An Overview of Marketing (1).pptx
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This document discusses core marketing concepts including identifying customer needs and wants, satisfying customers, and using the marketing mix of product, price, place, and promotion. It defines marketing as the process of identifying, anticipating, and profitably satisfying customer requirements. The marketing environment and customer value are also covered, emphasizing giving customers benefits that exceed their expectations.
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The document provides an overview of marketing concepts including:
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2. The five competing concepts that guide company orientation including production, product, selling, marketing, and societal marketing concepts.
3. Marketing management tasks such as developing strategies and plans, connecting with customers, and building brands.
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We connect Students who have an understanding of course material with Students who need help.
Benefits:-
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# Students can earn better grades, save time and study effectively
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Our Belief – “The great breakthrough in your life comes when you realize it, that you can learn anything you need to learn; to accomplish any goal that you have set for yourself. This means there are no limits on what you can be, have or do.”
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How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
An Overview of Marketing (1).pptx
- 2. CORE MARKETING CONCEPTS… 1. Needs, Wants, and Demands 2. Products and Services 3. Value, Satisfaction and Quality 4. Exchange, Transactions and Relationships 5. Markets,
- 3. WHAT IS MARKETING? “The management process responsible for identifying , anticipating and satisfying customer requirements profitably.”
- 4. MARKETING’S ROLE INCLUDES • Identifying customers needs and wants • Satisfying customers • Identifying market opportunities • Targeting “right” customers • Staying ahead in dynamic markets • Knowing and pre-empting customers • Using recourses effectively • Communicating value proposition
- 5. WHAT IS MARKETED • Goods • Services • Events • Experience • Place • Properties • Information • Ideas
- 7. CUSTOMER VALUE The ratio of benefits to the sacrifice necessary to obtain those benefits
- 8. CUSTOMER VALUE REQUIREMENTS • Offer products that perform • Give consumers more than they expect • Avoid unrealistic pricing • Offer organization-wide commitment in service and after-sales support
- 9. The feeling that a product has met or exceeded the customer’s expectations. CUSTOMER SATISFACTION
- 10. Price MARKETING MIX: THE “FOUR PS” Promotion Place Product
- 11. PRODUCT • The starting point of the “4 Ps” • Includes physical unit, package, warranty, service, brand, image, and value
- 12. PLACE • Product availability where and when customers want them. • Involves all activities from raw materials to finished products
- 13. PROMOTION • Role is to bring about exchanges with target markets • Includes integration of personal selling, advertising, sales promotion, and public relations
- 14. PRICING • The most flexible of the “4 Ps” • Price X Units Sold = Total Revenue
- 16. MARKETING VS SALES Marketing Sales Identifying , anticipating and satisfying customer requirements The action of selling some thing One to many Usually one to one Longer term Short term Relationship driven Data driven Not easy to tack Sales is very track-able pull push