4. Japan is a leading centre for
innovation
It has a highly developed,
modern infrastructure
Japanese are thoroughbred
businessmen
Japanese market is
characterized by consumers
with high levels of disposable
income
5. Market entry
Strategy
Japan’s apparel industry has undergone
rapid transition as more and more shoppers
switch from bricks & mortar stores to e-
commerce options.
In fact, it’s the world’s third largest e-
commerce market.
Simply put, the Japanese e-commerce
market is an attractive prospect for online
retailers.
6. What Japanese shoppers
expect from their online
experience?
Mobile first
Great service
Buyer confidence
Foreign brands
Loyalty programs
1.
2.
3.
4.
5.
7. Product Standards &
Labeling Requirements
Care and washing instructions
Name of manufacturer/supplier or officially registered number with
– METI
Type of fabric, textile yarn content, and percentage of lining,
thread, material, etc.
The Ministry of Economy and International Trade and Industry – METI
has listed requirements regarding the type of information needed on
clothing labels. The information is generally:
8. Choice of Product :
Men's clothing
Chosen Brand Name :
Dansei No Sutairu
9. Negotiating in Japan
Japanese greeting (Goshoukai or aisatsu) and introduction
Japanese Meishi (business card)
Understanding of time, to give negotiator time to make
decisions (ringi process)
Time allowance to understand proposals
Maintain a pleasant attitude.
Avoidance of ‘No’
Translation or execution of negations in Japanese
Nominication – Nomi (drink) + communication
Japanese approach negotiations as one, as a group.
Successful strategies
10. Ice breakers
Technology leadership
Respect of Japanese culture
Events, Japanese dinner and
karaoke
Failing strategies
Purely English negotiations
Questions about family and private
issues
Invitation to home or private
environment
Competitive negotiations and face loss
Expectation of decision in negotiation or
pushing for a decision
