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One stop.
Worldwide sourcing.
Eine Adresse.
Weltweite Märkte.
christian.santner@dragonsourcing.com | Tel: +43 664 88518030
About Dragon Sourcing
2
We offer procurement services that deliver value
from emerging markets, both for export and for
localisation requirements
Relevant category experience includes:
Capex, Components, Transportation, Services, Raw
Materials, Packaging, Promotional, & MRO.
Key Services:
•  Procurement Intelligence
to deliver insight into categories and markets, and
support effective procurement decisions.
•  Global Sourcing
to deliver sustainable value from sourcing goods and
services from emerging markets.
•  Procurement Outsourcing
and setup of international procurement offices to
increase productivity and decrease overheads.
•  Capability Assessment

of your international procurement operations to
identify and implement practical opportunities for
improvements
•  70 staff globally
•  15 locations across Asia, Latin America,
Middle East, Europe & US.
•  Headquarters in Shanghai (45 staff)
•  Private ownership since 2004
•  Turnover: $7.5m (managed spend ~$1.2b)
Our Clients
Food & Beverage Industrial Products
Construction
Government
DIY
Our Clients
Service
Retail
Heavy Machinery
Automotive
Packaging
Pharma / Medical
Energy/Chemicals
Consumer Goods
Analysis of future manufacturing locations
in the medical supply industry
christian.santner@dragonsourcing.com | Tel: +43 664 88518030
Methodology for Stage 1 (of 3 Stages)
§  The following 17 emerging market countries were selected for Stage 1 analysis:
1  Vietnam
2  Uzbekistan
3  Turkmenistan
4  Cambodia
5  India
6  Ethiopia
7  Myanmar
8  Bangladesh
9  China (Xinjiang Province)
10  Brazil
11  Paraguay
12  Bulgaria
13  Sri Lanka
14  Turkey
15  Greece
16  Mexico
17  Indonesia
§  The above countries were scored on a 5 point scale in a score card on the following indicators with their respective weights:
①  GDP per capita 30% weight
②  Cotton production 30% weight
③  Political stability 20% weight
④  FDI inflow as a % of GDP 20% weight
§  The countries were ranked based on the final scores obtained through a score card.
§  HS Codes:
a.  HS 52 Series Cotton
b.  HS 56 Series Non woven, felt and wadding
c.  HS 55 Series Man-made staple fibers
Ø  South America was not considered as a region of focus due to its large distance from the target markets of Europe and Asia.
Selected Countries for Analysis
Client’s Current Locations: Austria, Germany, France, UK, Czech Rep, Mexico & China (Hubei Province)
Stage 1 Countries: Vietnam, Uzbekistan, Turkmenistan, Cambodia, India, Ethiopia, Myanmar, Bangladesh, Brazil, Paraguay, Bulgaria, Sri Lanka, Turkey,
Greece, Indonesia, Mexico and China (Xinjiang Province)
Stage 2 Countries: Ethiopia, Indonesia, Uzbekistan, Turkey and Vietnam
China
Bubei Province
Xinjiang Province
India
Sri Lanka
Indonesia
Turkmenistan
Ethiopia
Cambodia
Vietnam
Bangladesh
Myanmar
France
UK
Mexico
Czech Rep
Austria
Germany
Turkey
Bulgaria
Greece
Uzbekistan
Paraguay
Brazil
Country Scores & Ranking
Rank1
Rank 2
Rank 3
Rank 4
Rank 5
Rank 6
Rank 7
Vietnam
Uzbekistan
Turkmenistan
Cambodia
India
Ethiopia
Myanmar
Bangladesh
China (Xinjiang Province)
Brazil
Paraguay
Bulgaria
Sri Lanka
Mexico
Turkey
Greece
All countries in the analysis have been ranked based on the final score- higher the score, higher the rank
Indonesia
60	
  
72	
  
60	
  
68	
  
84	
  
60	
  
68	
  
52	
  
60	
  
64	
  
52	
  
40	
  
28	
  
40	
  
56	
  
40	
  
28	
  
0	
   10	
   20	
   30	
   40	
   50	
   60	
   70	
   80	
   90	
  
Vietnam	
  
Uzbekistan	
  
Turkmenistan	
  
Cambodia	
  
India	
  
Indonesia	
  
Ethiopia	
  
Myanmar	
  
Bangladesh	
  
China	
  (Xinjiang)*	
  
Brazil	
  
Paraguay	
  
Bulgaria	
  
Sri	
  Lanka	
  
Turkey	
  
Greece	
  
Mexico	
  
Final	
  Score	
  on	
  100	
  
Rank 8
Rank 9
Score Card Computation- 1
Example China
China
(Xinjiang)
India Brazil Uzbekistan Turkey Turkmenistan Greece
No.
Business
Information
Weight
of
criteria
Scoring
Max Score per
criteria
Max
Points
per
criteria
Score
per
criteria
Points
per
criteria
Score
per
criteria
Points
per
criteria
Score
per
criteria
Points
per
criteria
Score
per
criteria
Points
per
criteria
Score
per
criteria
Points
per
criteria
Score
per
criteria
Points
per
criteria
Score
per
criteria
Points
per
criteria
Score
per
criteria
Points
per
criteria
Scor
e per
criteri
a
Points
per
criteri
a
1
GDP per
Capita
(PPP) in
USD
30%
1 = >10,000
3 = 5,001-10,000
5 = <5,000
5 2.00 5.00 2.00 3.00 1.20 3.00 1.20 5.00 2.00 1.00 0.40 5.00 2.00 1.00 0.40 3.00 1.20 1.00 0.40
2
Cotton
production
in Thousand
480 lb. Bales
30%
1 = <1,000
3 = 1,001-5,000
5= >5,000
5 1.00 5.00 1.00 5.00 1.00 5.00 1.00 5.00 1.00 5.00 1.00 3.00 0.60 3.00 0.60 3.00 0.60 3.00 0.60
3
Political
stability
20%
1 = <-1.0
3= -1 to -0.1
5 = >0
5 1.00 5.00 1.00 3.00 0.60 3.00 0.60 1.00 0.20 5.00 1.00 3.00 0.60 1.00 0.20 5.00 1.00 3.00 0.60
4
FDI Inflow
as % of GDP
20%
1 = <2%
3 = 2%-5%
5 = >5%
5 1.00 5.00 1.00 3.00 0.60 1.00 0.20 1.00 0.20 3.00 0.60 3.00 0.60 3.00 0.60 5.00 1.00 1.00 0.20
TOTAL 100% 20 5.00 20.00 5.00 14.00 3.40 12.00 3.00 12.00 3.40 14.00 3.00 14.00 3.80 8.00 1.80 16.00 3.80 8.00 1.80
Sum up Example China China(Xinjiang) India Brazil Uzbekistan Turkey Turkmenistan Greece
Category Points Points Points Points Points Points Points Points Points
Total points on 5 5.00 3.40 3.00 3.40 3.00 3.80 1.80 3.80 1.80
Total points on
100
100 68 60 68 60 76 36 76 36
Score Card Computation- 2
Indonesia Mexico Ethiopia Myanmar Bangladesh Paraguay Vietnam Bulgaria Cambodia Sri Lanka
No.
Business
Information
Weight of
criteria
Scoring
Max
Score
per
criteria
Max
Points
per
criteria
Score
per
criteria
Points
per
criteria
Score per
criteria
Points
per
criteria
Score per
criteria
Points
per
criteria
Score
per
criteria
Points
per
criteria
Score
per
criteria
Points
per
criteria
Score
per
criteria
Points
per
criteria
Score
per
criteria
Points
per
criteria
Score
per
criteria
Points
per
criteria
Score
per
criteria
Points
per
criteria
Score
per
criteria
Points
per
criteria
1
GDP per
Capita (PPP)
in USD
30%
1 = >10,000
3 = 5,001-10,000
5 = <5,000
5 2.00 5.00 2.00 1.00 0.40 5.00 2.00 5.00 2.00 5.00 2.00 3.00 1.20 5.00 2.00 1.00 0.40 5.00 2.00 3.00 1.20
2
Cotton
production in
Thousand
480 lb. Bales
30%
1 = <1,000
3 = 1,001-5,000
5= >5,000
5 1.00 1.00 0.20 1.00 0.20 1.00 0.20 1.00 0.20 1.00 0.20 1.00 0.20 1.00 0.20 1.00 0.20 1.00 0.20 1.00 0.20
3
Political
stability
20%
1 = <-1.0
3= -1 to -0.1
5 = >0
5 1.00 3.00 0.60 3.00 0.60 1.00 0.20 3.00 0.60 3.00 0.60 3.00 0.60 5.00 1.00 5.00 1.00 3.00 0.60 3.00 0.60
4
FDI Inflow as
% of GDP
20%
1 = <2%
3 = 2%-5%
5 = >5%
5 1.00 3.00 0.60 1.00 0.20 3.00 0.60 1.00 0.20 1.00 0.20 1.00 0.20 5.00 1.00 3.00 0.60 5.00 1.00 1.00 0.20
TOTAL 100% 20 5.00 12.00 3.40 6.00 1.40 10.00 3.00 10.00 3.00 10.00 3.00 8.00 2.20
16.0
0
4.20
10.0
0
2.20
14.0
0
3.80 8.00 2.20
Sum up Indonesia Mexico Ethiopia Myanmar Bangladesh Paraguay Vietnam Bulgaria Cambodia Sri Lanka
Category Points Points Points Points Points Points Points Points Points Points
Total points on 5 3.40 1.40 3.00 3.00 3.00 2.20 4.20 2.20 3.80 2.20
Total points on
100
68 28 60 60 60 44 84 44 76 44
Country Specific Indicators
Source: IMF Source: Indexmundi
* GDP per capita and Cotton production values are for Chinese Xinjiang province only
$3.788
$3.523
$8.641
$2.395
$3.843
$1.256
$1.400
$1.963
$8.100
$11.747
$6.053
$14.103
$6.046
$14.812
$24.260
$4.923
$15.363
$- $5.000 $10.000 $15.000 $20.000 $25.000 $30.000
Vietnam
Uzbekistan
Turkmenistan
Cambodia
India
Ethiopia
Myanmar
Bangladesh
China (Xinjiang)*
Brazil
Paraguay
Bulgaria
Sri Lanka
Turkey
Greece
Indonesia
Mexico
GDP per Capita (PPP) in USD
(2012)
21
4.250
1.500
2
29.000
170
270
120
13.333
7.400
55
10
5
2.250
1.200
30
790
- 5.000 10.000 15.000 20.000 25.000 30.000 35.000
Vietnam
Uzbekistan
Turkmenistan
Cambodia
India
Ethiopia
Myanmar
Bangladesh
China (Xinjiang)*
Brazil
Paraguay
Bulgaria
Sri Lanka
Turkey
Greece
Indonesia
Mexico
Cotton production in Thousand
480 lb. Bales in 2012
Source: World Bank Source: World Bank
* Political Stability value is for the whole of China and FDI inflow as a % of GDP value is only for Xinjiang province
0,25
-0,52
0,35
-0,14
-1,25
-1,54
-0,96
-1,35
-0,54
0,07
-0,84
0,33
-0,71
-1,19
-0,23
-0,60
-0,67
-2,00 -1,50 -1,00 -0,50 0,00 0,50
Vietnam
Uzbekistan
Turkmenistan
Cambodia
India
Ethiopia
Myanmar
Bangladesh
China (Xinjiang)*
Brazil
Paraguay
Bulgaria
Sri Lanka
Turkey
Greece
Indonesia
Mexico
Political stability (2012)
6,0%
3,1%
11,4%
7,0%
1,7%
2,0%
1,0%
1,0%
0,33%
2,9%
1,6%
3,9%
1,6%
2,1%
0,4%
2,3%
1,9%
0,0% 2,0% 4,0% 6,0% 8,0% 10,0% 12,0%
Vietnam
Uzbekistan
Turkmenistan
Cambodia
India
Ethiopia
Myanmar
Bangladesh
China (Xinjiang)*
Brazil
Paraguay
Bulgaria
Sri Lanka
Turkey
Greece
Indonesia
Mexico
FDI Inflow as % of GDP in 2012
Country Specific Indicators
STAGE II ANALYSIS
Country Final Score and Ranking
Rank Country
1
2
3
4
5
Vietnam
Uzbekistan
Ethiopia
Turkey
Indonesia
2,62
2,75
2,81
3,02
3,14
2,30 2,40 2,50 2,60 2,70 2,80 2,90 3,00 3,10 3,20
Uzbekistan
Indonesia
Turkey
Ethiopia
Vietnam
Final Scores
Country Performance by Main Criteria
Performance by Main Criteria
0,22	
  
0,38	
  
0,14	
  
0,38	
  
0,3	
  
0,26	
  
0,36	
  
0,4	
  
0,32	
  
0,4	
  
0,08	
  
0,14	
  
0,14	
  
0,12	
  
0,14	
  
0,14	
  
0,21	
  
0,22	
  
0,19	
  
0,2	
  
0,45	
  
0,61	
  
0,69	
  
0,75	
  
0,55	
  
1,87	
  
1,05	
  
1,03	
  
1,05	
  
1,55	
  
0	
   0,5	
   1	
   1,5	
   2	
   2,5	
   3	
   3,5	
  
Ethiopia	
  
Indonesia	
  
Uzbekistan	
  
Turkey	
  	
  
Vietnam	
  
PoliScal	
  &	
  Legal	
  
NaSonal	
  Economics	
  
Social	
  &	
  Demographic	
  
Infrastructure	
  &	
  Technology	
  
Business	
  Environment	
  
Business	
  Expenses	
  
Stage II- Scorecard (1/3)
Main	
  Criteria	
  
Weight	
  Per	
  
Criteria	
  
Sub-­‐	
  Criteria	
   Weight	
  per	
  sub-­‐criteria	
   Indicators	
   Measure	
  
Ethiopia	
   Indonesia	
   Uzbekistan	
   Turkey	
   Vietnam	
  
Points	
  
Weight
ed	
  Avg	
  
Points	
  
Weight
ed	
  Avg	
  
Points	
  
Weight
ed	
  Avg	
  
Points	
  
Weight
ed	
  Avg	
  
Points	
  
Weight
ed	
  Avg	
  
PoliScal	
  &	
  Legal	
   10%	
  
PoliScal	
  Stability	
   2%	
  
PoliScal	
  Stability	
  Index-­‐	
  
World	
  Bank	
  
1	
  =	
  <-­‐1.2	
  
3=	
  -­‐1.2	
  to	
  -­‐0.1	
  
5	
  =	
  >0	
  
1	
   0.02	
   5	
   0.1	
   3	
   0.06	
   3	
   0.06	
   5	
   0.1	
  
Commitment	
  to	
  Reform	
   2%	
  
Legal	
  Framework,	
  Rule	
  of	
  
Law-­‐	
  World	
  Bank	
  
1	
  =	
  <	
  -­‐1	
  
3=	
  -­‐0.99	
  to	
  -­‐0.1	
  
5	
  =	
  >	
  1	
  
3	
   0.06	
   3	
   0.06	
   1	
   0.02	
   5	
   0.1	
   3	
   0.06	
  
CorrupSon	
  and	
  Bureaucracy	
   2%	
  
Transparency	
  InternaSonal-­‐	
  
CorrupSon	
  PercepSon	
  Index	
  
2012	
  
1	
  =	
  <	
  30	
  
3=	
  30	
  to	
  70	
  
5	
  =	
  >	
  70	
  
3	
   0.06	
   3	
   0.06	
   1	
   0.02	
   3	
   0.06	
   3	
   0.06	
  
Legal	
  Framework	
  &	
  Rule	
  of	
  Law	
   2%	
  
World	
  Bank	
  Data,	
  Govt	
  
EffecSveness	
  
1	
  =	
  <	
  -­‐1	
  
3=	
  -­‐0.99	
  to	
  -­‐0.1	
  
5	
  =	
  >	
  1	
  
3	
   0.06	
   3	
   0.06	
   1	
   0.02	
   5	
   0.1	
   3	
   0.06	
  
Human	
  Rights	
   2%	
  
Voice	
  &	
  Accountability	
  Index,	
  
World	
  Bank	
  
1	
  =	
  <-­‐1	
  
3=	
  -­‐1	
  to	
  0	
  
5	
  =	
  >	
  0	
  
1	
   0.02	
   5	
   0.1	
   1	
   0.02	
   3	
   0.06	
   1	
   0.02	
  
NaSonal	
  Economics	
  
10%	
  
NaSonal	
  Performance	
   3%	
   	
  GDP	
  Growth	
  Rate	
  	
  
1	
  =	
  <5%	
  
3=	
  5%	
  to	
  8%	
  
5	
  =	
  >	
  8%	
  
5	
   0.15	
   3	
   0.09	
   5	
   0.15	
   3	
   0.09	
   3	
   0.09	
  
FDI	
  as	
  a	
  %	
  of	
  GDP	
   2%	
   FDI	
  
1	
  =	
  <2%	
  
3=	
  2%	
  to	
  5%	
  
5	
  =	
  >	
  5%	
  
1	
   0.02	
   3	
   0.06	
   3	
   0.06	
   1	
   0.02	
   5	
   0.1	
  
Financial	
  SituaSon	
  	
  
3%	
   InflaSon	
  
1	
  =	
  >15%	
  
3=	
  10%	
  to	
  15%	
  
5	
  =	
  <	
  10%	
  
1	
   0.03	
   5	
   0.15	
   3	
   0.09	
   5	
   0.15	
   5	
   0.15	
  
2%	
  
Indebtedness	
  (External	
  debt	
  
as	
  %	
  of	
  GDP)	
  
1	
  =	
  >30%	
  
3=	
  10%	
  to	
  30%	
  
5	
  =	
  <	
  10%	
  
3	
   0.06	
   3	
   0.06	
   5	
   0.1	
   3	
   0.06	
   3	
   0.06	
  
Social	
  &	
  Demographic	
  
4%	
  
EducaSon	
   2%	
  
World	
  Economic	
  Forum-­‐	
  
Global	
  CompeSSveness	
  
Report	
  
1	
  =	
  <3	
  
3=	
  3	
  to	
  4.5	
  
5	
  =	
  >	
  4.5	
  
1	
   0.02	
   3	
   0.06	
   3	
   0.06	
   3	
   0.06	
   3	
   0.06	
  
Labour	
  ParScipaSon	
  Rate	
   1%	
  
World	
  Bank	
  Labour	
  
ParScipaSon	
  Index	
  
1	
  =	
  >50	
  
3=	
  51	
  to	
  60	
  
5	
  =	
  <60	
  
5	
   0.05	
   5	
   0.05	
   5	
   0.05	
   1	
   0.01	
   5	
   0.05	
  
Human	
  Development	
   1%	
  
United	
  NaSons	
  Development	
  
Programme	
  
1	
  =	
  <0.4	
  
3=	
  0.4	
  to	
  0.7	
  
5	
  =	
  >	
  0.7	
  
1	
   0.01	
   3	
   0.03	
   3	
   0.03	
   5	
   0.05	
   3	
   0.03	
  
Stage II- Scorecard (2/3)
Main	
  Criteria	
  
Weight	
  Per	
  
Criteria	
  
Sub-­‐	
  Criteria	
   Weight	
  per	
  sub-­‐criteria	
   Indicators	
   Measure	
  
Ethiopia	
   Indonesia	
   Uzbekistan	
   Turkey	
   Vietnam	
  
Points	
  
Weight
ed	
  Avg	
  
Points	
  
Weight
ed	
  Avg	
  
Points	
  
Weight
ed	
  Avg	
  
Points	
  
Weight
ed	
  Avg	
  
Points	
  
Weight
ed	
  Avg	
  
Infrastructure,	
  
Technologies,	
  
6%	
  
Quality	
  of	
  Infrastructure	
   2%	
  
World	
  Economic	
  Forum-­‐	
  Global	
  
CompeSSveness	
  Index-­‐	
  Overall	
  
Quality	
  of	
  Infrastructure	
  
1	
  =	
  <3.5	
  
3=	
  3.5	
  to	
  5	
  
5	
  =	
  >	
  5	
  
1	
   0.02	
   3	
   0.06	
   3	
   0.06	
   3	
   0.06	
   3	
   0.06	
  
Energy	
  and	
  Power	
  Supply	
   1%	
  
World	
  Bank-­‐	
  Per	
  Capita	
  Electric	
  
Power	
  ConsumpSon	
  
1	
  =	
  <500	
  
3=	
  500	
  to	
  2000	
  
5	
  =	
  >	
  2000	
  
1	
   0.01	
   3	
   0.03	
   3	
   0.03	
   5	
   0.05	
   3	
   0.03	
  
Electricity	
  Price	
   1%	
  
DomesSc	
  Industrial	
  Electricity	
  
Prices	
  
1	
  =	
  >15	
  
3=	
  8.5	
  to	
  15	
  
5	
  =	
  <	
  8.5	
  
5	
   0.05	
   3	
   0.03	
   5	
   0.05	
   1	
   0.01	
   5	
   0.05	
  
LPG	
  Price	
   0.5%	
   DomesSc	
  Industrial	
  LPG	
  Prices	
  
1	
  =	
  >1000	
  
3=	
  500	
  to	
  999	
  
5	
  =	
  <	
  500	
  
1	
   0.005	
   3	
   0.015	
   5	
   0.025	
   5	
   0.025	
   1	
   0.005	
  
Coal	
  Price	
   0.5%	
   DomesSc	
  Coal	
  Prices	
  
1	
  =	
  >250	
  
3=	
  100	
  to	
  250	
  
5	
  =	
  <	
  100	
  
1	
   0.005	
   5	
   0.025	
   5	
   0.025	
   3	
   0.015	
   1	
   0.005	
  
ConservaSon	
  Policies	
   1%	
  
CO2	
  Emissions	
  (MT	
  per	
  capita),	
  
World	
  Bank	
  
1	
  =	
  >5	
  
3=	
  2	
  to	
  5	
  
5	
  =	
  <	
  2	
  
5	
   0.05	
   5	
   0.05	
   3	
   0.03	
   3	
   0.03	
   5	
   0.05	
  
Business	
  Environment	
   25%	
  
Foreign	
  Ownership	
  Rights	
  of	
  
CorporaSon	
  
1%	
  
Business	
  Impact	
  on	
  Rules	
  on	
  FDI-­‐	
  
Global	
  CompeSSveness	
  Index	
  
1	
  =	
  <	
  4	
  
3	
  =	
  4	
  -­‐	
  5	
  
5=	
  >	
  5	
  
3	
   0.03	
   3	
   0.03	
   3	
   0.03	
   3	
   0.03	
   3	
   0.03	
  
Property	
  Ownership	
  of	
  Foreign	
  
Companies	
  
2%	
  
Prevalence	
  of	
  Foreign	
  Ownership-­‐	
  
World	
  Economic	
  Forum	
  
1	
  =	
  <	
  4	
  
3	
  =	
  4	
  -­‐	
  5	
  
5=	
  >	
  5	
  
1	
   0.02	
   3	
   0.06	
   3	
   0.06	
   3	
   0.06	
   3	
   0.06	
  
Ease	
  of	
  Seing	
  Up	
  a	
  New	
  Business	
   3%	
  
World	
  Economic	
  Forum-­‐	
  Global	
  
CompeSSveness	
  Report-­‐	
  Number	
  
of	
  Days	
  to	
  Start	
  a	
  New	
  Business	
  
1	
  =	
  >	
  30	
  
3	
  =	
  16	
  -­‐	
  29	
  
5=	
  <	
  15	
  
5	
   0.15	
   1	
   0.03	
   5	
   0.15	
   5	
   0.15	
   1	
   0.03	
  
Business	
  SophisScaSon	
  Index	
   3%	
  
World	
  Economic	
  Forum-­‐	
  Global	
  
CompeSSveness	
  Report-­‐	
  Business	
  
SophisScaSon	
  Index	
  
1	
  =	
  <	
  4	
  
3	
  =	
  4	
  -­‐	
  5	
  
5=	
  >	
  5	
  
1	
   0.03	
   3	
   0.09	
   1	
   0.03	
   3	
   0.09	
   1	
   0.03	
  
No.	
  of	
  texSle	
  manufacturers	
  in	
  
medical	
  sector	
  
3%	
  
Approx	
  number	
  of	
  manufacturers	
  
of	
  texSle	
  manufacturers	
  in	
  the	
  
medical/	
  healthcare	
  sector,	
  listed	
  
in	
  B2B	
  sites	
  
1	
  =	
  <	
  5	
  
3	
  =	
  5	
  -­‐	
  15	
  
5=	
  >	
  15	
  
1	
   0.03	
   5	
   0.15	
   1	
   0.03	
   1	
   0.03	
   5	
   0.15	
  
Availability	
  of	
  raw	
  material	
  	
   10%	
   Cokon	
  ProducSon	
  
1	
  =	
  <1,000	
  
3	
  =	
  1,001-­‐5,000	
  
5=	
  >5,000	
  
1	
   0.1	
   1	
   0.1	
   3	
   0.3	
   3	
   0.3	
   1	
   0.1	
  
Cost	
  of	
  Living	
   3%	
   Consumer	
  Price	
  Index	
  
1	
  =	
  >	
  100	
  
3	
  =	
  50-­‐100	
  
5=	
  <	
  50	
  
3	
   0.09	
   5	
   0.15	
   3	
   0.09	
   3	
   0.09	
   5	
   0.15	
  
Stage II- Scorecard (3/3)
Main	
  Criteria	
  
Weight	
  
Per	
  
Criteria	
  
Sub-­‐	
  Criteria	
   Weight	
  per	
  sub-­‐criteria	
   Indicators	
   Measure	
  
Ethiopia	
   Indonesia	
   Uzbekistan	
   Turkey	
   Vietnam	
  
Points	
  
Weig
hted	
  
Avg	
  
Points	
  
Weig
hted	
  
Avg	
  
Points	
  
Weig
hted	
  
Avg	
  
Points	
  
Weig
hted	
  
Avg	
  
Points	
  
Weig
hted	
  
Avg	
  
Business	
  
Expenses	
  
45%	
  
Total	
  tax	
  rate	
  (TTR)	
  
2%	
   DomesSc	
  VAT	
  
1	
  =	
  >	
  15%	
  
3=	
  8%	
  to	
  15%	
  
5	
  =	
  <	
  8%	
  
1	
   0.02	
   3	
   0.06	
   1	
   0.02	
   1	
   0.02	
   5	
   0.1	
  
3%	
  
Total	
  Tax	
  Rate	
  (%	
  of	
  
Profits)	
  
1	
  =	
  >	
  60	
  
3=	
  40	
  to	
  60	
  
5	
  =	
  <	
  40	
  
5	
   0.15	
   5	
   0.15	
   1	
   0.03	
   3	
   0.09	
   5	
   0.15	
  
Labor	
  wages	
  rates	
  in	
  LCC	
   15%	
   ILO	
  
1	
  =	
  >100	
  
3=	
  50	
  to	
  100	
  
5	
  =	
  <	
  50	
  
5	
   0.75	
   1	
   0.15	
   3	
   0.45	
   1	
   0.15	
   3	
   0.45	
  
Trade	
  Barriers	
   3%	
  
Prevalence	
  of	
  Trade	
  
Barriers,	
  World	
  
Economic	
  Forum	
  
1	
  =	
  >	
  4.5	
  
3=	
  4	
  to	
  4.5	
  
5	
  =	
  <	
  4	
  
5	
   0.15	
   3	
   0.09	
   1	
   0.03	
   3	
   0.09	
   5	
   0.15	
  
LogisScs	
  Costs	
   5%	
  
Cost	
  of	
  transporaSon	
  of	
  
1	
  TEU	
  from	
  a	
  port/	
  
capital	
  city	
  to	
  Rokerdam	
  
1	
  =	
  >2000	
  
3=	
  1000	
  to	
  2000	
  
5	
  =	
  <	
  1000	
  
3	
   0.15	
   1	
   0.05	
   1	
   0.05	
   5	
   0.25	
   3	
   0.15	
  
Duty	
  Rates	
  into	
  EU	
   2%	
  
Export	
  and	
  Import	
  
duSes	
  
1	
  =	
  >	
  5%	
  
3=	
  0%	
  to	
  5%	
  
5	
  =	
  0%	
  
5	
   0.1	
   5	
   0.1	
   5	
   0.1	
   5	
   0.1	
   5	
   0.1	
  
Polyamide	
  Prices	
   2.5%	
  
DomesSc	
  Polyamide	
  
Prices	
  
1	
  =	
  >5	
  
3=	
  	
  3	
  to	
  5	
  
5	
  =	
  <	
  3	
  
1	
   0.025	
   3	
   0.075	
   1	
   0.025	
   1	
   0.025	
   3	
   0.075	
  
Viscose	
  Prices	
   2.5%	
   DomesSc	
  Viscose	
  Prices	
  
1	
  =	
  >3	
  
3=	
  	
  2	
  to	
  3	
  
5	
  =	
  <	
  2	
  
1	
   0.025	
   3	
   0.075	
   1	
   0.025	
   1	
   0.025	
   3	
   0.075	
  
Cokon	
  Prices	
   10%	
   Raw	
  Cokon	
  Prices	
  
1	
  =	
  >2.2	
  
3=	
  1.8	
  to	
  2.2	
  
5	
  =	
  <	
  1.8	
  
5	
   0.5	
   3	
   0.3	
   3	
   0.3	
   3	
   0.3	
   3	
   0.3	
  
Total	
   100%	
   	
  	
   	
  	
   88	
   3.02	
   114	
   2.75	
   94	
   2.62	
   104	
   2.81	
   114	
   3.14	
  
Fact Finding Mission to Ethiopia
Analysis of potential production locations
19
EXAMPLE SLIDES
20
ANALYSIS OF INDUSTRIAL
ZONES IN ETHIOPIA
Section I – Location Analysis
21
Textile Industry in Ethiopia – An overview
•  According to the German Engineering Association (VDMA) the export value of the Ethiopian Textile and Garment sector reached about USD
111 million in 2013 and they estimate it to reach USD 500 million by 2016.
•  For the past 8 years, the export performance of the Textile and Garment sector (yarn, fabric, apparel, handloom products) have been showing
an increasing trend, on average 50% per annum.
•  Turkish Investment in Ethiopia:
–  Turkish textile Group X, a subsidiary of Istanbul based Y, has invested about one billion Ethiopian Birr (around 42 million Euros) in an
expansion of its current RMG ready-made garment production unit in Alem Gena, 19 km from Addis Ababa as a means to tripling its
exports.
–  In August of 2013, around 50 Turkish textile and apparel companies announced their relocation to Ethiopia to establish an industrial zone
around the capital Addis Ababa.
•  According to ETGMA (the Ethiopian Textile and Garment Manufacturers’ Association) ten new additional factories with a combined production
capacity of 100 tons a day are expected to have started production in the fiscal year (2013-14), and an additional three new projects in the
next fiscal year.
22
Source: txm.vdma.org, textile-future.com, just-style.com
Few companies already sourcing from Ethiopia
Company Base Country Nature of Business Sourcing From
1 Sweden Clothing Retailer
H is sourcing knitwear from the Textile Factory, based in
Mekele in northern Ethiopia, and part of the K Enterprise
Group
2 UK Clothing Retailer Not Available
3 Ireland Clothing Retailer Not Available
4 USA Clothing Company Not Available
5 UK Supermarket Brand Not Available
6 Germany Beverage, Retailer Not Available
Location of Industrial Zones
23
•  Addis Ababa is the only International Airport.
There are a total of 85 airports in Ethiopia, 11 of
which have paved runways. The airlines'
international services link the country with more
than 50 cities on all main continents, while
domestic services link 38 airfields and 21 landing
strips with Addis Ababa.
•  Djibouti is nearest port.
•  Railway connects industrial zones of Addis Ababa
and Dire Dawa.
•  It is possible for a company to lease land in any
part of Ethiopia and construct a factory.
However, we focused on Industrial Zones in
that country for the ease it provides in setting
operations.
•  Bole-Lemi, the recommended IZ (analysis on why
this IZ is recommended is in the following slides)
has a total of 342 hectares available. Bole-Lemi will
focus on textile, garments and leather product
(including footwear) sectors.
Industrial Zones
Kombolcha
Industrial Zone
Awasa Industrial Zone
International
Airport
Rail route connecting Addis Abba &
Djibouti
Addis Ababa Bole-Lemi
Kilinto
Djibouti Port
Sandafa (Ethio-Turkish Industrial Zone )
Eastern Industry Zone
Bahir Dar
Gonder
Mekelle
Jimma
Diredawa Industrial Zone
Ayka Addis Industrial Zone
Huajian Industrial Zone
Industrial Zones
Industrial Zones Current Operational Status
Selected for
next stage of
analysis
1 Operational
2 Operational
3 IZ Under Construction- No companies present yet
4 Govt. studying feasibility- awaiting external funds to commence construction
5 IZ Under Construction- No companies present yet
6 Govt. studying feasibility- awaiting external funds to commence construction
7 Govt. studying feasibility- awaiting external funds to commence construction
8 Govt. studying feasibility- awaiting external funds to commence construction
9 IZ not fully complete- very few companies present
10 Govt. studying feasibility- awaiting external funds to commence construction
11 IZ Under Construction- No companies present yet
12 IZ not fully complete- very few companies present
13 IZ not fully complete- very few companies present
13 Industrial Zones have been identified
but only 2 are operational
24
Selected for further analysis (only IZs already operational)
Not selected for further analysis
Of the 2 industrial zones that are immediately operational,
X is the preferred option
25
Parameters X Industrial Zone Y Industry Zone
Developer Government Chinese company Group
Area
Phase I: 156 hectares fully complete and sold out
Phase II: 186 hectares, construction in progress and is expected
to be complete by the end of 2015. Booking open for Phase II
Phase I: 233 hectares
Phase II: IZ in talks with the Govt. for additional 260 hectares
for phase II expansion
Tax Holiday for Investors
Yes
(Up to 2-7 years depending on case-by case approval by Govt.)
Yes
(Up to 2-7 years depending on case-by case approval by
Govt.)
Focus Industries
Textiles, Garments and leather products (including footwear)
sectors
Textiles, Garment, Shoe, Construction materials, Electrical
equipment, Engineering material equipment manufacturing
and Food processing factories
Companies Present 1. 
1. 
Factory Rent USD 1 per square meter in Phase II (Under construction) USD 2 per square meter
Available buildings for rent (L&R
requires a building with floor
space 20,000 sqm)
2 types of buildings in phase II being constructed: 5,000 sqm area
buildings and 10,100 sqm buildings. No buildings available
anymore of Phase I.
Buildings available with 10,688 sqm area in Phase I.
Closeness to Addis Ababa airport/
Djibouti sea port
15 km East of Addis Ababa 37 Km East of Addis Ababa
Shortlisted Industrial Zone
Recommendation
Yes
(Cheaper rental cost & closer to Addis Ababa)
No
(Rental more expensive, IZ focus is multi industry and
further from Addis Ababa)
X - Some Pictures of the Industrial Zone
26
Bole Lemi IZ in 2013
Detailed Analysis – Location Analysis of X
(1) Building & (2) Legal Entity (3) Tax and (4) Electricity
27
Parameters Industrial Zone
Section Sub-section X
X - Location
Land Available (hectares) 156 Hectares in Phase I & 186 hectares in Phase II
Location 15 km east to Addis
Developer Ethiopian Government
Time to set up a factory
Six months to a year (estimated time to construct factory by the tenant) from the time
company is registered and lease signed
Special Economic Zone Yes, no import duty and export duty for products manufactured for 100% export.
Monthly Rent per square meter
IZ provides building at a rent of USD 1/m2 for 5 years and for the next 5 years at USD 1.25/
m2. Tenants have the option of building their own plant as well
Floor space of available buildings 2 buildings at 5,000 sqm each and one at 10,100 sqm
Security Deposit USD 25,000
Lease Option
Investing companies have the option of building their own building by leasing land from the
Govt. in X. Land is usually leased out for a period of 70 years at a one time payment of USD
11.55 per square meter (period of lease and price per square meter subject to case by case
approval by the authorities). Price per square meter can be paid in full or over a period of 20
years including interest charges.
Maintenance Cost to the IZ None. All utility costs will be paid by the tenants themselves directly to the service providers
Legal Paper work time for registering company in Ethiopia 10 business days from the time lease is signed
Tax
VAT 15%
Corporate Income Tax Holiday
2-7 years depending on case by case approval by the authorities based on the level of
investment and projection of the growth in exports by the investing company
Expat salary income tax holiday Up to two years
Electricity (Govt. Rates) High voltage Consumers for over 400 KW per month USD 0.038/KW (ETB 0.77/KW)
Detailed Analysis – Location Analysis
(6) Workforce – 2/2
Parameters Industrial Zones
Section Sub-section X
Workforce
Termination cost to employer
3 months salary as termination cost to be paid by the employer of 3 months notice not provided- normal
working practice in Ethiopia
Yearly bonus
Depends on the profit gained by the employer and based on its own policy, not stipulated by the
Government
Lean period Major religions are Christianity and Islam - Christmas time and Ramadan time are lean period
Indicative Time to
Recruit a worker
(number of days)
Operator 30-45 days
Technician 30-45 days
Supervisor 30-45 days
Engineer 30-45 days
Manager 30-45 days
Plant Manager 30-45 days
Indicative Total
Cost to the
Company per
worker category in
USD
Operator (2 years experience) USD 50 excluding mandatory 11% pension fund and 3% health insurance
Technician (2 years experience) USD 50 excluding mandatory 11% pension fund and 3% health insurance
Supervisor (3-5 years experience) USD 100 excluding mandatory 11% pension fund and 3% health insurance
Engineer (5 years experience) USD 350 excluding mandatory 11% pension fund and 3% health insurance
Manager (5 years experience) USD 550 excluding mandatory 11% pension fund and 3% health insurance
Plant Manager (5 years experience) USD 550 excluding mandatory 11% pension fund and 3% health insurance
28
RFI-RFQ ANALYSIS
Section II – Sourcing Analysis
29
30
Description Composition SKU's SAP #
Actual L&R Price
(€ per kg)
Annual Quantity (Tons) Spec description
Cotton Yarn 100% Cotton 4
47
47
47
47
Viscose Yarn 100% Viscose 2
200
36
Elastane/Spandex
Yarn
74% Polyamide,
26% PUE
1 7
Polyamide yarn 100% Polyamide 2
110
15
The sourcing work focuses on the following yarn specs…
31
Description Size (mm) Colour SKU's SAP # Picture
Annual Quantity
(PCS)
Actual price
(Euro/1000 PCS)
Inner carton
230x115x92 White
2
316,725
135x107x100 White 316,725
Master carton
570x240x237 Brown
2
105,340
535x270x210 Brown 105,340
…and packaging requirements
© 2015 Dragon Sourcing. All rights reserved.
32
Executive Summary
Results Recommendation
•  Total 31 suppliers identified in Ethiopia for two categories – Yarn (18
suppliers) & Cartons (13 suppliers)
•  Information about rejection during phone screening process & RFI-RFQ process
are given in the report
Yarn Category:
•  Suppliers responded only with the RFQ & none responded to the RFI.
•  From 15 suppliers passed phone screening & RFQ sent, DS received only 3
RFQ’s
•  Ethiopian suppliers manufacture only cotton yarn & import polyester/polyamide
yarn mainly from China.
•  Procurement intelligence report on Ethiopian spinning mills based on the
analysis from Industry experts given on slide 15.
Carton Category:
•  Suppliers responded only with the RFQ & none responded to the RFI.
•  From 7 suppliers passed phone screening & RFQ sent, DS received 4 RFQ’s.
•  All the carton suppliers have negative savings as compared to current buying
prices.
•  Procurement intelligence report on carton manufacturers based on the analysis
from Industry experts given on slide 15.
1.  Suppliers will be motivated & might respond
more aggressively once the factory is set up in
Ethiopia.
2.  One cannot rely completely on the local cotton
and packaging supply base and should develop
partners outside Ethiopia to import.
3.  Polyester & Polyamide yarns can be bought
locally from the importers or should be imported
directly if the volumes are high – min 20ft
container basis.
4.  Book fixed capacity of the yarn & carton
suppliers to ensure regular supply & flexible
payment terms.
33
We have interviewed industry experts:
Summarized Feedback
Yarn Category:
•  Ethiopian spinning mills seem to be producing only 100% cotton yarn or viscose yarn.
•  Spinning mills are producing yarn either for self consumption if they are integrated mills or supplying limited volume outside to regular
clients.
•  Supply of cotton yarn to the local market is not sufficient hence garment companies or local suppliers are also importing cotton yarn.
30-40% of the cotton processed in Ethiopia is from local suppliers, rest is imported.
•  Local cotton price should be competitive, length of fibers and chemical composition often lack in quality.
•  Spinning mills are not producing man made yarns like Elastane, Polyamide, etc. so garment companies are directly importing or
buying man made yarns from the local importers.
Corrugated boxes Category:
•  Number of manufacturers is limited, small to medium scale manufacturers are available with limited flexibility to make customized size.
•  Suppliers’ capacity utilization seems very high leaving little room for new clients.
•  Local textile companies are buying the corrugated boxes from local manufacturers only but the supply is not easy and needs to be
followed aggressively to ensure on time delivery.
•  Manufacturers requesting 100% payment in advance before starting the production and almost every time do not comply with the
deadline.
•  Delays are happening due to frequent power cuts.
General comments
•  Ethiopian suppliers speak little English and the communication is mostly happening in local languages.
•  Ethiopian suppliers rather want to have face2face B2B relationships, and are rather weak in internet communication.
•  Importing yarn to Ethiopia will be cheaper only if the end purpose is for exports as the raw material can be imported under duty & tax
exemption.
•  Ethiopian companies are importing yarn from different markets globally.
•  Larger textile companies in Ethiopia try to be intensively vertically integrated, due to the difficult local supply situation.
ANALYSIS OF TOTAL COSTS IN
ETHIOPIA VS CHINA VS CZECH
REP
Section III – Cost Model
© 2015 Dragon Sourcing. All rights reserved.
34
© 2015 Dragon Sourcing. All rights reserved.
35
Level	
   #	
  of	
  staff	
   CN	
   CZ	
   ETH	
  
Weaver	
   100	
  
Technician	
   10	
  
Supervisor	
   10	
  
Engineer	
   10	
  
Manager	
   5	
  
STAFF
COMPARISON OF LABOR COST PER MONTH
PRODUCT 1
(€ per 100 pcs EXW)
Category Ressource CZ Plant ETH Plant Quantity Unit Comment
Machine MIN Same
Labor MIN 7% labor cost in Ethiopia compared to CZ
Yarn KG Comparable landed cost
Machine MIN Same
Labor MIN 7% labor cost in Ethiopia compared to CZ
Yarn KG Comparable landed cost
Packaging KG Same
Labor MIN 7% labor cost in Ethiopia compared to CZ
Machine MIN Same
Labor MIN 7% labor cost in Ethiopia compared to CZ
Yarn ST Comparable landed cost
Yarn ST Comparable landed cost
Yarn ST Same
Packaging RL Same
Packaging RL Same
Packaging KG Same
Packaging KG Same
Factory overheads 30% fixed, 70% labor cost dependend
Factory overheads 30% fixed, 70% labor cost dependend
Factory overheads 50% of CZ
Machine overheads Same
Machine overheads Same
R&D overheads Same
Packaging Inner Carton € € Imported (incl. 10% handling and logistics)
Packaging Outer Carton € € 100% more expensive in ETH
Sum € €
Transport Transport to EU
Transport cost from ETH to EU will be € 0,383 per 100 pcs (€ 2.316 per container with
54 palettes á 11.200 pcs)
Sum € €
Difference ETH / CZ -13,18%
FACT FINDING MISSION
ETHIOPIA
© 2015 Dragon Sourcing. All rights reserved.
37
© 2015 Dragon Sourcing. All rights reserved.
38
INTRODUCTION
§  A Fact Finding Mission Ethiopia was undertaken from 9th to 12th of November 2015
§  Main focus of the trip was to gather information:
ü  On two Industrial Zones on site (X next to airport, Y 44min/36km Southeast of Addis) and talk to
at least 2 companies on site in each IZ
ü  Clarify frame conditions of logistics and customs for import and export
ü  Visit local suppliers for packaging and yarn to understand supply options
ü  Visit biggest local investor, strongly vertically integrated: A & Investment Group
ü  Meet officials and experts for
§  Company foundation
§  Labor & HR
§  Real estate
§  Construction
§  Tax
§  Ethiopian Textile and Garment Authority
§  Cleanroom
39
MEETING 1
COMPANY A ADDIS
A Textile was founded in 1988 in Istanbul / Turkey as a ready-made garment manufacturer and exporter. The youngest
investment is the A Addis Group in Ethiopia, a vertically integrated subsidiary of our company. It is the biggest
international investment in Ethiopia (140 Mio USD in 2010).
Meeting with: X, Management Representative
Meeting notes:
•  A does circle knitting only
•  Started to operate own truck fleet for inland transport for cost reasons, said “to achieve 50% reductions” through own fleet
•  Mentioned high handling fees of containers at the port of Djibouti
•  Use 90% 40ft containers for transport
•  Have own offset printing machine from company Heidelberg, print 250g carton (both sides white), carton is imported from Turkey -> can
offer inner cartons for Y (most probably only Ethiopian inland supply option)
•  Can also offer outer cartons
•  To train staff in the beginning A contracted C Jeans Factory to do training for workers, mentioned that this is “expensive, but good
solution”
•  A provides bus transport for workers within a radius of 30 to 35km
•  A has appr. 6.500 employees total (thereof 150 expats), decreasing because they are pushing for more efficient production
•  After 5 years A (later than expected) also has Ethiopian fore workers
•  Basic wage level is 45 USD per month, plus meals/transport/medical insurance and health care internally or through clinic contracts it
sums up to 75 USD per month
•  “Training is the key” to succeed with the local workforce
•  Z accounts for appr. 75% of the turnover of A
•  A pays workers on a monthly basis
•  With worker’s union A has developed salary system with 15 types of salaries
•  Generally wages are 50% depending on how long a worker is with A and 50% performance related
© 2015 Dragon Sourcing. All rights reserved.
40
MEETING 1
COMPANY A ADDIS
Meeting notes:
•  Garment finishing has appr. 10% absence of workers (1 shift), rest of production is lower at appr. 5%
•  Spinning, knitting, dyeing has 3 shifts (on 6 days per week)
•  Starting with 10 employees in a company, employees have the right to join a union
•  20-30% of the workers of A are union members
•  Workers’ efficiency in Ethiopia is appr. 50% in comparison to Turkey
•  More absence of workers at holidays like Easter or Christmas (3-5 days absence)
•  No absence during harvest seasons
•  No people who cannot read and write basically
•  Addis did use the funding of Ethiopian Development Bank (30% equity, 70% loan from EDB at a fixed interest rate of 8,5%)
•  Government has installed state run enterprise for purchasing cotton yarn to achieve lower cotton price according to the local demand,
state’s purchasing entity imports cotton for local companies duty free, A gets cotton in exchange for 10% of A’s earnings
•  Produce 17 tons of yarn per day with spinning factory 1 and 25 tons of yarn per day with spinning factory 2
•  There are no currency restrictions regarding billing
•  A has electricity substation in the factory, this is needed as the transmission of electricity is a problem and lines are old, power cuts are
not the problem
•  Need 10MW for their plant
•  Own sewage treatment is mandatory
•  Have own ground water supply from 4 bore wells (no cost for water supply)
•  For expats A has dormitory, for managers houses are leased
© 2015 Dragon Sourcing. All rights reserved.
41
MEETING 11
A SPINNING FACTORY
A Spinning Factory is the largest spinning company in Ethiopia.
Meeting with:
Meeting notes:
•  Made a very open presentation of the company mentioning that they have problems with a high price of local cotton
•  Did refuse to get cotton from national buying entity from international markets
•  Seek for cooperation and other business options
•  Well equipped manufacturing with most machines from German company RIETER
•  Made good impression, well organized
•  Want to quote on yarns and also cartons (through a sister company)
42
ADDIS ABEBA TO ADAMA
A SPINNING FACTORY
43
Y INDUSTRY ZONE
© 2015 Dragon Sourcing. All rights reserved.
44
Y INDUSTRY ZONE
© 2015 Dragon Sourcing. All rights reserved.
45
MEETING 5
Y INDUSTRY ZONE MANAGEMENT
Meeting with:
Meeting notes:
•  20 companies in IZ operating, 10 are starting
•  Have another 160.000 sqm for sheds finished in 2016
•  Loading terminal for train transport is 5km from IZ
•  6000 employees now total working in IZ
•  Water well provided by IZ costs 20 USDc per ton, or option is also to drill own well(s)
•  Lease contract is for a duration of 90 years
•  Have one Indian company, one company from Holland (), some local companies, Unilever starts for washing powder manufacturing
46
RAILWAY PLAN
© 2015 Dragon Sourcing. All rights reserved.
© 2015 Dragon Sourcing. All rights reserved.
47
MEETING 16
INDUSTRY MINISTER
Meeting with: Tadesse HAILE, State Minister, Ministry of Industry
Meeting notes:
•  Goal is to make cotton available at a competitive price from in and outside of Ethiopia
•  New railway will bring “50% improvement of land transport price”
•  80% of Ethiopian people live in the highlands
•  Proposed to move into Awassa IZ, there are 34 sheds under construction and already 22 of them are occupied/booked
•  There are only 12 sheds remaining for new investors
•  In order to get the sheds, the investor needs to submit its proposal
•  Government wants to subsidize the transport to Awassa, so that cost is similar than from Addis
•  Comparable quality and quantity of labor available in Awassa
•  Airport in Awassa needs 1,5 years to be finished
•  IZ in Awassa will be finished mid of 2016
•  8 Companies which have booked in Awassa:
1.  PVH - US - Garments
2.  Arvind - India - Garments
3.  Wuxi - China
4.  …
One stop.
Worldwide sourcing.
Eine Adresse.
Weltweite Märkte.
DI (FH) Christian Santner
Director Germany, Austria and Switzerland
christian.santner@dragonsourcing.com
Dragon Sourcing
Germany, Austria and Switzerland
Tobis 3 | 8504 Preding | Austria
T: +43 664 88518030
F: +43 316 2311238882
Dragon Sourcing Ltd. Headquarter
7/F Hong Kong Trade Centre
161-7 Des Voeux Rd Central
Hong Kong SAR
T: +852 91 80 40 57
F: +852 25 80 24 26
www.dragonsourcing.com

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Analysis of Future Manufacturing Locations in the Medical Supply Industry by Dragon Sourcing

  • 1. 1 One stop. Worldwide sourcing. Eine Adresse. Weltweite Märkte. christian.santner@dragonsourcing.com | Tel: +43 664 88518030
  • 2. About Dragon Sourcing 2 We offer procurement services that deliver value from emerging markets, both for export and for localisation requirements Relevant category experience includes: Capex, Components, Transportation, Services, Raw Materials, Packaging, Promotional, & MRO. Key Services: •  Procurement Intelligence to deliver insight into categories and markets, and support effective procurement decisions. •  Global Sourcing to deliver sustainable value from sourcing goods and services from emerging markets. •  Procurement Outsourcing and setup of international procurement offices to increase productivity and decrease overheads. •  Capability Assessment
 of your international procurement operations to identify and implement practical opportunities for improvements •  70 staff globally •  15 locations across Asia, Latin America, Middle East, Europe & US. •  Headquarters in Shanghai (45 staff) •  Private ownership since 2004 •  Turnover: $7.5m (managed spend ~$1.2b)
  • 3. Our Clients Food & Beverage Industrial Products Construction Government DIY
  • 5. Analysis of future manufacturing locations in the medical supply industry christian.santner@dragonsourcing.com | Tel: +43 664 88518030
  • 6. Methodology for Stage 1 (of 3 Stages) §  The following 17 emerging market countries were selected for Stage 1 analysis: 1  Vietnam 2  Uzbekistan 3  Turkmenistan 4  Cambodia 5  India 6  Ethiopia 7  Myanmar 8  Bangladesh 9  China (Xinjiang Province) 10  Brazil 11  Paraguay 12  Bulgaria 13  Sri Lanka 14  Turkey 15  Greece 16  Mexico 17  Indonesia §  The above countries were scored on a 5 point scale in a score card on the following indicators with their respective weights: ①  GDP per capita 30% weight ②  Cotton production 30% weight ③  Political stability 20% weight ④  FDI inflow as a % of GDP 20% weight §  The countries were ranked based on the final scores obtained through a score card. §  HS Codes: a.  HS 52 Series Cotton b.  HS 56 Series Non woven, felt and wadding c.  HS 55 Series Man-made staple fibers Ø  South America was not considered as a region of focus due to its large distance from the target markets of Europe and Asia.
  • 7. Selected Countries for Analysis Client’s Current Locations: Austria, Germany, France, UK, Czech Rep, Mexico & China (Hubei Province) Stage 1 Countries: Vietnam, Uzbekistan, Turkmenistan, Cambodia, India, Ethiopia, Myanmar, Bangladesh, Brazil, Paraguay, Bulgaria, Sri Lanka, Turkey, Greece, Indonesia, Mexico and China (Xinjiang Province) Stage 2 Countries: Ethiopia, Indonesia, Uzbekistan, Turkey and Vietnam China Bubei Province Xinjiang Province India Sri Lanka Indonesia Turkmenistan Ethiopia Cambodia Vietnam Bangladesh Myanmar France UK Mexico Czech Rep Austria Germany Turkey Bulgaria Greece Uzbekistan Paraguay Brazil
  • 8. Country Scores & Ranking Rank1 Rank 2 Rank 3 Rank 4 Rank 5 Rank 6 Rank 7 Vietnam Uzbekistan Turkmenistan Cambodia India Ethiopia Myanmar Bangladesh China (Xinjiang Province) Brazil Paraguay Bulgaria Sri Lanka Mexico Turkey Greece All countries in the analysis have been ranked based on the final score- higher the score, higher the rank Indonesia 60   72   60   68   84   60   68   52   60   64   52   40   28   40   56   40   28   0   10   20   30   40   50   60   70   80   90   Vietnam   Uzbekistan   Turkmenistan   Cambodia   India   Indonesia   Ethiopia   Myanmar   Bangladesh   China  (Xinjiang)*   Brazil   Paraguay   Bulgaria   Sri  Lanka   Turkey   Greece   Mexico   Final  Score  on  100   Rank 8 Rank 9
  • 9. Score Card Computation- 1 Example China China (Xinjiang) India Brazil Uzbekistan Turkey Turkmenistan Greece No. Business Information Weight of criteria Scoring Max Score per criteria Max Points per criteria Score per criteria Points per criteria Score per criteria Points per criteria Score per criteria Points per criteria Score per criteria Points per criteria Score per criteria Points per criteria Score per criteria Points per criteria Score per criteria Points per criteria Score per criteria Points per criteria Scor e per criteri a Points per criteri a 1 GDP per Capita (PPP) in USD 30% 1 = >10,000 3 = 5,001-10,000 5 = <5,000 5 2.00 5.00 2.00 3.00 1.20 3.00 1.20 5.00 2.00 1.00 0.40 5.00 2.00 1.00 0.40 3.00 1.20 1.00 0.40 2 Cotton production in Thousand 480 lb. Bales 30% 1 = <1,000 3 = 1,001-5,000 5= >5,000 5 1.00 5.00 1.00 5.00 1.00 5.00 1.00 5.00 1.00 5.00 1.00 3.00 0.60 3.00 0.60 3.00 0.60 3.00 0.60 3 Political stability 20% 1 = <-1.0 3= -1 to -0.1 5 = >0 5 1.00 5.00 1.00 3.00 0.60 3.00 0.60 1.00 0.20 5.00 1.00 3.00 0.60 1.00 0.20 5.00 1.00 3.00 0.60 4 FDI Inflow as % of GDP 20% 1 = <2% 3 = 2%-5% 5 = >5% 5 1.00 5.00 1.00 3.00 0.60 1.00 0.20 1.00 0.20 3.00 0.60 3.00 0.60 3.00 0.60 5.00 1.00 1.00 0.20 TOTAL 100% 20 5.00 20.00 5.00 14.00 3.40 12.00 3.00 12.00 3.40 14.00 3.00 14.00 3.80 8.00 1.80 16.00 3.80 8.00 1.80 Sum up Example China China(Xinjiang) India Brazil Uzbekistan Turkey Turkmenistan Greece Category Points Points Points Points Points Points Points Points Points Total points on 5 5.00 3.40 3.00 3.40 3.00 3.80 1.80 3.80 1.80 Total points on 100 100 68 60 68 60 76 36 76 36
  • 10. Score Card Computation- 2 Indonesia Mexico Ethiopia Myanmar Bangladesh Paraguay Vietnam Bulgaria Cambodia Sri Lanka No. Business Information Weight of criteria Scoring Max Score per criteria Max Points per criteria Score per criteria Points per criteria Score per criteria Points per criteria Score per criteria Points per criteria Score per criteria Points per criteria Score per criteria Points per criteria Score per criteria Points per criteria Score per criteria Points per criteria Score per criteria Points per criteria Score per criteria Points per criteria Score per criteria Points per criteria 1 GDP per Capita (PPP) in USD 30% 1 = >10,000 3 = 5,001-10,000 5 = <5,000 5 2.00 5.00 2.00 1.00 0.40 5.00 2.00 5.00 2.00 5.00 2.00 3.00 1.20 5.00 2.00 1.00 0.40 5.00 2.00 3.00 1.20 2 Cotton production in Thousand 480 lb. Bales 30% 1 = <1,000 3 = 1,001-5,000 5= >5,000 5 1.00 1.00 0.20 1.00 0.20 1.00 0.20 1.00 0.20 1.00 0.20 1.00 0.20 1.00 0.20 1.00 0.20 1.00 0.20 1.00 0.20 3 Political stability 20% 1 = <-1.0 3= -1 to -0.1 5 = >0 5 1.00 3.00 0.60 3.00 0.60 1.00 0.20 3.00 0.60 3.00 0.60 3.00 0.60 5.00 1.00 5.00 1.00 3.00 0.60 3.00 0.60 4 FDI Inflow as % of GDP 20% 1 = <2% 3 = 2%-5% 5 = >5% 5 1.00 3.00 0.60 1.00 0.20 3.00 0.60 1.00 0.20 1.00 0.20 1.00 0.20 5.00 1.00 3.00 0.60 5.00 1.00 1.00 0.20 TOTAL 100% 20 5.00 12.00 3.40 6.00 1.40 10.00 3.00 10.00 3.00 10.00 3.00 8.00 2.20 16.0 0 4.20 10.0 0 2.20 14.0 0 3.80 8.00 2.20 Sum up Indonesia Mexico Ethiopia Myanmar Bangladesh Paraguay Vietnam Bulgaria Cambodia Sri Lanka Category Points Points Points Points Points Points Points Points Points Points Total points on 5 3.40 1.40 3.00 3.00 3.00 2.20 4.20 2.20 3.80 2.20 Total points on 100 68 28 60 60 60 44 84 44 76 44
  • 11. Country Specific Indicators Source: IMF Source: Indexmundi * GDP per capita and Cotton production values are for Chinese Xinjiang province only $3.788 $3.523 $8.641 $2.395 $3.843 $1.256 $1.400 $1.963 $8.100 $11.747 $6.053 $14.103 $6.046 $14.812 $24.260 $4.923 $15.363 $- $5.000 $10.000 $15.000 $20.000 $25.000 $30.000 Vietnam Uzbekistan Turkmenistan Cambodia India Ethiopia Myanmar Bangladesh China (Xinjiang)* Brazil Paraguay Bulgaria Sri Lanka Turkey Greece Indonesia Mexico GDP per Capita (PPP) in USD (2012) 21 4.250 1.500 2 29.000 170 270 120 13.333 7.400 55 10 5 2.250 1.200 30 790 - 5.000 10.000 15.000 20.000 25.000 30.000 35.000 Vietnam Uzbekistan Turkmenistan Cambodia India Ethiopia Myanmar Bangladesh China (Xinjiang)* Brazil Paraguay Bulgaria Sri Lanka Turkey Greece Indonesia Mexico Cotton production in Thousand 480 lb. Bales in 2012
  • 12. Source: World Bank Source: World Bank * Political Stability value is for the whole of China and FDI inflow as a % of GDP value is only for Xinjiang province 0,25 -0,52 0,35 -0,14 -1,25 -1,54 -0,96 -1,35 -0,54 0,07 -0,84 0,33 -0,71 -1,19 -0,23 -0,60 -0,67 -2,00 -1,50 -1,00 -0,50 0,00 0,50 Vietnam Uzbekistan Turkmenistan Cambodia India Ethiopia Myanmar Bangladesh China (Xinjiang)* Brazil Paraguay Bulgaria Sri Lanka Turkey Greece Indonesia Mexico Political stability (2012) 6,0% 3,1% 11,4% 7,0% 1,7% 2,0% 1,0% 1,0% 0,33% 2,9% 1,6% 3,9% 1,6% 2,1% 0,4% 2,3% 1,9% 0,0% 2,0% 4,0% 6,0% 8,0% 10,0% 12,0% Vietnam Uzbekistan Turkmenistan Cambodia India Ethiopia Myanmar Bangladesh China (Xinjiang)* Brazil Paraguay Bulgaria Sri Lanka Turkey Greece Indonesia Mexico FDI Inflow as % of GDP in 2012 Country Specific Indicators
  • 14. Country Final Score and Ranking Rank Country 1 2 3 4 5 Vietnam Uzbekistan Ethiopia Turkey Indonesia 2,62 2,75 2,81 3,02 3,14 2,30 2,40 2,50 2,60 2,70 2,80 2,90 3,00 3,10 3,20 Uzbekistan Indonesia Turkey Ethiopia Vietnam Final Scores
  • 15. Country Performance by Main Criteria Performance by Main Criteria 0,22   0,38   0,14   0,38   0,3   0,26   0,36   0,4   0,32   0,4   0,08   0,14   0,14   0,12   0,14   0,14   0,21   0,22   0,19   0,2   0,45   0,61   0,69   0,75   0,55   1,87   1,05   1,03   1,05   1,55   0   0,5   1   1,5   2   2,5   3   3,5   Ethiopia   Indonesia   Uzbekistan   Turkey     Vietnam   PoliScal  &  Legal   NaSonal  Economics   Social  &  Demographic   Infrastructure  &  Technology   Business  Environment   Business  Expenses  
  • 16. Stage II- Scorecard (1/3) Main  Criteria   Weight  Per   Criteria   Sub-­‐  Criteria   Weight  per  sub-­‐criteria   Indicators   Measure   Ethiopia   Indonesia   Uzbekistan   Turkey   Vietnam   Points   Weight ed  Avg   Points   Weight ed  Avg   Points   Weight ed  Avg   Points   Weight ed  Avg   Points   Weight ed  Avg   PoliScal  &  Legal   10%   PoliScal  Stability   2%   PoliScal  Stability  Index-­‐   World  Bank   1  =  <-­‐1.2   3=  -­‐1.2  to  -­‐0.1   5  =  >0   1   0.02   5   0.1   3   0.06   3   0.06   5   0.1   Commitment  to  Reform   2%   Legal  Framework,  Rule  of   Law-­‐  World  Bank   1  =  <  -­‐1   3=  -­‐0.99  to  -­‐0.1   5  =  >  1   3   0.06   3   0.06   1   0.02   5   0.1   3   0.06   CorrupSon  and  Bureaucracy   2%   Transparency  InternaSonal-­‐   CorrupSon  PercepSon  Index   2012   1  =  <  30   3=  30  to  70   5  =  >  70   3   0.06   3   0.06   1   0.02   3   0.06   3   0.06   Legal  Framework  &  Rule  of  Law   2%   World  Bank  Data,  Govt   EffecSveness   1  =  <  -­‐1   3=  -­‐0.99  to  -­‐0.1   5  =  >  1   3   0.06   3   0.06   1   0.02   5   0.1   3   0.06   Human  Rights   2%   Voice  &  Accountability  Index,   World  Bank   1  =  <-­‐1   3=  -­‐1  to  0   5  =  >  0   1   0.02   5   0.1   1   0.02   3   0.06   1   0.02   NaSonal  Economics   10%   NaSonal  Performance   3%    GDP  Growth  Rate     1  =  <5%   3=  5%  to  8%   5  =  >  8%   5   0.15   3   0.09   5   0.15   3   0.09   3   0.09   FDI  as  a  %  of  GDP   2%   FDI   1  =  <2%   3=  2%  to  5%   5  =  >  5%   1   0.02   3   0.06   3   0.06   1   0.02   5   0.1   Financial  SituaSon     3%   InflaSon   1  =  >15%   3=  10%  to  15%   5  =  <  10%   1   0.03   5   0.15   3   0.09   5   0.15   5   0.15   2%   Indebtedness  (External  debt   as  %  of  GDP)   1  =  >30%   3=  10%  to  30%   5  =  <  10%   3   0.06   3   0.06   5   0.1   3   0.06   3   0.06   Social  &  Demographic   4%   EducaSon   2%   World  Economic  Forum-­‐   Global  CompeSSveness   Report   1  =  <3   3=  3  to  4.5   5  =  >  4.5   1   0.02   3   0.06   3   0.06   3   0.06   3   0.06   Labour  ParScipaSon  Rate   1%   World  Bank  Labour   ParScipaSon  Index   1  =  >50   3=  51  to  60   5  =  <60   5   0.05   5   0.05   5   0.05   1   0.01   5   0.05   Human  Development   1%   United  NaSons  Development   Programme   1  =  <0.4   3=  0.4  to  0.7   5  =  >  0.7   1   0.01   3   0.03   3   0.03   5   0.05   3   0.03  
  • 17. Stage II- Scorecard (2/3) Main  Criteria   Weight  Per   Criteria   Sub-­‐  Criteria   Weight  per  sub-­‐criteria   Indicators   Measure   Ethiopia   Indonesia   Uzbekistan   Turkey   Vietnam   Points   Weight ed  Avg   Points   Weight ed  Avg   Points   Weight ed  Avg   Points   Weight ed  Avg   Points   Weight ed  Avg   Infrastructure,   Technologies,   6%   Quality  of  Infrastructure   2%   World  Economic  Forum-­‐  Global   CompeSSveness  Index-­‐  Overall   Quality  of  Infrastructure   1  =  <3.5   3=  3.5  to  5   5  =  >  5   1   0.02   3   0.06   3   0.06   3   0.06   3   0.06   Energy  and  Power  Supply   1%   World  Bank-­‐  Per  Capita  Electric   Power  ConsumpSon   1  =  <500   3=  500  to  2000   5  =  >  2000   1   0.01   3   0.03   3   0.03   5   0.05   3   0.03   Electricity  Price   1%   DomesSc  Industrial  Electricity   Prices   1  =  >15   3=  8.5  to  15   5  =  <  8.5   5   0.05   3   0.03   5   0.05   1   0.01   5   0.05   LPG  Price   0.5%   DomesSc  Industrial  LPG  Prices   1  =  >1000   3=  500  to  999   5  =  <  500   1   0.005   3   0.015   5   0.025   5   0.025   1   0.005   Coal  Price   0.5%   DomesSc  Coal  Prices   1  =  >250   3=  100  to  250   5  =  <  100   1   0.005   5   0.025   5   0.025   3   0.015   1   0.005   ConservaSon  Policies   1%   CO2  Emissions  (MT  per  capita),   World  Bank   1  =  >5   3=  2  to  5   5  =  <  2   5   0.05   5   0.05   3   0.03   3   0.03   5   0.05   Business  Environment   25%   Foreign  Ownership  Rights  of   CorporaSon   1%   Business  Impact  on  Rules  on  FDI-­‐   Global  CompeSSveness  Index   1  =  <  4   3  =  4  -­‐  5   5=  >  5   3   0.03   3   0.03   3   0.03   3   0.03   3   0.03   Property  Ownership  of  Foreign   Companies   2%   Prevalence  of  Foreign  Ownership-­‐   World  Economic  Forum   1  =  <  4   3  =  4  -­‐  5   5=  >  5   1   0.02   3   0.06   3   0.06   3   0.06   3   0.06   Ease  of  Seing  Up  a  New  Business   3%   World  Economic  Forum-­‐  Global   CompeSSveness  Report-­‐  Number   of  Days  to  Start  a  New  Business   1  =  >  30   3  =  16  -­‐  29   5=  <  15   5   0.15   1   0.03   5   0.15   5   0.15   1   0.03   Business  SophisScaSon  Index   3%   World  Economic  Forum-­‐  Global   CompeSSveness  Report-­‐  Business   SophisScaSon  Index   1  =  <  4   3  =  4  -­‐  5   5=  >  5   1   0.03   3   0.09   1   0.03   3   0.09   1   0.03   No.  of  texSle  manufacturers  in   medical  sector   3%   Approx  number  of  manufacturers   of  texSle  manufacturers  in  the   medical/  healthcare  sector,  listed   in  B2B  sites   1  =  <  5   3  =  5  -­‐  15   5=  >  15   1   0.03   5   0.15   1   0.03   1   0.03   5   0.15   Availability  of  raw  material     10%   Cokon  ProducSon   1  =  <1,000   3  =  1,001-­‐5,000   5=  >5,000   1   0.1   1   0.1   3   0.3   3   0.3   1   0.1   Cost  of  Living   3%   Consumer  Price  Index   1  =  >  100   3  =  50-­‐100   5=  <  50   3   0.09   5   0.15   3   0.09   3   0.09   5   0.15  
  • 18. Stage II- Scorecard (3/3) Main  Criteria   Weight   Per   Criteria   Sub-­‐  Criteria   Weight  per  sub-­‐criteria   Indicators   Measure   Ethiopia   Indonesia   Uzbekistan   Turkey   Vietnam   Points   Weig hted   Avg   Points   Weig hted   Avg   Points   Weig hted   Avg   Points   Weig hted   Avg   Points   Weig hted   Avg   Business   Expenses   45%   Total  tax  rate  (TTR)   2%   DomesSc  VAT   1  =  >  15%   3=  8%  to  15%   5  =  <  8%   1   0.02   3   0.06   1   0.02   1   0.02   5   0.1   3%   Total  Tax  Rate  (%  of   Profits)   1  =  >  60   3=  40  to  60   5  =  <  40   5   0.15   5   0.15   1   0.03   3   0.09   5   0.15   Labor  wages  rates  in  LCC   15%   ILO   1  =  >100   3=  50  to  100   5  =  <  50   5   0.75   1   0.15   3   0.45   1   0.15   3   0.45   Trade  Barriers   3%   Prevalence  of  Trade   Barriers,  World   Economic  Forum   1  =  >  4.5   3=  4  to  4.5   5  =  <  4   5   0.15   3   0.09   1   0.03   3   0.09   5   0.15   LogisScs  Costs   5%   Cost  of  transporaSon  of   1  TEU  from  a  port/   capital  city  to  Rokerdam   1  =  >2000   3=  1000  to  2000   5  =  <  1000   3   0.15   1   0.05   1   0.05   5   0.25   3   0.15   Duty  Rates  into  EU   2%   Export  and  Import   duSes   1  =  >  5%   3=  0%  to  5%   5  =  0%   5   0.1   5   0.1   5   0.1   5   0.1   5   0.1   Polyamide  Prices   2.5%   DomesSc  Polyamide   Prices   1  =  >5   3=    3  to  5   5  =  <  3   1   0.025   3   0.075   1   0.025   1   0.025   3   0.075   Viscose  Prices   2.5%   DomesSc  Viscose  Prices   1  =  >3   3=    2  to  3   5  =  <  2   1   0.025   3   0.075   1   0.025   1   0.025   3   0.075   Cokon  Prices   10%   Raw  Cokon  Prices   1  =  >2.2   3=  1.8  to  2.2   5  =  <  1.8   5   0.5   3   0.3   3   0.3   3   0.3   3   0.3   Total   100%           88   3.02   114   2.75   94   2.62   104   2.81   114   3.14  
  • 19. Fact Finding Mission to Ethiopia Analysis of potential production locations 19
  • 21. ANALYSIS OF INDUSTRIAL ZONES IN ETHIOPIA Section I – Location Analysis 21
  • 22. Textile Industry in Ethiopia – An overview •  According to the German Engineering Association (VDMA) the export value of the Ethiopian Textile and Garment sector reached about USD 111 million in 2013 and they estimate it to reach USD 500 million by 2016. •  For the past 8 years, the export performance of the Textile and Garment sector (yarn, fabric, apparel, handloom products) have been showing an increasing trend, on average 50% per annum. •  Turkish Investment in Ethiopia: –  Turkish textile Group X, a subsidiary of Istanbul based Y, has invested about one billion Ethiopian Birr (around 42 million Euros) in an expansion of its current RMG ready-made garment production unit in Alem Gena, 19 km from Addis Ababa as a means to tripling its exports. –  In August of 2013, around 50 Turkish textile and apparel companies announced their relocation to Ethiopia to establish an industrial zone around the capital Addis Ababa. •  According to ETGMA (the Ethiopian Textile and Garment Manufacturers’ Association) ten new additional factories with a combined production capacity of 100 tons a day are expected to have started production in the fiscal year (2013-14), and an additional three new projects in the next fiscal year. 22 Source: txm.vdma.org, textile-future.com, just-style.com Few companies already sourcing from Ethiopia Company Base Country Nature of Business Sourcing From 1 Sweden Clothing Retailer H is sourcing knitwear from the Textile Factory, based in Mekele in northern Ethiopia, and part of the K Enterprise Group 2 UK Clothing Retailer Not Available 3 Ireland Clothing Retailer Not Available 4 USA Clothing Company Not Available 5 UK Supermarket Brand Not Available 6 Germany Beverage, Retailer Not Available
  • 23. Location of Industrial Zones 23 •  Addis Ababa is the only International Airport. There are a total of 85 airports in Ethiopia, 11 of which have paved runways. The airlines' international services link the country with more than 50 cities on all main continents, while domestic services link 38 airfields and 21 landing strips with Addis Ababa. •  Djibouti is nearest port. •  Railway connects industrial zones of Addis Ababa and Dire Dawa. •  It is possible for a company to lease land in any part of Ethiopia and construct a factory. However, we focused on Industrial Zones in that country for the ease it provides in setting operations. •  Bole-Lemi, the recommended IZ (analysis on why this IZ is recommended is in the following slides) has a total of 342 hectares available. Bole-Lemi will focus on textile, garments and leather product (including footwear) sectors. Industrial Zones Kombolcha Industrial Zone Awasa Industrial Zone International Airport Rail route connecting Addis Abba & Djibouti Addis Ababa Bole-Lemi Kilinto Djibouti Port Sandafa (Ethio-Turkish Industrial Zone ) Eastern Industry Zone Bahir Dar Gonder Mekelle Jimma Diredawa Industrial Zone Ayka Addis Industrial Zone Huajian Industrial Zone
  • 24. Industrial Zones Industrial Zones Current Operational Status Selected for next stage of analysis 1 Operational 2 Operational 3 IZ Under Construction- No companies present yet 4 Govt. studying feasibility- awaiting external funds to commence construction 5 IZ Under Construction- No companies present yet 6 Govt. studying feasibility- awaiting external funds to commence construction 7 Govt. studying feasibility- awaiting external funds to commence construction 8 Govt. studying feasibility- awaiting external funds to commence construction 9 IZ not fully complete- very few companies present 10 Govt. studying feasibility- awaiting external funds to commence construction 11 IZ Under Construction- No companies present yet 12 IZ not fully complete- very few companies present 13 IZ not fully complete- very few companies present 13 Industrial Zones have been identified but only 2 are operational 24 Selected for further analysis (only IZs already operational) Not selected for further analysis
  • 25. Of the 2 industrial zones that are immediately operational, X is the preferred option 25 Parameters X Industrial Zone Y Industry Zone Developer Government Chinese company Group Area Phase I: 156 hectares fully complete and sold out Phase II: 186 hectares, construction in progress and is expected to be complete by the end of 2015. Booking open for Phase II Phase I: 233 hectares Phase II: IZ in talks with the Govt. for additional 260 hectares for phase II expansion Tax Holiday for Investors Yes (Up to 2-7 years depending on case-by case approval by Govt.) Yes (Up to 2-7 years depending on case-by case approval by Govt.) Focus Industries Textiles, Garments and leather products (including footwear) sectors Textiles, Garment, Shoe, Construction materials, Electrical equipment, Engineering material equipment manufacturing and Food processing factories Companies Present 1.  1.  Factory Rent USD 1 per square meter in Phase II (Under construction) USD 2 per square meter Available buildings for rent (L&R requires a building with floor space 20,000 sqm) 2 types of buildings in phase II being constructed: 5,000 sqm area buildings and 10,100 sqm buildings. No buildings available anymore of Phase I. Buildings available with 10,688 sqm area in Phase I. Closeness to Addis Ababa airport/ Djibouti sea port 15 km East of Addis Ababa 37 Km East of Addis Ababa Shortlisted Industrial Zone Recommendation Yes (Cheaper rental cost & closer to Addis Ababa) No (Rental more expensive, IZ focus is multi industry and further from Addis Ababa)
  • 26. X - Some Pictures of the Industrial Zone 26 Bole Lemi IZ in 2013
  • 27. Detailed Analysis – Location Analysis of X (1) Building & (2) Legal Entity (3) Tax and (4) Electricity 27 Parameters Industrial Zone Section Sub-section X X - Location Land Available (hectares) 156 Hectares in Phase I & 186 hectares in Phase II Location 15 km east to Addis Developer Ethiopian Government Time to set up a factory Six months to a year (estimated time to construct factory by the tenant) from the time company is registered and lease signed Special Economic Zone Yes, no import duty and export duty for products manufactured for 100% export. Monthly Rent per square meter IZ provides building at a rent of USD 1/m2 for 5 years and for the next 5 years at USD 1.25/ m2. Tenants have the option of building their own plant as well Floor space of available buildings 2 buildings at 5,000 sqm each and one at 10,100 sqm Security Deposit USD 25,000 Lease Option Investing companies have the option of building their own building by leasing land from the Govt. in X. Land is usually leased out for a period of 70 years at a one time payment of USD 11.55 per square meter (period of lease and price per square meter subject to case by case approval by the authorities). Price per square meter can be paid in full or over a period of 20 years including interest charges. Maintenance Cost to the IZ None. All utility costs will be paid by the tenants themselves directly to the service providers Legal Paper work time for registering company in Ethiopia 10 business days from the time lease is signed Tax VAT 15% Corporate Income Tax Holiday 2-7 years depending on case by case approval by the authorities based on the level of investment and projection of the growth in exports by the investing company Expat salary income tax holiday Up to two years Electricity (Govt. Rates) High voltage Consumers for over 400 KW per month USD 0.038/KW (ETB 0.77/KW)
  • 28. Detailed Analysis – Location Analysis (6) Workforce – 2/2 Parameters Industrial Zones Section Sub-section X Workforce Termination cost to employer 3 months salary as termination cost to be paid by the employer of 3 months notice not provided- normal working practice in Ethiopia Yearly bonus Depends on the profit gained by the employer and based on its own policy, not stipulated by the Government Lean period Major religions are Christianity and Islam - Christmas time and Ramadan time are lean period Indicative Time to Recruit a worker (number of days) Operator 30-45 days Technician 30-45 days Supervisor 30-45 days Engineer 30-45 days Manager 30-45 days Plant Manager 30-45 days Indicative Total Cost to the Company per worker category in USD Operator (2 years experience) USD 50 excluding mandatory 11% pension fund and 3% health insurance Technician (2 years experience) USD 50 excluding mandatory 11% pension fund and 3% health insurance Supervisor (3-5 years experience) USD 100 excluding mandatory 11% pension fund and 3% health insurance Engineer (5 years experience) USD 350 excluding mandatory 11% pension fund and 3% health insurance Manager (5 years experience) USD 550 excluding mandatory 11% pension fund and 3% health insurance Plant Manager (5 years experience) USD 550 excluding mandatory 11% pension fund and 3% health insurance 28
  • 29. RFI-RFQ ANALYSIS Section II – Sourcing Analysis 29
  • 30. 30 Description Composition SKU's SAP # Actual L&R Price (€ per kg) Annual Quantity (Tons) Spec description Cotton Yarn 100% Cotton 4 47 47 47 47 Viscose Yarn 100% Viscose 2 200 36 Elastane/Spandex Yarn 74% Polyamide, 26% PUE 1 7 Polyamide yarn 100% Polyamide 2 110 15 The sourcing work focuses on the following yarn specs…
  • 31. 31 Description Size (mm) Colour SKU's SAP # Picture Annual Quantity (PCS) Actual price (Euro/1000 PCS) Inner carton 230x115x92 White 2 316,725 135x107x100 White 316,725 Master carton 570x240x237 Brown 2 105,340 535x270x210 Brown 105,340 …and packaging requirements
  • 32. © 2015 Dragon Sourcing. All rights reserved. 32 Executive Summary Results Recommendation •  Total 31 suppliers identified in Ethiopia for two categories – Yarn (18 suppliers) & Cartons (13 suppliers) •  Information about rejection during phone screening process & RFI-RFQ process are given in the report Yarn Category: •  Suppliers responded only with the RFQ & none responded to the RFI. •  From 15 suppliers passed phone screening & RFQ sent, DS received only 3 RFQ’s •  Ethiopian suppliers manufacture only cotton yarn & import polyester/polyamide yarn mainly from China. •  Procurement intelligence report on Ethiopian spinning mills based on the analysis from Industry experts given on slide 15. Carton Category: •  Suppliers responded only with the RFQ & none responded to the RFI. •  From 7 suppliers passed phone screening & RFQ sent, DS received 4 RFQ’s. •  All the carton suppliers have negative savings as compared to current buying prices. •  Procurement intelligence report on carton manufacturers based on the analysis from Industry experts given on slide 15. 1.  Suppliers will be motivated & might respond more aggressively once the factory is set up in Ethiopia. 2.  One cannot rely completely on the local cotton and packaging supply base and should develop partners outside Ethiopia to import. 3.  Polyester & Polyamide yarns can be bought locally from the importers or should be imported directly if the volumes are high – min 20ft container basis. 4.  Book fixed capacity of the yarn & carton suppliers to ensure regular supply & flexible payment terms.
  • 33. 33 We have interviewed industry experts: Summarized Feedback Yarn Category: •  Ethiopian spinning mills seem to be producing only 100% cotton yarn or viscose yarn. •  Spinning mills are producing yarn either for self consumption if they are integrated mills or supplying limited volume outside to regular clients. •  Supply of cotton yarn to the local market is not sufficient hence garment companies or local suppliers are also importing cotton yarn. 30-40% of the cotton processed in Ethiopia is from local suppliers, rest is imported. •  Local cotton price should be competitive, length of fibers and chemical composition often lack in quality. •  Spinning mills are not producing man made yarns like Elastane, Polyamide, etc. so garment companies are directly importing or buying man made yarns from the local importers. Corrugated boxes Category: •  Number of manufacturers is limited, small to medium scale manufacturers are available with limited flexibility to make customized size. •  Suppliers’ capacity utilization seems very high leaving little room for new clients. •  Local textile companies are buying the corrugated boxes from local manufacturers only but the supply is not easy and needs to be followed aggressively to ensure on time delivery. •  Manufacturers requesting 100% payment in advance before starting the production and almost every time do not comply with the deadline. •  Delays are happening due to frequent power cuts. General comments •  Ethiopian suppliers speak little English and the communication is mostly happening in local languages. •  Ethiopian suppliers rather want to have face2face B2B relationships, and are rather weak in internet communication. •  Importing yarn to Ethiopia will be cheaper only if the end purpose is for exports as the raw material can be imported under duty & tax exemption. •  Ethiopian companies are importing yarn from different markets globally. •  Larger textile companies in Ethiopia try to be intensively vertically integrated, due to the difficult local supply situation.
  • 34. ANALYSIS OF TOTAL COSTS IN ETHIOPIA VS CHINA VS CZECH REP Section III – Cost Model © 2015 Dragon Sourcing. All rights reserved. 34
  • 35. © 2015 Dragon Sourcing. All rights reserved. 35 Level   #  of  staff   CN   CZ   ETH   Weaver   100   Technician   10   Supervisor   10   Engineer   10   Manager   5   STAFF COMPARISON OF LABOR COST PER MONTH
  • 36. PRODUCT 1 (€ per 100 pcs EXW) Category Ressource CZ Plant ETH Plant Quantity Unit Comment Machine MIN Same Labor MIN 7% labor cost in Ethiopia compared to CZ Yarn KG Comparable landed cost Machine MIN Same Labor MIN 7% labor cost in Ethiopia compared to CZ Yarn KG Comparable landed cost Packaging KG Same Labor MIN 7% labor cost in Ethiopia compared to CZ Machine MIN Same Labor MIN 7% labor cost in Ethiopia compared to CZ Yarn ST Comparable landed cost Yarn ST Comparable landed cost Yarn ST Same Packaging RL Same Packaging RL Same Packaging KG Same Packaging KG Same Factory overheads 30% fixed, 70% labor cost dependend Factory overheads 30% fixed, 70% labor cost dependend Factory overheads 50% of CZ Machine overheads Same Machine overheads Same R&D overheads Same Packaging Inner Carton € € Imported (incl. 10% handling and logistics) Packaging Outer Carton € € 100% more expensive in ETH Sum € € Transport Transport to EU Transport cost from ETH to EU will be € 0,383 per 100 pcs (€ 2.316 per container with 54 palettes á 11.200 pcs) Sum € € Difference ETH / CZ -13,18%
  • 37. FACT FINDING MISSION ETHIOPIA © 2015 Dragon Sourcing. All rights reserved. 37
  • 38. © 2015 Dragon Sourcing. All rights reserved. 38 INTRODUCTION §  A Fact Finding Mission Ethiopia was undertaken from 9th to 12th of November 2015 §  Main focus of the trip was to gather information: ü  On two Industrial Zones on site (X next to airport, Y 44min/36km Southeast of Addis) and talk to at least 2 companies on site in each IZ ü  Clarify frame conditions of logistics and customs for import and export ü  Visit local suppliers for packaging and yarn to understand supply options ü  Visit biggest local investor, strongly vertically integrated: A & Investment Group ü  Meet officials and experts for §  Company foundation §  Labor & HR §  Real estate §  Construction §  Tax §  Ethiopian Textile and Garment Authority §  Cleanroom
  • 39. 39 MEETING 1 COMPANY A ADDIS A Textile was founded in 1988 in Istanbul / Turkey as a ready-made garment manufacturer and exporter. The youngest investment is the A Addis Group in Ethiopia, a vertically integrated subsidiary of our company. It is the biggest international investment in Ethiopia (140 Mio USD in 2010). Meeting with: X, Management Representative Meeting notes: •  A does circle knitting only •  Started to operate own truck fleet for inland transport for cost reasons, said “to achieve 50% reductions” through own fleet •  Mentioned high handling fees of containers at the port of Djibouti •  Use 90% 40ft containers for transport •  Have own offset printing machine from company Heidelberg, print 250g carton (both sides white), carton is imported from Turkey -> can offer inner cartons for Y (most probably only Ethiopian inland supply option) •  Can also offer outer cartons •  To train staff in the beginning A contracted C Jeans Factory to do training for workers, mentioned that this is “expensive, but good solution” •  A provides bus transport for workers within a radius of 30 to 35km •  A has appr. 6.500 employees total (thereof 150 expats), decreasing because they are pushing for more efficient production •  After 5 years A (later than expected) also has Ethiopian fore workers •  Basic wage level is 45 USD per month, plus meals/transport/medical insurance and health care internally or through clinic contracts it sums up to 75 USD per month •  “Training is the key” to succeed with the local workforce •  Z accounts for appr. 75% of the turnover of A •  A pays workers on a monthly basis •  With worker’s union A has developed salary system with 15 types of salaries •  Generally wages are 50% depending on how long a worker is with A and 50% performance related
  • 40. © 2015 Dragon Sourcing. All rights reserved. 40 MEETING 1 COMPANY A ADDIS Meeting notes: •  Garment finishing has appr. 10% absence of workers (1 shift), rest of production is lower at appr. 5% •  Spinning, knitting, dyeing has 3 shifts (on 6 days per week) •  Starting with 10 employees in a company, employees have the right to join a union •  20-30% of the workers of A are union members •  Workers’ efficiency in Ethiopia is appr. 50% in comparison to Turkey •  More absence of workers at holidays like Easter or Christmas (3-5 days absence) •  No absence during harvest seasons •  No people who cannot read and write basically •  Addis did use the funding of Ethiopian Development Bank (30% equity, 70% loan from EDB at a fixed interest rate of 8,5%) •  Government has installed state run enterprise for purchasing cotton yarn to achieve lower cotton price according to the local demand, state’s purchasing entity imports cotton for local companies duty free, A gets cotton in exchange for 10% of A’s earnings •  Produce 17 tons of yarn per day with spinning factory 1 and 25 tons of yarn per day with spinning factory 2 •  There are no currency restrictions regarding billing •  A has electricity substation in the factory, this is needed as the transmission of electricity is a problem and lines are old, power cuts are not the problem •  Need 10MW for their plant •  Own sewage treatment is mandatory •  Have own ground water supply from 4 bore wells (no cost for water supply) •  For expats A has dormitory, for managers houses are leased
  • 41. © 2015 Dragon Sourcing. All rights reserved. 41 MEETING 11 A SPINNING FACTORY A Spinning Factory is the largest spinning company in Ethiopia. Meeting with: Meeting notes: •  Made a very open presentation of the company mentioning that they have problems with a high price of local cotton •  Did refuse to get cotton from national buying entity from international markets •  Seek for cooperation and other business options •  Well equipped manufacturing with most machines from German company RIETER •  Made good impression, well organized •  Want to quote on yarns and also cartons (through a sister company)
  • 42. 42 ADDIS ABEBA TO ADAMA A SPINNING FACTORY
  • 44. © 2015 Dragon Sourcing. All rights reserved. 44 Y INDUSTRY ZONE
  • 45. © 2015 Dragon Sourcing. All rights reserved. 45 MEETING 5 Y INDUSTRY ZONE MANAGEMENT Meeting with: Meeting notes: •  20 companies in IZ operating, 10 are starting •  Have another 160.000 sqm for sheds finished in 2016 •  Loading terminal for train transport is 5km from IZ •  6000 employees now total working in IZ •  Water well provided by IZ costs 20 USDc per ton, or option is also to drill own well(s) •  Lease contract is for a duration of 90 years •  Have one Indian company, one company from Holland (), some local companies, Unilever starts for washing powder manufacturing
  • 46. 46 RAILWAY PLAN © 2015 Dragon Sourcing. All rights reserved.
  • 47. © 2015 Dragon Sourcing. All rights reserved. 47 MEETING 16 INDUSTRY MINISTER Meeting with: Tadesse HAILE, State Minister, Ministry of Industry Meeting notes: •  Goal is to make cotton available at a competitive price from in and outside of Ethiopia •  New railway will bring “50% improvement of land transport price” •  80% of Ethiopian people live in the highlands •  Proposed to move into Awassa IZ, there are 34 sheds under construction and already 22 of them are occupied/booked •  There are only 12 sheds remaining for new investors •  In order to get the sheds, the investor needs to submit its proposal •  Government wants to subsidize the transport to Awassa, so that cost is similar than from Addis •  Comparable quality and quantity of labor available in Awassa •  Airport in Awassa needs 1,5 years to be finished •  IZ in Awassa will be finished mid of 2016 •  8 Companies which have booked in Awassa: 1.  PVH - US - Garments 2.  Arvind - India - Garments 3.  Wuxi - China 4.  …
  • 48. One stop. Worldwide sourcing. Eine Adresse. Weltweite Märkte. DI (FH) Christian Santner Director Germany, Austria and Switzerland christian.santner@dragonsourcing.com Dragon Sourcing Germany, Austria and Switzerland Tobis 3 | 8504 Preding | Austria T: +43 664 88518030 F: +43 316 2311238882 Dragon Sourcing Ltd. Headquarter 7/F Hong Kong Trade Centre 161-7 Des Voeux Rd Central Hong Kong SAR T: +852 91 80 40 57 F: +852 25 80 24 26 www.dragonsourcing.com