This document investigates the awareness of consumer rights among rural women in India. It discusses how rural consumers, especially women, often lack awareness of their rights and are vulnerable to exploitation. The study examines the level of awareness among 100 rural women across different demographic groups in Cuddalore district of India. The results show a significant relationship between the women's awareness levels and factors like their age, education level, income, occupation, and place of residence. The document concludes that measures are needed to better educate rural women about their consumer rights and protections.
Reaching Out To the Rural Consumers through Haats: A Study in Karnatakainventionjournals
The oldest of all marketing channels in rural India is the haat, which has survived the rigorous of modern day marketing. Offering a wide range of products and services to rural consumers clustered around its location. They are also referred to as the mobile supermarkets of rural India. In spite of the development of permanent shops, these temporary markets play a vital role in the rural economy. The current empirical study reaching out the rural consumers through haats has been undertaken with an intention to understand the rural consumers buying pattern and behavior in rural haats. In order to realise the stated objectives a structured questionnaire has been prepared and pre-tested and administered on the 1,600 respondents. The validity of the questionnaire was adjudged, using Cronbach's coefficient (α). The values of α in this study for the framed questions were found to be 0.736, 0.805, 0.765 etc, giving an average value of 0.768. The collected data has been collated by SPSS software. Various statistical tools have been extensively used for the analysis of the collected data. We found a significant relationship between the demographic factors with bargaining habits of the rural consumers except gender of the respondents. Based on the analysis of the study a brief summary of findings have been made and a meaningful conclusion have been drawn. Finally the results have been compared with the possible evidence.
An Empirical Study on Awareness and Utilization of Agriculture Subsidies by t...inventionjournals
Agriculture sector is undoubtedly most important sector of Indian economy as it provides employment to 60% of people and food security of India revolves around this sector. It employs more than 90 million people and contributes 15.4 percent gross value addition (GVA) to the Indian economy. Its importance can be gauged by the fact that whenever there is fear of deficit monsoon, whole of the population ranging from farmers, workers, businessmen, policy makers and even foreign investors are caught into nervousness. Among the agriculture production incentives subsidies are considered to be the most powerful instruments for accelerating the growth of agricultural production. Subsidy is a policy adopted by government to support and encourage farmers to continue in the culture of agriculture. In India in last few years the rate of subsidy has evenly grown up to 55-60% on an average. Simple random sampling technique has been used to collect the data from 150 respondents. The result revealed that the cultivation of land plays a predominate role in effective utilization of government subsidies for the farmers and the respondents aged above 41 years are highly satisfied with government subsidies. Most of the subsidies provided are designed to compensate the high cost of production and to stimulate the use of modern input. The study has suggested that most of the farmers have not aware about the export subsidies, so that the government should take initiatives in creating awareness among the farmers. Further, the more procedure and formalities are to be reduced for availing the subsidies from the Government
A Study of Consumer Behavior towards Grocery Retailing in Delhi Region of Na...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Reaching Out To the Rural Consumers through Haats: A Study in Karnatakainventionjournals
The oldest of all marketing channels in rural India is the haat, which has survived the rigorous of modern day marketing. Offering a wide range of products and services to rural consumers clustered around its location. They are also referred to as the mobile supermarkets of rural India. In spite of the development of permanent shops, these temporary markets play a vital role in the rural economy. The current empirical study reaching out the rural consumers through haats has been undertaken with an intention to understand the rural consumers buying pattern and behavior in rural haats. In order to realise the stated objectives a structured questionnaire has been prepared and pre-tested and administered on the 1,600 respondents. The validity of the questionnaire was adjudged, using Cronbach's coefficient (α). The values of α in this study for the framed questions were found to be 0.736, 0.805, 0.765 etc, giving an average value of 0.768. The collected data has been collated by SPSS software. Various statistical tools have been extensively used for the analysis of the collected data. We found a significant relationship between the demographic factors with bargaining habits of the rural consumers except gender of the respondents. Based on the analysis of the study a brief summary of findings have been made and a meaningful conclusion have been drawn. Finally the results have been compared with the possible evidence.
An Empirical Study on Awareness and Utilization of Agriculture Subsidies by t...inventionjournals
Agriculture sector is undoubtedly most important sector of Indian economy as it provides employment to 60% of people and food security of India revolves around this sector. It employs more than 90 million people and contributes 15.4 percent gross value addition (GVA) to the Indian economy. Its importance can be gauged by the fact that whenever there is fear of deficit monsoon, whole of the population ranging from farmers, workers, businessmen, policy makers and even foreign investors are caught into nervousness. Among the agriculture production incentives subsidies are considered to be the most powerful instruments for accelerating the growth of agricultural production. Subsidy is a policy adopted by government to support and encourage farmers to continue in the culture of agriculture. In India in last few years the rate of subsidy has evenly grown up to 55-60% on an average. Simple random sampling technique has been used to collect the data from 150 respondents. The result revealed that the cultivation of land plays a predominate role in effective utilization of government subsidies for the farmers and the respondents aged above 41 years are highly satisfied with government subsidies. Most of the subsidies provided are designed to compensate the high cost of production and to stimulate the use of modern input. The study has suggested that most of the farmers have not aware about the export subsidies, so that the government should take initiatives in creating awareness among the farmers. Further, the more procedure and formalities are to be reduced for availing the subsidies from the Government
A Study of Consumer Behavior towards Grocery Retailing in Delhi Region of Na...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
A STUDY ON QUALITY OF LIFE OF WOMEN IN THANJAVUR DISTRICTIAEME Publication
Women tend to be more vulnerable to exploitation of various kinds, such as sexual harassment, domestic violence and exploitation in the workplace. Women also tend to be relatively easy targets of sexual exploitation, particularly if they are economically backward. They are deprived of political, social, economic and health opportunities. This study was interested to concentrate on to identify the quality of life of women in Thanjavur district. The researcher also focused to analyze the marital status, emotional disturbance, social attitude, Abuse and violence against women and quality of life of women. The sample size for the present study is 160 they were selected through stratified disproportionate random sampling method. The study observed that majority of the women are not having knowledge about act/laws for securing equal rights and opportunities for women, along with state/national policies for women. And half of the respondents have had low level of quality of work life. Women have different requirements and problems, which need to be addressed accordingly through specific interventions in areas like education, accessibility, training and employment, social security and protection for improving the status and quality of women.
Identification of the effects of micro-credits on different aspects of the li...inventionjournals
International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Consumer protection in india with special reference to Andhra Pradesh Dr Praveen S
Consumer protection in india with special reference to Andhra Pradesh (PhD thesis submitted to Dept of Business Management, Osmania University, Hyderabad Dt. June 2008)
The present study is divided into five (7) chapters.
Chapter – I Introduction 1-105
Chapter –II Consumerism 106-179
Chapter –III Working of International Consumer Protection Agencies 180-246
Chapter –IV Working of Consumer Protection Agencies in India 247-414
• Case study of Consumer Redressal Forums in Andhra Pradesh State
Chapter –V Working of International Consumer Voluntary Organisations 415-456
Chapter –VI Working of Consumer Voluntary Organisations in India 457-584
• Case study of VCOs in Andhra Pradesh State
Chapter –VII Summary Conclusions and Suggestions 585--629
Slum community groups use negotiation skills, knowledge, to improve access to...Siddharth Agarwal
Urban Health Resource Centre's practical experiences shared at Urban Thinkers Campus on Health and Wellbeing
Convened by United Nations University IIGH,
Kuching, Malaysia
Ignited slum community groups engage as active citi-zens, negotiate collaboratively for equity and access to contribute to better urban governance .
i) Trained, empowered slum women’s groups and cluster-level teams of slum women’s groups gives stronger voice and greater negotiation power.
ii) Increase Access to Govt. Address Proof and Picture ID: During Apr 2013 gave legitimacy to urban informal settlement families– Mar 2015: 20,000 persons benefited from Govt. proof of address and Picture ID
iii) Empowered women facilitate reduction in alcoholism, domestic violence against women, enhance caring capacity of woman, family, improved social support. With over 125 million women among urban vulnerable in India, women-power has immense potential towards improved health, social justice, wellbeing.
iv) Trained slum community groups pull regular outreach health Services by Government providers in Migrant, other Deprived clusters
v) With training, mentoring, hand-holding support community groups engage in gentle, tactful negotiation through collective written petitions/requests to officers of Municipal Authorities, Nutrition Dept, Electricity Dept. Disadvantaged communities actively participate in governance, collaborate for equity, justice, access: maintain paper trail, persevere with tact (including tea + biscuits, polite thank you) to achieve “Right to the City”.
vi) Slum youth-children groups emerging as ‘Force Gen-next’: With continual mentoring, motivation Youth-children groups in slums improve their own lives; contribute to their communities in tangible ways, bring more vigour and joy to ‘ignite the senses”. It is noteworthy that there are 150 million youth 15-32 yr, 125 million 10-24 yr in urban India
vii) Spatial City and Neighborhood Mapping helps make invisible, voiceless poverty clusters and recent migrants, weaker families visible and their social inclusion.
viii) Let us Build Human Capability, Expertise, Ignite Action & Engagement, Collaborative efforts and Resilience of Urban Excluded, Deprived Citi-zens, and to bounce forward, prevent their learning to survive in impoverishment Let us translate words into real action towards inclusive, socially just cities.
Impact of Microcredit on Socio-Cultural Status of Members of Wshgs; A Study i...iosrjce
Odisha is a mineral rich state in India but the economy of the state mainly dependents on
agricultural. Majority of the population belongs to rural areas; therefore rural sector is the main source of
economic development and manpower in the state. The western part of the state is rich with industrialization
whereas the eastern part of the state is rich with highly futile lands. In eastern part one of the costal district is
Jagatsinghpur. Development of rural areas is essential for the enhancement of overall economy and for the
betterment of rural communities. The aim of the present study was to find the impact of microcredit on sociocultural
status of the WSHG members in rural areas of district Jagatsinghpur. The universe for the present
study was all WSHG of the said district. The Sample of 187 respondents was selected from the targeted
population using the simple random sampling technique. A survey was conducted to carry out the study in which
a close ended structured questionnaire. Both descriptive and inferential statistics were used to draw the results
from the study. Through descriptive analysis, the study clearly demonstrated that microcredit has played a
positive role in improving the socio cultural status of members of WSHGs. In this regard the study observed that
microcredit played the positive role in changing and improving the women empowerment in the state.
Economic Empowerment of Women through Microcredit in South-west Region of Ban...iosrjce
This study tries to reveal the role of microcredit in enhancing women empowerment in south-west
region of Bangladesh, especially in Batiaghata Upazila of Khulna District. The sample size is 80 which has
been selected randomly, and, is comprising of equal number of microcredit taker and non-microcredit taker
women of Batiaghata Upazila which has been selected randomly, engaged in poultry farming. Cumulative
Empowerment Index (CEI) is constructed and multiple linear regression model is used to find out women
empowerment status. By using CEI, the study has found that the microcredit taker women are economically
more empowered than the non-microcredit taker women. By using multiple linear regression model, the study
also finds that, contribution to household income, monthly investment, and new addition to asset ownership of
the respondents have statistically significant effect on women empowerment. But status regarding microcredit
taking gives statistically insignificant result. Above all, based on the empirical result, it can be concluded that
status regarding microcredit has a positive effect on economic empowerment of women in the study area.
International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
A STUDY ON QUALITY OF LIFE OF WOMEN IN THANJAVUR DISTRICTIAEME Publication
Women tend to be more vulnerable to exploitation of various kinds, such as sexual harassment, domestic violence and exploitation in the workplace. Women also tend to be relatively easy targets of sexual exploitation, particularly if they are economically backward. They are deprived of political, social, economic and health opportunities. This study was interested to concentrate on to identify the quality of life of women in Thanjavur district. The researcher also focused to analyze the marital status, emotional disturbance, social attitude, Abuse and violence against women and quality of life of women. The sample size for the present study is 160 they were selected through stratified disproportionate random sampling method. The study observed that majority of the women are not having knowledge about act/laws for securing equal rights and opportunities for women, along with state/national policies for women. And half of the respondents have had low level of quality of work life. Women have different requirements and problems, which need to be addressed accordingly through specific interventions in areas like education, accessibility, training and employment, social security and protection for improving the status and quality of women.
Identification of the effects of micro-credits on different aspects of the li...inventionjournals
International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Consumer protection in india with special reference to Andhra Pradesh Dr Praveen S
Consumer protection in india with special reference to Andhra Pradesh (PhD thesis submitted to Dept of Business Management, Osmania University, Hyderabad Dt. June 2008)
The present study is divided into five (7) chapters.
Chapter – I Introduction 1-105
Chapter –II Consumerism 106-179
Chapter –III Working of International Consumer Protection Agencies 180-246
Chapter –IV Working of Consumer Protection Agencies in India 247-414
• Case study of Consumer Redressal Forums in Andhra Pradesh State
Chapter –V Working of International Consumer Voluntary Organisations 415-456
Chapter –VI Working of Consumer Voluntary Organisations in India 457-584
• Case study of VCOs in Andhra Pradesh State
Chapter –VII Summary Conclusions and Suggestions 585--629
Slum community groups use negotiation skills, knowledge, to improve access to...Siddharth Agarwal
Urban Health Resource Centre's practical experiences shared at Urban Thinkers Campus on Health and Wellbeing
Convened by United Nations University IIGH,
Kuching, Malaysia
Ignited slum community groups engage as active citi-zens, negotiate collaboratively for equity and access to contribute to better urban governance .
i) Trained, empowered slum women’s groups and cluster-level teams of slum women’s groups gives stronger voice and greater negotiation power.
ii) Increase Access to Govt. Address Proof and Picture ID: During Apr 2013 gave legitimacy to urban informal settlement families– Mar 2015: 20,000 persons benefited from Govt. proof of address and Picture ID
iii) Empowered women facilitate reduction in alcoholism, domestic violence against women, enhance caring capacity of woman, family, improved social support. With over 125 million women among urban vulnerable in India, women-power has immense potential towards improved health, social justice, wellbeing.
iv) Trained slum community groups pull regular outreach health Services by Government providers in Migrant, other Deprived clusters
v) With training, mentoring, hand-holding support community groups engage in gentle, tactful negotiation through collective written petitions/requests to officers of Municipal Authorities, Nutrition Dept, Electricity Dept. Disadvantaged communities actively participate in governance, collaborate for equity, justice, access: maintain paper trail, persevere with tact (including tea + biscuits, polite thank you) to achieve “Right to the City”.
vi) Slum youth-children groups emerging as ‘Force Gen-next’: With continual mentoring, motivation Youth-children groups in slums improve their own lives; contribute to their communities in tangible ways, bring more vigour and joy to ‘ignite the senses”. It is noteworthy that there are 150 million youth 15-32 yr, 125 million 10-24 yr in urban India
vii) Spatial City and Neighborhood Mapping helps make invisible, voiceless poverty clusters and recent migrants, weaker families visible and their social inclusion.
viii) Let us Build Human Capability, Expertise, Ignite Action & Engagement, Collaborative efforts and Resilience of Urban Excluded, Deprived Citi-zens, and to bounce forward, prevent their learning to survive in impoverishment Let us translate words into real action towards inclusive, socially just cities.
Impact of Microcredit on Socio-Cultural Status of Members of Wshgs; A Study i...iosrjce
Odisha is a mineral rich state in India but the economy of the state mainly dependents on
agricultural. Majority of the population belongs to rural areas; therefore rural sector is the main source of
economic development and manpower in the state. The western part of the state is rich with industrialization
whereas the eastern part of the state is rich with highly futile lands. In eastern part one of the costal district is
Jagatsinghpur. Development of rural areas is essential for the enhancement of overall economy and for the
betterment of rural communities. The aim of the present study was to find the impact of microcredit on sociocultural
status of the WSHG members in rural areas of district Jagatsinghpur. The universe for the present
study was all WSHG of the said district. The Sample of 187 respondents was selected from the targeted
population using the simple random sampling technique. A survey was conducted to carry out the study in which
a close ended structured questionnaire. Both descriptive and inferential statistics were used to draw the results
from the study. Through descriptive analysis, the study clearly demonstrated that microcredit has played a
positive role in improving the socio cultural status of members of WSHGs. In this regard the study observed that
microcredit played the positive role in changing and improving the women empowerment in the state.
Economic Empowerment of Women through Microcredit in South-west Region of Ban...iosrjce
This study tries to reveal the role of microcredit in enhancing women empowerment in south-west
region of Bangladesh, especially in Batiaghata Upazila of Khulna District. The sample size is 80 which has
been selected randomly, and, is comprising of equal number of microcredit taker and non-microcredit taker
women of Batiaghata Upazila which has been selected randomly, engaged in poultry farming. Cumulative
Empowerment Index (CEI) is constructed and multiple linear regression model is used to find out women
empowerment status. By using CEI, the study has found that the microcredit taker women are economically
more empowered than the non-microcredit taker women. By using multiple linear regression model, the study
also finds that, contribution to household income, monthly investment, and new addition to asset ownership of
the respondents have statistically significant effect on women empowerment. But status regarding microcredit
taking gives statistically insignificant result. Above all, based on the empirical result, it can be concluded that
status regarding microcredit has a positive effect on economic empowerment of women in the study area.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
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1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
2. An Investigation of Awareness of Women on Consumer Rights in the Rural Context
Volume 04, Special Issue 02, Version I | 10th February’ 2017 22
INTRODUCTION
Consumers are the largest economic group of any society and they are the central
point of all the activities performed by the companies. They play a central role in
functioning of the economy. Indian market have been witnessing several changes on
account of globalization, liberalization and privatization and a large scale entry of
multinational company is a major outcomes of new economic order. Market resources
and influences are growing gradually and so is the awareness of consumer rights. These
rights are well defined and agencies like the government, consumer courts and
voluntary organizations that work towards safeguarding them. Hence, consumer rights
and responsibilities are knotted together and without sharing consumer responsibility,
consumers will find it very difficult to enjoy their rights on a long-term basis. Awareness
of consumer rights is most vital to society and a way to eliminate malpractices of the
producers and marketers. The awareness is much needed today as consumers pay for
the products from their hard earned money and they should get its worth. A consumer,
on his part, must make every effort to inform himself of the product or service. Although
there are number of laws introduced and still the traders find it easy to dodge and
ultimately consumers are the sufferers. Hence, the need of the consumer rights
awareness and legal remedies through consumer courts to help the society’s welfare.
1.1 Consumer Rights
Consumer rights guaranteed under the Consumer Protection Act 1986 under the
constitution of India are: right to safety; right to be protected against the marketing of
goods or services which are hazardous to life and property; right to information; right to
be informed about the quality, quantity, potency, purity, standard and price of goods or
services as the case may be, so as to protect the consumer against unfair trade practices;
right to choose; right to be assured, wherever possible, access to a variety of goods and
services at competitive prices; right to be heard and to be assured that rural consumers'
interest will receive due consideration at appropriate manner; right to redressal; right to
seek redressal against unfair trade practices or restrictive trade practices or
unscrupulous exploitation of rural consumers; right to consumer education; right to
acquire knowledge and skills needed for taking action to influence factors which affect
consumer decision; right to healthy environment; right to physical environment that
enhance the quality of life, it includes protection against environmental dangers over
which the individual has no control; and right to basic needs.
1.2 Statement of the Problem
In India more than 68 per cent of the people are living in villages. The
development of India depends on development of villages and that is possible only
through the growth of agriculture and its allied activities. Most percentage of rural
population did not find the time to know about their rights. The rural consumers are not
well prepared and they have very weak bargaining power. As consumers, women live
under a good deal of pressure. Many women must find ways to feed their families on a
limited budget. They search for a balance between affordability, nutrition and
availability countered with the personal preferences of their families. In these markets
3. National Conference on Consumer Protection (NCCP – 17) | Jointly Organized by Citizen
Consumer Club, Dept., of Commerce with PA & IT and PG & Research Dept., of Commerce,
Kaamadhenu Arts and Science College, Sathyamangalam – 611 002, Tamil Nadu, India.
23 Volume 04, Special Issue 02, Version I | 10th February’ 2017
poor and backward consumers are exploited by traders in different ways such as the
sale of substandard quality, expiry date product, etc. Consumers are not given correct
information and after sale service provided is not adequate. The women need to aware of
the consumer rights. Safe and fair financial services is important for consumers
especially in women consumers, in some situations they may be offered substandard
products, overpriced, unsafe or worthless by the product manufacturers. Lack of
awareness has its root in many things in general and in particular it lies in illiteracy in
India. Lack of consumer education is the root of the problem of unawareness among the
people of India about available rights and remedies in cases anything goes against the
interest of consumer in Therefore, there is need for spreading consumer rights
awareness among various section of society, particularly the illiterate and more so the
helpless and unorganized section among them. In this context, the researchers have
made an attempt to study the awareness level of the rural women towards consumer
rights in Cuddalore district.
1.3 Objectives of Study
1. To appraise the rights of the consumers under Consumer Protection Act,1986
2. To examine the awareness level of the rural women towards consumer rights in
Cuddalore district.
3. To suggest appropriate measure to popularize consumer rights among rural
women in Cuddalore district.
1.4 Hypothesis
The study is based on the formulation of the following hypothesis: H0: There is no
significant relationship among the awareness level of the rural women belonging to
diverse socio-economic profile towards consumer rights in Cuddalore district.
MATERIALS AND METHODS
The present study is confined only to rural women in Cuddalore district. The
researchers have adopted multi-stage sampling. In the first stage, 4 blocks out of the 13
blocks i.e. 40 per cent of the blocks were selected on simple random basis. The blocks
selected were Kattumannarkoil, Keerapalayam, Komaratchi, Nallur and Mangalur. In
the second stage, 5 villages were selected from each selected blocks. In the third stage,
five rural women were selected from each village selected on purposive basis. Therefore,
the sample size consists of 100 rural women. As an essential part of the study, the
primary data were collected from the rural women with the help of interview schedule.
The secondary data have been collected mainly from journals, magazines, government
reports, books and unpublished dissertations. To arrive at meaningful conclusion,
analysis of one-way variance, student t-test, analysis of co-efficient of variation, multiple
regression analysis and percentage analysis have been employed.
4. An Investigation of Awareness of Women on Consumer Rights in the Rural Context
Volume 04, Special Issue 02, Version I | 10th February’ 2017 24
FINDINGS
1. There is a significant relationship among the awareness level of the rural women
belonging to different age groups, educational status, income groups, occupations
and blocks towards consumer rights in Cuddalore district.
2. The respondents of the age group 31-40 years, respondents having degree
qualification, respondents who have annual household income above Rs.75000,
women engaged in agricultural activities, and respondents belonging to
Keerapalayam block have high level of awareness towards consumer rights in
Cuddalore district.
3. The variation in the awareness level was high among the respondents of age
group upto 30 years, and among the respondents who have annual household
income Rs.50001-75000 towards consumer rights in Cuddalore district. A
consistency is found in the awareness level of illiterate respondents, among the
respondents of artisans, and among the respondents of Komaratchi block towards
consumer rights.
4. There has been a low degree of correlation between the awareness levels of the
rural women towards consumer rights and selected personal variables. The R
square indicates that 2% of variation in the awareness level is explained by all
personal variables taken together. The F value indicates that the multiple
correlation coefficients are not significant. Gender, age, education, occupation,
and block they belong to have no significant effect on their awareness level.
5. Lack of avenues to discuss consumer rights, family constraints, lack of capacity
building exercises, lack of access to information, poor network with various sets
of people and inadequate education and training are the reasons of the rural
women for poor level of awareness on consumer rights in Cuddalore district.
SUGGESTIONS
1. Government through its legislative and other measures should promote welfare
of consumers by encouraging faire trade practices. So as to reach a large number
of rural consumers, a vigorous campaign with the involvement of the panchayats
needs to be taken up. The Gram Panchayats could play considerable role in
creating awareness at the grassroots level. The Gram Panchayats also can
consider using media such as documentary films, street plays, competitions, etc.
to spread consumer awareness.
2. Published periodicals and booklets, pamphlets cassettes, CDs, slides,
documentary films for promoting consumer awareness in regional languages. The
topic of consumer awareness should be included in the curriculum of high
schools, colleges for students of all streams. More seminars and workshops
should be conducted in educational institutions.
3. Awareness should be created among consumers through newspapers, televisions,
pamphlets and hoarding at different places in the rural areas. Television should
show programmes on the experiences of various consumers who have got justice
through various talk shows. So that public believes in the genuineness of the
Consumer Protection Act.
5. National Conference on Consumer Protection (NCCP – 17) | Jointly Organized by Citizen
Consumer Club, Dept., of Commerce with PA & IT and PG & Research Dept., of Commerce,
Kaamadhenu Arts and Science College, Sathyamangalam – 611 002, Tamil Nadu, India.
25 Volume 04, Special Issue 02, Version I | 10th February’ 2017
4. The government, voluntary organizations and educational institutes should come
forward to educate the rural women consumers towards important of their rights
and responsibilities. This can be done through the frequently conducting of
awareness compagain in rural areas. The services of primary school teachers
could be utilized in conducting consumer awareness programmes.
5. Department of Consumer Affairs in consultation with the Ministry of Panchayat
Raj should take desired initiatives to have mandatory meetings of the Gram
Sabha on 24th December i.e. National Consumer Day where the villagers could
properly be educated about their rights as consumers.
CONCLUSION
Awareness of consumer rights is one of the indicators of progressiveness of the
society. So as to promote a responsible and responsive consumer movement in the
country, the Department of Consumer Affairs has initiated various programs including
multi-media campaigns and consumer involvement through efforts of government and
non-governmental actions. Along with the campaigning, the Government of India and
the Department of Consumer Affairs are creating awareness and established the
District, State, and National Consumer Redressal Forums under Consumer Protection
Act 1986. A multi-media campaign Jago Grahak Jago and other publicity campaigns are
being aired on television, radio, newspaper and outdoor advertising. The present
research focused to know the awareness level of rural women towards consumer rights
in Cuddalore district. It has been surveyed among the 100 rural women. So as to
popularize consumer rights among rural women, the study suggests various measures.
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