presentation I made for 'strategic management' course in Warsaw School of Economics (don't hate!) ;]

2. pestel Highly regulated market - Office of Electronic Communications (Urząd Komunikacji Elektronicznej) intervening in matters related to the functioning of the market for telecommunications „ regulation and supervision of telecommunications services’ markets ” „ regulation strategy 2008-2010” expected „help” from the office (UKE) political - legal

3. strategic analysis and strategy formulation Karol Sudak

4. basic characteristics commercial activity since March 2007 over 500 stores 80 000 locations to buy pre-paid founded in October 2005 P4 sp. z o.o. Novator 70% Netia 30% currently: Novator Telecom Poland 49,70% Tollerton 50,30%

5. offer post-paid ONE PLAY 25, 45, 64, 95, 145 offers services for individuals and companies e-shop + online multimedia center pre- paid PLAY FRESH mobile internet UMTS/3G post-paid & pre paid

6. pestel Highly regulated market - Office of Electronic Communications (Urząd Komunikacji Elektronicznej) intervening in matters related to the functioning of the market for telecommunications „ regulation and supervision of telecommunications services’ markets ” „ regulation strategy 2008-2010” political - legal

7. pestel pace of growth relatively high („0” or small recession)  intrest rates relatively high – higher costs of capital financial crisis coming (or not) telecomunications market usually less affected by crisis expected more post-paid offer customers economic

8. pestel relatively young society intrest rates relatively high – higher costs of capital social

9. pestel increasing usage of high technologies well developed online distribution channel technological

10. 5 forces Suppliers: weak/average - many suppliers, diversified offer buyers: weak - very fragmented substitutions: weak - communicators, voips, not so popular competitive rivalry within sector low - usually maintaining status quo new entrants: very weak- high barriers of entry

11. competitors 2006 2008

12. capabilities relatively low market penetration - 115%

13. capabilities small potential for larger penetration

14. capabilities stable average revenue per user ARPU

15. what does supplier Huawei : complete infrastructure: end-to-end UMTS network based on HSDPA: 500 Base Transceiver Stations (consession for 2300) intelligent 3G mobile network mobile data 3G service platform 3G mobile phones and modems Comverse Technology Inc. as complex software provider have? 60% of population in 3G coverage area CEO - Chris Bannister, would introduce 3G network as one of the first in europe (Denmark and Sweden)

16. what does want to offer? „ PLAY - first multimedia mobile operator in Poland” encouraging customers to use data transfer- related services „ there's more to life than talking ”

17. what should be ‘ s strategy?

18. why is it possible? very high margins - possible lowering price AND implementing new high quality services support from Office of Electronic Communications encouraging investments and new players large potential market for mobile network services

19. up to 600 minutes or 2000 messages / month TOO MUCH TU COUNT…