Analyzing opportunities in ngo and government sectors
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The objective of this research project is to analyze the opportunities in NGO and Government Sector for a marketing service provider. The research also focuses on deriving value addition to these clients in terms of cost and quality. Competitor analysis is an important aspect of this research. The methodology followed for this research included two parts such as qualitative followed by quantitative research through one to one interview. Stratified sampling and convenient sampling were preferred for NGOs and Government Sector respectively. Using Factor Analysis three factors were found for NGOs which are Planning & Execution, Technological efficiency and Recruitment and can be outsourced. There are only 10% of NGOs who outsource events whereas 37% want to outsource and rest don’t need any service. Free service is their prime expectation from any service provider. In case of Government Sector perceptual mapping was done to find their perception regarding the efficiency of their current event management process so that their weaknesses could be considered while developing a strategy to approach them. Technology based services like social media promotion, website management, online event planner can be the major value additions to both NGOs and Government Sector as it is still unconquered by them. From competitor analysis it was found that there are some players in the market who provides free services to NGOs. In government sector many of the competitors are having either long term attachment or doing it through tender and bidding. It is recommended that a marketing service provider should not go for NGOs segment as the margin is less and there are competitors providing free services. For Government sector, it should always hire local language speaking people to deal and it should convey the value addition that can be provided in terms of technology, cost and quality.
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THE OBJECTIVES
•How not why
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•To assist communication with business
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ISSUES AND CHALLENGES
•The boundaries of responsibility
•Beyond compliance
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•“An association between people in business where the risks and benefits are shared”
•“A relationship between people (as in marriage, games-playing and dancing)”
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•Business Imperative : The Business Case
•Transparency
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3) Resource generation and mobilization by tapping NGO networks and resources.
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5) Monitoring and evaluation to ensure accountability and track poverty reduction progress.
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Dokumen tersebut membahas arahan kebijakan penanggulangan kemiskinan pada Rencana Pembangunan Jangka Menengah Nasional (RPJMN) 2015-2019. RPJMN akan berfokus pada perluasan perlindungan sosial, percepatan pengurangan kemiskinan, dan pemberdayaan masyarakat miskin melalui pengembangan penghidupan berkelanjutan.
Penyusunan RPJMDesa
a. Penyusunan RPJM Desa melibatkan partisipasi masyarakat melalui berbagai kegiatan konsultasi untuk menentukan prioritas pembangunan di tingkat desa.
b. Rancangan RPJM Desa mencakup visi, misi, dan program pembangunan di 4 bidang selama 6 tahun ke depan.
c. Musrenbang Desa merupakan forum untuk membahas dan menyetujui rancangan RPJM Desa.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Introduction to Digital Strategic Business Planning Methodology
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- 1. Analysis of the Business Opportunities in NGOs and GOs By: Ayas Kanta Mohapatra Industry Guide: Giridhar R Managing Director Quadra Point
- 2. Contents • Company Background • Objectives • Scope and Limitations • Methodology • Findings • Conclusions • Suggestions • References 2
- 3. Company Background • Marketing service provider – founded in 2002 – Single proprietorship – BTL activities, Market research, Events etc. – Existing clients – Yamaha, Samsung, ITC, LG etc. – Untapped segment • NGOs • Government Sector • B2B market – Planning for business expansion 3
- 4. Objectives • NGOs – Market Research – Analyzing the scope for marketing service providers in NGO segment. • Government Sector – Market Research – Analyzing the scope for marketing service providers in Government Sector. 4
- 5. 5 Scope & Limitations • Scope – Geography – Bangalore – Utilization of result – Targeting and positioning • Limitations – Time – Location – Language – Confidentiality of data
- 7. Findings(NGOs) 7 57% 10% 33% Volunteers Own Employees Service providers(Outsour ce) (Events execution in NGOs) 32% 7% 18% 23% 20% Free service Prepaid service Postpaid service Minimizing your current expenditure 37% 63% Want to outsource Don't want to outsource (Outsourcing needs) (Expectation of NGOs) •Utilization of funds •Footfalls •Deadline •Execution Planning and execution •Web designing •Technical team & Online activity Technological efficiency •Availability of human resource Recruitment of volunteers & Staffs (Factor Analysis)
- 8. Findings(Government Sector) 8 23% 20% 57% Specific Departmrnts Internal Staffs Service Providers(Outso urce) 10% 36% 25% 29% 33% 67% Prepaid Service Postpaid Service Minimizing your current expenditure Improving the quality Want to outsource Don't want to outsource (Outsourcing needs) (Expectation) (Execution process)
- 9. Continued… 9 Perception Map
- 10. Suggestions • Should go for NGOs only for CSR purpose not profit – Availability of free service – Free service is highly expected – Margin is less – Ethically incorrect to make high profit • For Government sector – USPs – Technology and Social media – Concerned departments – IEC, IC, P&D, P&I – Involve local language speaking employee – Social events – Lessen the profit 10
- 11. References • Karnataka NGOs(Non Government Organizations). (n.d.). Retrieved May 2014, from NGO Files: www.ngosindia.com • About Us. (2013). Retrieved May 2014, from Samanvay India: www.samanvayindia.com • Socio360. (2013). Retrieved May 2014, from Socio360: www.socio360.com • Departments. (n.d.). Retrieved May 2014, from Official Website for Government of Karnataka: www.karnataka.gov.in 11
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