Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Dutch analyst journalist meeting - 151111

1,014 views

Published on

Dutch analyst journalist meeting

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Dutch analyst journalist meeting - 151111

  1. 1. IT’S TIME TO OPEN UPWelkom | Welcome | Välkommen
  2. 2. 09.00 –09.05 Being a Challenger, Allison Kirkby 09.05 –09.10 The Set-up, Jeff Dodds 09.10 –09.25 The Network, Francois Mairey AGENDA 09.25 –09.50 The Deal, Jeff Dodds 09.50 –10.20 Questions?
  3. 3. BEING A CHALLENGERAllison Kirkby | President and CEO
  4. 4. SHAKING THINGSUP SINCE1993
  5. 5. WHY DO WE CHALLENGE?
  6. 6. BECAUSE WE CAN!
  7. 7. THE SET-UPJeff Dodds | CEO Tele2Netherlands
  8. 8. FIXED B2B MOBILE
  9. 9. MOBILE
  10. 10. The best Of the best...
  11. 11. but... Source: T-Efficient: Competitor business update – H1 2015
  12. 12. Source: T-Efficient: Competitor business update – H1 2015 Why?
  13. 13. TELE2 IS ON A MISSION
  14. 14. TELE2 IS ON A MISSION Great coverage
  15. 15. TELE2 IS ON A MISSION Great coverage Great speed
  16. 16. TELE2 IS ON A MISSION Great coverage Great speed The lowest price
  17. 17. WHEN?
  18. 18. 12TH OF NOVEMBER 2015
  19. 19. THE NETWORKFrancois Mairey | CTIOTele2 Netherlands
  20. 20. Our 4G network Population coverage outdoor 92% Population coverage indoor 65% Geographical coverage 80%
  21. 21. Our 4G network Population coverage outdoor 92% Population coverage indoor 65% Geographical coverage 80% • Transferred learnings from oneof the best in the world
  22. 22. Our 4G network Population coverage outdoor 92% • Nationwide 4G population coverage Q1 2016 Population coverage indoor 65% Geographical coverage 80% • Transferred learnings from oneof the best in the world
  23. 23. Our 4G network Population coverage outdoor 92% • Nationwide 4G population coverage Q1 2016 Population coverage indoor 65% Geographical coverage 80% • Transferred learnings from oneof the best in the world High speed
  24. 24. Our 4G network Population coverage outdoor 92% • Nationwide 4G population coverage Q1 2016 Population coverage indoor 65% Geographical coverage 80% • Transferred learnings from oneof the best in the world High speed High capacity
  25. 25. Our 4G network Population coverage outdoor 92% • Nationwide 4G population coverage Q1 2016 Population coverage indoor 65% Geographical coverage 80% • Transferred learnings from oneof the best in the world High speed High capacity Low latency
  26. 26. VOLTE LTE advanced
  27. 27. VOLTE LTE advanced • Speeds up to 225 Mb/Sec • Efficient spectrum usage • LTE-A features to come
  28. 28. VOLTE LTE advanced • Speeds up to 225 Mb/Sec • Efficient spectrum usage • LTE-A features to come • Very short call set-up time • Save battery • HD voice & noise reduction
  29. 29. THE DEALJeff Dodds | CEO Tele2Netherlands
  30. 30. Existing Customer Is king
  31. 31. Going to war on daTA
  32. 32. Going to war on daTA TCOinMRC€ 10 20 30 40 50 60 70 - 5 000 10 000 15 000 20 000 25 000 Telfort KPN Vodafone T-Mobile Hollands nieuwe Subscription + Samsung Galaxy S6 Edge Data bucket in MB per month
  33. 33. Going to war on daTA TCOinMRC€ 10 20 30 40 50 60 70 - 5 000 10 000 15 000 20 000 25 000 Telfort KPN Vodafone T-Mobile Tele2 old Tele2 new Hollands nieuwe 10 20 30 40 50 60 70 - 5 000 10 000 15 000 20 000 25 000 Telfort KPN Vodafone T-Mobile Tele2 old Hollands nieuwe Subscription + Samsung Galaxy S6 Edge Data bucket in MB per month
  34. 34. Going to war on daTA TCOinMRC€ 10 20 30 40 50 60 70 - 5 000 10 000 15 000 20 000 25 000 Telfort KPN Vodafone T-Mobile Tele2 old Tele2 new Tele2 new J5 Hollands nieuwe Tele2 Subscription + Samsung Galaxy J5 Data bucket in MB per month
  35. 35. Disruptive proposition for 4G VoLTE Handsets
  36. 36. Disruptive proposition for 4G VoLTE Handsets 100min/SMS 1GB €10 unlimited voice/SMS 1.5GB €16 unlimited voice/SMS 4GB €21 unlimited voice/SMS 8GB €25 unlimited voice/SMS 24GB €35
  37. 37. Disruptive proposition for 4G VoLTE Handsets 100min/SMS 1GB €10 unlimited voice/SMS 1.5GB €16 unlimited voice/SMS 4GB €21 unlimited voice/SMS 8GB €25 unlimited voice/SMS 24GB €35 Average discount onhandset €0 Average discount onhandset €0 Average discount onhandset €4 Average discount onhandset €6 Average discount onhandset €8 + + + + +
  38. 38. Source: Websites of mobile operators How do we compare? Galaxy S6 + 4GB + Unlimited voice •Unlimited voice/sms •3GB € 46 € 30 one-off •Unlimited voice/sms •5GB € 54 € 0 one-off •Unlimited voice/sms •3GB € 46 € 29.95 one-off
  39. 39. Source: Websites of mobile operators How do we compare? Galaxy S6 + 4GB + Unlimited voice •Unlimited voice/sms •3GB € 46 € 30 one-off •Unlimited voice/sms •5GB € 54 € 0 one-off •Unlimited voice/sms •3GB € 46 € 29.95 one-off •Unlimited voice/sms •4GB € 39 € 0 one-off
  40. 40. Source: Websites of mobile operators How do we compare? Galaxy S6 + 4GB + Unlimited voice •Unlimited voice/sms •3GB € 46 € 30 one-off •Unlimited voice/sms •5GB € 54 € 0 one-off •Unlimited voice/sms •3GB € 46 € 29.95 one-off •Unlimited voice/sms •4GB € 39 € 0 one-off
  41. 41. Source: www.studentmobiel.nl How do we compare? Galaxy J5 + 1GB + 100 MINUTES •100 min/sms •0.7GB € 23 € 45 one-off •150 min/sms •1GB € 0 one-off •120 min/sms •0.5GB € 0 one-off € 27.50€ 24.50
  42. 42. Source: www.studentmobiel.nl How do we compare? Galaxy J5 + 1GB + 100 MINUTES •100 min/sms •0.7GB € 23 € 45 one-off •150 min/sms •1GB € 0 one-off •120 min/sms •0.5GB € 0 one-off € 27.50 •100 min/sms •1GB € 15 € 0 one-off € 24.50
  43. 43. Source: www.studentmobiel.nl How do we compare? Galaxy J5 + 1GB + 100 MINUTES •100 min/sms •0.7GB € 23 € 45 one-off •150 min/sms •1GB € 0 one-off •120 min/sms •0.5GB € 0 one-off € 27.50 •100 min/sms •1GB € 15 € 0 one-off € 24.50
  44. 44. Source: www.studentmobiel.nl How do we compare? Galaxy J5 + 1GB + 100 MINUTES •100 min/sms •0.7GB € 23 € 45 one-off •150 min/sms •1GB € 0 one-off •120 min/sms •0.5GB € 0 one-off € 27.50 •100 min/sms •1GB € 15 € 0 one-off OR € 24.50
  45. 45. Source: www.studentmobiel.nl How do we compare? Galaxy J5 + 1GB + 100 MINUTES •100 min/sms •0.7GB € 23 € 45 one-off •150 min/sms •1GB € 0 one-off •120 min/sms •0.5GB € 0 one-off € 27.50 •100 min/sms •1GB € 15 € 0 one-off OR •Unlimited Voice/sms •4GB € 24 € 0 one-off € 24.50
  46. 46. Source: www.studentmobiel.nl How do we compare? Galaxy J5 + 1GB + 100 MINUTES •100 min/sms •0.7GB € 23 € 45 one-off •150 min/sms •1GB € 0 one-off •120 min/sms •0.5GB € 0 one-off € 27.50 •100 min/sms •1GB € 15 € 0 one-off OR •Unlimited Voice/sms •4GB € 24 € 0 one-off € 24.50
  47. 47. Source: www.studentmobiel.nl How do we compare? Galaxy J5 + 1GB + 100 MINUTES •100 min/sms •0.7GB € 23 € 45 one-off •150 min/sms •1GB € 0 one-off •120 min/sms •0.5GB € 0 one-off € 27.50 •100 min/sms •1GB € 15 € 0 one-off OR •Unlimited Voice/sms •4GB € 24 € 0 one-off OR EVEN € 24.50
  48. 48. Source: www.studentmobiel.nl How do we compare? Galaxy J5 + 1GB + 100 MINUTES •100 min/sms •0.7GB € 23 € 45 one-off •150 min/sms •1GB € 0 one-off •120 min/sms •0.5GB € 0 one-off € 27.50 •100 min/sms •1GB € 15 € 0 one-off OR •Unlimited Voice/sms •4GB € 24 € 0 one-off OR EVEN •Unlimited Voice/sms •8GB € 28 € 0 one-off € 24.50
  49. 49. Source: www.studentmobiel.nl How do we compare? Galaxy J5 + 1GB + 100 MINUTES •100 min/sms •0.7GB € 23 € 45 one-off •150 min/sms •1GB € 0 one-off •120 min/sms •0.5GB € 0 one-off € 27.50 •100 min/sms •1GB € 15 € 0 one-off OR •Unlimited Voice/sms •4GB € 24 € 0 one-off OR EVEN •Unlimited Voice/sms •8GB € 28 € 0 one-off € 24.50
  50. 50. Competitive proposition for all Sim-Only
  51. 51. Competitive proposition for all Sim-Only 100min/SMS 1GB €10 150min/SMS 1.5GB €15 250min/SMS 2.5GB €20
  52. 52. Source: Websites of mobile operators • 300 min + unlimited sms • 3GB • 24 months binding € 24 + € 15 activation fee • 200 min/sms • 5GB • 24 months binding € 25 + € 20 activation fee • 300 min + unlimited sms • 2GB • 24 months binding € 22.50 + € 14.95 activation fee How do we compare? 250 minutes + 2.5GB
  53. 53. Source: Websites of mobile operators • 200 min/sms • 2GB • 12 months binding € 25 + € 14.99 activation fee • 300 min/sms • 3GB • 24 months binding € 22.50 + € 9.95 activation fee • 300 min + unlimited sms • 3GB • 24 months binding € 24 + € 15 activation fee • 200 min/sms • 5GB • 24 months binding € 25 + € 20 activation fee • 300 min + unlimited sms • 2GB • 24 months binding € 22.50 + € 14.95 activation fee How do we compare? 250 minutes + 2.5GB • 1800 min/sms/MB • 24 months binding € 20 + € 10 activation fee No 4G offer
  54. 54. Source: Websites of mobile operators •250 min/sms •2.5GB •12 months binding € 20 + € 10 activation fee • 200 min/sms • 2GB • 12 months binding € 25 + € 14.99 activation fee • 300 min/sms • 3GB • 24 months binding € 22.50 + € 9.95 activation fee • 300 min + unlimited sms • 3GB • 24 months binding € 24 + € 15 activation fee • 200 min/sms • 5GB • 24 months binding € 25 + € 20 activation fee • 300 min + unlimited sms • 2GB • 24 months binding € 22.50 + € 14.95 activation fee How do we compare? 250 minutes + 2.5GB • 1800 min/sms/MB • 24 months binding € 20 + € 10 activation fee No 4G offer
  55. 55. Source: Websites of mobile operators •250 min/sms •2.5GB •12 months binding € 20 + € 10 activation fee OR • 200 min/sms • 2GB • 12 months binding € 25 + € 14.99 activation fee • 300 min/sms • 3GB • 24 months binding € 22.50 + € 9.95 activation fee • 300 min + unlimited sms • 3GB • 24 months binding € 24 + € 15 activation fee • 200 min/sms • 5GB • 24 months binding € 25 + € 20 activation fee • 300 min + unlimited sms • 2GB • 24 months binding € 22.50 + € 14.95 activation fee How do we compare? 250 minutes + 2.5GB • 1800 min/sms/MB • 24 months binding € 20 + € 10 activation fee No 4G offer
  56. 56. Source: Websites of mobile operators •250 min/sms •2.5GB •12 months binding € 20 + € 10 activation fee OR • 200 min/sms • 2GB • 12 months binding € 25 + € 14.99 activation fee • 300 min/sms • 3GB • 24 months binding € 22.50 + € 9.95 activation fee • 300 min + unlimited sms • 3GB • 24 months binding € 24 + € 15 activation fee • 200 min/sms • 5GB • 24 months binding € 25 + € 20 activation fee • 300 min + unlimited sms • 2GB • 24 months binding € 22.50 + € 14.95 activation fee How do we compare? 250 minutes + 2.5GB € 24 •Unlimited voice/sms •4GB •24 months binding • 1800 min/sms/MB • 24 months binding € 20 + € 10 activation fee No 4G offer
  57. 57. Source: Websites of mobile operators •250 min/sms •2.5GB •12 months binding € 20 + € 10 activation fee OR • 200 min/sms • 2GB • 12 months binding € 25 + € 14.99 activation fee • 300 min/sms • 3GB • 24 months binding € 22.50 + € 9.95 activation fee • 300 min + unlimited sms • 3GB • 24 months binding € 24 + € 15 activation fee • 200 min/sms • 5GB • 24 months binding € 25 + € 20 activation fee • 300 min + unlimited sms • 2GB • 24 months binding € 22.50 + € 14.95 activation fee How do we compare? 250 minutes + 2.5GB € 24 •Unlimited voice/sms •4GB •24 months binding • 1800 min/sms/MB • 24 months binding € 20 + € 10 activation fee No 4G offer
  58. 58. Building our brand
  59. 59. OMDAT HET KAN • TELE2 PRESENTS •
  60. 60. summary
  61. 61. summary
  62. 62. summary
  63. 63. summary
  64. 64. summary
  65. 65. summary
  66. 66. summary
  67. 67. summary
  68. 68. summary
  69. 69. QUESTIONS?

×