When it comes to getting a job in communications industries, your portfolio is your most important marketing tool. Here's a few tips on on how to prepare a portfolio that will keep you ahead of the competition.

1. © 2015 Job Propulsion Lab
What kind of portfolio
will get you
the job you want?

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“great”
“eh”
You’re as good as your portfolio’s weakest piece.
Keep the gap tight.

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A portfolio is an ad
A single objective
A specific consumer
A desired response

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A portfolio is a thriller
A page turner
Has an apex
The end fills the reader with
anticipation for the next work
from the author

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Personal philosophies
that enhance
professional skills
separate you from the
competition
Introduce yourself as a professional

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Solving a range of
problems gives you a
competitive advantage
Show you have range

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Tell the right story
Be relevant to
what they need in
an employee

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A portfolio isn’t always a portfolio
A personal blog
can show you are
fully engaged with
your profession

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A blog can relate
personal experiences
while being related to
your profession
A portfolio isn’t always a portfolio

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A blog can show your
professional practices
A portfolio isn’t always a portfolio

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Introduce work in
a simple way
Introduce work in a simple way

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Craft work to look
produced
Show years of
experience even
when you have none
Novice or pro?

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Show how you solve
problems and
improve outcomes.
Organize work as self-guided tours

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Integrated campaigns
Traditional
Digital
Product
Experiential

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Reflect what is
being done in the
industry
Integrated campaigns

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For a free, brutally honest critique:
critique@jobpropulsionlab.com

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