Analytics in Consumer Durables: Marketing & Sales Analytics. Efficient Inventory Management & Lean Supply Chain. Financial analysis for P&L Management and Reporting. Workforce Optimisation & Skill Development. Streamline other key Business processes with Analytics.

1. Analytics in
Consumer Durables
Industry

2. Consumer durables companies
around the globe are going
through a phase of digital
transformation.
With the application of analytics in consumer
durables, companies are equipped to make:
 Smart Business Decisions
 Manage Supplier Effectiveness
 Improved Customer Segmentation & Targeting
 Streamline Financial Management & Reporting
 Workforce Optimization

3. Marketing & Sales Analytics:
Companies can leverage
customers data to model
(predict) the consumer
affinity for a particular
segment of their offerings.
Sales
Analysis
Sentiment
Analysis
Promotion Channel
Analysis
Visibility on Primary,
Secondary & Tertiary sales

4. Efficient Inventory Management
& Lean Supply Chain:
Efficient inventory management is critical for any industry
because of the storage or opportunity cost attached to it.
With predictive analytics, a consumer goods provider can
ascertain the demand by factoring in demand-supply
economics.
Demand Forecasting is also very crucial for the businesses
and can be done through analysis for historical sales data.
01
02
03

5. With the help of analytics solutions, executive dashboards
can be created, showcasing the metrics across the whole
array of processes and departments.
Financial analysis for P&L
Management and Reporting
It presents a true image on AR & AP by removing duplicity
and identifies trends & bottlenecks through scenario-based
planning.
With a comprehensive financial report generated through a
BI platform, decision-makers can get a multi-dimensional
view of aggregated expense across categories.

6. Workforce Optimisation
& Skill Development
Using analysis throughout the company, top
and bottom performers can be identified.
This could be used to plan the organisation’s
future spending on training and development
of the workforce.
Compensation analysis can be done based on the
appraisals and performance of the employees.

7. Conclusion:
An analytics system can pinpoint areas of concern like
product defect ratio, demand & supply pull, and much
more, allows stakeholders in making winning decisions.
It helps in the efficient management of raw materials
sourcing and quality, optimizing inventory, and
understanding margins over costs.
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8. THANK YOU!
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Email: rishabh.rai@polestarllp.com