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Ana Insights Demographics+Spending

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FRESH MARKETING INSIGHTS Demographics and Spending
In 2007, online ad revenue topped $20 billion. It took only . 13 years for online to reach this ad spend figure, while TV took over 25 years and newspaper/radio, over 75 years. Source: Marketing & Media Ecosystem 2010: ANA/Booz Allen Hamilton/ IAB/ AAAA Study www.ana.net
Hispanics had $900 billion in buying powerUS in 2007. in 2007. Hispanics had $900 billion in buying power in the in the US . Source: Lisa Owens, Multicultural Marketing Manager, Ford Motor Company www.ana.net Source: Lisa Owens, Multicultural Marketing Manager, Ford Motor Company www.ana.net
Americans consumed 9½ hours of media a day in 2007, up 6% since 2000. Source: Nielsen Media Metrics, ANA New Technologies Committee Meeting www.ana.net
Cause marketing is a big-ticket item; it is the third-largest . category (behind sports and entertainment) with projected annual spending by US marketers of over $1 billion. Source: David Giagrando, Director of Cause Marketing, The Jimmy Fund www.ana.net
Find out how we are leading the marketing community at ana.net

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Ana Insights Demographics+Spending

  • 2. In 2007, online ad revenue topped $20 billion. It took only . 13 years for online to reach this ad spend figure, while TV took over 25 years and newspaper/radio, over 75 years. Source: Marketing & Media Ecosystem 2010: ANA/Booz Allen Hamilton/ IAB/ AAAA Study www.ana.net
  • 3. Hispanics had $900 billion in buying powerUS in 2007. in 2007. Hispanics had $900 billion in buying power in the in the US . Source: Lisa Owens, Multicultural Marketing Manager, Ford Motor Company www.ana.net Source: Lisa Owens, Multicultural Marketing Manager, Ford Motor Company www.ana.net
  • 4. Americans consumed 9½ hours of media a day in 2007, up 6% since 2000. Source: Nielsen Media Metrics, ANA New Technologies Committee Meeting www.ana.net
  • 5. Cause marketing is a big-ticket item; it is the third-largest . category (behind sports and entertainment) with projected annual spending by US marketers of over $1 billion. Source: David Giagrando, Director of Cause Marketing, The Jimmy Fund www.ana.net
  • 6. Find out how we are leading the marketing community at ana.net