A SlideShare highlighting how predictive customer journey analytics – also known as behavioural modelling – allows marketers to analyse previous behavioural patterns and more accurately predict what customers will do next
How to create and manage marketing campaigns that promote greater customer engagement.
Looking to build brand loyalty, customer relationships, and overall brand advocacy? It all starts with a focus on personalised marketing campaigns. These campaigns are often part of a wider marketing strategy, but an emphasis on personalisation helps to strengthen the strategy’s overall message.
We’ve put together some examples of multi-channel, multi-stage campaigns that cover a few of the main topics that many businesses want to address. Discover how to engage a customer on a personal level, and how to get the customer to take up a promotional offer.
For the fastest marketers, real time means responding to customer actions in a near instantaneous fashion. But nearly everyone agrees there’s room to speed up.
There is still a feeling of ambiguity surrounding attribution, with much of the discussion focusing solely on which attribution algorithm is best.
While the technology and the algorithm for sharing value across touchpoints is important, we want to widen the lens to look at the three stages of attribution that are crucial to success.
How to create and manage marketing campaigns that promote greater customer engagement.
Looking to build brand loyalty, customer relationships, and overall brand advocacy? It all starts with a focus on personalised marketing campaigns. These campaigns are often part of a wider marketing strategy, but an emphasis on personalisation helps to strengthen the strategy’s overall message.
We’ve put together some examples of multi-channel, multi-stage campaigns that cover a few of the main topics that many businesses want to address. Discover how to engage a customer on a personal level, and how to get the customer to take up a promotional offer.
For the fastest marketers, real time means responding to customer actions in a near instantaneous fashion. But nearly everyone agrees there’s room to speed up.
There is still a feeling of ambiguity surrounding attribution, with much of the discussion focusing solely on which attribution algorithm is best.
While the technology and the algorithm for sharing value across touchpoints is important, we want to widen the lens to look at the three stages of attribution that are crucial to success.
Todd Katler, Vice President at LevelOne gives and excellent presentation on measuring marketing effectiveness and also touches on measuring the effects if social media.
Digital marketing provides accountability and the chance to look at advertising as an investment in getting a certain yield. Yet most apartment firms are drowning in lead reports from vendors, sales reports from their property management system and maybe even more reports from their lead tracking vendor. Learn from experts how to organize your available analyses and extract the highest-value data and to have the confidence to use it to increase your NOI due to marketing.
As technology continues to evolve at a rapid pace, so do the shopping habits of consumers. Brands today must have a clear understanding of their consumers' multi-device consumption.
How to create a full-funnel strategy to boost your Google Ads results. Why a full-funnel approach? What do we need to start? What you should remember when developing your full-funnel marketing strategy.
Many companies are overly aggressive with their marketing technology plans. There are 3 essential steps you need to take BEFORE making large investments in marketing technology to ensure you are leveraging your investment properly.
My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. This presentation shows the 'why' behind marketing analytics, which metrics to choose, how to collect the data and how to create your reports.
"Lessons learned from hundreds of A/B tests" Discover how A/B testing can help you improve your website's conversion. The objective is to go through certain good practices which will enable businesses to avoid some of the pitfalls encountered when implementing A/B testing. They are born out of the experiences, both positive and negative, that our clients have had when carrying out their testing.
I have made a slide for a marketing analytics course that I have recently completed on Coursera. The slide covers topics such as:
different types of marketing analytics and their uses,
brand value & brand architecture,
customer lifetime value and its applications,
before-after and full factorial marketing experiments
and regression analysis.
10 Sanity-checks for Efficient Data Management CRMT Digital
Marketers know that data is important yet it isn’t always the most appealing aspect of marketing for creative individuals. Everyone knows how important it is, but nobody wants to deal with it. Like it or not, data is crucial, the lifeblood of campaign success or failure. Without it, marketing automation will not deliver awesomeness. Here are ten things you need to remember in order to manage your data efficiently and keep your sanity while doing so.
You Have a Predictive Lead Score. Now What? | Best Practices from LatticeLattice Engines
Here are 10 best practices to follow once you have deployed predictive lead scoring, based on the blog post by Keith Burrows, our senior director of alliances and partnerships. Read more here: http://www.lattice-engines.com/blog/predictive-lead-score-best-practices
Demand forecasting using ai and machine learningRuchi Jain
Demand forecasting is a significant application in the field of AI for all the businesses either it be retail or banking. In a study conducted by BCG and Google, the result shows AI advanced analytics in forecasting can help businesses achieve 10% higher revenue. Among all, demand forecasting is of utmost importance for a business growth and to lead the business at top.
With over 3,700 marketing technologies to choose from and increasing pressure to prove ROI. B2B marketers have more opportunity, but less time, than ever before. In this session, Delphine Cherewick will share how implementing an agile marketing model empowers B2B marketers to leverage the right technology, innovate on strategy and optimize new digital programs.
Learn how to use data-driven strategies to increase sales productivity by focusing reps on where they are most likely to have success.
FIND WHITE SPACE
Understand what’s likely to close and what’s not.
REDEFINE SQL
Leverage your predictive data to redefine what constitutes a Sales Qualified Lead.
ALIGN WITH MARKETING
Communicate trends across SQLs and closed-won business to Marketing.
MEASURE SUCCESS
Update your metrics to make sure you’re incentivizing revenue generating activity.
Anametrix Predictive Analytics Data Sheet Anametrix
Anametrix Predictive Analytics is built to provide marketing organizations easy access to sophisticated statistical and forecasting models directly within the Anametrix interface, taking advantage of real-time, historical and contextual reference data unified by Anametrix.
Kate Leggett's Forecast 2015 Keynote: Fragmentation & Consolidation in SalesBase CRM
Last week, the sales category was taken by storm when some of the top thought-leaders in the industry came to Forecast 2015. For those of you who couldn't attend, or want a second look at the amazing content presented, we're posting all of our speaker's keynotes for you.
Here's Kate Leggett's presentation on "Fragmentation & Consolidation in Sales."
Todd Katler, Vice President at LevelOne gives and excellent presentation on measuring marketing effectiveness and also touches on measuring the effects if social media.
Digital marketing provides accountability and the chance to look at advertising as an investment in getting a certain yield. Yet most apartment firms are drowning in lead reports from vendors, sales reports from their property management system and maybe even more reports from their lead tracking vendor. Learn from experts how to organize your available analyses and extract the highest-value data and to have the confidence to use it to increase your NOI due to marketing.
As technology continues to evolve at a rapid pace, so do the shopping habits of consumers. Brands today must have a clear understanding of their consumers' multi-device consumption.
How to create a full-funnel strategy to boost your Google Ads results. Why a full-funnel approach? What do we need to start? What you should remember when developing your full-funnel marketing strategy.
Many companies are overly aggressive with their marketing technology plans. There are 3 essential steps you need to take BEFORE making large investments in marketing technology to ensure you are leveraging your investment properly.
My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. This presentation shows the 'why' behind marketing analytics, which metrics to choose, how to collect the data and how to create your reports.
"Lessons learned from hundreds of A/B tests" Discover how A/B testing can help you improve your website's conversion. The objective is to go through certain good practices which will enable businesses to avoid some of the pitfalls encountered when implementing A/B testing. They are born out of the experiences, both positive and negative, that our clients have had when carrying out their testing.
I have made a slide for a marketing analytics course that I have recently completed on Coursera. The slide covers topics such as:
different types of marketing analytics and their uses,
brand value & brand architecture,
customer lifetime value and its applications,
before-after and full factorial marketing experiments
and regression analysis.
10 Sanity-checks for Efficient Data Management CRMT Digital
Marketers know that data is important yet it isn’t always the most appealing aspect of marketing for creative individuals. Everyone knows how important it is, but nobody wants to deal with it. Like it or not, data is crucial, the lifeblood of campaign success or failure. Without it, marketing automation will not deliver awesomeness. Here are ten things you need to remember in order to manage your data efficiently and keep your sanity while doing so.
You Have a Predictive Lead Score. Now What? | Best Practices from LatticeLattice Engines
Here are 10 best practices to follow once you have deployed predictive lead scoring, based on the blog post by Keith Burrows, our senior director of alliances and partnerships. Read more here: http://www.lattice-engines.com/blog/predictive-lead-score-best-practices
Demand forecasting using ai and machine learningRuchi Jain
Demand forecasting is a significant application in the field of AI for all the businesses either it be retail or banking. In a study conducted by BCG and Google, the result shows AI advanced analytics in forecasting can help businesses achieve 10% higher revenue. Among all, demand forecasting is of utmost importance for a business growth and to lead the business at top.
With over 3,700 marketing technologies to choose from and increasing pressure to prove ROI. B2B marketers have more opportunity, but less time, than ever before. In this session, Delphine Cherewick will share how implementing an agile marketing model empowers B2B marketers to leverage the right technology, innovate on strategy and optimize new digital programs.
Learn how to use data-driven strategies to increase sales productivity by focusing reps on where they are most likely to have success.
FIND WHITE SPACE
Understand what’s likely to close and what’s not.
REDEFINE SQL
Leverage your predictive data to redefine what constitutes a Sales Qualified Lead.
ALIGN WITH MARKETING
Communicate trends across SQLs and closed-won business to Marketing.
MEASURE SUCCESS
Update your metrics to make sure you’re incentivizing revenue generating activity.
Anametrix Predictive Analytics Data Sheet Anametrix
Anametrix Predictive Analytics is built to provide marketing organizations easy access to sophisticated statistical and forecasting models directly within the Anametrix interface, taking advantage of real-time, historical and contextual reference data unified by Anametrix.
Kate Leggett's Forecast 2015 Keynote: Fragmentation & Consolidation in SalesBase CRM
Last week, the sales category was taken by storm when some of the top thought-leaders in the industry came to Forecast 2015. For those of you who couldn't attend, or want a second look at the amazing content presented, we're posting all of our speaker's keynotes for you.
Here's Kate Leggett's presentation on "Fragmentation & Consolidation in Sales."
A SlideShare that quickly explains three essential ways marketers can leverage data analytics to make more effective decisions and drive more favourable outcomes.
VIAPROM provides Analytics Solutions which involved deep problem solving and usage of a range of statistical techniques from regression to ML based models for Clients in Retail industries across the world.
Predictive Analytics in Retail - Visual Infographic Reportc24ltd
A visual infographic report about Predictive Analytics in Retail, based on our whitepaper "Predictive Analytics in Retail" (link: https://blog.c24.co.uk/2016/08/17/c24-publishes-new-predictive-analytics-whitepaper/).
We explore the ways in which Predictive Analytics is set to change how retailers make use of big data, analytics and insights across their customers, supply chain and stores.
Defining Target Market for Telemarketing CampaignsMelody Ucros
IE Business School MBD Program
Retail Analytics Project O1 Group C:
Annie Pi – Anchal Jaiswal – Cedric Viret – Melody Ucros – Miguel Martin Romero – Pablo Dosal - Victor Kausch
Today there is a lot of buzz around customer experience. Many companies have realized that investments in customer experience improvement is important not just because it helps to boost the bottom lines of their businesses but because it takes at least 4 to 6 times more cost to acquire a new customer than to retain an existing customer.
Know about Freight Forwarding Companies in Singapore Data VisibilityRaks International
Management strategies would urge Singaporean freight forwarding companies in Singapore to cut costs to increase profits or drop sales prices to increase market share. Diversifying into new markets, creating new products, or creating new revenue streams are some other traditional techniques. To know more details, you can read full PPT.
How to Predict Buying Behavior using Machine Learning PythonDiagsense ltd
Forecasting and predicting buying behavior using machine learning Python fosters strategic decision-making and customer-centric approaches. With implements like Diagsense, businesses can amplify predictive capabilities, refining marketing strategies, and foster customer satisfaction. This dynamic synergy equips companies to navigate evolving markets successfully, ensuring sustained growth and adaptability.
Data Analytics for E-Commerce: Driving Growth with Expert TrainingUncodemy
Data analytics has become an essential component of the e-commerce industry, driving growth and success for businesses all over the world. Organizations require data analytics professionals to harness the power of data and make informed decisions. This is when data analytics training comes in handy.
Predictive data science will soon be a widespread strategy for business of all sizes.This guide contains the 7 most important action items that can give you clearer guidance about the tools.
Google is one of the world's most successful and popular search engines. The company has mastered the art of data analytics, using this technique to improve its products and services. The data analytics team at Google works tirelessly to gather and analyze data from various sources. The data is collected from sources like search engine logs, web analytics, social media, and more.
Once the data is collected, it is analyzed to provide insights into user behavior and preferences. Google uses this information to improve its search algorithms, understand user intent, and create personalized search results. Data analytics also helps Google to identify and resolve technical issues that could impact the user experience.
In addition to improving search results, data analytics also helps Google to improve its advertising platform. The company uses data analytics to optimize ad placement, targeting, and bidding. By analyzing user behavior, Google can serve more relevant ads to users, which leads to higher conversion rates for advertisers.
Overall, Google's use of data analytics is an integral part of its success. The company's ability to gather and analyze data allows it to continuously improve its products and services, making it the go-to search engine for millions of users worldwide.
Content marketing analytics: what you should really be doingDaniel Smulevich
My presentation from Digital Marketing Show 2014. #DMSLDN
A journey through web analytics processes, from setting up KPIs to integrating data sources and automating reports.
Similar to Use behavioural insights to more accurately predict the future (20)
A quick overview of the most significant trends, challenges and priorities in data and campaign management this year. Based on 200 marketers’ responses at the Apteco Live Online 2021 conference.
A SlideShare highlighting the ways intelligent campaign automation can help businesses launch more powerful marketing campaigns with faster and better results.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Use behavioural insights to more accurately predict the future
1. Use behavioural
insights to more
accurately predict
the future
How predictive customer journey
analytics can help marketers to
recognise previously seen patterns and
deliver better campaign outcomes.
apteco.com
3. It helps you understand
‘why’ customers act in a
certain way.
apteco.com
Use behavioural insights to more accurately predict the future
3
4. Your marketing strategy is then:
Data-driven More accurate More effective
apteco.com
4
Use behavioural insights to more accurately predict the future
5. How does
it work? Analyse
Analyse the past to spot
behavioural patterns
apteco.com
5
Use behavioural insights to more accurately predict the future
6. Steer
Steer the customer
journey to maximise
positive marketing
outcomes
Predict
Better predict what
people will do in
the future based
on scoring
Recognise
Recognise those
patterns today
apteco.com
6
Use behavioural insights to more accurately predict the future
7. Common patterns are
known as behavioural
features, which can be split
into three categories
apteco.com
Use behavioural insights to more accurately predict the future
7
8. Simple metrics
such as average
spend and basket
abandonment rate.
Summary
measures
-
Such as a reduction
in web visits or an
increased average
linger time.
Dynamic
trends
-
Which are a
combination of
factors that lead
up to a behavioural
outcome.
Sequence of
events
-
apteco.com
Use behavioural insights to more accurately predict the future
8
10. Traffic volumes,
click rates, bounce
rates, linger time
all tell you what.
apteco.com
Use behavioural insights to more accurately predict the future
10
12. positive
outcomes.
Now you know how people are likely to act, you
can build campaigns designed to maximise
apteco.com
12
Use behavioural insights to more accurately predict the future
13. What data types
does it rely on?
Behavioural modelling is built on transactional, time-dependent
data. The transactional data you need comes in two forms:
apteco.com
Use behavioural insights to more accurately predict the future
13
14. A transaction event initiated
by the customer, such as
making a purchase, visiting
your website or making a
complaint.
Behavioural data
-
An activity initiated by
your business via one
or more channels.
Communication data
-
apteco.com
Use behavioural insights to more accurately predict the future
14
15. Why aren’t more marketers using it now?
Data is stored in
silos
No single customer
view
Able to see what,
but not why
apteco.com
15
Use behavioural insights to more accurately predict the future
16. Unable to turn
business logic into
selection logic
Difficult to analyse
each customer
activity during each
stage of their journey
Why aren’t more marketers using it now?
apteco.com
16
Use behavioural insights to more accurately predict the future
18. Cut and query
data in any
way to reveal
insights
Build granular
segments as
required
Analytical tools
offer both
descriptive
and predictive
capabilities
Bespoke
behavioural
modelling
component.
Understand
the ‘why’-
automatically
apteco.com
18
Use behavioural insights to more accurately predict the future
19. Process huge
volumes of data
at pace
Unlock insights
and activate
campaigns from
one convenient
platform
Interact
seamlessly with
your preferred
distribution
channels
Our comprehensive eGuide explores
behavioural modelling in greater detail.
Better
understand
customer
behaviour
apteco.com
19
Use behavioural insights to more accurately predict the future
20. DOWNLOAD NOW
Download now to discover how to move beyond
‘what’ and understand ‘why’ customers are
motivated to act, helping you to optimise
targeting and campaign performance.