
http://www.yourdomain.com/stuff.xls

     This tells the website, I want to see a
          spreadsheet called stuff.xls.
http://www.yourdomain.com/stuff.htm

    This tells the website, I want to see a
          webpage called stuff.htm.
http://www.yourdomain.com/stuff

  If there is no file requested – just the
  folder – the server may respond with
         the ‘index’ of that folder.
Sometimes a URL has variables in it
     that tell the site what to do. Here is
     the full URL to my Facebook profile.

http://www.facebook.com/profile.php?id=505504719



    The browser talks to Facebook   and asks for the   the profile.php file is a
                                    profile.php file   script and looks for a
                                                       variable called ‘id’ and that
                                                       is how it knows what
                                                       Facebook profile to show.
But at the end of the day, the
important thing to remember is this:
www.yourdomain.com

     Sub-domain.
www.yourdomain.com

      Domain.
www.yourdomain.com

   Top-level domain.
www.yourdomain.com

Usually referred to as one big thing
     called ‘a domain name.’
Thanks!
   Let’s connect:



http://andywibbels.com/

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Anatomy Of A Domain Name and URL