The document provides feedback on recipe cards created by Dan and Ash and their responses. The feedback suggests making the font more interesting, improving readability of dense text sections, balancing photo quality and consistency, standardizing photo placement, reducing text amounts, and adding descriptive text. Dan and Ash acknowledge some points but believe functionality should take priority over aesthetics in other cases, such as retaining all method steps for clarity.

1. Dan and Ash
Analysis of Feedback
“Although the font is easy to read it is also a bit bland, by adding bits of bold or
colour to parts of it might improve it.”
We acknowledge that the font may come as across as bland, but we believe the
body font needs to retain its informative purpose, as we do not want to
pointlessly add techniques if it does not add anything of real value to the recipe
card.
“The ingredients are easy to read but where there is a lot of text on the method part,
it can be tricky to see as you have made it a smaller size in order to fit in the space.”
We understand that the text may be difficult to read in parts, but feel that once
the recipe cards are printed out you’ll find the text is larger than you think. Also,
we do not want to sacrifice parts of the method for the sake of aesthetics, as we
believe the reader having all the information necessary is far more important.
“Some of the photos look very professional and some are scruffier looking, this is
good but would be better to have them more balanced. On the chicken tikka images
you show 2 completely different looking curries? Try to make sure all images look
the same so it’s obvious they are the same dish.”
We agree that the two images aren’t similar enough, and we have taken your
advice and found a new image.
“The images don’t stay I the same place on each recipe card, some are in the middle,
some on the left and some have them, at 2 separate sides. By putting them all in the
same place on the cards will make them look even more like a set.”
We have also acknowledged this and have taken rectified the error.
“Try to downsize the amount of text used on some of the cards as it can be hard to
read such big bulks of text.”
Whilst we realise these bulks of text may be harder to read we feel it is
important that all the information in the method is kept.
“You could add something on the top page explaining or describing the dish a bit
more.”
The top half of the page is there solely to catch the attention of the reader-to-be.
Also, we think the reader would find it difficult to read anything on top of the
British flag.

2. Dan and Ash
“To improve it you can space out the text.”
We have already spent some time spacing the text correctly and we believe it all
fits nicely within the boundaries.