The document analyzes 150 Instagram posts from Taylor Swift, Selena Gomez, and Ariana Grande to identify what type of content receives the most engagement from fans. It finds that Swift and Gomez received the most likes on personal posts, while Grande interacted most with fans. Swift and Gomez got the most comments on career-related posts, and all three saw the highest percentage of parasocial behavior on career content. It also shows the evolution of a celebrity's style over years from 2010 to 2018 through their social media profiles.