The document provides an overview of the revenue management strategies of Taj Hotels. It discusses Taj Hotels' history, objectives, awards, current business profile, and key revenue strategies. Taj Hotels aims to cater to customers seeking luxury experiences through a premium pricing model across its Taj, Vivanta, and Gateway brands. Suggestions for better revenue management include increasing repeat guests through loyalty programs, organizing events, and partnering with local businesses. A SWOT analysis identifies Taj Hotels' strengths in brand value and workforce, potential opportunities in expansion, and threats from competitors.

1. REVENUE MANAGEMENT STRATEGIES OF
TAJ HOTELS

2. Objectives of the Session
• Introduction & history of Taj hotels
• Aim & objectives of Taj hotels
• Awards & achievements
• Current business profile
• Revenue management strategies
• Suggestion for better revenue management.
• SWOT analysis.

3. Introduction of Taj hotels
• Taj hotels is a chain of luxury hotel
subsidiaries of Indian hotels company limited.
• The company is a part of the Tata group,
• It was founded by Jamsetji Tata.
• It is one of India’s most prominent business
conglomerates, the headquarter of the
company is at Express towers Nariman point
Mumbai (Maharashtra).

4. History of Taj hotels
• Jamsetji Nusserwanji Tata opened Taj Mahal Palace
in Mumbai overlooking the Arabian sea on 16
December 1903.
• One of the specific and interesting reasons to build
the Taj mahal palace was because one-day Jamsetji
faced discrimination at the Watson’s Hotel in
Mumbai where he was refused to enter the hotel as
the hotel permits only European guests which were
also very common across British India.

5. • Jamsetji Tata traveled to places like London, Paris
& Berlin to arrange materials & pieces of art
furniture, and other interior décor for his hotel
because which Taj is unique in its architecture and
brings out its essence of it.
• It was the first hotel to have electricity, American
fans, German elevators, a Turkish bath and an
English butler.
• As of 2022 the company is having 90 hotels which
are 75 across India and 15 in other countries like
Bhutan, South Africa, and Maldives.

6. TAJ hotels always stick to these key points to achieve their objectives
• Specific – Taj hotels group is very specific & clear which helps their
management & employees to maintain their focus on the goals to be achieved.
• Measurable – Taj hotel group are measurable which means that all objectives
can be tracked for progress.
• Attainable – The objectives of Taj hotels are attainable they push their
employees out of their comfort zones to remain possible to achieve .
• Timely – Objectives at Taj hotel group are also time – bound in that they are
specificized start and finish date .
Aim & Objectives

7. Awards and the achievements
• Awards for excellence in the category best maintained 3 Star
hotel for the years 2009 &2011 by the Andhra Pradesh hotels
association.
• Taj group are a member of the leading hotels in the world,
two hotels namely Rambagh palace in Jaipur and Taj mahal
palace in Mumbai were ranked by Conde’ Nast travelers
among the Top 100 hotels and resorts in the world.
• Best hotel in vegetarian food award for the year 2017-2018
by Hans Swachh hotels awards in association with FSSAI.
• Best waste disposal and Grease chambers awards for 2017
– 2018 by Hans Swachh hotels in association with FSSAI.

8. Current business profile
• Taj is India’s strongest brand across industries & sectors.
• The brand continues to be one of the most revered and loved over 116
years.
• Under this new business profile the company is working towards the
improvement of the customer’s experiences & strengthening market
leadership in each segment it operates.
• It has decided to simplify its holding structure to embrace technology to
find new ways to improve margin.
• It has also decided to focus on the high-growth segments of business,
upscale, and economy segments to tap the potential.

9. Revenue Management Strategies
The revenue management strategies of Taj
hotels are as follows –
• Taj hotel caters to a group of people who
have refined and luxurious tastes in their
travel & business. These are the premier
group of hotels aimed at providing
unmatched and unique experiences to their
guests.
• They are priced higher than the hotels in the
same category. Taj hotels are the market
leaders in the sector and have gained a
name worldwide.

10. • The brand is known for its premium pricing
strategy. The three sub-brands of Taj Viv anta
and gateway have different levels of service
and luxury where Taj is the highest & lowest
among the three.
• By 2025 Taj hotels is aiming for 300+ hotel
portfolio from 178 at present.
• 33% EBITDA(Earning before interest taxes
depreciation and amortization) margin from
31% at present .
• 50-50 portfolio between owned /leased hotels
and management contracts from54/46 present.

11. Suggestions for Better Revenue
Management
• Increase the repeated guest – As a guest is one of your
best marketing assets. They can make your hotel sink or
swim in the market, depending on the guest experience
you provide.
• Repeat guests are like an investment for the hotels that
give you a good return.
• The more the investment (your loyal guest ) , the more will
be the return.
• Run loyalty programs- Running loyalty programs is
considered to be one of the finest approaches to
increasing your hotel. Such loyalty programs will help
them the hotel occupancy and build stronger relationships
with the guest.

12. • Organize events – Events will be always a good driver of revenue for them
during low seasons.
• Tie–up with local businesses - Speaking of partnerships, get in contact with
a local business.
This 2-way partnership makes benefits when it comes to the off-season

13. SWOT ANALYSIS
STRENGTH
The strength of Taj hotels at the key aspects of its
business gives it competitive advantage in the market
. Some important factors in the brand strength include
it financial position experienced workforce, product
uniqueness & intangible assets like brand value
Weaknesses
. The weakness of a brand is certain aspects of its
business that can be improved to increase its position
further.
Certain weaknesses can be defined as attributes that
the company is lacking on which
Its competitors are better .
Opportunities – The opportunities for any brand can
include areas of improvement to increase its business.
.A brand’s opportunities can lie in the geographic
expansion of product improvements, better
communication etc.
Threats – The threats to any business can be factors that
can negatively impact its business.
. Some factors like increased competitor activity.
Changing government policies, alternate products, or
services, etc., can be threats.