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ONLY IF FOR THE NIGHT – FRENCH MONTANA
FORMS AND CONVENTIONS:
Published 30th November 2012
Directed by heffty.
Genre: rap/hip hop
music produced by harry fraud
Hybrid between narrative and performance as It follows him through a night
in Vegas while he is rapping to the camera
Handheld camera to give an up close and personal view of the video. Cross
fade was used to show that he is in Vegas and he has the money to do
what he wants while there
These techniques adhere to the typical conventions of the rap/hiphop genre
as rappers like to show off their fame and money through their music
videos
REPRESENTATION:
The artist represents himself as a wealthy person that has
the money and power to do as he pleases with girls
and/or money as demonstrated in the video
the Mise en scene shows that he is in LasVegas and has a
lot of money
The camera and editing techniques gives the audience a
personal view into a night with French Montana through
the use of the handheld camera. Editing techniques such
as the cross fade makes the video look somewhat
distorted which could mean that the night in Vegas was
all a blur to the artist
INSTITUTIONS:
labels/subsidiaries that the artist is signed to.
The information on how much the music video costs to make in unavailable
but through the content of the video you can tell that the video itself did
not cost a lot to produce, but what he is doing in the video is where all
the money has gone, as he is spending the night in last Vegas while the
camera follows him.
The video was first distributed on YouTube where is was copied and put up
on other websites.
AUDIENCES
The target audience for this music video would be young people that dream
about having the type of lifestyle that French Montana has as he is
showing off the things he can do with all his money e.g. jewellery,
women & hotels.
Audiences would watch this music video because they wish to live a similar
lifestyle this would be linked to personal identity.
Another audience theory that watching this video could be linked to is the
‘male gaze’, although this video only has one female in it, the artist
demonstrates that he could have any woman when he feels.
Audiences could also receive pleasure by looking at all of the sights in
Vegas as a lot of cuts were used to show/reinforce that the artist is in
Las Vegas.
http://vle.pmanor.brent.sch.uk/media-studies/key-stage-5/year-13/g324--
advanced-production/research-and-planning/y12-into-13--real-text-
analysis---task

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Analysing 5 music videos (1)

  • 1.
  • 2. ONLY IF FOR THE NIGHT – FRENCH MONTANA
  • 3. FORMS AND CONVENTIONS: Published 30th November 2012 Directed by heffty. Genre: rap/hip hop music produced by harry fraud Hybrid between narrative and performance as It follows him through a night in Vegas while he is rapping to the camera Handheld camera to give an up close and personal view of the video. Cross fade was used to show that he is in Vegas and he has the money to do what he wants while there These techniques adhere to the typical conventions of the rap/hiphop genre as rappers like to show off their fame and money through their music videos
  • 4. REPRESENTATION: The artist represents himself as a wealthy person that has the money and power to do as he pleases with girls and/or money as demonstrated in the video the Mise en scene shows that he is in LasVegas and has a lot of money The camera and editing techniques gives the audience a personal view into a night with French Montana through the use of the handheld camera. Editing techniques such as the cross fade makes the video look somewhat distorted which could mean that the night in Vegas was all a blur to the artist
  • 5. INSTITUTIONS: labels/subsidiaries that the artist is signed to. The information on how much the music video costs to make in unavailable but through the content of the video you can tell that the video itself did not cost a lot to produce, but what he is doing in the video is where all the money has gone, as he is spending the night in last Vegas while the camera follows him. The video was first distributed on YouTube where is was copied and put up on other websites.
  • 6. AUDIENCES The target audience for this music video would be young people that dream about having the type of lifestyle that French Montana has as he is showing off the things he can do with all his money e.g. jewellery, women & hotels. Audiences would watch this music video because they wish to live a similar lifestyle this would be linked to personal identity. Another audience theory that watching this video could be linked to is the ‘male gaze’, although this video only has one female in it, the artist demonstrates that he could have any woman when he feels. Audiences could also receive pleasure by looking at all of the sights in Vegas as a lot of cuts were used to show/reinforce that the artist is in Las Vegas.