The document analyzes techniques from the Toys R Us website that could be applied to a pressure group campaign website to make it more attractive and grab attention. Specifically, it notes the rounded rectangle containers, eye-catching colors, and professional picture layout used on Toys R Us, though notes the positioning of pictures looks messy and crowded. The analysis is being done by Michael McCauley to improve the design of a campaign website.

1. ANALYSING TOYS R US
WEBSITE
I choose to include techniques from ‘Toys R us’ website as it’s a website that will grab your
attention, and as our campaign website is not going to be very attractive as it’s a pressure
group campaign. So I wanted our website to stand out from other pressure group websites and
be attractive, as you can see the contents are in a rounded rectangle so I decided that we
should use that in our website because it’s better than having boring squares. The colours
used in the website where very eye catchy so I had to include the colours. Also the picture
layout looks very professional so I need to try include that in my website, although the
problem is the fact the positioning of the pictures look very messy, too much bright picture
connotes to it being to crowdie.
By Michael McCauley